Vande Hey Company
- Company typePrivate
- Founded1950
- HeadquartersAppleton, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Vande Hey Company firmographics
Firmographics- Name
- Vande Hey Company
- Legal name
- Vande Hey Company, Inc.
- Website
- https://vandeheys.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Vande Hey Company industry classification
Industry- Product category
- Landscaping Services
- NAICS
- Landscaping Services (561730)
- SIC
- Services-To Dwellings & Other Buildings (7340), General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC)
Keywords
Where Vande Hey Company is headquartered
LocationHeadquarters
- HQ city
- Appleton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vande Hey Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Landscape Design and Construction Services: Full-service landscape design, construction, and installation including pools, spas, hardscapes, softscapes, outdoor structures, and athletic surfaces. Revenue generated through project-based contracts with design fees, material costs, and installation labor.
- Landscape Materials Sales: Sale of landscape products including mulch, stone, gravel, compost, and soil. Products sold by unit/volume with delivery services available.
- Landscape Maintenance Services: Recurring maintenance contracts for residential and commercial properties including lawn care, tree services, fertilization, and seasonal services.
- Outdoor Furniture and Features: Sale of outdoor furniture, grills, fire features, and related products through showroom display.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
| Unit Pricing | Pay-as-you-go | Landscape materials (mulch, stone, compost) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Vande Hey Company product offering
Product offeringCore offering
Vande Hey Company is a full-service outdoor living company that provides landscape design, construction, and maintenance services for residential and commercial customers in Northeast Wisconsin. Offerings span pools and spas, hardscapes, softscapes, outdoor lighting, structures, turf and athletics, tree care, organic land care, and seasonal services, supplemented by retail sales of mulch, stone, bulk landscape products, outdoor furniture, grills, and fire features.
Product overview
Vande Hey Company is a full-service outdoor living company serving Northeast Wisconsin since 1950. The company offers a comprehensive portfolio of landscape design, construction, and maintenance services organized into four pillars: Dream It (Landscape Design), Build It (Pools & Spas, Hardscapes, Softscapes, Outdoor Lighting, Turf & Athletics, Structures), Maintain It (Residential, Commercial, Tree Services, Organics, Seasonal Flowers, Mulch & Stone, Holiday Lighting), and Enhance It (Furniture, Fire Features, Grills). The company also sells bulk landscape products (compost, gravel, mulch, pebbles) and operates Fox Valley Tree Care, acquired in 2024. Products are sold as individual services and materials rather than a unified software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Landscape Design Services Expert landscape design services delivered by licensed landscape architects, designers, master gardeners, arborists, and horticulturists using cutting-edge design programs and interactive 3D tools for residential and commercial customers.
- Pools & Spas Design and installation of in-ground fiberglass swimming pools and luxury spas with hydrotherapy features, customizable jets, ergonomic seating, and infrared technology for residential customers.
- Hardscapes Design and installation of patios, walkways, driveways, retaining walls, and fire pits with base construction twice as deep as industry standards for durability.
- Softscapes Planting design and installation of perennials, shrubs, trees, and flowers tailored for year-round beauty and thriving landscapes for residential and commercial properties.
- Outdoor Lighting Low-voltage landscape lighting systems designed for extended usability, safety, and security while consuming one-third the power of standard 120-volt lighting.
- Turf & Athletics Installation of artificial turf for putting greens, game courts, pet turf, and play areas including 100% nylon golf turf and IPEMA/CSA certified playground surfaces.
- Structures Custom-built outdoor structures including pergolas, pavilions, and outdoor kitchens designed for beauty, function, and lasting enjoyment.
- Residential Landscape Maintenance Year-round residential landscape maintenance including lawn management, seasonal color programs, fertilization, pruning, and holiday lighting installation for homeowners.
- Commercial Landscape Maintenance Commercial landscape maintenance services for properties of any size, including lawn care, fertilization, seasonal cleanups, pruning, and seasonal displays for office fronts, corporate campuses, and commercial facilities.
- Tree Services Professional tree removal, tree trimming, stump grinding, and emergency storm damage services delivered by certified arborists through the Fox Valley Tree Care division acquired in 2024.
- Arborist Services Plant Health Care (PHC) program using cultural, biological, and traditional insect and disease control methods to protect, preserve, and enhance tree and shrub health for residential and commercial properties.
- Organics Land Care Certified organic land care program using compost tea, foliar fertilization, natural weed control, and BYOBoost topdress for sustainable lawn and landscape health.
- Seasonal Flowers Custom-designed planters and flowering container services that bring vibrant seasonal charm to homes and businesses.
- Mulch & Stone Premium bark mulch with specialized dyeing process and decorative stone mulch, plus bulk landscape materials including certified organic compost, gravels, leaf compost, pebbles, oak mulch, and pea gravel sold by volume with delivery services.
- Holiday Lighting Custom holiday lighting design and installation using commercial-grade outdoor LED lights rated for up to 55,000 hours with waterproof connectors for residential and commercial properties.
- Outdoor Furniture Premium outdoor furniture collections including Berlin Gardens (HDPE from recycled milk jugs), Ratana residential and commercial lines, and Three Birds luxury teak furniture sold through the company showroom.
- Fire Features Fire tables powered by LP or natural gas, outdoor fireplaces, and custom fire pits designed for warmth, style, and ambiance, sold through the company showroom.
- Grills & Outdoor Kitchens Premium grills including Big Green Egg ceramic grills and Green Mountain Grills wood-pellet grills with Wi-Fi options, along with custom outdoor kitchen design services.
Quantifiable outcome
- Odour-controlling top dressing that neutralizes up to 80% of odors caused by pet waste
- +1 more outcomes
Companies that use Vande Hey Company
Customer profileSegments2 records
Ideal customer profiles2 records
Vande Hey Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vande Hey Company partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Fox Valley Tree CarecoreFox Valley Tree Care was acquired in 2024 as Vande Hey Company's dedicated tree division. This integration brought top-tier tree care, tree removal, and emergency storm damage services to the company. Fox Valley Tree Care operates as part of the Vande Hey family, enhancing services with specialized focus on tree health, preservation, and safety.
- Backyard OrganicscoreAcquired in 2021, Backyard Organics provides certified organic compost and the foundation for Vande Hey's proprietary 'Secret Sauce' compost tea blend. The partnership enables organic land care services with USCC and USDA certified products.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Vande Hey Company competitors and assessment
Company assessmentBroad incumbents
- BrightView Landscapes: The largest US commercial landscaping services company offering design, installation, maintenance, and tree care across the country. Directly comparable portfolio of services and customer types (commercial properties, HOAs, residential), though operating at much greater scale and geographic breadth.
- The Davey Tree Expert Company: Major US provider of tree care, landscape maintenance, and environmental services for utility, commercial, and residential customers. Overlaps directly with Vande Hey's newly-acquired Fox Valley Tree Care division and broader arboriculture/organics offerings.
- TruGreen: Largest US residential lawn care company providing fertilization, weed control, and maintenance programs on a recurring subscription basis. Comparable service model on the residential maintenance side.
Direct peers
- Yellowstone Landscape: Large multi-state commercial and high-end residential landscaping firm providing design-build, irrigation, and maintenance services. Highly comparable full-service outdoor living model targeting similar commercial and premium residential clients.
- Ruppert Landscape: Mid-Atlantic-based commercial landscape and design/build firm serving commercial clients with design, installation, and maintenance. Closely comparable as a multi-service landscaping contractor with similar customer mix.
- Bartlett Tree Experts: Premier US tree care and arboriculture company with offices nationwide providing pruning, removal, plant health care, and consulting. Direct competitor to Vande Hey's Fox Valley Tree Care division and arborist services.
- LandCare: National commercial landscape services provider offering maintenance, design/build, irrigation, and tree care. Comparable full-service model serving commercial properties with recurring maintenance contracts.
- Mariani Plants: Large landscape design, build, and maintenance firm focused on premium residential and commercial clients. Highly comparable high-end design/build and estate maintenance capabilities.
- EarthWorks Landscape Services: Regional Midwest commercial landscape company offering full-service landscape management, design/build, and snow removal. Comparable Midwest service provider serving similar commercial segments.
Regional players
- The Grounds Guys: Franchised landscape and lawn care provider offering residential and commercial maintenance. Comparable service portfolio for residential lawn care and maintenance, though franchised rather than family-owned.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vande Hey Company social profiles
Digital presenceVande Hey Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vande Hey Company leadership team
Management profileNumber of profiles
Profiles1 record
Vande Hey Company subsidiaries and ownership
Company hierarchySubsidiaries2 records
Vande Hey Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vande Hey Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vande Hey Company
What does Vande Hey Company do?
Vande Hey Company is a full-service outdoor living company that provides landscape design, construction, and maintenance services for residential and commercial customers in Northeast Wisconsin. Offerings span pools and spas, hardscapes, softscapes, outdoor lighting, structures, turf and athletics, tree care, organic land care, and seasonal services, supplemented by retail sales of mulch, stone, bulk landscape products, outdoor furniture, grills, and fire features.
Is Vande Hey Company a public or private company?
Vande Hey Company is a private company. It is classified as family owned and is currently operating.
When was Vande Hey Company founded?
Vande Hey Company was founded in 1950. It employs 51 to 100 people.
Where is Vande Hey Company based?
Vande Hey Company is headquartered in Appleton, United States, in the North America region.
How does Vande Hey Company make money?
Four revenue lines are on record. Landscape Design and Construction Services are the primary driver. The others are landscape Materials Sales, landscape Maintenance Services and outdoor Furniture and Features.
Who are Vande Hey Company's main competitors?
Broad incumbents on record are BrightView Landscapes, The Davey Tree Expert Company and TruGreen. Direct peers are Yellowstone Landscape, Ruppert Landscape, Bartlett Tree Experts, LandCare, Mariani Plants and EarthWorks Landscape Services. The Grounds Guys is listed as a regional player.
Does Vande Hey Company have an API?
No public API is recorded for Vande Hey Company.
What industry is Vande Hey Company in?
Vande Hey Company's product category is Landscaping Services. Its primary akta.pro industry code is HSAIABAC, Landscape Renovation & Re-Design (Yard Makeovers). Its NAICS code is 561730 and its SIC code is 7340.