Deep Ellum Brewing

What Deep Ellum Brewing does

Deep Ellum Brewing Company is a craft brewery founded in 2011 in Dallas, Texas, operating as a subsidiary of Monster Brewing, LLC (which also appears to encompass Oskar Blues Breweries based on shared recruiting infrastructure). The company produces a six-SKU portfolio spanning five year-round core products — Dallas Blonde American Blonde Ale (flagship since 2012, 5.2% ABV), Deep Ellum IPA (7% ABV, 70 IBU), Deep Ellum Hazy IPA (6.8% ABV, launched March 2025), Dream Crusher Double IPA with Rye (8.5% ABV, year-round since 2024), and Neato Bandito Mexican-style Lager (6.0% ABV, 2023 TCBC award winner) — plus Easy Peasy IPA as a limited seasonal release. Underlying production centers on traditional craft brewing with emphasis on American and Pacific-Northwest hop profiles (Strata, Nelson Sauvin, El Dorado, Galaxy) and Texas-style IPA formulations, with no proprietary AI or advanced technology components disclosed.

The business operates a Texas-only, multi-channel distribution model: wholesale retail through 6-packs, 12-packs, and 19.2 oz Tall Girl formats; on-premise draft accounts through bars and restaurants; a direct-to-consumer e-commerce store on Shopify; and a Beer Finder locator tool. Revenue is generated through one-time beer sales with no subscription, licensing, or pricing transparency disclosed. The go-to-market is event-driven, anchored by sponsorships at Austin Food & Wine Festival, Big Texas Beer Fest, SXSW (via Paste Magazine), Dallas Bike Ride, Shaq's Bass All-Stars Festival, PBR Rattler Days, and Little Elm Brew & Que, supplemented by an ambassador program featuring Texas artists such as country music artist Bri Bagwell. The company serves four core consumer personas: adventurous craft beer drinkers, active lifestyle enthusiasts, festival/event attendees, and Texas-local social drinkers, with 51-100 employees and no disclosed revenue or funding.

Name

Deep Ellum Brewing

Legal name

Monster Brewing, LLC

Website

https://deepellumbrewing.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Deep Ellum Brewing Company is a Dallas-based craft brewery, founded in 2011 and operating as a subsidiary of Monster Brewing, LLC, producing a six-SKU portfolio of year-round and seasonal beers distributed through Texas retail, on-premise, and DTC channels, with go-to-market centered on Texas festival sponsorships and a community ambassador program.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Beer and Ale Merchant Wholesalers (424810)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

Keywords

• Craft beer brewing
• IPA production
• Craft lager
• Beer distribution
• Brewery operations

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beer Sales: Direct sale of canned and bottled craft beer through online store and retail partners across Texas. Products sold in 6-packs, 12-packs, and 19.2 oz Tall Girl formats.
2. On-Premise Taps: Draft beer sales through bars, restaurants, and at events and festivals throughout Texas.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Deep Ellum Brewing manufactures and distributes a portfolio of craft beers including five year-round core offerings (Dallas Blonde, Deep Ellum IPA, Deep Ellum Hazy IPA, Dream Crusher Double IPA, and Neato Bandito Mexican-style Lager) and one seasonal (Easy Peasy IPA). Products are sold in 6-packs, 12-packs, and 19.2 oz Tall Girl cans through Texas retailers, bars, restaurants, on-premise draft accounts, and a direct-to-consumer Shopify online store.

Product overview

Deep Ellum Brewing Company is a craft brewery based in Dallas, Texas, established in 2011. The company produces a portfolio of six beer offerings: five year-round core products (Dallas Blonde Golden Ale, Deep Ellum IPA, Deep Ellum Hazy IPA, Dream Crusher Double IPA with Rye, and Neato Bandito Mexican-style Lager) plus one seasonal offering (Easy Peasy IPA). The brewery operates an e-commerce store powered by Arryved and Shopify for online sales of merchandise and beer products across Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Dallas Blonde American Blonde Ale / Golden Ale — A shimmering, golden ale combining citrusy and floral hops with crisp malts. A beautifully balanced, sessionable flagship brew. ABV: 5.2%, IBU: 23. For Texas craft beer drinkers seeking a versatile, approachable beer.
• Deep Ellum IPA Texas-style India Pale Ale loaded with American hops, featuring tropical fruit, citrus, pine, and floral aromas. ABV: 7%, IBU: 70. A big Texas IPA for adventurous craft beer drinkers.
• Deep Ellum Hazy IPA Hazy India Pale Ale loaded with malts and hopped with Strata, Nelson Sauvin, El Dorado, and Galaxy hops. An undeniably juicy, aromatic, and flavorful hazy IPA with tropical characteristics and low bitterness. ABV: 6.8%, IBU: 38.
• Dream Crusher Double India Pale Ale with Rye — An aggressively hopped double IPA brewed with malted rye. A highly adventurous spin on a familiar style. ABV: 8.5%, IBU: 100.
• Neato Bandito Mexican-style Lager brewed with corn. Light in color but big in flavor, designed for enjoying summertime activities. ABV: 6.0%. Winner of TCBC 2023 award.
• Easy Peasy IPA Summer seasonal IPA brewed with Pacific and Northwest hops with citrus character, featuring lemon and tangerine as additional ingredients. An easy-drinking IPA. ABV: 5.2%. Limited time seasonal availability.

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Shaq's Bass All-Stars FestivalcoreGTM or Marketing Partner · 8 April 2026Deep Ellum Brewing was the official beer of the 2026 Shaq's Bass All-Stars Festival in Fort Worth, Texas. The one-day music festival hosted by Shaquille O'Neal (DJ Diesel) featured over 13 all-stars in the lineup including T-Pain and Levity. DEBC poured Dallas Blonde, Deep Ellum IPA, and Neato Bandito throughout the festival.
• Dallas Bike RidecoreGTM or Marketing Partner · 26 March 2026Deep Ellum Brewing Company is the official beer of the 2026 Dallas Bike Ride, the only car-free social cycling event in Dallas taking place May 16, 2026. They offered a VIP giveaway with bike rentals and access to the VIP lounge at the Finish Festival.
• Austin Food & Wine FestivalcoreGTM or Marketing Partner · 11 November 2025Deep Ellum Brewing participated for its second year at the Austin Food & Wine Festival (14th year overall), pouring over 4,000 samples of Dallas Blonde and Deep Ellum IPA to festival-goers overlooking the Austin skyline.
• PBR's Rattler Days / Ariat Texas RattlersminorGTM or Marketing Partner · 27 August 2025Deep Ellum Brewing partnered with The Ariat Texas Rattlers for PBR's Rattler Days in Fort Worth, giving away Dirt Suite tickets to Dickies Arena and VIP tickets to the Rattler Battle Cookoff.
• Little Elm's Brew and Que FestivalminorGTM or Marketing Partner · 12 June 2025Deep Ellum Brewing participated in the 10th annual Little Elm's Brew and Que Festival at Lewisville Lake, joining top musicians in the Texas country music scene and barbecue from Texas pitmasters.
• Big Texas Beer FestcoreGTM or Marketing Partner · 15 April 2025Deep Ellum Brewing participated at the 13th annual Big Texas Beer Fest at Fair Park Automobile Building, joining 65+ breweries and sampling over 300 different beers, ciders, and more.
• Paste Magazine / SXSWminorGTM or Marketing Partner · 8 April 2025For the second year, DEBC joined Paste Magazine at High Noon Austin during SXSW for 3 days of live music, pouring Deep Ellum IPA and Neato Bandito alongside Ilegal Mezcal.
• Bri Bagwell (Ambassador)minorGTM or Marketing Partner · 1 January 2024Texas Female Artist of the Decade and Nine-Time Female Vocalist of the Year serves as a Deep Ellum Brewing ambassador, representing the brand across Texas as part of the DEBC ambassador program.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/deepellumbrewco
• Facebookfacebook.com/deepellumbrewing
• Instagraminstagram.com/deepellumbrewing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deep Ellum Brewing