Travel Sense

What Travel Sense does

Travel Sense A/S is a privately-held Danish travel agency founded in 2002 and headquartered on Amager Strandvej in Kastrup, Denmark, that specializes in package travel to European football matches across the Premier League, La Liga, Serie A, Bundesliga, Ligue 1, the Champions League and other top competitions, with adjacent coverage of football destinations in Scotland and Portugal. The company sells bundled itineraries that combine hotel accommodation, match tickets, and optional flights, delivered as E-Tickets and electronic travel documents; customers can self-book through the travelsense.dk e-commerce storefront in approximately three minutes, or arrange packages via phone (70 23 06 44) and email. A dedicated corporate-facing subdomain (travelsensebusiness.dk) handles exclusive group trips for business clients, while the consumer site serves individuals, friend groups, and fan communities — with groups of 10+ qualifying for group pricing and guaranteed together-seating arrangements.

The underlying technology stack is a relatively conventional e-commerce and content platform: an online package-booking engine with a customer account portal (order history, gift card purchase, GDPR data download as JSON, account deletion), electronic ticketing integrated with club E-ticket systems, cookie-consent management, ePay for gift card payment processing, and standard martech (Google Analytics, Google Ads, Meta Pixel). The business model is predominantly transactional, with revenue from package-trip markups on hotel + ticket + optional flight combinations, per-ticket flight booking fees of DKK 350-500, gift card sales in fixed DKK denominations of 500/1,000/2,000/5,000, and commissions on Gouda cancellation (~6% of trip price) and travel insurance products. Travel Sense is member of Rejsegarantifonden (Travel Guarantee Fund, nr. 1504) since 2002, providing statutory consumer financial protection required under Danish Pakkerejseloven, and operates under GDPR-compliant data-handling with a named data protection officer.

The company is 100% owned by founder Camilla Andersen (CEO, former Danish Olympic handball player with 194 national team caps) and Charlotte Pedersen. It employs a team of ~20+ experienced travel consultants, sends approximately 10,000 guests annually to sports and corporate events, holds a 4.8-4.9 Trustpilot rating across 1,000+ reviews, and guarantees a 100% refund if match tickets are not received or are invalid. Distribution relies on the owned website, paid search and paid social campaigns, organic social media (Facebook, Instagram, LinkedIn), email newsletters, and phone-based consultative sales — primarily serving a Danish consumer base traveling outbound to European sporting events.

Name

Travel Sense

Legal name

Travel Sense A/S

Website

https://travelsense.dk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Travel Sense A/S is a privately-held Danish travel agency founded in 2002 that sells bundled package trips — hotel, match tickets and optional flights — to top European football leagues, serving both individual Danish leisure travelers (through travelsense.dk) and corporate groups (through travelsensebusiness.dk), with approximately 10,000 guests sent annually.

Ownership category

akta.pro rank

Product category

Sports Travel Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Transportation Services (4700)

akta.pro primary industry

Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)

akta.pro secondary industries

VIP, Executive & Roadshow Travel Services (THAKAMAK), Incentive Travel Design & Rewards Programs (THAHADAB)

Keywords

• Sports travel packages
• Football travel packages
• Package tour operator
• Corporate group travel
• European football trips

Headquarters

HQ city

Kastrup

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Package Travel Sales: The primary revenue stream is selling complete package trips comprising hotel accommodation and match tickets, with optional add-ons including flights. Packages are sold as total prices inclusive of all mandatory taxes, fees, and surcharges. Approximately 10,000 guests are sent annually to various sports events.
2. Flight Add-on: Travel Sense adds flight tickets to package trips for customers who request it, charging a fee of 350 DKK per ticket for tickets under 2,000 DKK and 500 DKK per ticket for tickets over 2,000 DKK. When flights are booked through Travel Sense, the company takes responsibility for handling flight changes if needed.
3. Gift Card Sales: The company sells gift cards in denominations of 500 DKK, 1,000 DKK, 2,000 DKK, 5,000 DKK, and custom amounts. Gift cards are valid for 2 years from purchase date, can be combined with other discounts, and any remaining balance is saved for future use. Gift cards cannot be redeemed for cash and cannot be purchased online.
4. Cancellation Insurance: Travel Sense offers Gouda cancellation insurance, which typically costs 6% of the trip price. The insurance covers cancellation due to illness or injury of the traveler or travel companion, or a close relative not traveling, as well as divorce or job termination.
5. Travel Insurance: Annual travel insurance and single-trip travel insurance products are offered through Gouda, with optional supplemental coverage add-ons. Annual policies cover trips up to 30 days each.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Travel Sense is a Danish travel agency that sells complete package trips to European football matches and sports events, bundling match tickets with hotel accommodation and optional flights. The company serves both private consumers through its e-commerce site travelsense.dk and corporate clients through a dedicated B2B portal at travelsensebusiness.dk. All packages include a 100% ticket guarantee, with full refund if tickets are not received or are invalid.

Product overview

Travel Sense is a Danish travel agency specializing in football and sports travel to Europe's major leagues. The company operates two core divisions: exclusive group travel for business clients and sports travel packages for private individuals. The primary product offering consists of complete package travels combining flights, hotels, and match tickets to destinations across England, Spain, Italy, Germany, France, Scotland, and Portugal. Add-on services include Gouda travel/cancellation insurance and gift cards. The company sends approximately 10,000 travelers annually to sporting events and has been in operation since 2002.

Differentiator

Problem solved

Functional benefit

Brands

• Travel Sense Business: Corporate travel division of Travel Sense specializing in exclusive group trips for businesses

Products and services

• Fodboldrejser (Football Travel Packages) Complete package travel services to major European football matches including hotel accommodation and match tickets with optional flight add-ons. Targeted at individual football fans and groups wanting to attend live matches across European leagues.
• Sportsrejser (Sports Travel) Travel packages to various sports events across Europe with customizable hotel, ticket type, and number of traveler options. Targeted at sports enthusiasts beyond football.
• Travel Sense Business - Erhverv Grupperejser (Corporate Group Travel) Exclusive customized group travel packages for corporate clients, focused on sports experiences for team events, client entertainment, or incentive trips. Served through a dedicated B2B portal with personalized quotation and group management services.
• Gouda Travel and Cancellation Insurance Travel insurance products (annual and single-trip) and cancellation insurance offered through partner Gouda. Cancellation insurance costs approximately 6% of trip price and covers cancellation due to illness, injury, divorce, or job termination.
• Gavekort (Gift Cards) Gift cards available in denominations of 500 DKK, 1,000 DKK, 2,000 DKK, 5,000 DKK, or custom amounts. Valid for 2 years, redeemable toward any trip booking. Purchased via direct contact (phone or email), not online.

Quantifiable outcome

• 100% ticket delivery rate — all guests receive valid tickets, or full trip refund
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Rejsegarantifonden (Travel Guarantee Fund)coreGTM or Marketing Partner · 1 January 2002Mandatory membership in Rejsegarantifonden (nr. 1504) since 2002 as required under Danish law for package travel operators. Provides consumer financial protection, ensuring refunds if the company becomes insolvent. Contribution is included in the base price of all trips. Also enables customers to make claims against the fund in the event of airline bankruptcy.
• AirContactminorChannel Partner/ Reseller/ DistributorAirContact is used as the primary flight broker for chartered flights. When customers purchase only a flight ticket (not a full package), Travel Sense acts as an agent for the airline, with the airline being the actual contracting party. AirContact is used primarily for charter flights unless otherwise stated.
• Gouda Rejseforsikring (Gouda Travel Insurance)coreGTM or Marketing PartnerGouda is the recommended travel insurance partner of Travel Sense. The company offers cancellation insurance (approx. 6% of trip price) and travel insurance (annual or single-trip) through Gouda, with customers purchasing via affiliate links bearing Travel Sense agent code (41243). Insurance must be purchased on the same day as the trip booking.
• Pakkerejseankenævnet (Package Travel Appeals Board)minorGTM or Marketing PartnerDanish consumer dispute resolution body for package travel complaints. Travel Sense is subject to its jurisdiction as a licensed package travel operator. Customers can escalate disputes to this board before pursuing legal action.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sportsbreaks.com: UK-based sports travel package operator offering match-break packages (hotel + ticket + optional travel) across Premier League, Champions League, and other major European sports. Closest direct competitor to Travel Sense, with very similar product, target customer, and online booking model, though operating from a larger UK home market.
• P1 Travel: Dutch sports travel operator specializing in European football match breaks and fan experiences. Comparable to Travel Sense in its football-first product mix, package structure (hotel + ticket + flight options), and direct-to-consumer online booking model.
• Destination Sport Group: UK-based sports travel company offering tournament and event-based travel packages across multiple sports, including football. Comparable through its package-travel approach to sports events and B2C/B2B servicing model similar to Travel Sense's bifurcation.
• Gullivers Sports Travel: UK sports tour operator offering supporter travel to major sporting events worldwide, including football, rugby, and motorsport. Comparable to Travel Sense via package travel to sports events with similar hotel-plus-ticket bundling for fan segments.
• Inspired Sports Travel: UK sports events travel specialist offering spectator packages to major global sporting events. Comparable to Travel Sense's package approach (travel + ticket + accommodation) for premium live-sport fan segments.
• Championship Football Tours: US-based operator of football-themed travel packages and supporter trips to European matches. Comparable to Travel Sense in its sports-event travel packaging for fan segments, though serving primarily North American customers rather than European.

Broad incumbents

• TUI Group: One of the world's largest integrated tourism groups, offering package holidays, flights, and increasingly sport-themed experiences. Comparable as a much broader incumbent that could enter or expand sports-specific packages, competing for the same corporate and leisure travelers as Travel Sense.
• Booking.com: Global OTA dominating hotel and travel reservations. Comparable as the broad incumbent whose scale and hotel inventory can undercut niche sports package operators like Travel Sense on individual components if travelers choose to self-assemble trips.

Emerging players

• GetYourGuide: Global experiences and activities marketplace offering tours, attractions, and live-event tickets. Comparable as an adjacent platform that increasingly bundles live-event ticketing with travel-adjacent experiences, partially overlapping with Travel Sense's package offerings.

Others

• HotelBeds Group: Global B2B bedbank and travel-services platform supplying accommodation and ancillary travel inventory to tour operators, OTAs, and niche travel agencies. Comparable to Travel Sense as a key upstream supplier that enables smaller package operators to assemble sports-travel bundles without holding direct hotel inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TravelSenseDenmark
• LinkedIndk.linkedin.com/company/travelsense
• Instagraminstagram.com/travelsensedenmark

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travel Sense