Smith, Frank & Partners

Financial Advisory Servicessmithfrank.com

Smith, Frank & Partners provides financial planning, risk and investment management services.

Company typePrivate
Founded1978
HeadquartersDallas, United States
Headcount1–10
GTM typeB2C
OfferingServices

What Smith, Frank & Partners does

Smith, Frank & Partners is a privately held financial advisory firm founded in 1978 by Randy Smith and Ted Frank, headquartered in Dallas, Texas. The firm operates a multi-divisional model with three core service lines — Financial Planning, Investment Management, and Risk Management — delivered through a seven-person team to C-Level executives, entrepreneurs, and high-net-worth professionals requiring highly specialized financial and advisory services. Securities are offered through a partnership with Kestra Investment Services, LLC (member FINRA/SIPC), and investment advisory services are offered through a partnership with Kestra Advisory Services, LLC, with Smith, Frank & Partners explicitly independent of and not affiliated with either Kestra entity.

The firm's core offering is personalized financial advice rather than a proprietary technology product. Practice capabilities include comprehensive financial planning, tailored investment portfolio construction calibrated to client risk tolerance, and risk management analysis covering longevity, mortality, and disability scenarios. Supporting the advisory practice, the firm maintains a digital content surface that includes 40+ financial calculators, a 200+ entry financial glossary, a Retirement Income Strategy video tool, and an educational resource library spanning retirement, estate, investment, insurance, money, and lifestyle topics. Client account access is delivered through an external portal provided by Kestra Financial. There is no proprietary technology, no mobile application, no public API, and no AI-or-ML-driven functionality disclosed in the source material.

The business model is professional services: fee- and commission-based revenue generated from financial planning, wealth management, and risk management advisory engagements, with brokerage and advisory infrastructure supplied via the Kestra partnerships. The go-to-market motion is sales-led and relationship-based, relying on direct consultation with C-level executives, business owners, and HNW professionals in Texas. Revenue figures are not publicly disclosed, there is no funding, no parent company, and no M&A activity in the data set.

Smith, Frank & Partners firmographics

Firmographics

Name: Smith, Frank & Partners
Legal name: Smith, Frank & Partners, LLC
Website: http://www.smithfrank.com
Company type: Private
Founded year: 1978
Operating status: Operating
Headcount range: 1–10 employees
Short description: Smith, Frank & Partners provides financial planning, risk and investment management services.
Ownership category
akta.pro rank

Smith, Frank & Partners industry classification

Industry

Product category: Financial Advisory Services
NAICS: Portfolio Management and Investment Advice (523940), Insurance Agencies and Brokerages (52421)
SIC: Investment Advice (6282), Insurance Agents, Brokers & Service (6411)
akta.pro industry: PRIMARYFSAEAAAO
Business Owner & Executive Financial Planning
Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Investment Advisory & Financial Planning

Keywords

Financial planning services
Wealth management advisory
Investment management services
Risk management advisory
Retirement income planning

Where Smith, Frank & Partners is headquartered

Location

Headquarters

HQ city: Dallas
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Smith, Frank & Partners business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Financial Advisory Fees: Revenue generated from financial planning, wealth management, and risk management advisory services. Services offered through partnerships with Kestra Investment Services (securities) and Kestra Advisory Services (investment advisory).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Smith, Frank & Partners product offering

Product offering

Core offering

Smith, Frank & Partners is a multi-divisional financial advisory firm delivering personalized Financial Planning, Investment Management, and Risk Management services. The firm develops comprehensive financial strategies, tailors investment portfolios to clients' risk tolerance and goals, and structures asset protection and insurance coverage to address longevity, mortality, and disability risks. Services are targeted at C-level executives, entrepreneurs, and high-net-worth professionals requiring sophisticated, customized financial guidance.

Product overview

Smith, Frank & Partners operates as a multi-discipline financial services firm offering three core divisions—Financial Planning, Investment Management, and Risk Management—that work as an integrated team to provide comprehensive advisory services. The firm focuses on C-Level executives, entrepreneurs, and professionals requiring specialized financial and advisory services. Supporting the core advisory services, the firm provides a suite of client-facing digital tools including over 40 financial calculators covering retirement, investment, insurance, and money management topics, an educational glossary with 200+ financial terms, and a resource library of articles and videos across Retirement, Estate, Investment, Insurance, Money, and Lifestyle categories. The firm also provides a Retirement Income Strategy video tool and client account access through an external Kestra Financial portal.

Differentiator

Problem solved

Functional benefit

Products and services

Financial Planning Comprehensive financial planning service in which advisors develop strategies enabling clients to make informed financial decisions. Advisors work side by side with clients and their other advisors to suggest avenues to realize financial objectives across the full planning landscape.
Investment Management Investment management service that incorporates risk tolerance into a framework of specific goals and needs, building flexible portfolios that adapt as market conditions change. Securities transactions are executed through Kestra Investment Services, LLC.
Risk Management Risk management service that analyzes multiple areas of risk to ensure clients have proper coverage and asset protection structures, addressing longevity risk (living longer than expected), mortality risk (dying too soon), and disability/income loss risk. Includes insurance portfolio management delivered with underwriting support.

Companies that use Smith, Frank & Partners

Customer profile

Segments3 records

Ideal customer profiles3 records

Smith, Frank & Partners technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Smith, Frank & Partners partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Smith, Frank & Partners competitors and assessment

Company assessment

Broad incumbents

Mariner Wealth Advisors: Larger-scale independent RIA serving HNW and ultra-HNW clients with integrated financial planning, investment management, and tax/estate services; comparable because it operates the same multi-disciplinary advisory model that Smith Frank & Partners offers, just at a national scale.
Creative Planning: National RIA providing financial planning, investment management, and wealth management to individuals and business owners; comparable in customer segment (HNW executives and entrepreneurs) and in bundled planning-plus-investment offering.
Edelman Financial Engines: Large national RIA combining advisor-led financial planning with digital tools for HNW individuals; comparable to Smith Frank in serving mass-affluent and HNW clients with integrated planning and investment services.
Mercer Advisors: PE-backed national RIA specializing in HNW financial planning, investment management, and tax/estate services; comparable because it serves the same C-suite and business-owner persona with a similar integrated advisory stack.

Direct peers

Ronald Blue Trust: Independent, fee-only RIA offering financial planning, investment management, and trust services for HNW individuals and families; directly comparable to Smith Frank in structure (planning + investment + advisory, relationship-led, fee-only model).
Halbert Wealth Management: Texas-based (Dallas area) independent RIA providing fee-only financial planning and investment management to HNW individuals and executives; directly comparable as a same-size, same-region competitor pursuing the same clientele.
Pure Financial Advisors: Fee-only RIA providing financial planning, investment management, and tax services focused on retirement; comparable to Smith Frank in advisor-led, planning-centric model for individuals approaching and in retirement.

Regional players

Highland Capital Management: Dallas-headquartered investment management firm offering wealth and asset management to institutional and HNW clients; comparable as a Dallas-based competitor in the local HNW advisory market, though more institutional-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Smith, Frank & Partners compliance and trust

Trust signal

Compliance3 records

Smith, Frank & Partners financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Smith, Frank & Partners leadership team

Management profile

Number of profiles

Profiles7 records

Smith, Frank & Partners funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Smith, Frank & Partners M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smith, Frank & Partners

What does Smith, Frank & Partners do?

Is Smith, Frank & Partners a public or private company?

Smith, Frank & Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Smith, Frank & Partners founded?

Smith, Frank & Partners was founded in 1978. It employs 1 to 10 people.

Where is Smith, Frank & Partners based?

Smith, Frank & Partners is headquartered in Dallas, United States, in the North America region.

How does Smith, Frank & Partners make money?

One revenue line is on record: financial Advisory Fees.

Who are Smith, Frank & Partners's main competitors?

Broad incumbents on record are Mariner Wealth Advisors, Creative Planning, Edelman Financial Engines and Mercer Advisors. Direct peers are Ronald Blue Trust, Halbert Wealth Management and Pure Financial Advisors. Highland Capital Management is listed as a regional player.

Does Smith, Frank & Partners have an API?

No public API is recorded for Smith, Frank & Partners.

What industry is Smith, Frank & Partners in?

Smith, Frank & Partners's product category is Financial Advisory Services. Its primary akta.pro industry code is FSAEAAAO, Business Owner & Executive Financial Planning. Its NAICS code is 523940 and its SIC code is 6282.