Vande Hey Company

Name

Vande Hey Company

Legal name

Vande Hey Company, Inc.

Website

https://vandeheys.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (561730)

SIC

Services-To Dwellings & Other Buildings (7340), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC)

Keywords

• Landscape construction services
• Outdoor living design
• Landscape maintenance services
• Hardscape installation
• Tree care services

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Landscape Design and Construction Services: Full-service landscape design, construction, and installation including pools, spas, hardscapes, softscapes, outdoor structures, and athletic surfaces. Revenue generated through project-based contracts with design fees, material costs, and installation labor.
2. Landscape Materials Sales: Sale of landscape products including mulch, stone, gravel, compost, and soil. Products sold by unit/volume with delivery services available.
3. Landscape Maintenance Services: Recurring maintenance contracts for residential and commercial properties including lawn care, tree services, fertilization, and seasonal services.
4. Outdoor Furniture and Features: Sale of outdoor furniture, grills, fire features, and related products through showroom display.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Vande Hey Company is a full-service outdoor living company that provides landscape design, construction, and maintenance services for residential and commercial customers in Northeast Wisconsin. Offerings span pools and spas, hardscapes, softscapes, outdoor lighting, structures, turf and athletics, tree care, organic land care, and seasonal services, supplemented by retail sales of mulch, stone, bulk landscape products, outdoor furniture, grills, and fire features.

Product overview

Vande Hey Company is a full-service outdoor living company serving Northeast Wisconsin since 1950. The company offers a comprehensive portfolio of landscape design, construction, and maintenance services organized into four pillars: Dream It (Landscape Design), Build It (Pools & Spas, Hardscapes, Softscapes, Outdoor Lighting, Turf & Athletics, Structures), Maintain It (Residential, Commercial, Tree Services, Organics, Seasonal Flowers, Mulch & Stone, Holiday Lighting), and Enhance It (Furniture, Fire Features, Grills). The company also sells bulk landscape products (compost, gravel, mulch, pebbles) and operates Fox Valley Tree Care, acquired in 2024. Products are sold as individual services and materials rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Design Services Expert landscape design services delivered by licensed landscape architects, designers, master gardeners, arborists, and horticulturists using cutting-edge design programs and interactive 3D tools for residential and commercial customers.
• Pools & Spas Design and installation of in-ground fiberglass swimming pools and luxury spas with hydrotherapy features, customizable jets, ergonomic seating, and infrared technology for residential customers.
• Hardscapes Design and installation of patios, walkways, driveways, retaining walls, and fire pits with base construction twice as deep as industry standards for durability.
• Softscapes Planting design and installation of perennials, shrubs, trees, and flowers tailored for year-round beauty and thriving landscapes for residential and commercial properties.
• Outdoor Lighting Low-voltage landscape lighting systems designed for extended usability, safety, and security while consuming one-third the power of standard 120-volt lighting.
• Turf & Athletics Installation of artificial turf for putting greens, game courts, pet turf, and play areas including 100% nylon golf turf and IPEMA/CSA certified playground surfaces.
• Structures Custom-built outdoor structures including pergolas, pavilions, and outdoor kitchens designed for beauty, function, and lasting enjoyment.
• Residential Landscape Maintenance Year-round residential landscape maintenance including lawn management, seasonal color programs, fertilization, pruning, and holiday lighting installation for homeowners.
• Commercial Landscape Maintenance Commercial landscape maintenance services for properties of any size, including lawn care, fertilization, seasonal cleanups, pruning, and seasonal displays for office fronts, corporate campuses, and commercial facilities.
• Tree Services Professional tree removal, tree trimming, stump grinding, and emergency storm damage services delivered by certified arborists through the Fox Valley Tree Care division acquired in 2024.
• Arborist Services Plant Health Care (PHC) program using cultural, biological, and traditional insect and disease control methods to protect, preserve, and enhance tree and shrub health for residential and commercial properties.
• Organics Land Care Certified organic land care program using compost tea, foliar fertilization, natural weed control, and BYOBoost topdress for sustainable lawn and landscape health.
• Seasonal Flowers Custom-designed planters and flowering container services that bring vibrant seasonal charm to homes and businesses.
• Mulch & Stone Premium bark mulch with specialized dyeing process and decorative stone mulch, plus bulk landscape materials including certified organic compost, gravels, leaf compost, pebbles, oak mulch, and pea gravel sold by volume with delivery services.
• Holiday Lighting Custom holiday lighting design and installation using commercial-grade outdoor LED lights rated for up to 55,000 hours with waterproof connectors for residential and commercial properties.
• Outdoor Furniture Premium outdoor furniture collections including Berlin Gardens (HDPE from recycled milk jugs), Ratana residential and commercial lines, and Three Birds luxury teak furniture sold through the company showroom.
• Fire Features Fire tables powered by LP or natural gas, outdoor fireplaces, and custom fire pits designed for warmth, style, and ambiance, sold through the company showroom.
• Grills & Outdoor Kitchens Premium grills including Big Green Egg ceramic grills and Green Mountain Grills wood-pellet grills with Wi-Fi options, along with custom outdoor kitchen design services.

Quantifiable outcome

• Odour-controlling top dressing that neutralizes up to 80% of odors caused by pet waste
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Fox Valley Tree CarecoreStrategic or Co-development Partner · 1 January 2024Fox Valley Tree Care was acquired in 2024 as Vande Hey Company's dedicated tree division. This integration brought top-tier tree care, tree removal, and emergency storm damage services to the company. Fox Valley Tree Care operates as part of the Vande Hey family, enhancing services with specialized focus on tree health, preservation, and safety.
• Backyard OrganicscoreStrategic or Co-development Partner · 1 January 2021Acquired in 2021, Backyard Organics provides certified organic compost and the foundation for Vande Hey's proprietary 'Secret Sauce' compost tea blend. The partnership enables organic land care services with USCC and USDA certified products.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BrightView Landscapes: The largest US commercial landscaping services company offering design, installation, maintenance, and tree care across the country. Directly comparable portfolio of services and customer types (commercial properties, HOAs, residential), though operating at much greater scale and geographic breadth.
• The Davey Tree Expert Company: Major US provider of tree care, landscape maintenance, and environmental services for utility, commercial, and residential customers. Overlaps directly with Vande Hey's newly-acquired Fox Valley Tree Care division and broader arboriculture/organics offerings.
• TruGreen: Largest US residential lawn care company providing fertilization, weed control, and maintenance programs on a recurring subscription basis. Comparable service model on the residential maintenance side.

Direct peers

• Yellowstone Landscape: Large multi-state commercial and high-end residential landscaping firm providing design-build, irrigation, and maintenance services. Highly comparable full-service outdoor living model targeting similar commercial and premium residential clients.
• Ruppert Landscape: Mid-Atlantic-based commercial landscape and design/build firm serving commercial clients with design, installation, and maintenance. Closely comparable as a multi-service landscaping contractor with similar customer mix.
• Bartlett Tree Experts: Premier US tree care and arboriculture company with offices nationwide providing pruning, removal, plant health care, and consulting. Direct competitor to Vande Hey's Fox Valley Tree Care division and arborist services.
• LandCare: National commercial landscape services provider offering maintenance, design/build, irrigation, and tree care. Comparable full-service model serving commercial properties with recurring maintenance contracts.
• Mariani Plants: Large landscape design, build, and maintenance firm focused on premium residential and commercial clients. Highly comparable high-end design/build and estate maintenance capabilities.
• EarthWorks Landscape Services: Regional Midwest commercial landscape company offering full-service landscape management, design/build, and snow removal. Comparable Midwest service provider serving similar commercial segments.

Regional players

• The Grounds Guys: Franchised landscape and lawn care provider offering residential and commercial maintenance. Comparable service portfolio for residential lawn care and maintenance, though franchised rather than family-owned.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VandeHeyCompany
• Facebookfacebook.com/vandeheycompany
• LinkedInlinkedin.com/company/vandehey-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vande Hey Company