Classic 107.3

Name

Classic 107.3

Legal name

Classic 107.3 / Radio Arts Foundation

Website

https://classic1073.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Nonprofit Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Classical music radio
• Nonprofit broadcasting
• Arts education programming
• Community radio station
• Music streaming service

Headquarters

HQ city

Clayton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Charitable Donations: Individual donations from listeners and supporters who contribute to keep the station on air
2. Underwriting and Sponsorship: Underwriting opportunities to sponsor specific programs available for individuals, corporations, and organizations
3. Advertising Revenue: Limited advertising revenue from nonprofit commercial license, selling only 72 minutes of paid advertising per day
4. Grants: Funding from foundations and organizations including BJC Healthcare/Missouri Baptist Healthcare Foundation as 2023-24 Musical Ancestries sponsor, and PNC Arts Alive for Musical Ancestries launch
5. Events: Event-based fundraising including Beat Beethoven 5K, Symphony Lecture Series registration ($140 per person), and other promotional activities

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Classic 107.3 is a 501(c)(3) nonprofit radio station that broadcasts 24/7 classical music programming along with jazz, opera, Broadway, and film scores on FM 107.3, HD Radio 96.3HD2, and through digital streaming channels. The station complements its core broadcast with the Musical Ancestries™ educational program for school-aged children, the Symphony Lecture Series with live SLSO concerts, and event-based fundraising activities. Revenue is derived from listeners, donors, underwriters, and limited advertising.

Product overview

Classic 107.3 is a nonprofit classical music radio station offering a unified broadcast and streaming experience. The core product is its 24/7 classical music radio programming available via FM radio (107.3FM/96.3HD2), live internet streaming on the website, and a dedicated mobile app for iOS and Android. Supporting products include Musical Ancestries™ (an educational program for children exploring musical heritage) and the Symphony Lecture Series (lectures on SLSO repertoire). The station also hosts the annual Beat Beethoven 5K fundraising event and maintains an archive of interviews and performances. Content distribution extends to third-party platforms including Audacy and TuneIn.

Differentiator

Problem solved

Functional benefit

Brands

• Musical Ancestries: An educational program designed to inspire school-aged children to explore their musical and cultural heritage through children's radio stories and Prezi presentations
• The Slatkin Shuffle
• Bach & Beyoncé
• Aisle Seat
• Re-Choired Listening
• Diary of a Musician
• American Gospel
• Symphony Preview
• Soul Jazz Serenade

Products and services

• Classic 107.3 Radio Broadcast 24/7 classical music radio broadcast on FM 107.3 and HD Radio 96.3HD2, featuring classical music, jazz, opera, Broadway, film scores, and local arts programming for St. Louis metropolitan area listeners.
• Live Internet Streaming Live online audio streaming of the Classic 107.3 broadcast via the website using Amperwave player technology, providing global access to the station.
• Classic 107.3 Mobile App Mobile application for iOS and Android devices that enables listeners to stream the station, see recently played tracks, hear interviews, connect with hosts, and send voice messages.
• Alexa Skill Amazon Alexa voice skill that enables users to stream Classic 107.3 on Alexa-enabled devices using voice launch commands.
• Musical Ancestries™ Educational program for school-aged children featuring children's radio stories exploring musical and cultural heritage, with Prezi presentations, audio/video clips, and curriculum resources covering 15+ countries.
• Symphony Lecture Series Educational lecture series focused on classical works to be performed by the St. Louis Symphony Orchestra, meeting on select Mondays at Ladue Chapel with Assistant Conductor Samuel Hollister, with a $140 per person registration fee.
• Beat Beethoven 5K Annual fundraising 5K race event where participants race to finish before Beethoven's Symphony No. 5 concludes, with proceeds benefiting Classic 107.3.
• Archived Interviews & Performances On-demand archive of interviews and performances featuring St. Louis arts organizations, artists, and cultural events, available via the website and SoundCloud.

Quantifiable outcome

• Award-winning Musical Ancestries program covering 15+ countries with educational materials
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Missouri Historical SocietycoreStrategic or Co-development Partner · 1 December 2024Collaboration on 'History of Note' program - weekly segments sharing St. Louis regional history. Segments air every Tuesday at 10am and Friday at 4pm, bringing seldom-heard history to listeners.
• BJC Healthcare / Missouri Baptist Healthcare FoundationmajorGTM or Marketing Partner · 1 January 20232023-24 sponsor for Musical Ancestries educational program. Missouri Baptist Healthcare Foundation provided funding for the global music education series for school-aged children.
• St. Louis Symphony OrchestracoreStrategic or Co-development Partner · 1 September 2021Classic 107.3 began simulcasting St. Louis Symphony Orchestra concerts live in September 2021. SLSO Saturdays broadcasts select concerts during the regular season. Symphony Preview program provides concert previews with Tom Sudholt and Chuck Lavazzi.
• PNC Arts AlivemajorGTM or Marketing Partner · 1 January 2019PNC Arts Alive sponsored the 2019 launch of Musical Ancestries educational program.
• Chamber Music Society of Saint LouiscoreStrategic or Co-development PartnerPartnership for 'The Chamber at Home' program featuring encore concert broadcasts from CMSSL's archive. Concerts air at 5pm Saturday and 10am Monday, co-hosted by Susan Gordon and Matthew Inkman.
• Ladue Chapel Presbyterian ChurchminorStrategic or Co-development PartnerSymphony Lecture Series held at Ladue Chapel Fireside Room, 9450 Clayton Rd, St. Louis, MO 63124. Lectures given by SLSO Assistant Conductor Samuel Hollister.
• Alamo Drafthouse Cinema - City FoundryminorStrategic or Co-development PartnerSlatkin's Silver Screen movie event venue for Leonard Slatkin's film discussions and screenings.
• Leviathan BookstoreminorGTM or Marketing PartnerPartnership for National Poetry Month 'A Poem a Day' collaboration featuring St. Louis poets and poets laureate reading poetry.
• E. Desmond Lee Fine Arts Education CollaborativeminorStrategic or Co-development PartnerClassic 107.3 is a proud member of the collaborative focused on fine arts education.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• All Classical Portland (KQAC/KQOC): Portland, Oregon's classical music public radio service broadcasting on multiple FM signals with streaming. Comparable as a nonprofit classical format station with similar distribution strategy (FM plus digital streaming) and community-supported funding.
• KMFA (Austin): Central Texas's only classical music radio station, operated as an independent nonprofit. Closely comparable to Classic 107.3 as a community-supported classical station with limited advertising, donor-driven funding, and live Austin Symphony broadcasts.
• WETA Classical (WETA, Washington DC): Washington DC-area classical music public radio service operated by WETA. Comparable as a nonprofit classical station serving a major metropolitan market with the National Symphony Orchestra simulcast partnership and education-focused programming.
• WGUC (Cincinnati Public Radio): Cincinnati's classical public radio station operated by Cincinnati Public Radio. Comparable as a community-supported classical station with live Cincinnati Symphony broadcasts, educational programming, and a similar metropolitan-scale nonprofit operating model.
• KUSC (USC / LAist): Southern California's leading classical music public radio station, now operated alongside LAist by USC. Comparable as a nonprofit classical format station serving a major U.S. metropolitan market with streaming and live concert content.
• WQXR (New York Public Radio): New York's flagship classical music radio station, operated as a public radio service by New York Public Radio. Directly comparable to Classic 107.3 as a dedicated classical format station with live concert broadcasts, web streaming, and nonprofit/community-supported funding.
• KING FM (Seattle): Seattle's classical music radio station, one of the few remaining standalone commercial classical stations in the U.S. Comparable to Classic 107.3 in classical format focus and live symphony broadcasts (Seattle Symphony), though operating under a different commercial nonprofit model.
• WGBH/WCRB (GBH Boston): Boston-area classical music radio service operated by GBH (formerly WGBH). Closely mirrors Classic 107.3's model as a public-supported classical station with educational programming and live concert broadcasts from the Boston Symphony Orchestra.

Regional players

• Vermont Public Classical: Vermont's classical music public radio service operated by Vermont Public. Comparable as a nonprofit classical format station with streaming and educational programming, but serves a regional rather than major metropolitan audience.
• WSMR (WUSF Public Media, Tampa Bay): Classical music public radio service serving the Tampa Bay/Sarasota market, operated alongside WUSF. Comparable in format and nonprofit public-radio operating model but serves a different regional market than Classic 107.3.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CLASSIC1073
• Instagraminstagram.com/classic107.3
• Xx.com/classic1073

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Classic 107.3