eskimo

What eskimo does

eskimo is an independent creative consultancy headquartered in Surry Hills, Sydney, Australia. The firm was founded in the mid-1990s by Natasha Hasemer and Zoë Pollitt, both former Vogue professionals, to serve brands in fashion, retail, luxury property, and consumer goods with strategic communications grounded in consumer insight. Its core offering spans brand strategy and narrative development, campaign and art direction, branding and identity design, and multi-channel content production across print, digital, social, and experiential surfaces. eskimo also operates 'Whitespace,' a structured thought leadership platform covering Future, Insight, Opinion, and Culture categories, which functions as a marketing and authority-building channel for the agency.

The business operates as a project-based professional services firm with custom quote-based pricing and multi-year client engagements. New business is handled directly by the co-founders, and the client base is entirely enterprise-tier, anchored by long-tenured relationships with Australian fashion retailers (Witchery, SABA, Oroton, State of Escape) and retail property operators (QIC, Westfield, AMP Capital Shopping Centres, Mirvac, Canberra Centre), alongside cultural institutions such as Opera Australia. eskimo has accumulated a substantial awards portfolio across AGDA, Sydney Design, World Luxury Awards, Tokyo Type Directors, AWARD, and the Australian Creative Hotshop, signaling premium positioning within the Australian design market.

The firm is privately held with no external investors, no parent company, and no disclosed funding history. Headcount is in the 11-50 range and operations are domestic to Australia, with no disclosed international expansion. Revenue, ARR, and pricing are not publicly disclosed. The firm's strategic positioning rests on founder-led creative direction, deep vertical specialization in fashion and retail property, and proprietary editorial-commerce systems such as 'The Report' for Witchery, which integrates editorial content with direct product sales.

Name

eskimo

Legal name

eskimo

Website

https://eskimodesign.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

eskimo is an independent, founder-led creative consultancy in Sydney that delivers strategic communications, brand campaigns, and content creation for enterprise clients in Australian fashion retail, shopping centre property, and cultural institutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Strategic communications and creative consultancy services for brands across fashion, retail, luxury property, and consumer goods sectors. Services include brand strategy, campaign development, art direction, and content creation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

eskimo is an independent creative consultancy that provides strategic communications and creative services for brands, including brand strategy, campaign development, art direction, branding and identity design, and multi-channel content creation across print, digital, social, and experiential channels. The firm specialises in fashion retail, luxury property/shopping centres, cultural institutions, and consumer goods, serving clients such as Witchery, SABA, Eastland/QIC, Opera Australia, Oroton, and Canberra Centre.

Product overview

eskimo is an independent creative consultancy offering strategic communications and creative services for brands. Rather than a unified software platform, eskimo operates as a full-service creative agency providing brand strategy, campaign development, branding and identity design, and content creation. The agency specializes in fashion, retail, luxury property, and consumer goods sectors, with notable clients including Witchery, SABA, Eastland/QIC, Opera Australia, Oroton, and Canberra Centre. Their offering is structured around creative strategy services, campaign and art direction, branding work, and a thought leadership content platform called Whitespace.

Differentiator

Problem solved

Functional benefit

Brands

• Whitespace: A thought leadership platform by eskimo featuring articles on creativity, branding, and business insights.

Products and services

• Strategic Communications Strategic communications and brand narrative services for fashion, retail, luxury property, and consumer goods brands, producing brand stories that people want to engage with, anchored in consumer insights.
• Campaign Development Creative campaign development including art direction, photography direction, and multi-channel campaign execution across print, digital, and social media platforms for fashion and retail clients.
• Branding and Identity Brand identity design, logo development, and visual brand language creation for retail centres, fashion brands, and consumer goods companies.
• Content Creation Multi-format content creation including editorial content, photography, videography, print collateral, catalogues, and digital assets for brand campaigns across fashion, retail property, and consumer goods sectors.
• Whitespace Thought Leadership Platform eskimo's branded thought leadership content platform featuring articles on brand strategy, consumer behaviour, retail trends, and industry insights organised into Future, Insight, Opinion, and Culture categories.

Quantifiable outcome

• The Witchery Report drives direct sales of featured products, demonstrating measurable ROI of editorial-commerce integration.
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor.

• Make Nice UnconferenceminorGTM or Marketing Partner · 1 January 2017eskimo co-founder Zoe Pollitt is a co-founder of eskimo and serves as a co-founder/supporter of Make Nice Unconference, an un-conference for creative women. eskimo is proudly supporting this women's professional development event.
• Margaret ZhangminorStrategic or Co-development PartnerCollaboration with photographer and influencer Margaret Zhang on 'In the Youth of our Fury' book project for Eastland. Zhang created twelve visual essays on modern cultural pressures, with eskimo designing a 180-page bound book with hand-written gold foil cover.
• Megan MortonminorStrategic or Co-development PartnerRenowned stylist Megan Morton partnered with Eastland to bring 'The School' creative workshops to the shopping centre. eskimo collaborated on campaign to promote the holiday program featuring botanical drawings, tea appreciation, cactus gardening, and music classes.
• Beci OrpinminorStrategic or Co-development PartnerMelbourne artist Beci Orpin collaborated with eskimo to create signature bold and fun illustrations for The School at Eastland campaign. Illustrations represented the unique, playful nature of creative workshops.
• Hannah Tribe / Tribe StudiominorStrategic or Co-development PartnerAward-winning Sydney architect Hannah Tribe of Tribe Studio founded Bit Part hardware brand after difficulty finding hardware for her projects. eskimo helped launch the brand with identity design to reflect the bespoke range.
• Brooke HolmesminorStrategic or Co-development PartnerPhotographer Brooke Holmes collaborated with eskimo on Bit Part brand imagery, working with stylist Megan Morton to reflect the simplicity and quality of the hardware range.
• South Australia TourismminorStrategic or Co-development PartnerCollaboration with South Australia Tourism on Witchery SS16 campaign location sourcing. The collaboration provided content for The Report editorial platform.
• Anna SeleznevaminorStrategic or Co-development PartnerInternational model Anna Selezneva featured as talent for Witchery SS16 'Run Wild' campaign alongside Nathanial Visser, bringing international appeal and fierce presence to the seasonal direction.
• Rose ByrneminorStrategic or Co-development PartnerAustralian actress Rose Byrne served as muse for Oroton SS16 campaign, continuing an established relationship. eskimo conducted interviews with Byrne to create content-rich campaign about her 'artful life', shot by Beau Grealy.
• Cameron RussellminorStrategic or Co-development PartnerAmerican model, activist and TED Talk veteran Cameron Russell was cast for Witchery HS14 campaign, bringing relevant talent to cement Witchery as style authority.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• FutureBrand: Global brand consultancy (part of McCann group) competing in brand strategy and identity for retail and consumer clients. Broader incumbent with multinational footprint.
• Wolff Olins: Global brand consultancy with strong fashion, retail, and luxury client base; comparable in emphasis on brand narrative and identity but operates at significantly larger scale across multiple geographies.
• Landor & Fitch: Global brand consulting and design firm with deep retail and consumer brand portfolio. Larger incumbent offering overlapping brand strategy and identity services across multiple geographies.
• Interbrand: Global brand consultancy offering brand strategy, identity, and experience design. Broader incumbent competing for many of the same fashion, retail, and luxury mandates as eskimo at larger scale.

Direct peers

• Mother Design: Boutique creative agency within the Mother network, focused on brand identity, design, and content for premium consumer brands. Comparable boutique model and creative-led positioning.
• Saffron Brand Consultants: Brand strategy consultancy with strong fashion, luxury, and retail clients, focused on brand narrative and positioning. Comparable in offering (brand strategy, narrative creation) and target verticals.
• Pentagram: Global boutique design consultancy operating as a partnership of independent designers. Closely comparable business model (founder-led boutique, brand identity and strategy work) though serving broader geographic markets.
• Maud: Australian creative agency serving consumer, retail, and lifestyle brands with brand strategy, identity, and campaign work. Direct comparable in geography and vertical focus.
• Lippincott: Brand strategy and identity consultancy serving consumer-facing and retail clients. Comparable in emphasis on brand narrative, positioning, and identity work for premium consumer brands.
• Frost* Collective: Australian boutique creative agency of comparable size, also focused on brand strategy, identity, and content for premium retail, fashion, and lifestyle clients. Direct comparable in business model, geography, and vertical focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/eskimodesign
• Facebookfacebook.com/eskimodesign
• Instagraminstagram.com/eskimo_design

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eskimo