Château Kirwan
Château Kirwan is a privately held 1855 3rd Grand Cru Classé Margaux wine estate in Bordeaux, producing three wines across 37 hectares and selling them via direct-to-consumer channels, WineClub, négociant distribution, and a structured wine tourism and private events business.
- Company typePrivate
- Founded1760
- HeadquartersCantenac, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Château Kirwan does
Château Kirwan is a privately held Bordeaux wine estate located on the Cantenac plateau in the Margaux appellation, France. It was originally established in 1760 by Irish merchant Mark Kirwan and has been owned by the Schÿller family since 1926, operating within Schröder & Schÿler & Cie, a négociant house with roots in Bordeaux dating to 1739. The estate holds a 3rd Grand Cru Classé ranking from the 1855 Bordeaux Classification. It farms 37 hectares of vineyard organized across 35 plots and 29 mapped soil types, producing three wines: Château Kirwan (the flagship classified-growth red), Charmes de Kirwan (second wine), and Blanc de Kirwan (a 100% Chardonnay white launched in 2021). Production uses gravity-flow winemaking with 37 custom Italian concrete vats, 18–21 months of barrel aging in 50% new French oak, and Tava amphoras for the white wine; it holds ISO 14001 and HVE Level 3 environmental certifications.
The estate operates a vertically integrated business spanning wine production, direct-to-consumer sales, and wine tourism. Revenue is generated from bottle sales through the on-site caveau, online shop (shop.chateau-kirwan.com), WineClub membership, and wholesale distribution via the Schröder & Schÿler négociant network, supplemented by a structured hospitality layer including guided tours (€30–€100/person), cooking and perfume-creation workshops (€60–€205/person), private dining (€115–€135/person), corporate seminars (€175–€199/person), and venue rental across the Orangery, Panoramic Room, L'Office, and grounds. Customers span wine enthusiasts and collectors, private event organizers, wine tourists, and wine trade professionals.
The team is led by General Manager and winemaker Philippe Delfaut, in place since 2007, supported by consultant œnologist Eric Boissenot. Headcount is reported at 11–50, with 15 permanent team members year-round and seasonal expansion to approximately 100 during harvest. Marketing is conducted primarily through organic social (Instagram, Facebook, LinkedIn), the corporate website, wine media coverage, and the on-site experiential channel.
Château Kirwan firmographics
Firmographics- Name
- Château Kirwan
- Legal name
- SCHRODER & SCHYLER & CIE
- Website
- https://chateau-kirwan.com
- Company type
- Private
- Founded year
- 1760
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Château Kirwan is a privately held 1855 3rd Grand Cru Classé Margaux wine estate in Bordeaux, producing three wines across 37 hectares and selling them via direct-to-consumer channels, WineClub, négociant distribution, and a structured wine tourism and private events business.
- Ownership category
- akta.pro rank
Château Kirwan industry classification
Industry- Product category
- Premium Bordeaux Wine
- NAICS
- Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wine Bars (CRANACAE)
Keywords
Where Château Kirwan is headquartered
LocationHeadquarters
- HQ city
- Cantenac
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Château Kirwan business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales: Direct sales of Château Kirwan (Grand Cru Classé), Charmes de Kirwan (second wine), and Blanc de Kirwan (100% Chardonnay) through the estate's caveau and online shop. WineClub provides privileged member access to wines stored at the property.
- Tours & Tastings: Paid wine tourism experiences including prestige tours (€30), immersive tours (€52), barrel tastings (€90), vintage year tastings (€100), Sips and Sweets (€40), and combined tasting packages (€180).
- Experiential Workshops: Cooking classes (€205), sensorial tastings (€60), and perfume creation workshops (€140-156) combining wine with culinary and olfactory experiences.
- Private Events & Receptions: Private lunches/dinners (€115-135 per person), gala dinners, cocktail receptions, seminars and meetings (€175-199 per person) hosted at venues including L'Office, Panoramic room, Orangery, and park grounds.
- Corporate Seminars & Team Building: Day seminars including meeting rooms, team-building workshops, and lunch with wine pairings, priced from €175-199 per person.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Prestige Tour - 1 hour guided tour with 2 wines |
| Unit Pricing | Pay-as-you-go | Immersive Tour - Seasonal vineyard experience |
| Unit Pricing | Pay-as-you-go | Barrel Tasting - Cellar experience with technical team |
| Unit Pricing | Pay-as-you-go | Vintage Year Tasting - Special celebration vintage |
| Unit Pricing | Pay-as-you-go | Cooking Class - 3.5 hours with Chef |
| Unit Pricing | Pay-as-you-go | Perfume Creator Workshop - 3 hours |
| Unit Pricing | Pay-as-you-go | Private Dining - Exclusive table experience |
| Unit Pricing | Pay-as-you-go | Group Meals - Orangery dining |
| Unit Pricing | Pay-as-you-go | Cocktail & Gala Dinners - Event catering |
| Unit Pricing | Pay-as-you-go | Full-day Seminar - Meeting with team building |
| Unit Pricing | Pay-as-you-go | Management Committee Meeting |
| Unit Pricing | Pay-as-you-go | Gourmet Aperitif - Delicatessen and wines |
| Unit Pricing | Pay-as-you-go | Picnic - Local artisan prepared |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Château Kirwan product offering
Product offeringCore offering
Château Kirwan is a classified growth Bordeaux wine estate that produces and sells premium Margaux wines — its flagship 3rd Grand Cru Classé red, a second wine (Charmes de Kirwan), and a 100% Chardonnay white (Blanc de Kirwan) — directly to consumers and trade. The estate monetizes its 37-hectare vineyard through wine tourism, paid tours and tastings, gourmet breaks, sensorial workshops, private dining, corporate seminars, and a WineClub membership program offering privileged access to library and current vintages stored at the property.
Product overview
Château Kirwan is a single-estate winery offering a portfolio of wine products and hospitality experiences. The core products are its wines: Château Kirwan (the flagship 3rd Classified Growth Margaux red wine), Charmes de Kirwan (second wine from sandy-gravel plots), and Blanc de Kirwan (100% Chardonnay white wine launched in 2021). These are complemented by a comprehensive hospitality division offering tours & tastings, gourmet breaks, experiential workshops (cooking, sensory tasting, perfume creation), private dining, corporate meetings & seminars, and event venues. The estate also operates a WineClub membership program. The product ecosystem centers on wine production and sale, with all experiential offerings designed to enhance brand engagement and direct wine sales.
Differentiator
Problem solved
Functional benefit
Brands
- Charmes de Kirwan: Second wine of Château Kirwan, produced from sandy-gravel plots with low clay content. Fruity, round and smooth profile, suitable for early drinking. Aged partially in barrels and partially in concrete vats.
- Blanc de Kirwan
Products and services
- Château Kirwan Grand Cru Classé Red Wine The estate's flagship Grand Cru Classé red wine, ranked 3rd among the 1855 Classified Growths of Margaux. Produced from the finest gravel and clay plots with Cabernet Sauvignon (47%), Merlot (35%), Cabernet Franc (10%), and Petit Verdot (8%). Aged 18 months in French oak barrels, half of which are renewed annually. Targeted at collectors, fine wine enthusiasts, restaurants, and trade partners.
- Charmes de Kirwan Second Wine The estate's second wine produced from sandy-gravel plots with low clay content. Designed to be enjoyed in its youth with a smooth, round mouth-feel. Aged 18 months partially in barrel and partially in concrete vats. Targeted at consumers seeking earlier-drinking Margaux wines and trade partners.
- Blanc de Kirwan White Wine 100% Chardonnay white wine produced from a clayey soil plot. Fresh, fruity, round, and supple with perfectly balanced acidity. Aged 12 months in barrels with stirring of the lees, finishing in Tava amphoras. Hand-picked at dawn in small crates. Targeted at consumers and trade seeking a white Bordeaux expression from a classified Margaux estate.
- Tours & Tastings Experiences Portfolio of paid guided tour and wine tasting experiences for individuals and small groups visiting the Margaux estate. Includes Prestige Tour (€30), Sips and Sweets (€40), Immersive Tour (€52), Vintage Year Tasting (€100), Barrel Tasting (€90), and a combined Special Package (€180). Targeted at wine tourists, enthusiasts, and small private groups.
- Gourmet Breaks Food and wine pairing experiences for individuals and small groups, including Gourmet Aperitif (€45/person with tour, delicatessen, cheeses, bread, and wines), Picnic (€58/person for 2 hours with terrace seating), and Brunch offerings for 2-20 persons. Targeted at wine tourists and leisure visitors.
- Experiential Workshops Interactive sensory experiences combining wine with culinary and olfactory activities for groups of 2-20 persons. Includes Cooking Class (€205/person, 3.5 hours with Chef Stéphanie Bottreau), Sensorial Tasting (€60/person, 1.5 hours with sophrologist Sylvie Montégut), and Perfume Creator workshop (€140-156/person, 3 hours with Les Olfactines/Les Instantanez). Targeted at experiential tourists and small groups.
- Private Dining (Lunches & Dinners) Fine dining experiences for private functions including Kirwan's Private Dining (6-50 persons, from €135/person with tour, tasting, 3-course menu, and 2 wines), Meals for Larger Groups in the Orangery (50+ persons, from €130/person), and Cocktail Receptions & Gala Dinners (from €115/person). Targeted at private event hosts, wedding planners, and corporate event organizers.
- Meetings & Seminars Corporate event services for business groups including Whole-day Work Sessions & Seminars (from 15 persons, €175/person with meeting, tour, cocktail lunch, team-building workshop, and wines) and Management Committee Meetings (6-14 persons, €199/person with morning meeting in Panoramic room and 3-course lunch in L'Office). Targeted at corporate event organizers, executive assistants, and HR/leadership teams.
- Reception Venues Rental Event space rental for private functions with four venue options: L'Office (40m², max 14 persons), Panoramic Room (80m², max 70 cocktail/60 seated meal), Orangery (220m², max 220 cocktail/190 meal), and Grounds (400m², max 300 persons). Targeted at private event organizers, wedding planners, and corporate event buyers seeking prestigious Bordeaux château venues.
- WineClub Membership Exclusive membership program offering privileged access to all estate wines — Grand Cru Classé, Charmes de Kirwan, and Blanc de Kirwan — ideally stored in the cellar. Includes invitations to members-only events, meetings with winemakers, and discovery experiences. Targeted at wine collectors, enthusiasts, and loyal customers seeking privileged cellar access.
Quantifiable outcome
- 37 hectares producing wines with consistent quality across vintages, evidenced by celebrated 2016, 2018, 2019, 2020, 2022 vintages.
Companies that use Château Kirwan
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Château Kirwan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Château Kirwan partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Eric BoissenotcoreConsultant Œnologist working with Château Kirwan since 2007. Collaborates on the critical blending process, combining the 4 grape varieties (Cabernet Sauvignon, Merlot, Cabernet Franc, Petit Verdot) to achieve complexity and balance in each vintage.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Château Kirwan competitors and assessment
Company assessmentBroad incumbents
- Château Mouton Rothschild: Pauillac 1st Grand Cru Classé, part of the Rothschild family wine portfolio with extensive global brand presence and developed wine tourism. Comparable as a broader incumbent in premium Bordeaux wine with established hospitality offerings.
- Château Margaux: Margaux 1st Grand Cru Classé (Premier Cru), the appellation's flagship estate with substantially larger scale, broader global distribution, and similar wine tourism infrastructure. Larger incumbent in the same appellation.
Direct peers
- Château Brane-Cantenac: Margaux 2nd Grand Cru Classé located on Cantenac plateau adjacent to Kirwan, similar size (~70ha vineyards), Lurton family stewardship, and comparable wine tourism programming.
- Château Cantenac-Brown: 3rd Grand Cru Classé at Margaux, located in the Cantenac commune immediately adjacent to Kirwan, with similar vineyard scale, English heritage, and direct-to-consumer wine tourism strategy.
- Château Giscours: 3rd Grand Cru Classé at Margaux with ~100ha vineyard, family ownership (Erlanger then Albada Jelgersma), and active wine tourism and events offering directly comparable to Kirwan.
- Château d'Issan: 3rd Grand Cru Classé at Margaux with comparable estate size, family ownership (Cruse/Emeringer families), and significant wine tourism/hospitality infrastructure including tours, tastings, and event hosting.
- Château Rauzan-Ségla: Margaux 2nd Grand Cru Classé owned by Chanel, with extensive wine tourism and hospitality operations, comparable vineyard scale, and premium positioning similar to Kirwan.
- Château Boyd-Cantenac: Margaux 3rd Grand Cru Classé on Cantenac plateau, family-owned (Guérin family), with comparable estate scale and direct wine tourism offering in the same commune.
- Château Palmer: 3rd Grand Cru Classé at Margaux (with historical reputation as a super-second), biodynamic certified, comparable size (~55ha vineyards) and diversified wine tourism offering. The closest comparable classified growth in Margaux.
- Château Malescot St-Exupéry: 3rd Grand Cru Classé at Margaux, comparable vineyard size (~30ha), active wine tourism offering, and similar positioning as a rising quality-focused Margaux classified growth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Château Kirwan social profiles
Digital presenceChâteau Kirwan compliance and trust
Trust signalCompliance2 records
Château Kirwan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Château Kirwan leadership team
Management profileNumber of profiles
Profiles1 record
Château Kirwan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Château Kirwan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Château Kirwan
What does Château Kirwan do?
Château Kirwan is a classified growth Bordeaux wine estate that produces and sells premium Margaux wines — its flagship 3rd Grand Cru Classé red, a second wine (Charmes de Kirwan), and a 100% Chardonnay white (Blanc de Kirwan) — directly to consumers and trade. The estate monetizes its 37-hectare vineyard through wine tourism, paid tours and tastings, gourmet breaks, sensorial workshops, private dining, corporate seminars, and a WineClub membership program offering privileged access to library and current vintages stored at the property.
Is Château Kirwan a public or private company?
Château Kirwan is a private company. It is classified as family owned and is currently operating.
When was Château Kirwan founded?
Château Kirwan was founded in 1760. It employs 11 to 50 people.
Where is Château Kirwan based?
Château Kirwan is headquartered in Cantenac, France, in the Europe region.
How does Château Kirwan make money?
Five revenue lines are on record. Wine Sales are the primary driver. The others are tours & Tastings, experiential Workshops, private Events & Receptions and corporate Seminars & Team Building.
Who are Château Kirwan's main competitors?
Broad incumbents on record are Château Mouton Rothschild and Château Margaux. Direct peers are Château Brane-Cantenac, Château Cantenac-Brown, Château Giscours, Château d'Issan, Château Rauzan-Ségla, Château Boyd-Cantenac, Château Palmer and Château Malescot St-Exupéry.
Does Château Kirwan have an API?
No public API is recorded for Château Kirwan.
What industry is Château Kirwan in?
Château Kirwan's product category is Premium Bordeaux Wine. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 31213 and its SIC code is 5180.