McGallen & Bolden Pte Ltd

What McGallen & Bolden Pte Ltd does

McGallen & Bolden Pte Ltd is a Singapore-headquartered boutique public relations, strategy, marketing, and crisis communication agency founded in 1991. The firm serves enterprise clients in technology, cybersecurity, healthcare, industrial automation, and consumer products across the Asia Pacific region, with a publicly disclosed roster that includes IBM, Siemens, Schneider Electric, Autodesk, Synopsys, Mitsubishi, Crocs, Pizza Hut, and Belkin. The firm emphasizes 'big-agency results at boutique-firm retainer fees,' with C-suite-level principals (including CTO and Head of Content Dr. Seamus Phan) directly managing client engagements on a retainer and project basis.

The firm has progressively expanded its technology footprint. An internal AI Lab, established in 2022, develops RAG-based chatbots (Macie for customer interaction, Isaac for crisis management experimentation), AI text-to-speech, generative art, and AI-assisted music and video production. A separate sub-brand, FlightLeaders, applies aviation Crew Resource Management and Threat and Error Management methodologies to leadership development and crisis communication training. The firm leads the Aurea Terras Collective, a network of independent PR agencies across the Asia Pacific, and distributes the Microwire News podcast across 15+ platforms.

Revenue is generated primarily through retained consulting and project-based fees across five streams: strategy and consulting, PR and communications, digital marketing (including SEO, AEO, GEO, and social), coaching and training, and retainer arrangements. The firm is privately held, has no disclosed institutional investment, and operates with 1-10 employees. Multiple Stevie Awards (2017-2020) and long-tenured client relationships (8+ years with Black Duck Software, 17 years with Oxford Cartilage & Sports Centre) anchor its brand position in the APAC market.

Name

McGallen & Bolden Pte Ltd

Legal name

MCGALLEN & BOLDEN PTE LTD

Website

https://mcgallen.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

McGallen & Bolden is a Singapore-based boutique PR, strategy, and crisis communication agency founded in 1991, serving enterprise clients in technology, healthcare, industrial automation, and consumer products across the Asia Pacific region with retainer-based consulting and an internal AI Lab.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

PR, Corporate Communications & Crisis Management (BPAFAAAL)

Keywords

• Public relations services
• Crisis communications
• Media training
• Digital marketing
• Strategic consulting

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategy and Consulting Services: Retained consulting arrangements with enterprise clients for strategy, business counsel, and red team services
2. PR and Communications Services: Public relations campaigns including news release writing, media pitching, press tours, and events management on retainer basis
3. Digital Marketing Services: Digital marketing services including SEO, AEO, GEO, social media management, content creation, and lead generation campaigns
4. Coaching and Training Programs: Media coaching, crisis communication training, leadership development, and structured learning programs
5. Boutique Firm Retainer Fees: The firm emphasizes 'BIG agency results at boutique firm retainer fees' positioning

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

McGallen & Bolden is a Singapore-based boutique strategy, marketing, public relations, and crisis communications agency that helps enterprise clients build brands and generate leads across Asia Pacific. It delivers integrated services spanning PR campaigns, digital marketing (SEO/AEO/GEO, social, content, video), crisis communication preparedness, media coaching, and leadership training. The firm serves technology, cybersecurity, healthcare, industrial automation, and B2C clients through retainer-based consulting engagements led by C-suite-level principals.

Product overview

McGallen & Bolden is a boutique full-service strategy, marketing, and PR agency headquartered in Singapore, founded in 1991. The company offers a portfolio of services centered on strategic business counsel, digital marketing (including AI RAG chatbots, SEO/AEO/GEO), public relations, crisis communication, media coaching, and leadership training. The firm operates an AI Lab developing chatbots (Macie, Isaac), uses generative AI for content and art, and offers text-to-speech capabilities. FlightLeaders is their aviation-inspired leadership and crisis communication training division. Services are delivered by senior principals with over 30 years of experience, serving technology, cybersecurity, healthcare, industrial automation, and B2C clients across Asia Pacific.

Differentiator

Problem solved

Functional benefit

Brands

• FlightLeaders: Leadership development and crisis communication training division using aviation best practices of Crew Resource Management (CRM) and Threat and Error Management (TEM), along with interactive video and immersive flight deck simulations. Also incorporates strategies from ancient Asian classics.
• AI Lab
• Macie
• Isaac
• Microwire News

Products and services

• McGallen & Bolden PR Agency Services Full-service strategy, marketing, crisis communication, and PR agency services for Asia Pacific markets, specializing in technology, healthcare, industrial automation, and B2C clients. Includes news release writing, media pitching, press tours, and events management.
• Digital Marketing Services Digital marketing services including SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), social media management, LinkedIn marketing, content creation, and lead generation campaigns for enterprise clients.
• Crisis Communication Services Crisis preparedness and communication programs including red team strategy, spokesperson training, simulation drills, and Isaac (experimental AI crisis management bot) for organizations facing reputational risks.
• Coaching and Training Programs Media coaching, crisis communication, leadership development, sales training, and structured learning programs for C-suite executives and corporate teams.
• FlightLeaders Leadership development and crisis communication training division using aviation best practices of Crew Resource Management (CRM) and Threat and Error Management (TEM), flight deck simulations, and ancient Asian philosophy-based programs.
• Video and Podcast Production Livestreaming and on-demand video production services including webinars, media conferences, AI-assisted video creation, and podcast content (Microwire News) distributed across Spotify, Apple Podcasts, YouTube, SoundCloud, and other platforms.
• Strategy and Consulting Services Retained consulting arrangements offering strategic business counsel, Asia Pacific market entry advisory, red team services, and independent strategy advice for enterprise clients and investment firms.

Quantifiable outcome

• Over 30 international media features for Global Anti-Scam Summit Asia 2025 with particularly strong engagement from Southeast Asian outlets
• +2 more outcomes

Named customers24 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• Aurea Terras CollectivecoreStrategic or Co-development PartnerMcGallen & Bolden is the lead agency for the Aurea Terras collective of independent agencies, a network of independent PR agencies across the Asia Pacific region

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: Largest global PR firm with deep Asia Pacific operations offering corporate communications, crisis management, and digital PR comparable to McGallen & Bolden's services, but as part of a much broader global network portfolio.
• Hill & Knowlton Strategies: Global PR consultancy with significant Asia operations delivering corporate communications, public affairs, and crisis support, directly overlapping with McGallen & Bolden's strategy, PR and crisis practice areas.
• Golin: Global PR and integrated communications network with significant APAC operations offering brand PR, digital marketing and crisis communications comparable to McGallen & Bolden's integrated agency services.
• FleishmanHillard: Global integrated communications agency with strong APAC presence offering PR, crisis communications and content marketing comparable to McGallen & Bolden's full-service model, but with substantially larger resources and network.
• Ruder Finn Asia: Global communications consultancy with established Asia Pacific operations delivering digital PR, healthcare communications and corporate strategy, overlapping with McGallen & Bolden's healthcare and B2B tech client focus.
• Ogilvy PR: Global advertising and PR network with deep Asia Pacific operations offering brand communications, crisis PR, influencer and digital marketing, overlapping with McGallen & Bolden's full-service integrated communications model.

Direct peers

• Brunswick Group: Specialist corporate communications and critical issues advisory firm with strong APAC presence, comparable to McGallen & Bolden in its focus on senior-level strategic counsel, crisis and IPO/transaction communications.
• Archetype: Global tech-focused communications agency (formerly Text100) with Asia Pacific hubs serving B2B technology, cybersecurity and healthcare clients, with a similar technology-vertical specialism to McGallen & Bolden.
• WE Communications: Technology-focused PR and communications agency with strong APAC presence serving many of the same B2B tech, cybersecurity and healthcare verticals that anchor McGallen & Bolden's client base, with a similarly integrated communications model.

Regional players

• Strategic Public Relations Group (SPRG): Hong Kong-headquartered financial and corporate PR firm serving Asia Pacific listed companies and multinationals, with a comparable integrated communications and crisis focus but anchored in Greater China.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xbsky.app/profile/mcgallen.com
• YouTubeyoutube.com/@mcgallen
• Facebookfacebook.com/mcgallenbolden
• LinkedInlinkedin.com/company/mcgallen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McGallen & Bolden Pte Ltd