SuperSeton

What SuperSeton does

Founded in 2017 and headquartered in Amsterdam, SuperSeton is a private medical-device company with 1–10 employees that develops a knotless seton for perianal fistula drainage. The device uses a smooth 360-degree round profile and a double-wedged knotless closure, paired with a patented disposable applicator for rapid manual placement. The innovation originated at Amsterdam University Medical Centre and was developed with Medishield and NLC | The Healthtech Venture Builder, with clinical validation published in Scientific Reports and regulatory support from CE certification and ISO 13485:2016 quality management certification.

SuperSeton sells the device as sterile hardware to colorectal surgeons, proctologists, hospitals, and other medical institutions, primarily through a network of regional distributors in Europe, Australia, and the United States. It reaches specialists through medical congresses, demonstrations, direct outreach, and distributor relationships; pricing is quote-based in euros under stated delivery terms, with no public list price or disclosed recurring-revenue component. The company reports thousands of patients treated and says replacement of knotted setons reduced pain and discharge in a prospective study, supporting its value proposition against conventional knotted setons.

Name

SuperSeton

Legal name

SuperSeton B.V.

Website

https://superseton.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

SuperSeton develops and sells a knotless seton medical device for perianal fistula drainage, serving colorectal surgeons, proctologists, hospitals, and patients across Europe, Australia, and the United States through regional distributors.

Ownership category

akta.pro rank

Product category

Medical Devices — Colorectal Surgery / Perianal Fistula Drainage

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112)

SIC

Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Single-Use Medical Disposables & Procedure Kits (Drapes, Tubing, Catheters, Syringes, Custom Packs) (HLAHANAG)

akta.pro secondary industry

Surgical Stapling, Suturing & Hemostasis (Staplers, Clips, Sealants, Tourniquets) (HLAHADAL)

Keywords

• Medical device
• Colorectal surgery
• Perianal fistula treatment
• Knotless seton
• Surgical drainage devices

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Medical Device Sales: SuperSeton generates revenue through the sale of its knotless seton medical devices, sold in sterile packaging with disposable applicators. Products are sold through regional distributors and directly to healthcare institutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

SuperSeton designs, manufactures, and sells a patented knotless seton medical device used for perianal fistula drainage treatment. The product is a smooth, single-use sterile seton with a double-wedged closure that removes the traditional knot, eliminating patient pain and irritation. Each unit is supplied with a patented disposable applicator that enables manual closure in seconds without formal training. Devices are sold through regional distributors and directly to healthcare institutions worldwide.

Product overview

SuperSeton offers a single unified product portfolio centered on the SuperSeton knotless seton device for perianal fistula treatment. The core product is the SuperSeton itself—a smooth, knotless seton featuring a patented double-wedged closure design that provides secure closure while eliminating the discomfort caused by traditional knots. Each SuperSeton unit comes with a patented disposable applicator for quick and easy application. The company began CE certification in December 2018, launched commercially in Europe in January 2019, and expanded to the US market in November 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• SuperSeton Knotless Seton Device A knotless seton device for perianal fistula drainage treatment featuring a smooth 360° round profile and a patented double-wedged closure that prevents patient pain and irritation. Sold in sterile packaging for use by colorectal surgeons and proctologists.
• SuperSeton Disposable Applicator A patented single-use disposable applicator that enables manual closure of the SuperSeton device quickly and securely in seconds, requiring no formal training. Used by surgeons and practitioners to apply the seton prior to patient placement.

Quantifiable outcome

• 87.3% of SuperSetons stayed connected for ≥3 months (69 of 79 devices)
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor, major and core.

• Acacia ConsultminorGTM or Marketing Partner · 29 November 2023Consulting partner providing support for US market expansion. US expansion enabled by EIT Health Bridgehead Program with support from Acacia Consult for market entry strategy and execution.
• OptiMedmajorChannel Partner/ Reseller/ Distributor · 8 June 2021Australian distributor partnership with SuperSeton for the Australian and potentially New Zealand market. OptiMed partnered with SuperSeton at the Royal Australasian College of Surgeons Annual Conference in Melbourne to introduce the knotless seton to the Australian medical community.
• Schnell MedicalminorChannel Partner/ Reseller/ Distributor · 10 January 2020Swiss distribution partner for the Alpine Colorectal Meeting and Swiss market. Schnell Medical and SuperSeton co-exhibit at ACM Valbella, reaching colorectal surgeons in the Swiss Alps region.
• Arsis MedicalmajorChannel Partner/ Reseller/ Distributor · 7 November 2019Regional distributor partnership established for the Benelux region (Belgium, Netherlands, Luxembourg). Arsis Medical serves as the exclusive distributor handling sales, local support, and distribution of SuperSeton products to healthcare institutions and surgeons in the region.
• RiVOLUTiONmajorChannel Partner/ Reseller/ Distributor · 7 November 2019Regional distributor partnership for Germany and Austria. RiVOLUTiON distributes SuperSeton products and represents the company at medical congresses including Austrian Surgeons Congress and Deutsche Koloproktologen-Kongress in Munich.
• IdentimedmajorChannel Partner/ Reseller/ Distributor · 7 November 2019Regional distributor partnership for UK and Ireland. Identimed handles local sales and distribution of SuperSeton products to colorectal surgeons and hospitals in the British Isles.
• SacomedmajorChannel Partner/ Reseller/ Distributor · 7 November 2019Regional distributor partnership for the Nordic region including Iceland. Sacomed serves as the distributor for Scandinavian markets, expanding SuperSeton's European reach to Denmark, Norway, Sweden, Finland, and Iceland.
• Amsterdam University Medical CentrecoreStrategic or Co-development Partner · 14 December 2017The innovation originates from Amsterdam University Medical Centre. SuperSeton was developed in close collaboration with the medical center, with medical advisor Willem Bemelman MD PhD providing ongoing clinical guidance. The academic partnership provided the foundational research and clinical expertise for the knotless seton innovation.
• MedishieldcoreStrategic or Co-development Partner · 14 December 2017Medishield is a medical technology company that co-developed SuperSeton alongside Amsterdam UMC and NLC. The company is responsible for product development, engineering, testing, validation, and certification. Medishield's CTO Willem Nerkens serves as CTO and Co-Inventor of SuperSeton.
• NLC | The Healthtech Venture BuildercoreStrategic or Co-development Partner · 14 December 2017NLC (Now Lovinklaan) is a healthtech venture builder that founded the SuperSeton venture alongside Medishield and Amsterdam UMC. NLC provides venture building expertise, resources, and network access to help bring innovations to market.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Becton Dickinson (BD): BD manufactures a wide range of single-use surgical instruments and sterile disposable devices used in operating rooms. Its portfolio scale, sterile manufacturing capability, and global distribution make it a comparable broad incumbent in the OR consumables category SuperSeton addresses.
• Smith+Nephew: Smith+Nephew is a global medical device company with significant advanced wound management and surgical portfolios. It serves many of the same hospitals and surgical specialties as SuperSeton and represents a strategic competitor or potential acquirer in wound/surgical care.
• CooperSurgical: CooperSurgical focuses on women's health, reproductive, and surgical specialties with disposable instruments used in outpatient and OR settings. While not a fistula specialist, it is a comparable specialty surgical disposables business model targeting similar hospital channels.
• ConvaTec: ConvaTec is a major player in advanced wound care, ostomy, and continence, addressing similar patient demographics to SuperSeton (e.g., Crohn's and post-surgical patients). It competes for hospital budget and clinician attention in adjacent perianal care categories.
• Ethicon (Johnson & Johnson): Ethicon, a J&J subsidiary, is the dominant global player in surgical sutures, staplers, and OR consumables. While it does not specialize in knotless setons, it is the most relevant broad incumbent competing for colorectal surgery supply budgets and shelf space against SuperSeton.
• CONMED: CONMED is a mid-sized medical device company focused on general surgery, GI, and orthopedic specialties with a portfolio of single-use and reusable surgical devices. It is a relevant comparable for a specialty surgical disposables company with similar hospital-channel distribution.
• Integra LifeSciences: Integra LifeSciences specializes in surgical instruments, wound care, and specialty surgical devices, with a comparable mid-sized specialty medical device profile. It represents a relevant comparable for SuperSeton's stage and product category positioning.
• Medtronic: Medtronic is a diversified medical device leader with broad surgical and gastrointestinal portfolios that overlap hospital channels used by SuperSeton. It represents a potential strategic acquirer or competitor that could enter the perianal fistula drainage space with superior commercial reach.
• Coloplast: Coloplast is a global leader in ostomy, wound, and continence care, with overlapping patient populations in IBD and perianal conditions. Although it focuses on ostomy bags rather than setons, it targets the same colorectal surgery channel and patient base.

Direct peers

• Cook Medical: Cook Medical produces surgical drains and related devices used in colorectal and GI surgery, including products relevant to fistula management. As a privately-held specialty manufacturer with a similar hospital-channel GTM, it is a direct adjacent peer in perianal/anal surgical devices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/supersetonn

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuperSeton