Deep Ellum Brewing
Deep Ellum Brewing Company is a Dallas-based craft brewery, founded in 2011 and operating as a subsidiary of Monster Brewing, LLC, producing a six-SKU portfolio of year-round and seasonal beers distributed through Texas retail, on-premise, and DTC channels, with go-to-market centered on Texas festival sponsorships and a community ambassador program.
- Company typePrivate
- Founded2011
- HeadquartersDallas, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Deep Ellum Brewing does
Deep Ellum Brewing Company is a craft brewery founded in 2011 in Dallas, Texas, operating as a subsidiary of Monster Brewing, LLC (which also appears to encompass Oskar Blues Breweries based on shared recruiting infrastructure). The company produces a six-SKU portfolio spanning five year-round core products — Dallas Blonde American Blonde Ale (flagship since 2012, 5.2% ABV), Deep Ellum IPA (7% ABV, 70 IBU), Deep Ellum Hazy IPA (6.8% ABV, launched March 2025), Dream Crusher Double IPA with Rye (8.5% ABV, year-round since 2024), and Neato Bandito Mexican-style Lager (6.0% ABV, 2023 TCBC award winner) — plus Easy Peasy IPA as a limited seasonal release. Underlying production centers on traditional craft brewing with emphasis on American and Pacific-Northwest hop profiles (Strata, Nelson Sauvin, El Dorado, Galaxy) and Texas-style IPA formulations, with no proprietary AI or advanced technology components disclosed.
The business operates a Texas-only, multi-channel distribution model: wholesale retail through 6-packs, 12-packs, and 19.2 oz Tall Girl formats; on-premise draft accounts through bars and restaurants; a direct-to-consumer e-commerce store on Shopify; and a Beer Finder locator tool. Revenue is generated through one-time beer sales with no subscription, licensing, or pricing transparency disclosed. The go-to-market is event-driven, anchored by sponsorships at Austin Food & Wine Festival, Big Texas Beer Fest, SXSW (via Paste Magazine), Dallas Bike Ride, Shaq's Bass All-Stars Festival, PBR Rattler Days, and Little Elm Brew & Que, supplemented by an ambassador program featuring Texas artists such as country music artist Bri Bagwell. The company serves four core consumer personas: adventurous craft beer drinkers, active lifestyle enthusiasts, festival/event attendees, and Texas-local social drinkers, with 51-100 employees and no disclosed revenue or funding.
Deep Ellum Brewing firmographics
Firmographics- Name
- Deep Ellum Brewing
- Legal name
- Monster Brewing, LLC
- Website
- https://deepellumbrewing.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Deep Ellum Brewing Company is a Dallas-based craft brewery, founded in 2011 and operating as a subsidiary of Monster Brewing, LLC, producing a six-SKU portfolio of year-round and seasonal beers distributed through Texas retail, on-premise, and DTC channels, with go-to-market centered on Texas festival sponsorships and a community ambassador program.
- Ownership category
- akta.pro rank
Deep Ellum Brewing industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Beer and Ale Merchant Wholesalers (424810)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
Keywords
Where Deep Ellum Brewing is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Deep Ellum Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Beer Sales: Direct sale of canned and bottled craft beer through online store and retail partners across Texas. Products sold in 6-packs, 12-packs, and 19.2 oz Tall Girl formats.
- On-Premise Taps: Draft beer sales through bars, restaurants, and at events and festivals throughout Texas.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Deep Ellum Brewing product offering
Product offeringCore offering
Deep Ellum Brewing manufactures and distributes a portfolio of craft beers including five year-round core offerings (Dallas Blonde, Deep Ellum IPA, Deep Ellum Hazy IPA, Dream Crusher Double IPA, and Neato Bandito Mexican-style Lager) and one seasonal (Easy Peasy IPA). Products are sold in 6-packs, 12-packs, and 19.2 oz Tall Girl cans through Texas retailers, bars, restaurants, on-premise draft accounts, and a direct-to-consumer Shopify online store.
Product overview
Deep Ellum Brewing Company is a craft brewery based in Dallas, Texas, established in 2011. The company produces a portfolio of six beer offerings: five year-round core products (Dallas Blonde Golden Ale, Deep Ellum IPA, Deep Ellum Hazy IPA, Dream Crusher Double IPA with Rye, and Neato Bandito Mexican-style Lager) plus one seasonal offering (Easy Peasy IPA). The brewery operates an e-commerce store powered by Arryved and Shopify for online sales of merchandise and beer products across Texas.
Differentiator
Problem solved
Functional benefit
Products and services
- Dallas Blonde American Blonde Ale / Golden Ale — A shimmering, golden ale combining citrusy and floral hops with crisp malts. A beautifully balanced, sessionable flagship brew. ABV: 5.2%, IBU: 23. For Texas craft beer drinkers seeking a versatile, approachable beer.
- Deep Ellum IPA Texas-style India Pale Ale loaded with American hops, featuring tropical fruit, citrus, pine, and floral aromas. ABV: 7%, IBU: 70. A big Texas IPA for adventurous craft beer drinkers.
- Deep Ellum Hazy IPA Hazy India Pale Ale loaded with malts and hopped with Strata, Nelson Sauvin, El Dorado, and Galaxy hops. An undeniably juicy, aromatic, and flavorful hazy IPA with tropical characteristics and low bitterness. ABV: 6.8%, IBU: 38.
- Dream Crusher Double India Pale Ale with Rye — An aggressively hopped double IPA brewed with malted rye. A highly adventurous spin on a familiar style. ABV: 8.5%, IBU: 100.
- Neato Bandito Mexican-style Lager brewed with corn. Light in color but big in flavor, designed for enjoying summertime activities. ABV: 6.0%. Winner of TCBC 2023 award.
- Easy Peasy IPA Summer seasonal IPA brewed with Pacific and Northwest hops with citrus character, featuring lemon and tangerine as additional ingredients. An easy-drinking IPA. ABV: 5.2%. Limited time seasonal availability.
Companies that use Deep Ellum Brewing
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Deep Ellum Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Deep Ellum Brewing partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Shaq's Bass All-Stars FestivalcoreDeep Ellum Brewing was the official beer of the 2026 Shaq's Bass All-Stars Festival in Fort Worth, Texas. The one-day music festival hosted by Shaquille O'Neal (DJ Diesel) featured over 13 all-stars in the lineup including T-Pain and Levity. DEBC poured Dallas Blonde, Deep Ellum IPA, and Neato Bandito throughout the festival.
- Dallas Bike RidecoreDeep Ellum Brewing Company is the official beer of the 2026 Dallas Bike Ride, the only car-free social cycling event in Dallas taking place May 16, 2026. They offered a VIP giveaway with bike rentals and access to the VIP lounge at the Finish Festival.
- Austin Food & Wine FestivalcoreDeep Ellum Brewing participated for its second year at the Austin Food & Wine Festival (14th year overall), pouring over 4,000 samples of Dallas Blonde and Deep Ellum IPA to festival-goers overlooking the Austin skyline.
- PBR's Rattler Days / Ariat Texas RattlersminorDeep Ellum Brewing partnered with The Ariat Texas Rattlers for PBR's Rattler Days in Fort Worth, giving away Dirt Suite tickets to Dickies Arena and VIP tickets to the Rattler Battle Cookoff.
- Little Elm's Brew and Que FestivalminorDeep Ellum Brewing participated in the 10th annual Little Elm's Brew and Que Festival at Lewisville Lake, joining top musicians in the Texas country music scene and barbecue from Texas pitmasters.
- Big Texas Beer FestcoreDeep Ellum Brewing participated at the 13th annual Big Texas Beer Fest at Fair Park Automobile Building, joining 65+ breweries and sampling over 300 different beers, ciders, and more.
- Paste Magazine / SXSWminorFor the second year, DEBC joined Paste Magazine at High Noon Austin during SXSW for 3 days of live music, pouring Deep Ellum IPA and Neato Bandito alongside Ilegal Mezcal.
- Bri Bagwell (Ambassador)minorTexas Female Artist of the Decade and Nine-Time Female Vocalist of the Year serves as a Deep Ellum Brewing ambassador, representing the brand across Texas as part of the DEBC ambassador program.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Deep Ellum Brewing competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Deep Ellum Brewing social profiles
Digital presenceDeep Ellum Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deep Ellum Brewing leadership team
Management profileNumber of profiles
Deep Ellum Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deep Ellum Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deep Ellum Brewing
What does Deep Ellum Brewing do?
Deep Ellum Brewing manufactures and distributes a portfolio of craft beers including five year-round core offerings (Dallas Blonde, Deep Ellum IPA, Deep Ellum Hazy IPA, Dream Crusher Double IPA, and Neato Bandito Mexican-style Lager) and one seasonal (Easy Peasy IPA). Products are sold in 6-packs, 12-packs, and 19.2 oz Tall Girl cans through Texas retailers, bars, restaurants, on-premise draft accounts, and a direct-to-consumer Shopify online store.
Is Deep Ellum Brewing a public or private company?
Deep Ellum Brewing is a private company. It is classified as corporate owned and is currently operating.
When was Deep Ellum Brewing founded?
Deep Ellum Brewing was founded in 2011. It employs 51 to 100 people.
Where is Deep Ellum Brewing based?
Deep Ellum Brewing is headquartered in Dallas, United States, in the North America region.
How does Deep Ellum Brewing make money?
Two revenue lines are on record. Beer Sales are the primary driver. The others are on-Premise Taps.
Does Deep Ellum Brewing have an API?
No public API is recorded for Deep Ellum Brewing.
What industry is Deep Ellum Brewing in?
Deep Ellum Brewing's product category is Craft Beer. Its primary akta.pro industry code is THAFALAB, Packaging & Production Breweries (Limited/No On-site Service). Its NAICS code is 31212 and its SIC code is 2080.