O'Higgins Asset Management

What O'Higgins Asset Management does

O'Higgins Asset Management, Inc. (also known as OAM) is a privately held registered investment advisor founded in 1978 and headquartered in Miami Beach, Florida. The firm operates under the Investment Advisors' Act of 1940 and serves individual investors through direct advisory relationships, managing discretionary portfolios and providing comprehensive financial planning services that span retirement, estate, tax, and protection planning.

The firm's investment product is built around a suite of proprietary, rules-based value strategies developed by founder Michael O'Higgins. The flagship MOAR (Michael O'Higgins Absolute Return) strategy allocates across four asset classes—undervalued global equities (Dogs of the World), physical gold or platinum, intermediate Treasuries, and long-term Treasury bonds—with annual rebalancing intended to deliver high risk-adjusted returns at low volatility. Adjacent products include MOAR Plus, which rotates 50/50 between Dogs of the World and precious metals or Treasuries on a multi-decade cycle; Dogs of the Dow 5, which holds the five lowest-priced of the ten highest-yielding DJIA components; Dogs of the World, a bottom-up country-selection process across thirty-plus liquid markets; and Beating the Dow with Bonds, which switches between equities, long-duration zeros, and T-bills based on S&P 500 / AAA Corporate yield-spread signals supplemented by gold prices. Documented historical performance includes MOAR +18.07% net of fees in Q3 2016 against 7.84% for the S&P 500.

Revenue is generated through recurring advisory fees, typically charged as a percentage of assets under management, with client accounts custodied at National Financial Services, LLC (a Fidelity Investments subsidiary) and American Portfolios Financial Services, Inc. The firm employs an estimated 11–50 people, targets U.S. individual investors, and supports go-to-market through a content-led approach via its blog, a mailing list, and recurring contributions to Dr. Marc Faber's Gloom, Boom & Doom Report, which establishes thought leadership with a sophisticated retail audience.

Name

O'Higgins Asset Management

Legal name

O'Higgins Asset Management, Inc.

Website

https://ohiggins.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

O'Higgins Asset Management is a privately held registered investment advisor founded in 1978 in Miami Beach, Florida, that manages discretionary portfolios for individual investors using proprietary value-based strategies such as MOAR and Dogs of the Dow, and also offers retirement, estate, and financial planning services.

Ownership category

akta.pro rank

Product category

Investment Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Quantitative/Systematic Equity (Active) (FSAAAIAL)

akta.pro secondary industries

Managed Accounts & Unified Managed Accounts (UMAs) — Multi-Asset (FSAAAJAE), Style Equity — Value (Active) (FSAAAIAH)

Keywords

• Registered investment advisor
• Portfolio management
• Financial planning
• Asset allocation strategies
• Retirement planning

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Services: The firm manages portfolios for clients using its proprietary strategies including MOAR, MOAR Plus, Dogs of the World, Dogs of the Dow, and Beating the Dow with Bonds. Revenue is generated through investment advisory fees, typically charged as a percentage of assets under management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

O'Higgins Asset Management is a registered investment advisor that manages client portfolios using proprietary, value-based quantitative strategies (MOAR, MOAR Plus, Dogs of the World, Dogs of the Dow 5, and Beating the Dow with Bonds). The firm also offers comprehensive financial planning services covering retirement, estate, tax, and protection planning for individual investors.

Product overview

O'Higgins Asset Management, Inc. (OAM) is an investment advisory firm offering a suite of value-based, disciplined investment strategies centered around the MOAR (Michael O'Higgins Absolute Return) framework. The core product MOAR combines four asset classes (undervalued global stocks, precious metals, and U.S. Treasuries) with annual rebalancing. Related strategies include MOAR Plus, Dogs of the World, Dogs of the Dow 5, and Beating the Dow with Bonds. The firm also provides comprehensive financial planning services.

Differentiator

Problem solved

Functional benefit

Products and services

• MOAR (Michael O'Higgins Absolute Return)
• MOAR Plus
• Dogs of the World (DOTW)
• Dogs of the Dow 5 (DOTD5)
• Beating the Dow with Bonds (BTDWB)
• Financial Planning Services

Quantifiable outcome

• MOAR strategy returned +18.07% net of fees in Q3 2016, compared to 7.84% S&P 500, 7.21% DJIA, and 6.06% Morgan Stanley World Index
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• National Financial Services, LLC (Fidelity Investments)coreOthersClient accounts are held at National Financial Services, LLC, a subsidiary of Fidelity Investments. This is the primary custodian for client accounts, providing secure account hosting and access for O'Higgins Asset Management clients. Account access requires leaving the OAM website to visit the custodian's independent secure website.
• American Portfolios Financial Services, Inc.coreOthersClient accounts are also held at American Portfolios Financial Services, Inc., an independent broker-dealer that serves as a custodian for O'Higgins Asset Management client accounts. Access to American Portfolios accounts must be coordinated with the advisor.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Research Affiliates: Global asset manager founded by Rob Arnott, widely known for popularizing the Dogs of the Dow concept and systematic, fundamentals-based multi-asset strategies. Highly comparable to O'Higgins Asset Management's Dogs of the Dow and Dogs of the World strategies, and shares a quantitative, value-tilted investment philosophy.
• AQR Capital Management: Quantitative asset manager offering systematic equity, multi-asset, and alternative strategies to institutional and individual investors. The systematic, value-tilted, multi-asset framework (e.g., styles, multi-asset, absolute return) closely parallels O'Higgins' MOAR and Dogs of the World strategies.
• Dimensional Fund Advisors: Systematic asset manager running rules-based strategies grounded in academic research and value, size, and profitability factors. Its factor-based philosophy and advisor distribution model are directly comparable to O'Higgins' systematic value-based portfolio management.
• GMO: Boston-based asset manager focused on value-tilted, multi-asset, and absolute return strategies serving institutional and qualified individual investors. GMO's value-based, multi-asset fundamental approach strongly resembles the MOAR philosophy at O'Higgins.

Emerging players

• First Trust Advisors: Asset manager that operates the widely known Dogs of the Dow ETF (DOD), a direct rules-based implementation of the strategy popularized by O'Higgins founder Michael O'Higgins. First Trust wraps the underlying methodology in low-cost ETFs, providing a price-pressured alternative to O'Higgins' higher-fee advisory implementation.
• WisdomTree Investments: ETF sponsor offering dividend-weighted equity and multi-asset strategies that overlap with the Dogs of the Dow and value-based framework used by O'Higgins. They represent a packaged, low-fee alternative channel for similar investment exposures.

Broad incumbents

• Fisher Investments: Large private RIA serving individual and institutional clients with a value-tilted, top-down global allocation framework. Significantly larger than O'Higgins but competes for the same individual investor segment with similar portfolio management and financial planning services.
• Vanguard Personal Advisor Services: Large, low-cost advisory platform offering multi-asset, value-oriented portfolios alongside comprehensive financial planning. A meaningful scale competitor for individual investors who value disciplined asset allocation, exerting fee pressure on boutique RIAs like O'Higgins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ohigginsasset
• Facebookfacebook.com/wix

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O'Higgins Asset Management