WPR

What WPR does

WPR GmbH (Warehouse Packing Reinforcement) is a Berlin-based private German GmbH founded in 2012 that provides in-store logistics optimization services to retail companies. Its offering is organized around five core service lines: store setup and remodeling (Markteinrichtungen Umbauten), electronic shelf label (ESL) installation, shelf replenishment (Regalservice), inventory preparation and counting (Inventuren), and workplace safety consulting (Arbeitssicherheit). The company positions itself as a local, regionally-stationed alternative to larger national providers, emphasizing faster response times and personalized engagement within the Berlin market.

The business operates on a professional services model with custom quote-based pricing and multi-year contracts. Its go-to-market is sales-led, relying on direct outreach via phone, email, and a website contact form rather than digital marketing or channel partnerships. Customers are exclusively retail companies (Handelsunternehmen) and the company maintains no disclosed technology stack, proprietary software, patents, or AI/ML capabilities—its value is delivered through on-site labor, project coordination, and integration across the loading-ramp-to-checkout process. The legal entity is independently owned with no parent company, no external investors, and no funding rounds on record; Bennett Wolff serves as authorized managing director and Patrick Käß as data protection officer.

WPR's operating footprint is geographically constrained to Berlin and surrounding regional markets, with a single headquarters address at Weichselplatz 3-4, D-12045 Berlin, and no international expansion disclosed. The company holds GDPR compliance certifications under Art. 32 DSGVO and processes personal data per documented data protection procedures. With 251–500 employees and no revenue disclosure, WPR functions as a mid-sized, privately-held specialist services firm whose scale is bounded by its single-city focus and vertical concentration in retail.

Name

WPR

Legal name

WPR GmbH Warehouse Packing Reinforcement

Website

https://wprgmbh.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

WPR GmbH is a Berlin-based professional services firm providing in-store logistics optimization—including store setup, ESL installation, shelf replenishment, inventory counting, and workplace safety consulting—to retail companies in the Berlin regional market.

Ownership category

akta.pro rank

Product category

In-Store Retail Logistics Services

NAICS

General Warehousing and Storage (493110)

SIC

Public Warehousing & Storage (4220)

akta.pro industry

PRIMARYCRAFAMAD

Pick/Pack & Value-Added Warehouse Services (Kitting, Returns Prep)

Consumer Products & Retail/E-commerce & Marketplaces/E-commerce Fulfillment and Logistics Services

Keywords

• In-store logistics
• Shelf replenishment
• Inventory services
• Retail merchandising
• Workplace safety consulting

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. In-store Logistics Services: WPR generates revenue through providing logistics optimization services to retail companies, including market setup, shelf restocking, inventory services, ESL installation, and workplace safety consulting. Services are provided by regional teams and are customized to customer needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

WPR (Warehouse Packing Reinforcement) is a Berlin-based in-store logistics optimization provider serving retail companies. The company delivers a portfolio of services covering store setup and remodeling, electronic shelf label (ESL) installation, shelf replenishment, inventory counting, and workplace safety consulting, executing all work with locally stationed regional teams.

Product overview

WPR (Warehouse Packing Reinforcement) is a Berlin-based in-store logistics optimization company serving retail businesses. The company offers a portfolio of five integrated services: Markteinrichtungen Umbauten (store setup and remodeling), ESL/Elektronische Preisschilder (electronic shelf label installation), Regalservice (shelf replenishment), Inventuren (inventory management), and Arbeitssicherheit (workplace safety consulting). These services are designed to work together to optimize internal retail processes from the loading dock to checkout, with local teams providing personalized, responsive support.

Differentiator

Problem solved

Functional benefit

Products and services

• Store Setup & Remodeling (Markteinrichtungen Umbauten)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• arvato (Bertelsmann): Large global contract logistics and fulfillment services provider serving retail and consumer-products clients — an established incumbent offering analogous value-added retail logistics services at much greater scale.
• Rhenus Logistics (Bolloré Transport & Logistics): Major European contract logistics group with warehousing, fulfillment, and value-added services for retail clients — competes for adjacent logistics outsourcing budgets across Germany.
• Piepenbrock Dienstleistungen GmbH & Co. KG: Family-run German facility-management group offering retail and logistics support services — comparable in operating model (multi-service, on-site labor delivery) though much broader in scope than WPR.
• Acosta Europe: Large North American and European retail merchandising and sales-services provider with retail in-store execution capabilities — a scaled global comparable for WPR's merchandising/in-store services niche.
• Klüh Multiservices GmbH: Large German facility-services incumbent with retail and logistics support offerings including warehouse services and in-store support — competes for the same retail outsourcing wallet from a much broader services portfolio.
• WISAG Industrie Service Holding GmbH & Co. KG: Major German facility and logistics services group providing retail and warehouse support including in-store logistics labor — a scaled competitor with national reach into the same retail outsourcing spend.

Direct peers

• Wetzel International Merchandising GmbH: German retail merchandising specialist offering store resets, shelf service, ESL installation, and in-store execution for retail chains — closest direct peer to WPR's service portfolio and customer base.
• LOXXESS AG: German contract logistics and value-added services firm offering warehousing, fulfillment, and value-added handling — a scaled German peer with overlapping labor-based logistics services for retail and consumer-goods clients.
• SandCherry Retail Merchandising: European retail in-store services provider delivering merchandising, installation, and inventory support to retail brands — overlaps directly with WPR's shelf service and ESL installation lines.

Others

• VusionGroup (formerly SES-imagotag): Global leader in electronic shelf label (ESL) hardware and software for retail — complementary rather than competitive, as WPR's ESL installation service supports deployment of VusionGroup's solutions in retail stores.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ArbeitsvermittlungWPR
• LinkedInlinkedin.com/company/wprgmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WPR