JAZ

What JAZ does

JAZ Zubiaurre, S.A. is a Spanish industrial manufacturer specializing in surface treatment products, including wire brushes, technical brushes, flexible abrasives, and polishing tools. Founded in 1924 in Eibar by Domingo Zubiaurre, the family-owned company serves industrial customers across multiple sectors including general manufacturing, automotive, aerospace, metal fabrication, shipbuilding, construction, sintered metals, and professional hardware/DIY. The company's products address functional needs such as deburring, finishing, edge rounding, surface refinement, weld cleaning, rust and paint removal, and material texturing across steel, stainless steel, aluminum, non-sparking metals, rubber, and wood substrates.

JAZ's product portfolio is built around filament and abrasive technology. Core inputs include tempered steel wire, stainless steel, brass-coated steel, non-ferrous wire, nylon filaments impregnated with silicon carbide, aluminum oxide, diamond, or ceramic abrasives (marketed as CCM brushes), as well as flap discs, strip brushes, burnishing rollers, and coated abrasives. The company operates a 7,000 m² manufacturing facility at the Azitain Industrial Park in Eibar, holds ISO 9001 quality certification (achieved in 1996, making JAZ the second brush company in the world to obtain the standard), and holds multiple international patents for surface treatment brush technology.

The business model is B2B sales-led hardware sales, conducted directly to industrial customers through the Eibar headquarters and a wholly owned North American subsidiary, JAZ USA, INC. (established 1999 in New Bedford, Massachusetts). Pricing is not publicly disclosed and is handled through inquiry-based engagement for both standard catalog items and custom-engineered solutions. JAZ exports to 65 countries across all five continents, with the United States representing its largest single market. A 2020 corporate rebranding repositioned JAZ from a wire brush manufacturer to a broader "surface treatment expert" identity, and 2024 marked the company's 100-year operating milestone.

Name

JAZ

Legal name

JAZ ZUBIAURRE, S.A.

Website

https://jazsurface.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

51–100 employees

Short description

JAZ Zubiaurre, S.A. is a 100-year-old, family-owned Spanish industrial manufacturer of wire brushes, technical brushes, and flexible abrasive tools serving manufacturers across automotive, aerospace, metal fabrication, and construction in 65 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

New Bedford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Brush and Surface Treatment Products: JAZ generates revenue through the manufacture and sale of industrial surface treatment products including wire brushes, technical brushes, abrasive tools, and related accessories. Products are sold through catalog/standard offerings as well as custom-made solutions for specific industrial applications.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

JAZ manufactures and sells wire brushes, technical brushes, wood-working brushes, polishing brushes, and flexible abrasive products used for industrial surface treatment operations including cleaning, deburring, finishing, texturing, grinding, and polishing. The company serves manufacturing industries with both standard catalog offerings and custom-engineered brush solutions designed for integration with machining centers, robots, drills, grinders, and industrial cells. Materials include tempered steel wire, stainless steel, brass-coated steel, non-ferrous wire, nylon abrasive, and synthetic fibers.

Product overview

JAZ (Jaz Zubiaurre, S.A.) is a surface treatment specialist offering a comprehensive portfolio of brush and abrasive products. The product range includes: (1) Wire Brushes - standard and specialty brushes for industrial and professional use; (2) Wood-Working Brushes - brushes for portable machines and industrial wood processes; (3) Technical Brushes - strip brushes, insertion technical brushes, and custom solutions for industrial applications; (4) Brushes for Polishing - rollers, sanding discs, and polishing accessories; (5) Flexible Abrasives - CCM brushes with nylon filaments impregnated with abrasive materials (silicon carbide, diamond, ceramic), flap discs, and coated abrasives; (6) Equipment - safety gear for surface treatment operations. The company also provides accessories like the JS BSP 360-degree pipe cleaner. Products are designed for various tools including drills, grinders, die-grinders, bench grinders, industrial machines, orbital sanders, and burnishing machines, and can work on steel, stainless steel, aluminum, non-sparking materials, and wood surfaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Wire Brushes (Cepillos metálicos)

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Basque Precision Technology District (BPTD)minorOthersJAZ is affiliated with the Basque Precision Technology District, a regional industrial cluster initiative in the Basque Country of Spain. This affiliation connects JAZ with other precision manufacturing companies in the region, facilitating knowledge sharing and collaborative industrial development within the Basque precision technology ecosystem.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Walter Surface Technologies: North American metal surface treatment specialist providing abrasives, finishing brushes, and grinding products — directly comparable to JAZ in flap discs, polishing brushes, and consumables for metal fabrication.
• Lessmann GmbH: German industrial brush specialist focused on technical brushes, strip brushes, and wheel brushes — closely aligned with JAZ's technical brushing and custom brush capabilities.
• Weiler Corporation: US-based manufacturer of power brushes and abrasive products serving metalworking, MRO, and construction. Directly competitive with JAZ in wire brushes, cup brushes, and abrasive flap discs.
• Osborn International (Jason Inc.): One of the most established global industrial brush manufacturers, offering wire brushes, wheel brushes, and disc brushes for metal finishing — directly comparable to JAZ across product lines, customer types (automotive, fabrication), and industrial B2B GTM.
• Pferd (August Rüggeberg): German industrial brushes and abrasives manufacturer with broad catalog of technical brushes, flap discs, and polishing tools — overlapping almost 1:1 with JAZ's wire brush and abrasive portfolio for industrial surface treatment.

Broad incumbents

• Saint-Gobain (Norton Abrasives): Global industrial abrasives giant offering coated abrasives, grinding wheels, and finishing products — competes with JAZ's abrasive and flap disc offerings as part of a much broader portfolio.
• Klingspor Abrasives: Major global abrasives manufacturer with coated abrasive discs, flap discs, and grinding tools — overlapping JAZ's flexible abrasives and flap disc product lines for industrial users.
• Bosch Power Tool Accessories: Global power tool giant that markets brushes, abrasive discs, and polishing accessories — overlapping with JAZ's brush and abrasive accessory products through similar industrial distribution channels.
• 3M Abrasives: Diversified industrial conglomerate with an abrasives division covering discs, belts, and brushes — competes with JAZ in flap discs and coated abrasives within metalworking and surface finishing segments.

Emerging players

• Sit Industria GmbH (SIT Brush): German industrial brush manufacturer focused on technical and strip brushes — partially overlapping with JAZ's technical brush and custom strip brush segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JAZ