BH POSTA

What BH POSTA does

JP BH Pošta d.o.o. Sarajevo is the state-owned public postal operator of Bosnia and Herzegovina, organized as a private limited liability company (d.o.o.) under government ownership and operating under a universal service obligation. Founded in its current corporate form on December 20, 2001, when the former Public Enterprise PTT BiH was split into BH Pošta and BH Telecom, the company traces postal heritage in the country to 1858 (Mostar) and 1864 (Sarajevo). Its core technology is a network of postal automation systems and integrated information systems linking 190+ post offices into a unified mail processing, tracking, and financial services platform, housed in part at the landmark Austro-Hungarian-era Central Post Office in Sarajevo (declared a National Monument in 2021).

The company operates a diversified multi-product portfolio: core letter (pismonosne usluge) and parcel (paketske usluge) services for domestic and international mail; express delivery via the BH PostExpress sub-brand and EMS; financial services including PostCash international money transfers to Serbia, Montenegro, and Croatia (3.66% take rate, 30-minute settlement) and authorized currency exchange through a partnership with ASA Bank d.d. Sarajevo at 190+ counter locations; the eShop multi-seller marketplace and PostShop global philatelic storefront; and digital services such as e-Potpis electronic certificate issuance, hybrid mail, online tracking, and a price calculator. Distribution is anchored by the physical post office network (including regional centers in Tuzla, Zenica, Bihać, Travnik, Mostar, and Goražde) and supplemented by e-commerce platforms; GTM is direct-to-consumer at the counter with online extension for stamps and marketplace goods.

Revenue is generated primarily through transactional fees across postal, parcel, express, money transfer, and currency exchange services, complemented by philatelic product sales (face-value stamps, FDCs, commemorative blocks) and commercial/fulfillment services for business customers. The customer base spans general consumers, diaspora remitters, philatelists (domestic and international), and businesses requiring e-commerce logistics and direct mail solutions. Leadership is headed by Acting Director General Adis Šehić, with departmental directors overseeing postal operations, finance, R&D/IT, and internal audit, alongside an Assembly chaired by Ernest Đonko. Recent strategic activity has centered on incremental service expansion (court interpreter translation via Prevedi24, digital certificates), continued international postal union participation (Europa, EUROMED), and EU-aligned modernization dialogue.

Name

BH POSTA

Legal name

JP BH POŠTA d.o.o. Sarajevo

Website

https://posta.ba

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

BH Pošta is the state-owned public postal operator of Bosnia and Herzegovina, operating 190+ post offices providing letter, parcel, express, money transfer, and currency exchange services to citizens, businesses, and the regional diaspora across BiH, Serbia, Montenegro, and Croatia.

Ownership category

akta.pro rank

Product category

Postal and Logistics Services

NAICS

Postal Service (491), Postal Service (49111), Direct Mail Advertising (541860)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Post Office Network & Retail Counter Services (TLAAAAAF)

akta.pro secondary industries

Domestic Parcel Post / Ground Parcels (TLAAAAAB), Postal Financial Services (Money Orders, Bill Payment, Remittances) (TLAAAAAO), Postal & Hybrid Mail/Parcel Cross-Border (UPU/Postal Operators) (TLACAKAG), International Parcel Post (Inbound/Outbound) (TLAAAAAL)

Keywords

• Postal delivery services
• Parcel shipping
• International money transfers
• Currency exchange services
• Philatelic products

Headquarters

HQ city

Sarajevo

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Postal Services: Letter and parcel services including pismonosne usluge, paketske usluge, express mail (EMS), BH PostExpress, and telegram services
2. Financial Services: Currency exchange, money transfers (PostCash international transfers), and other financial transactions at post office counters
3. Philatelic Products: Sale of postage stamps, FDCs, bulletins, year sets, and commemorative editions through PostShop online platform
4. E-commerce Services: BH Posta e-commerce solution for businesses and eShop marketplace services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

JP BH Pošta is Bosnia and Herzegovina's public postal operator, providing domestic and international letter and parcel delivery, express courier services (BH PostExpress, EMS), international and domestic money transfers (PostCash, PostNet), currency exchange at post office counters, philatelic products including commemorative stamps and FDCs, e-commerce platforms (eShop marketplace, PostShop philatelic store), and digital services such as e-Potpis digital certificates, hybrid mail, telegram, and online shipment tracking. The company integrates postal and banking services at more than 190 counter locations nationwide, supported by state-of-the-art postal automation systems linked into a unified information network.

Product overview

BH Pošta (JP BH Pošta d.o.o. Sarajevo) is Bosnia and Herzegovina's public postal operator offering a comprehensive portfolio of postal, logistics, financial, and digital services. Its core postal offerings include letter services (pismonosne usluge) and parcel services (paketske usluge) for domestic and international shipments. Express delivery is handled through BH PostExpress (dial 1312) and EMS for fast international delivery. Financial services encompass PostCash (international money transfers to Serbia, Montenegro, and Croatia with 30-minute payout), PostNet (domestic money transfers), and currency exchange at over 190 post office counters via ASA Bank. Digital services include e-Potpis (digital certificate issuance), Hybrid Mail, Telegram messaging, online shipment tracking, and a price calculator. The company operates two e-commerce platforms: eShop (a multi-seller marketplace) and PostShop (a philatelic store for stamps, FDCs, and year sets). Marketing services include Direct Mail and indoor post office advertising. Philately is a significant product line, with annual commemorative stamp programs (e.g., 2026 program covering Europa 70th anniversary, football, Euromed Mediterranean mosaics, and more). The commercial services unit provides e-commerce fulfillment solutions for business customers. In 2026, BH Pošta expanded its counter services to include court interpreter translations via Prevedi24 partnership.

Differentiator

Problem solved

Functional benefit

Brands

• BH PostExpress: Express mail and courier service - 'Prirodno najbrži. Pozovite 1312!'
• PostCash
• e-Potpis
• PostPak

Products and services

• Pismonosne usluge (Letter Services)
• Paketske usluge (Parcel Services)
• BH PostExpress
• EMS (Express Mail Service)
• PostPak
• PostCash (International Money Transfer)
• PostNet uputnica (Domestic Money Transfer)
• Currency Exchange (Mjenjački poslovi)
• e-Potpis (Digital Certificate / Electronic Signature)
• Hibridna pošta (Hybrid Mail)
• Telegram
• eShop (Online Marketplace)
• PostShop (Online Philatelic Store)
• Direktna pošta (Direct Mail)
• Oglašavanje u Pošti (Indoor Post Office Advertising)
• Komercijalne usluge (Commercial / E-commerce Solutions)
• Filatelija (Philatelic Program and Products)
• Sudski tumač prijevod (Court Interpreter Translation Service)
• Praćenje pošiljaka (Shipment Tracking)
• Kalkulator cijena (Price Calculator)

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• ASA Bank d.d. SarajevocoreStrategic or Co-development PartnerASA Bank d.d. Sarajevo partnered with JP BH Pošta to provide authorized currency exchange (mjenjački poslovi) services at over 190 post office locations across Bosnia and Herzegovina, making BH Pošta an authorized currency exchange provider.
• Prevedi24minorStrategic or Co-development PartnerBH Pošta partnered with translation agency Prevedi24 to offer certified judicial translator document services at main post office counters, enabling customers to submit documents for official translation without leaving the post office.
• Pošta Srbije (Serbian Post)coreChannel Partner/ Reseller/ DistributorPostCash international money transfer service enabling transfers between Bosnia and Herzegovina and Serbia, with maximum transfer limit of 1500 EUR and settlement within 30 minutes.
• Pošta Crne Gore (Montenegro Post)coreChannel Partner/ Reseller/ DistributorPostCash international money transfer service enabling transfers between Bosnia and Herzegovina and Montenegro, with maximum transfer limit of 1000 EUR and settlement within 30 minutes.
• Hrvatska pošta (Croatian Post)coreChannel Partner/ Reseller/ DistributorPostCash international money transfer service enabling transfers between Bosnia and Herzegovina and Croatia, with maximum transfer limit of 1500 EUR and settlement within 30 minutes.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hrvatska pošta (Croatian Post): Croatian national postal operator and PostCash partner. Comparable in operating a post office network with letters, parcels, money orders, and philatelic services, but with EU member state scale and broader financial services depth.
• Österreichische Post (Austrian Post): Austrian national postal operator with letter, parcel, and financial services at the counter; useful as a regional peer demonstrating how a small-country European postal operator scales financial and parcel services.
• InTime (InTime BiH): Major private domestic parcel and courier operator in Bosnia and Herzegovina; competes directly with BH PostExpress and EMS for higher-end B2C and B2B parcel volume in BiH.
• Pošta Slovenije (Slovenian Post): Slovenian national postal operator. Same Balkan/EU regional context with very similar service mix (letters, parcels, PostCash, financial services, e-commerce), and useful as a benchmark for the post-EU-accession trajectory of BiH postal modernization.
• Pošta Srbije (Serbian Post): Serbian national postal operator and direct PostCash partner of BH Pošta. Operates letter, parcel, express, and financial services across Serbia with a comparable product portfolio and Balkan state-owned structure.
• Pošta Crne Gore (Montenegro Post): Montenegrin national postal operator and PostCash partner. Very close peer in size, services, and regional Balkan context, with similar product mix including letter post, parcels, express, and money transfer.
• Pošte Srpske: The Republika Srpska postal operator that operates alongside BH Pošta within Bosnia and Herzegovina itself. Direct competitor for letter, parcel, and express services across the entity's territory.

Regional players

• Magyar Posta (Hungarian Post): Hungarian state postal operator operating across a Central European territory with comparable universal service obligations and financial services (money order, payment services) attached to its network.

Broad incumbents

• Deutsche Post DHL: Global postal and logistics incumbent. Broad incumbent whose parcel/logistics arm competes with BH Pošta's international EMS and parcel services, and whose postal banking arm is a long-term benchmark for postal financial services monetization.
• DPD Group: European parcel and express network operator with Balkan coverage. Competes with BH Pošta on cross-border e-commerce parcel flows into and out of BiH, and serves as a benchmark for last-mile technology investment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BHPosta
• Xx.com/bhposta

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BH POSTA