HEARTLAND WORKFORCE SOLUTIONS

Name

HEARTLAND WORKFORCE SOLUTIONS

Legal name

Heartland Workforce Solutions

Website

https://hws-ne.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Workforce Development Services

NAICS

Employment Services (5613), Educational Services (611), Educational Support Services (611710)

SIC

Services-Employment Agencies (7361), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Public Workforce Development Programs (WIOA/One-Stop Career Centers) (EDAAAOAA)

akta.pro secondary industries

Incumbent Worker Training & Upskilling (EDAAAOAE), Workforce Readiness, Career Pathways & Youth Employment Nonprofits (BPAGADAF), Dislocated Worker & Rapid Response / Reemployment Programs (EDAAAOAF)

Keywords

• Workforce development services
• American Job Center
• Job placement assistance
• Career training programs
• Employment services

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Grants and Public Funding: HWS operates as a non-profit organization funded through government programs including the Omaha American Rescue Plan Act Community Grant Program. Revenue is derived from public funding to operate American Job Centers and workforce development programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Heartland Workforce Solutions is a non-profit organization that operates the American Job Center network for the Greater Omaha area. It delivers free workforce development services to job seekers (adults, dislocated workers, youth, veterans) including job placement assistance, skills training, GED preparation, career counseling, apprenticeships, and digital literacy. It also provides employer-facing services such as incumbent worker training, employer spotlight events, job fairs, and a business newsletter, all funded through public grants including the Omaha American Rescue Plan Act Community Grant Program and WIOA.

Product overview

Heartland Workforce Solutions (HWS) is a non-profit organization that operates the American Job Center network in the Greater Omaha area of Nebraska. The organization offers a portfolio of workforce development programs and services organized around three core service lines: (1) Job Seeker Services, which include WIOA-funded Adult & Dislocated Worker Services, Youth Services, GED preparation courses, career readiness workshops, mock interviews, digital literacy training, and financial education workshops; (2) Employer Services, including incumbent worker training, business newsletter, and employer spotlight events; and (3) Community Resource Events, such as job fairs, hiring events, and apprenticeship resources. The organization operates two physical locations (Ames Ave and 24th Street) in Omaha and hosts multiple community partner organizations co-located at both sites to provide integrated services.

Differentiator

Problem solved

Functional benefit

Products and services

• American Job Center Services One-stop workforce center providing job search assistance, career counseling, training referrals, and placement services for job seekers; also offers recruiting and training support for employers.
• WIOA Adult & Dislocated Worker Services Workforce Innovation and Opportunity Act (WIOA) funded employment and training services for adults and dislocated workers, including orientations, career planning, and job placement assistance.
• WIOA Youth Services WIOA-funded workforce services for youth ages 14-24, including career exploration, educational support, and job training opportunities.
• Free GED Courses Free GED preparation classes held at the Ames location computer lab, provided in partnership with Learning for ALL, offered Monday-Thursday evenings 6-8 PM.
• Employer Spotlight Events Recurring employer networking events where organizations showcase their opportunities, provide on-site information about careers, training, and education pathways.
• CRED Program Career development program providing orientation and support services, with both in-person and virtual RSVP-only options.
• Veteran Services Specialized workforce services for veterans, connecting them with employment resources and career development opportunities.
• Apprenticeship Resources Information and support for individuals seeking apprenticeship opportunities and career pathways in skilled trades.
• Job Fair Events Hiring events bringing together employers from various industries with job seekers, including sector-specific events like construction and manufacturing.
• NorthStar Digital Literacy Digital skills training program helping individuals develop computer and technology proficiency.
• Incumbent Worker Program Training program for current employees to help businesses upgrade workforce skills and remain competitive.

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• DHHS (Nebraska Department of Health and Human Services)coreStrategic or Co-development PartnerNebraska Department of Health and Human Services co-located at HWS locations to provide integrated social services and workforce support.
• DWFS (Division of Workforce Development Services)coreStrategic or Co-development PartnerWorkforce development services division providing employment and training programs co-located at HWS facilities.
• NDOL (Nebraska Department of Labor)coreStrategic or Co-development PartnerState labor department partner providing unemployment services and workforce training programs.
• MCC (Metropolitan Community College)coreStrategic or Co-development PartnerLocal community college providing educational and training resources through HWS locations.
• Job CorpsmajorStrategic or Co-development PartnerFederal workforce training program for youth co-located to provide career development services.
• VR (Vocational Rehabilitation)majorStrategic or Co-development PartnerState vocational rehabilitation services for individuals with disabilities, co-located at HWS.
• EducationQuestmajorStrategic or Co-development PartnerNon-profit providing GED programs, college options, financial aid resources, and FAFSA assistance. Participates in employer spotlight events.
• NOAH ClinicminorStrategic or Co-development PartnerNorth Omaha Area Health community health organization providing healthcare services information through employer spotlight events.
• Goodwill-YBUILDmajorStrategic or Co-development PartnerGoodwill Industries workforce development program providing employment services and training.
• 75 NorthminorStrategic or Co-development PartnerLocal workforce development organization providing employment services in the Omaha area.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goodwill Industries International: Goodwill Industries International operates a global network of nonprofit workforce development, job training, and career placement services — most directly comparable in mission, federal-grant funding model, and target populations (dislocated workers, youth, people with barriers to employment). Goodwill-YBUILD is explicitly a co-located partner of HWS, underscoring structural similarity.
• Equus Workforce Solutions: Equus Workforce Solutions is a national provider of WIOA-funded workforce development, career counseling, and employer-hiring services delivered through contracted operating sites. Equus is also listed as a co-located partner of HWS, indicating highly overlapping programs and operating model.
• San Diego Workforce Partnership: San Diego Workforce Partnership is a nonprofit operator of an American Job Center serving a single metro area with WIOA-funded Adult, Dislocated Worker, and Youth programs — near-identical service mix, funder mix, and co-located-partner model as HWS, but in a different metro geography.
• Per Scholas: Per Scholas is a national nonprofit providing tuition-free technical skills training and employer-connection services for adults facing barriers to employment, comparable to HWS's NorthStar Digital Literacy and Incumbent Worker programs in model, funder mix, and employer outcomes focus.
• Worksystems Inc: Worksystems Inc is the Portland-metro workforce development board operating American Job Center functions for a single metro area, with WIOA Adult/Youth/Dislocated Worker programs, employer-hiring services, and community-partner co-location — direct functional analog in a different geographic market.
• Year Up: Year Up is a national nonprofit providing workforce training, employer-based internships, and career placement for young adults (18–24), directly comparable to HWS's WIOA Youth Services line, with the same federal/corporate funding blend and employer-spotlight model.
• ResCare / Kepro Workforce Solutions: ResCare (now part of Kepro) is a national provider of workforce development, vocational rehabilitation, and community-based employment services, operated under government contracts. Highly comparable to HWS's service mix including vocational rehabilitation, youth, and dislocated worker programs delivered under contract.

Broad incumbents

• Jobs for the Future (JFF): Jobs for the Future is a national nonprofit focused on workforce and education transformation, providing research, technical assistance, and program design to state/local workforce systems including WIOA operators like HWS. Comparable in funder mix (federal/philanthropic) and target populations but at a policy/intermediary level rather than direct service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/hws_nebraska
• Facebookfacebook.com/HeartlandWorkforceSolutions
• LinkedInlinkedin.com/company/heartland-workforce-solutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HEARTLAND WORKFORCE SOLUTIONS