Apparel Authority
Apparel Authority is a Macon, Georgia-based custom apparel decorator offering screen printing, embroidery, and promotional products on a direct-to-consumer, quote-based model for local SMBs, schools, sports teams, community organizations, and corporate clients needing branded apparel and merchandise.
- Company typePrivate
- Founded2010
- HeadquartersMacon, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Apparel Authority does
Apparel Authority is a custom apparel and promotional products decorator headquartered in Macon, Georgia, operating under a direct-to-consumer sales model in which customers contact the business by phone, email, or a website "Quick Quote" feature to commission made-to-order screen printing, embroidery, and branded merchandise. The production stack is built around three primary capabilities: screen printing, which spans automatic presses capable of hundreds of shirts per hour with precision across runs into the tens of thousands, manual presses for smaller batches starting at 24 pieces, and specialty methods including pad printing for curved or hard-to-print items, discharge printing, sublimation, all-over printing, vinyl, and heat transfer; embroidery, applied to polos (starting at $15 each), hats, jackets, towels, blankets, and socks; and promotional products such as hard hats and coffee cups, partially extended through a distributorcentral.com storefront. The business is differentiated by combining in-house graphic artists with a stock design library and a multi-vendor supply chain for in-stock products, allowing it to take customers from concept through finished product.
Commercially, Apparel Authority monetizes on a per-order transaction basis with unit pricing that varies by product, customization method, and volume, quoting larger runs on request. Its primary customer segment is local small-to-medium businesses and organizations — sports teams, schools, community groups, and event planners — using the service for team uniforms, family reunion apparel, safety milestone awards, and appreciation gifts; a secondary corporate segment targets bulk orders for employee uniforms and promotional giveaways. The go-to-market is entirely pull-based through the company website and inbound phone/email, with no third-party marketplace or distributor channel beyond the promo products link.
The business is privately held, founder-style, with 11-50 employees, no disclosed venture or private equity backing, no parent/subsidiary structure, no patents or regulatory actions on record, and no M&A or capital-raise activity disclosed. The operating footprint is domestic only, and revenue is not publicly disclosed; the company presents as an established but small regional decorator competing on multi-method capability, flexibility on order size, and full-service design support rather than scale or technology differentiation.
Apparel Authority firmographics
Firmographics- Name
- Apparel Authority
- Website
- https://apparelauthority.net
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Apparel Authority is a Macon, Georgia-based custom apparel decorator offering screen printing, embroidery, and promotional products on a direct-to-consumer, quote-based model for local SMBs, schools, sports teams, community organizations, and corporate clients needing branded apparel and merchandise.
- Ownership category
- akta.pro rank
Apparel Authority industry classification
Industry- Product category
- Custom Apparel Decoration Services
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH)
- akta.pro secondary industry
- Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA)
Keywords
Where Apparel Authority is headquartered
LocationHeadquarters
- HQ city
- Macon
- HQ country
- United States
- HQ region
- North America
Markets served
Apparel Authority business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Custom Screen Printing Services: One-time transaction-based revenue from screen printing custom designs on apparel items. Services include automatic press for large orders, manual press for smaller runs, pad printing for specialty items, discharge printing, sublimation, all-over printing, vinyl, and heat transfer.
- Custom Embroidery Services: Embroidery customization for polos, hats, jackets, towels, blankets and other items. One-time purchase revenue model based on per-item pricing.
- Promotional Products: Sale of promotional merchandise including hard hats, coffee cups, and other branded items with personalization options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom embroidered polos starting at $15 each |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Apparel Authority product offering
Product offeringCore offering
Apparel Authority is a custom apparel decoration business that produces branded apparel and promotional products for businesses, teams, schools, and community organizations. The company offers three core services: screen printing (including automatic press for large orders, manual press for small runs, pad printing, discharge printing, sublimation, all-over printing, vinyl, and heat transfer), custom embroidery (on polos, hats, jackets, towels, blankets, and socks), and promotional products (hard hats, coffee cups, and specialty items). In-house graphic artists assist customers from concept through final production.
Product overview
Apparel Authority is a custom apparel and promotional products company offering three core services: Screen Printing, Embroidery, and Promo Products. Screen printing includes multiple techniques (automatic/manual press, pad printing, discharge printing, sublimation, all-over printing, vinyl, heat transfer) for apparel customization. Embroidery services cover polos, hats, jackets, towels, and blankets. Promo products include specialty items like hard hats and coffee cups. The company assists customers in developing ideas from concept to completion using graphic artists and stock designs, providing both custom embroidery and screen printing solutions.
Differentiator
Problem solved
Functional benefit
Companies that use Apparel Authority
Customer profileSegments2 records
Ideal customer profiles3 records
Apparel Authority technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Apparel Authority partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Apparel Authority competitors and assessment
Company assessmentDirect peers
- CustomInk: CustomInk operates an online platform for custom screen-printed and embroidered apparel serving groups, businesses, and teams nationwide. It is a direct competitor to Apparel Authority's screen printing and embroidery services for SMB customers seeking custom branded apparel.
- Printful: Printful provides on-demand custom apparel printing and embroidery services fulfilled via a network of production facilities. It directly competes in screen printing and embroidery for small and medium custom apparel orders, representing a scaled online alternative to Apparel Authority's customization model.
- RushOrderTees: RushOrderTees specializes in custom screen-printed and embroidered apparel with a focus on fast turnaround for teams, businesses, and events. It is a direct competitor operating in the same custom screen printing and embroidery niche as Apparel Authority.
- Underground Printing: Underground Printing is a custom apparel decorator operating both retail storefronts and online ordering for screen printing and embroidery. It competes directly with Apparel Authority in the custom branded apparel and team merchandise space.
Broad incumbents
- Vistaprint (Cimpress): Vistaprint is a large-scale custom printing platform offering custom apparel, promotional products, signage, and marketing materials to SMBs. It is a broad incumbent competitor with overlapping custom printing and promotional products capabilities targeting Apparel Authority's SMB customer base.
- 4imprint: 4imprint is a large promotional products distributor offering branded merchandise, apparel, and printing services to businesses and organizations. It overlaps with Apparel Authority's promotional products offering including hard hats, drinkware, and custom branded items.
Others
- Alphabroder: Alphabroder is a wholesale distributor of blank apparel and accessories serving decorators and screen printers with stock supply. It is comparable as the upstream supplier ecosystem that Apparel Authority uses to source blank apparel items for customization.
Regional players
- Broken Arrow Wear: Broken Arrow Wear provides custom screen printing and embroidery services primarily in the Southeast US, including Georgia and surrounding states. It serves as a regional competitor overlapping Apparel Authority's Macon, Georgia service area with comparable custom apparel decoration capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Apparel Authority social profiles
Digital presenceApparel Authority financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apparel Authority leadership team
Management profileNumber of profiles
Apparel Authority funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apparel Authority M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apparel Authority
What does Apparel Authority do?
Apparel Authority is a custom apparel decoration business that produces branded apparel and promotional products for businesses, teams, schools, and community organizations. The company offers three core services: screen printing (including automatic press for large orders, manual press for small runs, pad printing, discharge printing, sublimation, all-over printing, vinyl, and heat transfer), custom embroidery (on polos, hats, jackets, towels, blankets, and socks), and promotional products (hard hats, coffee cups, and specialty items). In-house graphic artists assist customers from concept through final production.
Is Apparel Authority a public or private company?
Apparel Authority is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apparel Authority founded?
Apparel Authority was founded in 2010. It employs 11 to 50 people.
Where is Apparel Authority based?
Apparel Authority is headquartered in Macon, United States, in the North America region.
How does Apparel Authority make money?
Three revenue lines are on record. Custom Screen Printing Services are the primary driver. The others are custom Embroidery Services and promotional Products.
Who are Apparel Authority's main competitors?
Direct peers on record are CustomInk, Printful, RushOrderTees and Underground Printing. Broad incumbents are Vistaprint (Cimpress) and 4imprint. Alphabroder is listed as an others. Broken Arrow Wear is listed as a regional player.
Does Apparel Authority have an API?
No public API is recorded for Apparel Authority.
What industry is Apparel Authority in?
Apparel Authority's product category is Custom Apparel Decoration Services. Its primary akta.pro industry code is CRAAAAAH, Workwear, Uniform & Protective Apparel Manufacturers, with a secondary code of IMAOAFAA, Headwear Manufacturing (Hats/Caps/Beanies). Its NAICS code is 31599 and its SIC code is 3470.