What Kemas does

Kemas (legally PT Kemas Indah Maju, marketed as KEMASPKG) is an Indonesian-headquartered, privately held integrated manufacturer of beauty and medical packaging components, founded in 1979 and led by the founding Dinata family. The company designs, engineers, manufactures, and decorates plastic and metal packaging components — including lipstick mechanisms (200M+ units annually across 30+ mechanism types), mascara, compacts, jars, bottles, and metal sleeves and caps — for global premium and mass beauty brands. It serves enterprise customers including L'Oréal, Estée Lauder, Mary Kay, Tarte, Fenty Skin, r.e.m. beauty, Ole Henriksen, and Rose All Day, and operates manufacturing facilities in Indonesia, Japan, Taiwan, and China with sales offices in the USA and Germany (Kemas Europe GmbH), reaching customers in 20+ countries.

The company's technology base combines injection and injection-blow molding, metal stamping/polishing/anodizing, advanced decoration (spray, varnish, UV, metallization, printing, in-mold labelling), and clean room manufacturing (10K and 100K class, ISO 13485 certified) for medical-grade programs. Kemas has built a defensible sustainable materials portfolio centered on LIMEX, a limestone-based material (50%+ inorganic CaCO3) developed in partnership with TBM Co. Ltd. of Japan (where Kemas holds exclusive beauty-sector distribution rights), and KLB (Kemas Limestone Blend), a 30-40% CaCO3 + 60-70% PP composite validated by Bureau Veritas for REACH and Prop 65 compliance. Its IP portfolio includes patented refillable mechanisms (Air-Tight Refillable Compact, MEKALOC, Metaloc) and three Japanese patents for Natural Whipped NBR Puff production co-developed with INOAC.

Revenue is generated through B2B hardware sales (component manufacturing and tooling), sustainable material products (LIMEX, KLB), and an expanding turnkey service line that adds in-house soft-pour filling and formulation partnerships in Indonesia, Japan, Italy, and Taiwan. Pricing is quote-based and negotiated per project, with no public list pricing. The go-to-market is direct enterprise field sales supplemented by participation in major industry exhibitions (LUXE PACK, ICI, Cosmoprof, Cosmobeauté). The company is certified to ISO 13485, ISO 9001, and ISO 27001, holds EcoVadis Silver (Top 10%) sustainability status, and is a member of the BMZ-backed Prevent Waste Alliance through Kemas Europe GmbH.

Name

Kemas

Legal name

PT Kemas Indah Maju

Website

https://kemaspkg.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kemas (PT Kemas Indah Maju) is an Indonesian-headquartered, family-owned integrated manufacturer of beauty and medical packaging components, producing 200M+ lipstick mechanisms annually and serving enterprise customers such as L'Oréal, Estée Lauder, and Mary Kay across 20+ countries from factories in Indonesia, Japan, Taiwan, and China.

Ownership category

akta.pro rank

Product category

Beauty & Medical Packaging Manufacturing

NAICS

Plastics Bottle Manufacturing (326160), All Other Plastics Product Manufacturing (326199), Medical Equipment and Supplies Manufacturing (3391)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Primary Packaging (Bottles, Jars, Tubes, Jugs) (IMALAJAA)

akta.pro secondary industries

Rigid Cosmetic & Personal Care Plastic Packaging (Jars, Bottles, Compacts) (IMALAAAF), Skincare Packaging (Cream Jars, Serum Bottles, Ampoules) (IMALAJAI), Blow-Molded Cosmetic & Personal Care Packaging (IMANAGAJ)

Keywords

• Cosmetic packaging manufacturing
• Beauty packaging components
• Sustainable packaging materials
• Lipstick mechanism production
• Metal stamping packaging

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Beauty & Medical Packaging Manufacturing: KEMASPKG generates revenue through the design, engineering, manufacturing, and decoration of plastic and metal packaging components for beauty and medical applications. The company produces lipstick mechanisms (200M+ annually), mascara, compacts, jars, bottles, and metal components (sleeves, caps, rings, shells). Revenue is derived from component sales, tooling/mold engineering, and decoration services as a contract manufacturer.
2. Sustainable Material Products: Sale of LIMEX-based, KLB, and other sustainable packaging materials and components as alternatives to conventional ABS/PP plastics. Materials are offered as direct substitutes in existing packaging programs.
3. Turnkey & Filling Services: In-house filling capabilities for soft-pour formulations, combined with formulation partnerships in Indonesia, Japan, Italy, and Taiwan. This turnkey service adds formulation and filling revenue to packaging manufacturing.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

KEMASPKG (PT Kemas Indah Maju) is an integrated global beauty and medical packaging manufacturer providing end-to-end design, precision engineering, plastic and metal manufacturing, decoration, and in-house filling services for premium beauty and medical brands. The company produces over 200 million lipstick mechanisms annually across 30+ mechanism types, plus mascara, compacts, jars, bottles, metal components (sleeves, caps, rings, shells), and refillable systems using proprietary sustainable materials (LIMEX limestone-based material with TBM Japan, KLB, MEKALOC) and patented mechanisms, with ISO 13485-certified clean room facilities serving both beauty and medical packaging programs.

Product overview

KEMASPKG (PT Kemas Indah Maju) is a Center of Innovation for Beauty & Medical Packaging delivering end-to-end packaging solutions since 1979 — combining design, engineering, manufacturing, decoration, and complete product support. The portfolio spans three core material categories: Plastic Packaging (injection/injection-blow molding of closures, caps, jars, bottles, components with surface finishing), Metal Packaging (aluminum/alloy components with stamping, polishing, anodizing via a 2019 metal plant), and Sustainable Packaging (recyclable, mono-material, and bio-based designs). Specialty packaging categories include Lipstick (200M+ units/year, 30+ mechanism types), Mascara, Compact Cases, Loose Powder, Jars/Pots, Liquid Containers, Ink Liner, and Pencil formats. The company has pioneered sustainable materials including LIMEX (limestone-based, 50× lower CO2, with TBM Japan), KLB (Kemas Limestone Blend, 30-40% CaCO3 + PP, Bureau Veritas-validated for REACH/Prop 65), MEKALOC (patented refillable mechanism), and Refillable Multifunctional Stick (30% less plastic). Additional offerings include Natural Whipped NBR Puff (with INOAC), Filling & Formulation services, Clean Room manufacturing (10K/100K ISO 13485), and Decoration Services. The company operates globally with factories in Indonesia and Japan, sales offices in USA and Europe, and serves 20+ countries including L'Oreal, Estee Lauder, Mary Kay, and Tarte.

Differentiator

Problem solved

Functional benefit

Products and services

• Plastic Packaging End-to-end plastic packaging design and precision injection and injection-blow molding for beauty and medical applications, covering a wide range of polymers, closures, caps, jars, bottles, and components with high-cavitation, high-precision tooling and surface finishing (spray, varnish, UV, metallization, printing). Contracted by global beauty and medical brand customers.
• Metal Packaging Engineered metal components and assemblies (aluminum and alloys) for high-end, durable beauty packaging including metal shells, collars, sleeves, covers, and components produced via in-house stamping, polishing, anodizing, fine machining, deep-drawing, and high-quality decorative finishing. Targeted at premium and luxury beauty brands.
• Sustainable Packaging Beauty packaging built with recyclable and mono-material designs, PCR (post-consumer recycled) and bio-based material options, lightweighting, durable and refillable packaging systems, and process efficiency and waste reduction. Contracted by brands seeking ESG-aligned and regulation-ready packaging programs.
• Lipstick Packaging Premium lipstick mechanisms and refined finishes designed for a confident twist, available in over 30 distinct mechanism types with annual production capacity of 200 million units. Sold to global beauty brands for mass and prestige lipstick programs.
• Liquid Container Packaging Packaging formats for gloss, liquids, and precision applications built for usability and leak-control confidence in beauty products. Targeted at beauty brand liquid cosmetic product lines.
• Mascara Packaging Eye-category packaging designed for controlled application and premium shelf presence in mascara products. Sold to beauty brand customers.
• Compact Case Packaging Compacts designed for daily handling with focus on closure integrity, feel, and presentation for beauty brand face powder, blush, and foundation products.
• Loose Powder Packaging Powder solutions designed to support clean dispensing, secure storage, and a premium unboxing feel for beauty brand loose powder products.
• Jar/Pot Packaging Skincare jars and pots designed for protection, aesthetics, and refill-ready possibilities for beauty brand skincare and balm products.
• Ink Liner Packaging Precision-focused packaging made for controlled use and clean handling of beauty brand ink liner / eyeliner products.
• Mechanical Pencil Packaging Engineered mechanisms for controlled dispensing and consistent user experience in beauty brand mechanical pencil cosmetic products (eyebrow, lip, eye pencils).
• Pencil Packaging Pencil formats for beauty brand products supported by stable construction and production consistency for reliable performance.
• LIMEX (Limestone-Based) Packaging LIMEX is a revolutionary limestone-based material (50%+ inorganic calcium carbonate) produced in partnership with TBM Co. Ltd. (Japan), achieving ~50× lower CO2 emissions during raw material procurement versus petroleum-derived plastics with minimal water and heat requirements. KEMAS is the exclusive beauty-sector distributor for LIMEX.
• KLB (Kemas Limestone Blend) A composite material (30-40% CaCO3 + 60-70% PP) designed as a regulation-ready substitute for ABS in cosmetic packaging. Bureau Veritas-validated for REACH and Prop 65 compliance for heavy metals and phthalates, offering a non-ABS sustainable packaging solution to beauty brands.
• MEKALOC Refillable Mechanism Patented refillable mechanism where the branded base serves as the 'key' that connects to the primary packaging, making the primary packaging a permanent luxury asset while reducing polymer consumption. Targeted at premium beauty brands seeking circular-economy-ready packaging.
• Air-Tight Refillable Compact Patent #2 — first air-tight refillable compact mechanism enabling sealed refillable functionality for compact packaging. Used by beauty brands for refillable face powder, blush, and foundation products.
• Natural Whipped NBR Puff Prestige cosmetic puff applicator developed in collaboration with INOAC (Japan) utilizing patented production methods (JP6377960B2, JP6352058B2, JP6352096B2), featuring ultra-soft texture through pioneering integration of natural ingredients into latex rubber with fine uniform cell structure, 0.163 g/cm3 density, 58 hardness, 140 kPa tensile strength, and excellent oil resistance. Sold to beauty brand customers.
• Refillable Multifunctional Stick Refillable multifunctional stick packaging designed for foundation, sunscreen, and contour sticks, using 30% less plastic compared to traditional stick packaging. Circular-economy ready format targeted at beauty brands pursuing plastic reduction.
• Filling & Formulation Service In-house soft-pour filling capabilities combined with formulation partnerships in Indonesia, Japan, Italy, and Taiwan. Adds formulation and filling revenue to packaging manufacturing as a turnkey service for beauty brand customers seeking one-stop product delivery.
• Engineering & Design Support End-to-end engineering support from early development to final delivery, including identity-aligned custom packaging, design ideas, and visualizations such as sketches and 3D renders. Offered to brand customers as part of KEMAS' full-service packaging partnership.
• Decoration Services Advanced decoration including spray, varnish, UV, metallization, and printing, plus sustainable surface decoration options with eco-friendly materials (LIMEX, KLB, PCR, bio-based). Sold as a standalone service to beauty and medical brand customers.
• Clean Room Manufacturing Clean room manufacturing with ISO 13485-certified facilities providing 10K and 100K clean room class options for medical device and pharmaceutical packaging programs. Targeted at medical device manufacturers and pharmaceutical brands requiring strict contamination control and regulatory compliance.

Quantifiable outcome

• 200 million+ lipstick mechanisms produced annually
• +7 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Prevent Waste AlliancecoreOthers · 23 July 2023Kemas Europe GmbH joined the Prevent Waste Alliance, a global coalition initiated and backed by the German Federal Ministry for Economic Cooperation and Development (BMZ). The alliance promotes circular economy transition through international cooperation among organizations from private sector, academia, civil society, and public institutions. Kemas Europe participates in waste management, responsible packaging, and plastic waste reduction initiatives.
• TBM Co. Ltd. (Japan)coreStrategic or Co-development Partner · 10 December 2021TBM Co. Ltd. (Japan) signed a sales contract with PT Kemas Indah Maju for LIMEX Pellet as a plastic alternative for injection molding in the beauty industry. KEMAS is the exclusive beauty sector distributor for LIMEX. LIMEX is composed of 50%+ inorganic calcium carbonate, reduces petroleum-derived plastics by up to 37% and CO2 emissions by up to 28% compared to conventional plastics, and provides a stable price due to less price fluctuation of limestone vs petroleum resin.
• INOAC (Japan)coreStrategic or Co-development PartnerCollaboration with INOAC (Japan) to develop and produce the Natural Whipped NBR Puff, a prestige cosmetic applicator. INOAC provides patented production methods (JP6377960B2, JP6352058B2, JP6352096B2) for fine cell structure latex rubber with natural ingredients. The product combines ultra-soft texture with environmental responsibility.
• Filling & Formulation Partners (Japan, Italy, Taiwan)supportingStrategic or Co-development PartnerLong-time global formulation partners located in Japan, Italy, and Taiwan provide formulation development for soft-pour filling capabilities. These partners support KEMASPKG's full turnkey offering for beauty brands.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Lumson: Italian beauty packaging specialist particularly strong in lipstick mechanisms, airless systems, and skincare jars/bottles — a direct peer competing for the same lipstick and skincare packaging programs Kemas serves.
• Quadpack: European beauty packaging manufacturer and brand-owner solutions provider with focus on skincare, color cosmetics, and fragrance packaging including sustainable and refillable systems — direct overlap with Kemas' core product portfolio.
• Albea Group: Global integrated beauty packaging manufacturer headquartered in France offering plastic, metal, and laminate packaging for cosmetics, skincare, and fragrance across lipstick, mascara, jars, and tubes — a near-mirror competitor serving the same L'Oréal/Estée Lauder-tier customer base as Kemas.
• HCT Group: Full-service beauty packaging manufacturer offering design, formulation, filling, and component manufacturing for color cosmetics and skincare — comparable to Kemas in integrated end-to-end model and prestige brand customer set.
• Bormioli Luigi: Italian manufacturer of glass and plastic packaging for prestige beauty and fragrance — competing in the high-end cosmetic packaging market with overlapping customer roster of global beauty brands.
• APC Packaging: US-based beauty packaging manufacturer offering turnkey solutions for color cosmetics and skincare with sustainability focus — comparable integrated model targeting similar indie and prestige brand customers.
• Baralan: Italian specialist in primary packaging for cosmetics and fragrance (bottles, jars, closures) — a niche direct peer competing in perfume and skincare bottle/jar formats served by Kemas' secondary products.

Broad incumbents

• Gerresheimer: European-listed packaging manufacturer with strong pharmaceutical and cosmetics glass/plastic packaging business — comparable in medical/ISO-certified packaging capabilities to Kemas' ISO 13485 operations, but with broader industrial exposure.
• Berry Global (now part of Magnera/Glatfelter combined entity): Large diversified plastics packaging manufacturer with cosmetics, personal care, and healthcare packaging segments — overlaps with Kemas' plastic beauty packaging but operates at much greater scale across non-beauty categories.

Regional players

• Yoshino Kogyo: Japanese beauty packaging manufacturer with strong domestic Japan customer base across lipstick and skincare packaging — Kemas' Japanese factory competes head-to-head with Yoshino for the same regional brand programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=zQKJFWuS0oQ&embeds_referring_euri=https%3A%2F%2Fkemaspkg.com%2F&source_ve_path=MjM4NTE
• Facebookfacebook.com/212125862136091
• LinkedInid.linkedin.com/company/kemaspackaging
• Instagraminstagram.com/kemas.pkg

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kemas