The Bridal Project
The Bridal Project is a Miami appointment-only bridal boutique founded in 2016 by Martina Mikova, retailing exclusive international designer wedding gowns (Anna Campbell, Laure de Sagazan, Carol Hannah, YolanCris) and accessories to modern, fashion-forward brides in South Florida, with international shipping and periodic pop-up trunk shows.
- Company typePrivate
- Founded2016
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Bridal Project does
The Bridal Project is a Miami-based, appointment-only bridal boutique founded in 2016 by Martina Mikova and operated through Breaking the Rules LLC. It retails curated, non-traditional wedding dresses from exclusive international independent designers including Anna Campbell (Australia), Carol Hannah (New York), Laure de Sagazan (France), YolanCris (Spain), Julie Vino (Israel), Dora Sasu, House of Matching Colours (Buenos Aires), and Peruvian designers Maria Ximena and Xayire Fuentes. The boutique's differentiation rests on territorial exclusivity for these designer labels in South Florida and on a personalized, hands-on styling experience delivered through one-on-one appointments at its Wynwood/Design District showroom.
The business model is direct-to-consumer retail with one-time transactional revenue per bride. Pricing spans roughly $600-$1,500 for sample-sale items up to $2,800-$8,500 for full-price designer gowns (e.g., Anna Campbell), with a refundable appointment fee credited toward purchase. Adjacent revenue streams include bridal accessories and separates, referral-based wellness services (personal training, nutrition, dance classes), custom men's suiting through a Personal Tailoring Experience, and international shipping. Distribution is single-physical-showroom with episodic trunk shows, sample sales, pop-ups at resort locations (e.g., NIZUC in Cancun), and Miami fashion events including Art Basel and Wynwood Life Festival.
The company has no disclosed technology platform, proprietary software, or AI components; its competitive moat is built on designer exclusivity agreements, founder-led curation, and brand positioning in the luxury independent bridal segment. It operates with 1-10 employees, has not raised institutional capital, and is wholly owned by the founder. Customer acquisition is driven by Instagram, blog content, email marketing, trunk show events, and earned media through Modern Luxury Weddings and Fashion Group International South Florida.
The Bridal Project firmographics
Firmographics- Name
- The Bridal Project
- Legal name
- Breaking the Rules LLC
- Website
- https://thebridalproject.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Bridal Project is a Miami appointment-only bridal boutique founded in 2016 by Martina Mikova, retailing exclusive international designer wedding gowns (Anna Campbell, Laure de Sagazan, Carol Hannah, YolanCris) and accessories to modern, fashion-forward brides in South Florida, with international shipping and periodic pop-up trunk shows.
- Ownership category
- akta.pro rank
The Bridal Project industry classification
Industry- Product category
- Bridal Retail / Wedding Apparel
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)
Keywords
Where The Bridal Project is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Bridal Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Wedding dress sales: Retail sales of designer bridal gowns from curated international designers including Anna Campbell, Carol Hannah, YolanCris, Laure de Sagazan, and others. Sales occur through the Miami showroom via appointment-only fittings.
- Bridal accessories and separates: Sale of wedding dress accessories, bridesmaid dresses, cover-ups, and mix-and-match separates.
- Complementary wellness services: Referral or partnership revenue from complementary bridal services including personal training, nutrition coaching, and dance classes offered by third-party providers within the boutique experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Anna Campbell collection: $2,800 - $8,500 |
| One time/ perpetual license | Pay-as-you-go | Carol Hannah sample sale: $600 - $1,500 (retail $2,500 - $4,000) |
| Unit Pricing | Pay-as-you-go | Julie Vino sample sale: $1,500 - $3,400 |
| Unit Pricing | Pay-as-you-go | Dora Sasu sample sale: $1,800 - $3,000 |
| Other | Pay-as-you-go | Appointment fee (credited toward purchase) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
The Bridal Project product offering
Product offeringCore offering
The Bridal Project is a Miami-based bridal boutique that sells designer wedding dresses and accessories from a curated roster of international designers. It complements gown sales with personalized, appointment-based consultations for brides and a personal tailoring experience for grooms. The boutique also hosts sample sales and designer trunk shows to drive traffic and convert customers.
Product overview
The Bridal Project is a Miami-based bridal boutique offering a curated selection of non-traditional wedding dresses from exclusive designer collections. The core offering consists of designer bridal gowns from brands including Anna Campbell (vintage-inspired Melbourne craftsmanship), Carol Hannah (whimsical New York designs), Laure de Sagazan (French indie couture), YolanCris (Barcelona boho-chic), Julie Vino (Israeli modern classics), Dora Sasu (intricate lace designs), House of Matching Colours (customizable Buenos Aires bridal wear), and emerging designers like Maria D'Ocon, Xayire Fuentes, and Maria Ximena. The boutique operates on an appointment-only basis and complements dress sales with trunk shows (designer showcase events with 10% discounts), sample sales (discounted past collections), alterations referrals, international shipping, and bridal preparation services (personal training, nutrition, dance classes). Additional offerings include personal tailoring experiences for men. The product portfolio spans from ready-to-wear designer gowns ($2,800-$8,500 for Anna Campbell) to sample sale items ($600-$1,500 for Carol Hannah), with customization options and co-design experiences available through select designers.
Differentiator
Problem solved
Functional benefit
Products and services
- Designer Wedding Gown Collections
Quantifiable outcome
- First bride (Carmen) served in 2016, establishing the boutique's first customer relationship
Companies that use The Bridal Project
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
The Bridal Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Bridal Project partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- WaterThruSkin / Valeria HinojosaminorEco-conscious blogger and activist partnering for the Amazon Aid Mission. 1% of gown and accessory purchases during August-September 2019 events were donated through WaterThruSkin to help stop Amazon wildfires.
- Generous GinminorFrench gin brand providing libations during the Personal Tailoring Experience events.
- Jo Malone LondonminorLuxury fragrance brand partnering for Anna Campbell Designer Event (May 2019) to enhance the boutique experience.
- Primrose FloralminorFloral design studio providing flower arrangements for the Anna Campbell Designer Event.
- EberjeyminorLingerie and loungewear brand partnering for the Anna Campbell Designer Event experience.
- Fashion Group International South FloridacoreFashion industry organization that partnered with The Bridal Project for The Modern Bride Fashion Show event. FGI South Florida board member Laura Ganoza participated as a speaker at the event.
- Modern Luxury WeddingscoreLuxury wedding publication that partnered for The Modern Bride Fashion Show and subsequent events. Editor-in-Chief Kara Franker served as speaker at the event.
- Modern Luxury MiamiminorLocal Miami fashion and lifestyle publication supporting bridal events and fashion shows.
- Miami International University of Art & DesigncoreEducational institution partnering for fashion show events. Their Director of Fashion Merchandising Mrs. Parsons spoke at The Modern Bride Fashion Show. Emerging designer Maria D'Ocon was a student talent featured at the event.
- Style SavesminorNon-profit organization benefiting from the fashion show. The Modern Bride Fashion Show raised funds for Style Saves.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The Bridal Project competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Bridal Project social profiles
Digital presenceThe Bridal Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bridal Project leadership team
Management profileNumber of profiles
Profiles1 record
The Bridal Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bridal Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bridal Project
What does The Bridal Project do?
The Bridal Project is a Miami-based bridal boutique that sells designer wedding dresses and accessories from a curated roster of international designers. It complements gown sales with personalized, appointment-based consultations for brides and a personal tailoring experience for grooms. The boutique also hosts sample sales and designer trunk shows to drive traffic and convert customers.
Is The Bridal Project a public or private company?
The Bridal Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Bridal Project founded?
The Bridal Project was founded in 2016. It employs 1 to 10 people.
Where is The Bridal Project based?
The Bridal Project is headquartered in Miami, United States, in the North America region.
How does The Bridal Project make money?
Three revenue lines are on record. Wedding dress sales are the primary driver. The others are bridal accessories and separates and complementary wellness services.
Does The Bridal Project have an API?
No public API is recorded for The Bridal Project.
What industry is The Bridal Project in?
The Bridal Project's product category is Bridal Retail / Wedding Apparel. Its primary akta.pro industry code is HSACABAF, Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination). Its SIC code is 5621.