Pet Wellness Clinics

What Pet Wellness Clinics does

Pet Wellness Clinics operates a multi-location veterinary clinic network headquartered in Indianapolis, Indiana, delivering general-practice and preventive care for dogs and cats across 12+ sites in the Greater Indianapolis metro, including Avalon, Binford, Bridgeview, Broad Ripple, Brownsburg, Carmel, College Park, Geist, Noblesville, Southport, and Springmill. The clinical service catalog spans wellness exams, vaccinations, advanced diagnostics (ultrasound, X-ray, bloodwork), dental care, soft-tissue and orthopedic surgery, parasite prevention, microchipping, dermatology, end-of-life care, and emergency referrals routed through partner Airport Animal Emergi-Center. A network-wide shared pet records system supports same-day and next-day scheduling at any location.

Revenue is generated through three streams: fee-for-service clinical care rendered per visit, the Pet Prime monthly subscription wellness plan that bundles unlimited exams, annual vaccinations, parasite prevention, and a 10% discount on other services into a recurring payment, and an online pharmacy/storefront selling preventatives and supplies via shop.petwellnessclinics.com. Differentiated clinical technology includes HT Vista, an AI-assisted heat-diffusion imaging device used for non-invasive skin cancer screening of pets, and Phovia, an LED light-therapy system for dermatologic healing — both deployed in-clinic rather than developed internally. Marketing is primarily local and content-driven, anchored by educational blog content, organic Instagram and Facebook presence, email/SMS campaigns, and medical-segment PR featuring Medical Director Dr. Rachael Campbell on Indianapolis stations WTHR-TV and WRTV.

Leadership includes Chief Veterinary Officer Dr. Lisa Eller (appointed 2025), Medical Director Dr. Rachael Campbell, three District Managers, and an extended roster of staff veterinarians and clinic managers. The company is privately held with no disclosed external capital, no parent company, and no disclosed M&A activity. Operating geographies are limited to the Greater Indianapolis metro, though the online pharmacy extends direct-to-consumer reach beyond clinic walls.

Name

Pet Wellness Clinics

Legal name

Pet Wellness Clinics

Website

https://petwellnessclinics.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Pet Wellness Clinics is a private, multi-location veterinary clinic network serving Greater Indianapolis with 12+ sites offering preventive care, surgery, diagnostics, and dermatology for dogs and cats, monetized through fee-for-service, the Pet Prime subscription plan, and an online pharmacy.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (541940)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industry

Preventive Care & Vaccination Clinics (HLAMAAAB)

Keywords

• Veterinary services
• Pet healthcare
• Animal wellness care
• Veterinary clinics
• Pet preventive care

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Veterinary Services: Fee-for-service veterinary care including wellness exams, vaccinations, dental care, surgeries, diagnostics, emergency care, and end-of-life care. Revenue generated per visit based on services rendered.
2. Pet Prime Membership: Monthly subscription wellness plan providing unlimited exams, vaccinations, and parasite prevention for a fixed monthly fee. Creates predictable recurring revenue and drives customer loyalty through membership benefits.
3. Online Store/Pharmacy: E-commerce platform selling pet products, preventatives, and supplies. Revenue from product sales through their online storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pet Wellness Clinics operates a multi-site general practice veterinary network in Greater Indianapolis, delivering routine and advanced medical care for companion animals including wellness exams, vaccinations, dental procedures, surgery, in-house diagnostics, and emergency visits. The network supplements clinical services with a Pet Prime membership program for preventive care bundles, an online pharmacy and product store, and in-clinic specialty technologies such as HT Vista dermatology screening and Phovia light therapy.

Product overview

Pet Wellness Clinics operates a network of veterinary hospitals across Greater Indianapolis offering a comprehensive suite of pet healthcare services. The core offerings include wellness exams, vaccinations, advanced diagnostics (ultrasounds, X-rays, bloodwork), dental care, surgical services, emergency care, parasite prevention, and microchipping. Their signature product is Pet Prime Membership, a monthly subscription wellness plan providing unlimited exams, vaccinations, and parasite prevention. The company also offers advanced technology services including HT Vista (AI-powered skin cancer screening using heat diffusion imaging) and Phovia (LED light therapy for skin healing). Services are delivered across multiple clinic locations with network-wide record access and same/next-day appointment availability.

Differentiator

Problem solved

Functional benefit

Brands

• Pet Prime: Monthly wellness membership program offering unlimited exams, annual vaccinations, parasite prevention, and discounts on other services for pets.

Products and services

• Comprehensive Veterinary Care (wellness, vaccinations, dental, surgery, diagnostics)

Quantifiable outcome

• HT Vista achieves 90% sensitivity and 98% negative predictive value for skin cancer screening in 40 seconds
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• Airport Animal Emergi-Center (AAEC)coreChannel Partner/ Reseller/ DistributorAirport Animal Emergi-Center serves as the emergency care partner for Pet Wellness Clinics, providing after-hours and urgent care services for pets. PWC refers clients to AAEC for emergencies and holiday services. AAEC staff are featured in PWC's Manager of the Month recognition program, with Tammy Searcy recognized for her 27 years with AAEC.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Banfield Pet Hospital:
• VCA Animal Hospitals: VCA is one of the largest general practice and specialty veterinary hospital networks in the U.S. (now part of Mars Veterinary Health), operating over 1,000 locations across the country. It is directly comparable to Pet Wellness Clinics as a multi-location general practice operator, though at much greater scale and with broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/petwellnessclinics
• Instagraminstagram.com/petwellnessclinics
• Xx.com/pwclinics
• LinkedInlinkedin.com/company/pet-wellness-clinics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Wellness Clinics