Bobrink Gruppe

What Bobrink Gruppe does

Bobrink Gruppe is a privately held, family-owned automobile dealership group headquartered in Bremen, Germany, founded in 1973 and operating across 12 locations in Northern Germany (Cuxhaven, Bremerhaven, Zeven, Osterholz-Scharmbeck, Grasberg, and multiple Bremen sites). The group operates through four wholly owned GmbH subsidiaries — Bobrink GmbH, Bobrink & Co. GmbH, Bobrink-Carstream GmbH, and Autohaus E. Brinkmann GmbH — and serves as an authorized contract dealer (Vertragshändler) for BMW, BMW Motorrad, and Hyundai, plus a MINI Agent and a Honda service partner, with leadership including Oliver Bobrink, Manfred de Vries, Thomas Pilgram, and Markus Warncke.

The group's core business is multi-brand new and used vehicle retail (including BMW Premium Selection and MINI Gebrauchtwagen Next certified pre-owned programs), authorized aftersales service, parts and accessories, vehicle financing and leasing, fleet and corporate solutions (Geschäftskunden), and rental services through Bobrink Mobility and BMW Motorrad Miettarife. Digital infrastructure includes online service appointment booking across all locations, an online inventory search platform, brand OEM mobile app integration (MY BMW APP, MINI APP, Hyundai Bluelink), and a dedicated e-mobility offering covering EV consulting, charging infrastructure guidance, battery certificates, and government subsidy support. Technology delivery relies on third-party partners — Lab7 GmbH (Mportal/LoCARL), dotzilla (CarGate 360°/Carzilla), and PURE marketing — rather than in-house platform development.

The business model combines transactional one-time vehicle sales with recurring aftersales, parts, financing, and rental revenue streams, targeting both private individual consumers (test drives, personal purchase, maintenance, EV transition) and corporate/fleet buyers (procurement, leasing, fleet management, company car programs). Marketing is executed across the corporate website and a broad social footprint (Facebook, Instagram, YouTube, TikTok, LinkedIn, kununu) plus an email newsletter, with brand events such as the MINI Mystery Tour, BMW M Training, and new model launches (e.g., Hyundai IONIQ 6 N) used as engagement anchors across the regional catchment.

Name

Bobrink Gruppe

Legal name

Bobrink Gruppe

Website

https://bobrink.de

Company type

Private

Founded year

1973

Operating status

Operating

Short description

Bobrink Gruppe is a privately held, family-owned multi-brand automobile dealership group operating 12 locations across Northern Germany as an authorized dealer for BMW, BMW Motorrad, Hyundai, and MINI, plus Honda service, serving private consumers and corporate fleet customers with vehicle sales, aftersales, financing, rentals, and e-mobility services.

Ownership category

akta.pro rank

Product category

Automobile Dealership

NAICS

Automobile Dealers (4411), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Used Car Dealers (44112), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industries

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL), Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Automobile dealership
• Vehicle sales
• Aftersales service
• Fleet leasing
• E-mobility consulting

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: New and used vehicle sales across BMW, MINI, Hyundai, and BMW Motorrad brands. Includes Neuwagen (new cars), Jahreswagen (year-end models), Gebrauchtwagen (used cars), and Vorführwagen (demo vehicles).
2. Aftersales Service and Maintenance: Full service offerings including maintenance, repairs, parts replacement, and seasonal checks for all supported brands
3. Parts and Accessories Sales: Original parts and accessories for BMW, MINI, Hyundai, and BMW Motorrad vehicles
4. Vehicle Financing and Leasing: Financial services including vehicle financing, leasing, and trade-in programs
5. BMW Motorrad Rentals: Motorcycle rental services with various tariff options (BMW Motorrad Miettarife)

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bobrink Gruppe operates a multi-brand automobile dealership business across 12 locations in Northern Germany, selling new and used vehicles from BMW, MINI, Hyundai, and BMW Motorrad as an authorized dealer/agent. It also provides manufacturer-authorized aftersales service and parts, vehicle financing and leasing, vehicle trade-in (Fahrzeugankauf), e-mobility consulting (including charging infrastructure and battery certificates), BMW Motorrad motorcycle rentals (Miettarife), Bobrink Mobility rental vehicles, and corporate fleet solutions for business customers.

Product overview

Bobrink Gruppe is a multi-brand automobile dealership group operating as a unified platform across 12 locations in northern Germany. The portfolio consists of vehicle sales (new and used) for BMW, MINI, Hyundai, and BMW Motorrad brands, complemented by comprehensive after-sales service departments and digital tools. Vehicle offerings include brand-specific certified pre-owned programs (BMW Premium Selection, MINI Gebrauchtwagen Next). The group provides authorized workshop services for all brands, motorcycle rental (BMW Motorrad Miettarife), and electric mobility consulting. Digital services include online service appointment booking, brand mobile apps (MY BMW APP, MINI APP, Hyundai Bluelink App), and an online vehicle inventory system. Additional services include Bobrink Mobility rental vehicles, vehicle trade-in (Fahrzeugankauf), and corporate fleet solutions (Geschäftskunden).

Differentiator

Problem solved

Functional benefit

Brands

• Bobrink Mobility: Mietfahrzeuge (rental vehicles) service offered by the Bobrink Gruppe
• Bobrink-Carstream
• BMW Premium Selection
• MINI Gebrauchtwagen Next

Products and services

• BMW Vehicles (Neuwagen / Jahreswagen / Gebrauchtwagen / Vorführwagen) Authorized BMW contract dealer offering new BMW passenger vehicles, year-end models, certified pre-owned BMW Premium Selection, demo vehicles, and used BMW vehicles across all 12 Bobrink locations, including the BMW i electric sub-brand and BMW M performance line.
• MINI Vehicles Authorized MINI Agent offering new MINI vehicles and MINI Gebrauchtwagen Next certified pre-owned MINI vehicles for sale at select Bobrink locations.
• Hyundai Vehicles Authorized Hyundai contract dealer offering new Hyundai vehicles, including the Hyundai IONIQ electric and hybrid lineup, across multiple Carstream locations in Northern Germany.
• BMW Motorrad Motorcycles Authorized BMW Motorrad contract dealer offering new BMW Motorrad motorcycles for sale at Bremerhaven-Nord with manufacturer-authorized service.
• BMW Service Authorized BMW maintenance, repair, and parts service offered at multiple Bobrink locations for BMW passenger vehicles.
• MINI Service Authorized MINI maintenance, repair, and parts service offered at designated Bobrink locations for MINI vehicles.
• Hyundai Service Authorized Hyundai maintenance, repair, and parts service offered at Carstream locations for Hyundai vehicles.
• BMW Motorrad Service Authorized BMW Motorrad motorcycle maintenance, repair, and parts service offered at Bremerhaven-Nord.
• BMW Motorrad Miettarife (Motorcycle Rental) Rental service offering BMW Motorrad motorcycles under various tariff options (Miettarife) for short-term use.
• Bobrink Mobility (Mietfahrzeuge) Vehicle rental service under the Bobrink Mobility brand offering temporary replacement or rental vehicles to customers of the dealership group.
• Geschäftskunden / Flottenlösungen (Business and Fleet Solutions) Dedicated B2B service for corporate customers offering fleet vehicle procurement, vehicle leasing, financing arrangements, and corporate service contracts across the multi-brand portfolio.
• Fahrzeugankauf (Vehicle Trade-in / Purchase) Service where Bobrink purchases customers' existing vehicles to support trade-in transactions against new or used vehicle purchases.
• E-Mobilität / E-Auto Beratung (E-Mobility Consulting) Electric vehicle advisory service covering EV subsidies for private customers, company-car taxation guidance, charging infrastructure advice, battery certificates for used EVs, and listings of immediately available electric vehicles from BMW i, MINI Electric, Hyundai Elektro, and BMW Motorrad.
• Online Service-Termin (Online Service Appointment Booking) Digital service allowing customers to book service appointments online across all 12 Bobrink locations and multiple brands (BMW, MINI, Hyundai, BMW Motorrad).

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BMWcoreChannel Partner/ Reseller/ DistributorAuthorized BMW contract dealer (Vertragshändler) offering new BMW vehicles, BMW Service, and BMW Motorrad at multiple locations. BMW i electric vehicles and BMW Premium Selection certified pre-owned vehicles included.
• MINIcoreChannel Partner/ Reseller/ DistributorMINI Agent offering new MINI vehicles, MINI Service, and MINI Gebrauchtwagen Next certified pre-owned program at select locations.
• HyundaicoreChannel Partner/ Reseller/ DistributorHyundai contract dealer (Vertragshändler) and service partner offering new Hyundai vehicles, Hyundai Service, and Hyundai Bluelink App at multiple Carstream locations.
• BMW MotorradcoreChannel Partner/ Reseller/ DistributorBMW Motorrad contract dealer (Vertragshändler) and authorized service provider at Bremerhaven-Nord, with motorcycle rental options (Miettarife).
• PURE marketing & söhneminorGTM or Marketing PartnerNewsletter service provider for email marketing communications to customers and prospects.
• HondaminorChannel Partner/ Reseller/ DistributorHonda Servicepartner providing Honda vehicle service at Bremen-Nord Carstream location (Vegesacker Heerstraße 78).

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AVAG Holding SE: German multi-brand automotive dealer holding company operating multiple full-service dealerships. Directly comparable as a multi-brand dealer group with similar OEM authorized partnerships, aftersales service, and used vehicle operations across German locations.
• Gottfried Schultz Gruppe: Major German automotive dealer group with multi-brand operations primarily focused on Volkswagen Group brands. Comparable as a multi-location dealer platform with new/used vehicle sales, authorized service, and corporate fleet capabilities.
• Emil Frey Group: Large Swiss-originated multi-brand automotive dealer group with significant German operations across premium and volume brands. Comparable as a multi-brand retail platform with authorized OEM partnerships, service operations, and fleet capabilities across multiple locations.
• Hahn Gruppe: Family-owned German automotive dealer group operating multi-brand authorized dealerships with associated service and parts operations. Comparable as a similarly structured multi-brand family-owned dealer with shared OEM partnerships.
• Dello Gruppe: Northern Germany-based multi-brand automotive dealer group headquartered near Hamburg. Highly comparable due to shared regional footprint, multi-brand OEM partnerships, and integrated sales-service-fleet offering.
• Kuhn + Witte: German BMW and MINI authorized dealer group operating multiple locations in Northern Germany. Closely comparable as a BMW Group-focused multi-location dealer with similar authorized service capabilities and premium brand mix.
• Autohaus Senger: German multi-brand automotive dealer group with broad OEM partnerships and integrated service operations. Comparable as a multi-brand dealership platform with new/used sales, aftersales service, and fleet solutions.
• Weller Gruppe: German multi-brand automotive dealer group operating authorized dealerships across Northern and Western Germany. Closely comparable given overlapping geography, premium brand partnerships, and integrated sales-service model.

Broad incumbents

• Porsche Holding Salzburg: Largest European automotive retailer, wholly owned by Porsche AG (Volkswagen Group). Comparable at the category level as a multi-brand dealer platform but operates at vastly larger scale with VW Group-centric brand portfolio.

Regional players

• Hedin Mobility Group: European automotive retail and distribution group with operations across multiple countries. Comparable as a multi-brand dealer platform with premium OEM partnerships, though primarily Swedish-based with limited Northern German overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/bobrink
• Facebookfacebook.com/GruppeBobrink
• Instagraminstagram.com/bobrink
• TikToktiktok.com/@bobrink_gruppe
• LinkedInlinkedin.com/company/bobrink-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bobrink Gruppe