SGB Media

What SGB Media does

SGB Media publishes daily business news and analysis focused on the active lifestyle sector through channels such as SGB Update, SGB Executive, and SGB Today. It offers contextual reporting on industry developments, product and brand marketing news, and executive insights, and provides continuously accessible content via its online platform.

Name

SGB Media

Legal name

SGB Media, LLC.

Website

https://sgbonline.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

SGB Media offers media services in apparel, footwear, outdoor, and sports/fitness sectors.

Ownership category

akta.pro rank

Product category

Trade Media / B2B Information Services

NAICS

Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• B2B trade media
• Active lifestyle industry
• Press release distribution
• Virtual trade shows
• Industry news platform

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels5 records

Core offering

SGB Media operates SGBonline.com, a B2B information website serving the active lifestyle market with industry news, executive insights, and press release distribution. The platform provides editorial content across apparel, footwear, outdoor, sports/fitness, and sporting goods verticals, with dedicated streams for general updates, executive coverage, and product/brand marketing stories. It also operates a PR Portal enabling active lifestyle marketing professionals to post press releases and hosts virtual trade shows for industry networking.

Product overview

SGB Media Online is a B2B information platform serving the active lifestyle market, providing industry news, executive insights, and press release distribution services. The platform aggregates content across several vertical categories including apparel, footwear, outdoor, sports/fitness, and sporting goods. Key platform components include SGB Update (news and updates), SGB Executive (executive-focused coverage), SGB Today (product and brand marketing stories), and a PR Portal enabling active lifestyle industry professionals to post press releases. The platform operates primarily as a content aggregation and distribution service rather than a software product with modules or add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• SGB Update News and updates content stream covering the active lifestyle industry across apparel, footwear, outdoor, sports/fitness, and sporting goods verticals, targeting industry professionals seeking current market information.
• SGB Executive Executive-focused editorial coverage covering leadership moves, strategic decisions, and corporate developments in the active lifestyle market, tailored for executives and senior decision-makers in the industry.
• SGB Today Product and brand marketing stories stream delivering coverage of new product launches, brand initiatives, and marketing campaigns in the active lifestyle industry.
• PR Portal Press release submission and distribution platform enabling active lifestyle industry marketing professionals to post press releases for their companies, agencies, and clients to a targeted industry audience.
• Virtual Trade Shows Online trade show hosting capabilities providing industry networking and product showcase opportunities for active lifestyle brands, retailers, and service providers, including the Switchback Spring event.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• SNEWS: SNEWS is a B2B trade media outlet serving the outdoor and active lifestyle industry with daily news, product coverage, and industry intelligence. Directly comparable to SGB Media given overlapping coverage of outdoor, footwear, and active lifestyle brands and similar B2B audience of brands, retailers, and reps.
• Bicycle Retailer & Industry News: Bicycle Retailer & Industry News is a B2B trade publication covering the cycling industry with news, product coverage, and industry analysis. Comparable to SGB Media as a niche trade media outlet serving a specific active lifestyle vertical with B2B audience focus.
• Team Insight: Team Insight is a B2B trade media company covering the team sports and active lifestyle market with news, executive coverage, and industry information. Closely comparable to SGB Media given its similar editorial format, vertical specialization, and B2B subscription model.
• Apparel News: Apparel News is a long-running B2B trade publication covering the apparel industry with news, executive interviews, and trend coverage. Comparable to SGB Media as a vertical-specific trade publication serving apparel industry professionals.
• Club Industry: Club Industry is a B2B trade publication covering the fitness club industry with news, executive coverage, and industry research. Comparable to SGB Media as a vertical B2B trade media outlet serving fitness industry professionals with news and PR distribution capabilities.

Broad incumbents

• Sports Business Journal: Sports Business Journal is a major B2B trade publication covering the business of sports with extensive executive and industry coverage. A broader incumbent serving a wider sports business audience that overlaps with SGB Media's executive-focused coverage of sports/fitness brands.
• Footwear News: Footwear News is an established trade publication covering the footwear industry with news, executive profiles, and trend coverage. A broader incumbent that overlaps with SGB Media's SGB Footwear vertical but serves a wider footwear audience beyond active lifestyle.
• Active Interest Media: Active Interest Media is a media company operating multiple specialty publications and events in active lifestyle, outdoor, and enthusiast categories. A broader incumbent that competes with SGB Media across overlapping verticals with greater scale and resources.
• Outside Online: Outside Online is a major media brand covering outdoor, fitness, and active lifestyle with editorial content and gear reviews. A broader incumbent that intersects with SGB Media's outdoor and sports/fitness verticals, though it is primarily consumer-facing rather than B2B.

Others

• Textile World: Textile World is a B2B trade publication covering the textile and apparel manufacturing industry. Adjacent to SGB Media's apparel vertical coverage, serving related but distinct industry segments with manufacturing-focused content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sgbmediaonline
• Facebookfacebook.com/sgbmediaonline
• LinkedInlinkedin.com/company/sgbmedia
• Instagraminstagram.com/sgbmedia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SGB Media