Werder Frucht

What Werder Frucht does

Werder Frucht GmbH is a privately held German fresh-produce wholesaler founded in September 1990 and headquartered in Groß Kreutz, Brandenburg. The company was established via spin-off from a former agricultural production cooperative to commercialize fruit and vegetables from the Havelland fruit-growing region, continuing a regional cultivation tradition that the company traces back 120 years. It operates an integrated model combining own greenhouse production at Bralitz (2.3 ha of lettuce cucumbers and 0.3 ha of mini cucumbers), contracted regional growers, certified organic production (BIO since May 2009), and imported exotics (bananas, citrus) sourced through the Cobana Fruchtring certified fruit trading group.

The company serves retail (Einzelhandel), wholesale, and gastronomy (HoReCa) customers across six eastern German states — Berlin, Brandenburg, Mecklenburg-Vorpommern, Sachsen, Sachsen-Anhalt, and Thüringen. Werder Frucht operates a service stack that includes professional cold storage, a packing station, transportation, an in-house banana ripening facility (Bananenreiferei), and a company-owned Abholmarkt for direct consumer pick-up. Quality assurance is anchored in IFS, IFS Global Chains, QS, BIO, and Regionalfenster certifications. Revenue is generated through transaction-based wholesale of fresh produce to B2B customers; pricing is not publicly disclosed.

Ownership and governance are fully owner-managed (inhabergeführt) with no external institutional investors, parent company, or disclosed subsidiaries. The executive team consists of three managing directors: Gerrit van Schoonhoven, Stefan Taubert, and Petra Lack. The company self-reports over 200 employees and describes itself as continuing to grow, while firmographic listings indicate 51-100 employees, reflecting a discrepancy between company self-description and external classification.

Name

Werder Frucht

Legal name

Werder Frucht GmbH

Website

https://werder-frucht.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Werder Frucht GmbH is a privately held German fresh-produce wholesaler founded in 1990 in Groß Kreutz, Brandenburg, distributing fruits, vegetables, and exotics to retail, gastronomy, and wholesale customers across eastern Germany through own greenhouse production, regional growers, and an integrated logistics service stack.

Ownership category

akta.pro rank

Headquarters

HQ city

Groß Kreutz

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Produce Wholesale: The company generates revenue through the wholesale of fresh fruits and vegetables, including its own production (tomatoes, cucumbers, berries), regionally sourced produce, certified organic products, and imported exotic goods (bananas, citrus, other exotics). Products are sold to retail, wholesale, and gastronomy customers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Werder Frucht GmbH is a wholesale and distribution company for fresh fruits and vegetables, combining its own greenhouse production (salad and mini cucumbers in Bralitz), regional produce sourced from contract farmers in the Havelland growing region, certified BIO organic products, and imported exotics (bananas, citrus, other exotics) via the Cobana Fruchtring partnership. The company serves retail (Einzelhandel), wholesale, and gastronomy customers across eastern Germany and also operates an in-house banana ripening facility, a packing station, cold storage, transport, and a direct consumer Abholmarkt (pick-up market).

Product overview

Werder Frucht GmbH is a fruit and vegetable trading company founded in 1990, operating as a unified offering combining production, trading, and logistics services. The core product portfolio includes fresh produce from their own greenhouse cultivation (lettuce cucumbers, mini cucumbers), regional fruits and vegetables from contract farmers in the Havelland growing region, certified BIO/organic products, and imported exotic produce via partnership with Cobana Fruchtring. Services include pickup market, storage, transport, packing station, and proprietary banana ripening facilities. The company serves retail (Einzelhandel), wholesale, and gastronomy sectors across Berlin, Brandenburg, and eastern German states.

Differentiator

Problem solved

Functional benefit

Products and services

• Salad Cucumbers and Mini Cucumbers (Salatgurken & Minigurken) Greenhouse-grown salad cucumbers (Salatgurken) and mini cucumbers (Minigurken) from the company's own 2.6 ha of greenhouses in Bralitz, supplied to retail, wholesale, and gastronomy customers.
• Regional Fruits and Vegetables (Regionales Obst & Gemüse) Regional fruits and vegetables sourced from contract farmers in the Werder/Havelland fruit-growing region, including tomatoes, strawberries, apples, peppers, cherries, and berries.
• Organic Produce (Bio-Produkte) Certified organic fruits and vegetables marketed under the company's BIO-certified line, with certificates displayed for 2026 Bio WF and Bio WFG.
• Imported Exotics (Bananen, Zitrusfrüchte, Exoten) Imported exotic products including bananas, citrus fruits, and other exotics, supplied through the certified fruit trade group Cobana Fruchtring under intensive quality controls.
• Abholmarkt (Pick-up Market) Company-operated self-service pick-up market (Abholmarkt) at the Groß Kreutz facility enabling direct order collection by customers.
• Storage (Lagerung) Professional storage facilities for fruits and vegetables with quality maintenance at the company's Frucht- und Frachthof.
• Transport Transportation services for fresh produce delivery to retail, wholesale, and gastronomy customers across Berlin, Brandenburg, and eastern German states.
• Banana Ripening Facility (Bananenreiferei) In-house banana ripening facility that allows controlled ripening of bananas before distribution to customers.
• Packing Station (Packstation) Packing station service for preparing fresh produce orders for retail, wholesale, and gastronomy customers.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cobana FruchtringcoreChannel Partner/ Reseller/ DistributorExotic products are imported by Werder Frucht through the Cobana Fruchtring, a certified fruit trade group. Bananas, citrus fruits, and other exotics are grown, harvested, and delivered under intensive quality controls by the Fruchtring. A special feature of the fruit and freight depot is the in-house banana ripening facility.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cobana Fruchtring GmbH & Co. KG: German certified fruit trade group and Werder Frucht's partner for exotic produce imports. Directly comparable as a German fresh-produce wholesaler/cooperative supplying retail with bananas, citrus, and exotics; provides a same-market, same-product benchmark.
• Frutania GmbH & Co. KG: German fresh produce importer and wholesaler specializing in exotics, citrus, and tropical fruits. Comparable product breadth and customer base (German retail and food service) with similar scale to Werder Frucht.
• Elbe-Obst Erzeugerorganisation r.V. German fruit producer organization based in the Altes Land near Hamburg, marketing apples and other fruit to retail and wholesale. Comparable grower-distributor model with regional concentration and similar reliance on retail customers.

Broad incumbents

• Landgard eG: Germany's largest producer cooperative for fruits, vegetables, and flowers with national wholesale and retail logistics. Comparable as a vertically integrated German produce wholesaler serving retail and gastronomy, but materially larger and pan-German rather than regional.
• BayWa AG: Large German agribusiness with produce trading, wholesale, and logistics operations. Comparable in offering fresh produce wholesale and logistics services, but operates at significantly larger scale and across multiple agricultural inputs.
• EDEKA Fruchtkontor GmbH: Procurement and distribution arm of EDEKA Group for fresh fruits and vegetables in Germany. Directly comparable as a German fresh-produce wholesaler, but operates as captive sourcing for the EDEKA retail network at national scale.

Regional players

• Gemüsering Stuttgart GmbH: Southern German producer cooperative for fresh vegetables and fruit, supplying retail and food service in Baden-Württemberg. Directly comparable wholesale/distribution model but operating in southern rather than eastern Germany.
• OGV Süddeutsche Obst- und Gemüse-Vermarktung GmbH: Southern German fruit and vegetable marketing organization supplying retail with regional produce. Comparable as a German regional fresh-produce distributor with grower partnerships, but focused on southern Bundesländer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

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Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Werder Frucht