What Sava Turizem does

Sava Turizem d.d. is the parent entity of Sava Hotels & Resorts, Slovenia's largest tourism group, operating 17 hotels and resort properties across seven domestic destinations: the alpine Lake Bled area, the Adriatic coast (Portorož, Strunjan, Izola), and the Pannonian thermal region (Moravske Toplice — Terme 3000, Ptuj, Radenci — Zdravilišče Radenci). The company offers a vertically integrated hospitality platform with nearly 3,000 rooms, 1,400 camping plots, 24 glamping units, 5 water and thermal parks (85 pools, 23 slides, 13,418 m² of water surface), 64 conference halls, 10 wellness centers, 3 health centers, and 69 restaurants and bars (including the Michelin-recommended Ristorante Julijana at Grand Hotel Toplice). Revenue is generated across seven streams: hotel accommodations, water/thermal park admissions (unified via the Aquapass product), wellness and health services, food and beverage, conference and MICE events (~1,300 annually), camping/glamping, and the Ambasador loyalty program (Kapljice/Droplets points redeemable across all properties).

The company serves more than 600,000 guests annually with a workforce of nearly 1,200 employees, operating through a primarily direct-to-consumer go-to-market via a proprietary web-based online booking system (secured with 256-bit SSL and processed through Elavon), supplemented by inquiry-based booking centers for group and corporate clients, and third-party travel-agency distribution including the ADAC Pincamp partnership reaching 28 million European auto-club members. Pricing is dynamic and destination-specific, with varying deposit (€50 or 30%) and cancellation policies per property. The business model is geographically and product-diversified, reducing single-asset dependency.

Sava Turizem d.d. is incorporated as a Slovenian joint-stock company (delniška družba), headquartered in Ljubljana. It consolidated its domestic footprint through the December 2019 merger with Hoteli Bernardin d.d., absorbing the Portorož coastal resort portfolio (Grand Hotel Bernardin, Hotel Histrion, Hotel Vile Park) under the parent. The group has no identified ultimate parent or external shareholders disclosed in source materials, and operates as an independent Slovenian tourism operator with multiple sub-brands (Terme 3000, Terme Ptuj, Zdravilišče Radenci, Sava Hoteli Bled, St. Bernardin Resort Portorož, Salinera Resort Strunjan, San Simon Resort Izola).

Name

Sava Turizem

Legal name

Sava Turizem d.d.

Website

https://sava-hotels-resorts.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sava Turizem d.d. operates Sava Hotels & Resorts, Slovenia's largest tourism group, running 17 hotels, 5 thermal/water parks, and conference facilities across 7 domestic destinations (Lake Bled, Adriatic coast, Pannonian thermal region) serving over 600,000 leisure and corporate guests annually.

Ownership category

akta.pro rank

Product category

Hospitality & Tourism Services

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Lodging Booking & Accommodation Management (HSACAKAC), Lodging & Vacation Rental Booking Platforms (BPAMAIAC), Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

Keywords

• Hospitality services
• Hotel resort operations
• Thermal spa tourism
• Wellness retreats
• Conference venues

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hotel Accommodations: Revenue from 17 hotels across 7 destinations offering rooms in various categories from standard to premium suites. Nearly 3,000 rooms available.
2. Thermal and Water Parks: Entry fees and packages for 5 water and thermal parks with 85 pools, 23 water slides, and 13,418 m² of water surfaces. The Aquapass provides unified access to all 5 water parks.
3. Wellness and Health Services: 10 wellness centers and 3 health centers offering treatments, therapies, and health programs at multiple destinations.
4. Food and Beverage: 69 restaurants and bars across properties including Michelin-recognized Ristorante Julijana at Grand Hotel Toplice.
5. Conference and Events: 64 conference halls and event spaces hosting approximately 1,300 events annually including congresses, conferences, bankets, and team building activities.
6. Camping and Glamping: 4 campsites, 2 glamping sites, and 1 mobile home village with approximately 1,400 camping plots and 24 glamping units.
7. Loyalty Program: Ambasador loyalty program where members collect Kapljice (Droplets) points for free stays, with purchases of gift vouchers and Aquapass cards also earning points.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sava Turizem d.d., trading as Sava Hotels & Resorts, operates a multi-destination hospitality platform in Slovenia encompassing 17 hotels, apartments, bungalows, 4 campsites, 2 glamping sites, 1 mobile home village, 5 thermal/water parks, 10 wellness centers, 3 health centers, 69 restaurants and bars, and 64 conference halls. The portfolio is sold primarily through the company's own direct website booking system and supplemented by booking centers and travel agency partnerships, targeting both leisure travelers and corporate MICE clients.

Product overview

Sava Hotels & Resorts operates as a multi-resort hospitality platform offering a comprehensive range of tourist services across seven destinations in Slovenia. The core product portfolio consists of 17 hotels, 6 apartment/bungalow villages, 4 campsites, 2 glamping sites, and 1 mobile home village, totaling nearly 3,000 rooms, 1,400 campsites, and 24 glamping units across three regional groupings: Panonske terme (thermal spas in eastern Slovenia including Terme 3000, Terme Ptuj, and Zdravilišče Radenci), Slovenska obala (the Slovenian coast with St. Bernardin Resort Portorož, Salinera Resort Strunjan, and San Simon Resort Izola), and Blejsko jezero (Lake Bled with Sava Hoteli Bled). The platform provides integrated ancillary services including the Aquapass bathing pass (accessing 5 water parks), the Ambasador loyalty program (collecting Kapljice points), wellness and spa treatments, health/medical services, conference and event hosting (64 halls, 1,300 events/year), wedding venues, and outdoor activities (hiking, cycling). A proprietary online booking system handles reservations with credit card processing via Elavon.

Differentiator

Problem solved

Functional benefit

Brands

• Terme 3000: Thermal resort located in Moravske Toplice, part of the Panonske terme region
• Terme Ptuj
• Zdravilišče Radenci
• Sava Hoteli Bled
• St. Bernardin Resort Portorož
• Salinera Resort Strunjan
• San Simon Resort Izola
• Ambasador

Products and services

• Sava Hotels & Resorts Accommodation Portfolio A comprehensive portfolio of hotels, apartments, bungalows, glamping sites, and campsites across seven destinations in Slovenia: Panonske terme (Terme 3000, Terme Ptuj, Zdravilišče Radenci), Slovenska obala (St. Bernardin Resort Portorož, Salinera Resort Strunjan, San Simon Resort Izola), and Blejsko jezero (Sava Hoteli Bled). Totals 17 hotels, ~3,000 rooms, 1,400 camping plots, and 24 glamping units for leisure travelers, families, and outdoor enthusiasts.
• Aquapass A unified bathing pass granting access to five water parks across Sava Hotels & Resorts destinations, including thermal parks in Terme 3000 and Terme Ptuj, thermal oasis in Zdravilišče Radenci, and panoramic water parks in Portorož and Bled. Target guests: leisure visitors and families seeking multi-park access.
• Ambasador Loyalty Program A free loyalty program where members collect Kapljice (Droplet points) redeemable for free nights, with additional exclusive benefits and special offers across Sava Hotels & Resorts properties. Target guests: repeat leisure travelers, families, and Ambasador members.
• Kongresi in srečanja (Congresses and Meetings) Conference and event hosting services across 7 locations in Slovenia, offering 64 conference halls and hosting approximately 1,300 events annually, including congresses, conferences, banquets, team building activities, and weddings. Target clients: corporate MICE buyers and event organizers.
• Wellness Wellness and spa services featuring locally-themed treatments utilizing thermal, mineral, and sea water, available across multiple destinations with 10 wellness centers. Target guests: leisure travelers, wellness seekers, and health-focused visitors.
• Zdravstvo (Health/Medical Services) Health and medical services at three destinations with spa traditions (Zdravilišče Radenci, Terme 3000 – Moravske Toplice, and Terme Ptuj), focused on health strengthening and rehabilitation. Target guests: medical wellness and rehabilitation visitors, including AACI-certified care at Zdravilišče Radenci.
• Poroke in slavja (Weddings and Celebrations) Wedding and celebration venue services at sea-side, lake-side, and Pannonian plain locations, offering fairy-tale settings for weddings and family celebrations. Target clients: engaged couples and families organizing milestone celebrations.
• Vodni parki (Water Parks) Thermal pools and water parks with slides, seawater pools, and lake-view basins across five locations: Terme 3000, Terme Ptuj, Zdravilišče Radenci, Portorož, and Bled. Target guests: leisure visitors, families, and Aquapass holders.
• Online Booking System Proprietary web-based reservation system enabling direct booking of accommodations, with options for inquiry-based reservations, direct reservations with credit card guarantee, and prepaid non-refundable bookings. Supports Visa, Mastercard, and Diners Club cards with 256-bit SSL security. Target users: guests, group organizers, and corporate bookers across all Sava destinations.

Quantifiable outcome

• Over 600,000 guests served annually
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor and core.

• Association of Friends of Youth Ljubljana Moste-PoljeminorOthersSocial responsibility partnership for charitable campaigns. Sava Hotels & Resorts works with this association to provide vacation experiences for underprivileged children and families, with Ambasador loyalty members donating points to support the initiative.
• Association Anita OgulinminorOthersAnnual December charitable campaign partnership providing financial assistance to families in need during the holiday season.
• Slovenian Olympic CommitteeminorOthersSava Turizem received 'Sport-Friendly Company' certification from the Slovenian Olympic Committee for supporting Slovenian sport through employee wellness programs and financial contributions.
• ADAC PincampminorChannel Partner/ Reseller/ DistributorPartnership with German automobile club platform for camping marketing. Camping Bled is listed among Europe's top 100 campgrounds through this channel reaching 28 million members across German, Dutch, and Swiss auto clubs.
• ElavoncoreTechnology or IntegrationPayment processing partner handling secure credit card authorizations and transactions. Provides real-time verification with banks and card data storage in reservation systems.
• Michelin GuidecoreStrategic or Co-development PartnerOngoing recognition partnership where Ristorante Julijana at Grand Hotel Toplice maintains Michelin recommendation status, validating culinary excellence standards.
• Gault&MillaucoreStrategic or Co-development PartnerGastronomic guide recognition partnership where Ristorante Julijana maintains 3 chef hats and 16 points rating, establishing culinary reputation.
• Blue Flag InternationalcoreStrategic or Co-development PartnerEnvironmental certification partnership covering 5 natural beach establishments (Salinera, Grand Hotel Bernardin, Hotel Vile Park, Camping Lucija, San Simon) maintaining Blue Flag standards.
• Green Key / Slovenia GreencoreStrategic or Co-development PartnerSustainability certification partnership covering multiple properties including Hotel Park, Hotel Histrion, Hotel Livada Prestige, Hotel Radin, Grand Hotel Primus, and Camping Bled.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Terme Čatež: Slovenian thermal-spa resort operator with multi-property portfolio and water parks, directly competing with Sava's Pannonian Terme 3000, Terme Ptuj, and Zdravilišče Radenci for domestic wellness and family leisure demand.
• LifeClass Hotels & Spa: Slovenian coastal hotel and conference operator based in Portorož, directly competing with Sava's St. Bernardin Resort and Salinera Resort for Adriatic leisure and MICE guests.
• Plava Laguna: Croatian Adriatic resort operator with hotels, campsites, and apartments along the Istrian coast — directly comparable multi-format coastal hospitality portfolio a short drive from Sava's Portorož/Strunjan/Izola properties.
• Valamar Riviera: Croatia's largest tourism company operating hotels, resorts, and campsites across Istria, Kvarner, and Dalmatia; directly comparable diversified Adriatic hospitality operator with overlapping guest demographics and MICE capabilities.

Regional players

• Falkensteiner Hotels & Residences: Austria-headquartered family-run hotel group operating 4–5 star resorts across Austria, Italy, Czechia, and Croatia with strong wellness/family positioning — comparable multi-country Central European resort and thermal-wellness mix.
• Therme Group: Developer and operator of large-scale thermal wellness destinations in Romania, Germany, and the UK; comparable in thermal-wellness differentiation and integrated resort/water-park model.

Broad incumbents

• Accor: Global multi-brand hotel operator with extensive European resort and MICE footprint; competes for the same European leisure and corporate event demand that Sava targets, particularly through midscale and upscale brands.
• InterContinental Hotels Group (IHG): Global hotel franchisor with European resort and conference properties; competes for international leisure and MICE guests considering Slovenia as part of broader European itineraries.
• Marriott International: World's largest hotel company with extensive European luxury and resort footprint; competes for high-end leisure and corporate events in CEE and Adriatic destinations.
• Leading Hotels of the World: Luxury hotel consortium and soft-brand representing independent luxury properties globally; relevant comparable for Sava's premium positioning at flagship properties like Grand Hotel Toplice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/savahotelsresorts
• LinkedInlinkedin.com/company/sava-hotels-resorts

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sava Turizem