Make it Real
Make it Real is a Colombian online coding bootcamp founded in 2014, delivering live, mentor-led full-stack JavaScript, QA, data, AWS, AI/no-code, and Web3 programs to Latin American career changers and entry-level tech aspirants, monetized via upfront tuition, financing, and Income Share Agreements.
- Company typePrivate
- Founded2014
- HeadquartersMedellín, Colombia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Make it Real does
Make it Real (legal entity La Nueva Educación SAS) is a private Colombian online coding bootcamp founded in 2014 in Medellín. It delivers intensive, live, remote training programs in Spanish to career changers and entry-level tech aspirants across at least six Latin American countries (Colombia, Peru, Mexico, Chile, Paraguay, Ecuador). The product portfolio centers on a flagship 15-week full-stack JavaScript curriculum (the TOP Program covering HTML/CSS, JavaScript, React, Node.js, Express, MongoDB, GraphQL, DevOps, and React Native), supplemented by a shorter 8-week QA Manual Testing program, four MITIC-government-funded programs in Data Analysis, Serverless/AWS, AI/No-Code, and Web3/Blockchain, and a women-only web development bootcamp with 95% scholarship pricing. Programs are delivered via live video calls with industry-experienced mentors who work at major technology firms.
The business combines multiple revenue mechanics: upfront tuition on the TOP Program (~$4,100 USD), 24-month installment financing (~$5,000 USD total), an Income Share Agreement option (17% of post-employment salary, capped at ~$5,700 USD), low-cost testing-bootcamp tuition (~$552 USD), heavily subsidized women's program pricing (~$70 USD), and nominal $100-$150 USD administrative fees on government-funded MITIC cohorts. GTM is a hybrid of sales-led (multi-step admission with application, technical test, and interview) and community-led (alumni referrals, content marketing via blog.makeitreal.camp, webinars, e-books). Employer relationships with 20+ recognizable LATAM and global technology companies (Globant, Rappi, Mercado Libre, Toptal, Auth0, NTT Data, Endava, Cabify, Wizeline) function as a job-placement channel that delivers reported outcomes of 92% employment and 6-week average placement time.
Make it Real firmographics
Firmographics- Name
- Make it Real
- Legal name
- La Nueva Educación SAS
- Website
- https://makeitreal.camp
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Make it Real is a Colombian online coding bootcamp founded in 2014, delivering live, mentor-led full-stack JavaScript, QA, data, AWS, AI/no-code, and Web3 programs to Latin American career changers and entry-level tech aspirants, monetized via upfront tuition, financing, and Income Share Agreements.
- Ownership category
- akta.pro rank
Make it Real industry classification
Industry- Product category
- Tech Education / Coding Bootcamp
- NAICS
- Computer Training (611420), Other Technical and Trade Schools (611519), Technical and Trade Schools (6115)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time) (BPAEANAE)
- akta.pro secondary industries
- Cohort-Based Courses & Live Bootcamps (MPACALAC), Basic Coding & Computational Thinking (EDAAAIAN)
Keywords
Where Make it Real is headquartered
LocationHeadquarters
- HQ city
- Medellín
- HQ country
- Colombia
- HQ region
- Latin America
Markets served
Make it Real business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Bootcamp Tuition - Paid Upfront: Students pay full program cost upfront at discounted rate. TOP Program full price is $19,500,000 COP (~$4,100 USD) paid in cash.
- Financed Payment Plans: Students pay program cost in installments over 2-24 months. TOP Program financed at $23,712,000 COP over 24 installments.
- Income Share Agreement (ISA): Students pay nothing until employed. Start paying 17% of monthly salary once employed. Maximum obligation $27,300,000 COP. This aligns company success with student employment outcomes.
- QA Manual Testing Program Tuition: Shorter 8-week program priced at $552 USD / $2,400,000 COP with early bird 20% discount available.
- Women's Bootcamp Tuition: 95% scholarship program with students paying only 5%: $70 USD / $336,000 COP in 3 installments for qualifying beneficiaries.
- MITIC Scholarship Programs: Government-funded programs (Data Analysis, Serverless, AI, Web3) provided free to scholarship recipients. Students pay 5% administrative fee ($100-150 USD) upon admission, fully reimbursed upon completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | TOP Program - Full Stack Developer (Paid Upfront) |
| Outcome Based/ Performance | Pay-as-you-go | TOP Program - Income Share Agreement |
| Subscription | Multi-year contract | TOP Program - Financed (24 installments) |
| One time/ perpetual license | Pay-as-you-go | QA Manual Testing (8 weeks) |
| Subscription | Pay-as-you-go | Women's Bootcamp - 95% Scholarship |
| Other | Pay-as-you-go | MITIC Data Analysis Program - Full Scholarship |
| Other | Pay-as-you-go | MITIC Serverless/AWS Program - Full Scholarship |
| Other | Pay-as-you-go | MITIC AI/No-Code Program - Full Scholarship |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Make it Real product offering
Product offeringCore offering
Make it Real is an online coding bootcamp company that delivers intensive, mentor-led training programs in full-stack web development, software testing, data analysis, serverless cloud, AI/no-code, and Web3/blockchain, primarily to Latin American career changers. Programs are taught via live online classes and combine hands-on project work, Agile methodology simulation, English and soft-skills coaching, and job placement support. Revenue is generated through upfront tuition, installment financing, and an Income Share Agreement tied to graduate employment outcomes.
Product overview
Make it Real is an online tech education bootcamp company offering multiple intensive programs focused on career transitions into technology. The core portfolio consists of the flagship TOP Program (Full Stack Web Developer bootcamp — 15 weeks), supplemented by specialized bootcamps in QA Manual Testing, Web3/Blockchain, Data Analysis, Serverless/AWS, and No-Code AI Application Development (all partially or fully funded via MITIC government scholarships), and a women-focused Fundamentals of Web Development bootcamp with 95% scholarships. A free Aspirantes TOP introductory course and a publicly accessible blog provide supplemental educational content. Programs share a common methodology: live online instruction, industry-experienced mentors, Agile/simulation-based learning, career coaching, and job placement support. The company has operated for 8–10 years and has trained thousands of students across Colombia, Peru, Mexico, Chile, Paraguay, and Ecuador.
Differentiator
Problem solved
Functional benefit
Products and services
- Programa TOP (Full Stack Web Developer) A 15-week intensive bootcamp that trains students to become Full Stack Web Developers, covering HTML/CSS, JavaScript, React, Node.js, Express, MongoDB, GraphQL, DevOps (Docker, Kubernetes, CI/CD, AWS), and React Native. Includes career coaching, English training, and job placement support, with an Income Share Agreement option that allows students to pay nothing until employed.
- QA Manual Testing An 8-week remote bootcamp teaching manual software testing principles, covering Software Development Life Cycle, Agile Testing, test planning, test case execution, functional testing, integration testing, accessibility testing, and software testing tools. Designed for individuals with no prior programming knowledge.
- Análisis de Datos (MITIC) A 6-month part-time data analysis program fully funded by MITIC (Paraguay government) for Paraguayan citizens or permanent residents. Covers Python, SQL/PostgreSQL, data manipulation with Pandas and NumPy, business intelligence with Power BI, and an introduction to Machine Learning with scikit-learn.
- Implementación de Serverless con AWS (MITIC) A 4-month part-time serverless development program funded by MITIC. Teaches building web applications using AWS Amplify, AWS Cognito, AWS AppSync, AWS S3, AWS Lambda, AWS API Gateway, and AWS DynamoDB with React. Requires basic web development knowledge.
- Automatización y Desarrollo AI (MITIC) A 15-week (approximately 4 months) no-code application development program funded by MITIC. Teaches no-code platforms for building functional prototypes, covering UI/UX design, advanced data management, workflow automation, and API integration. No prior programming required.
- Web3 y Blockchain (MITIC) A 6-month part-time program funded by MITIC focused on Web3 and blockchain development. Covers blockchain fundamentals, Ethereum, Solidity smart contract development, React/NextJS front-end integration, NFT creation with HardHat, security testing, and blockchain deployment. Prior programming knowledge is desirable.
- Bootcamp Mujeres (Fundamentos de Desarrollo Web) A 10-week women-only web development bootcamp with a 95% scholarship covering Git/GitHub, HTML/CSS, JavaScript, and problem-solving fundamentals. Provides a collaborative and inclusive learning environment with technical and soft skills mentorship.
Quantifiable outcome
- 92% of TOP Program graduates secure employment
- +3 more outcomes
Companies that use Make it Real
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Make it Real technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Make it Real partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- MITIC ParaguayflagshipGovernment of Paraguay's MITIC (Ministerio de Tecnologías de la Información y Comunicación) program provides 400 full scholarships for Paraguayan students across Make It Real's technology programs (Data Analysis, AI/No-Code, Serverless/AWS, Web3/Blockchain). Students pay only 5% administrative fee (refunded upon completion). Programs are free for beneficiaries with $2,000-3,000 USD total value per student.
- IKEA Social EntrepreneurshipcoreIKEA Social Entrepreneurship partners with Make It Real to support the Women's Bootcamp program, providing funding that enables 95% scholarships for women entering technology careers. Partnership aims to close the gender gap in tech by offering subsidized training.
- NesstcoreNesst partners with Make It Real to support the Women's Bootcamp program, contributing to 95% scholarship funding for women. Partnership focuses on empowering women in technology through education and career support.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Make it Real competitors and assessment
Company assessmentDirect peers
- Ironhack: Ironhack is a global coding and design bootcamp with strong LATAM presence (Mexico City, São Paulo, Buenos Aires, Madrid serving Spanish-speaking markets). Offers web development, UX/UI, data analytics, and cybersecurity bootcamps in the same immersive format as Make it Real.
- Soy Henry: Soy Henry is an Argentina-founded coding bootcamp with operations across LATAM (Argentina, Colombia, Peru, Chile, Mexico) offering full-stack JavaScript bootcamps and ISA-like payment options. Highly comparable to Make it Real in curriculum focus, target geography, and payment model.
- Laboratoria: Laboratoria is a LATAM-focused bootcamp training women in web development and UX design, with operations across Peru, Mexico, Brazil, Chile, and Colombia. It uses outcome-based tuition models and targets career changers into tech — directly comparable to Make it Real's TOP and Women's Bootcamp programs.
- Le Wagon: Le Wagon is a global coding bootcamp with multiple LATAM campuses (Mexico City, São Paulo, Buenos Aires) offering full-stack web development and data science bootcamps. Its 9-24 week immersive format and career-change positioning directly mirror Make it Real's TOP Program.
- Bedu: Bedu is a Mexico-based tech bootcamp offering full-stack web development, data science, and AI programs in Spanish, with operations across Mexico and other LATAM markets. Comparable curriculum breadth, Spanish-language delivery, and target audience of career changers.
- Holberton School (ALX): Holberton School, now operating as ALX, is a global software engineering school with strong presence in Latin America and Africa. It offers project-based full-stack training with ISA-like deferred tuition — directly comparable to Make it Real's TOP Program structure and target audience of career changers.
- 4Geeks Academy: 4Geeks Academy is a coding bootcamp with operations across the US and LATAM (including Colombia and other Spanish-speaking markets), offering full-stack and AI engineering programs. Comparable full-stack JavaScript curriculum and career-changer focus overlap Make it Real's TOP Program.
Emerging players
- Platzi: Platzi is a leading Spanish-language online learning platform offering self-paced tech courses, bootcamps, and professional certificates across LATAM. While primarily self-paced rather than cohort-based, it overlaps with Make it Real's career-changer audience and curriculum topics (web development, data, cloud).
Regional players
- Código Facilito: Código Facilito is a Spanish-language online tech education platform originating in Mexico, offering courses in web development, mobile, and emerging tech. It overlaps with Make it Real's content marketing blog and serves a similar entry-level learner audience in LATAM.
Others
- Globant (as training partner): Globant is both a hiring customer and ecosystem player — it operates its own internal training programs and has partnered with coding bootcamps globally for talent pipelines. As one of Make it Real's largest employer customers, it represents both a peer in the LATAM tech training ecosystem and a potential partner/competitor for direct enterprise training contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Make it Real social profiles
Digital presenceMake it Real financial estimates
Financial estimateRevenue estimate
Valuation estimate
Make it Real leadership team
Management profileNumber of profiles
Make it Real funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Make it Real M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Make it Real
What does Make it Real do?
Make it Real is an online coding bootcamp company that delivers intensive, mentor-led training programs in full-stack web development, software testing, data analysis, serverless cloud, AI/no-code, and Web3/blockchain, primarily to Latin American career changers. Programs are taught via live online classes and combine hands-on project work, Agile methodology simulation, English and soft-skills coaching, and job placement support. Revenue is generated through upfront tuition, installment financing, and an Income Share Agreement tied to graduate employment outcomes.
Is Make it Real a public or private company?
Make it Real is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Make it Real founded?
Make it Real was founded in 2014. It employs 1 to 10 people.
Where is Make it Real based?
Make it Real is headquartered in Medellín, Colombia, in the Latin America region.
How does Make it Real make money?
Six revenue lines are on record. Bootcamp Tuition - Paid Upfront is the primary driver. The others are financed Payment Plans, income Share Agreement (ISA), QA Manual Testing Program Tuition, women's Bootcamp Tuition and MITIC Scholarship Programs.
Who are Make it Real's main competitors?
Direct peers on record are Ironhack, Soy Henry, Laboratoria, Le Wagon, Bedu, Holberton School (ALX) and 4Geeks Academy. Platzi is listed as an emerging player. Código Facilito is listed as a regional player. Globant (as training partner) is listed as an others.
Does Make it Real have an API?
No public API is recorded for Make it Real.
What industry is Make it Real in?
Make it Real's product category is Tech Education / Coding Bootcamp. Its primary akta.pro industry code is BPAEANAE, Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time), with a secondary code of MPACALAC, Cohort-Based Courses & Live Bootcamps. Its NAICS code is 611420 and its SIC code is 7361.