Ultimate Outdoor Entertainment

What Ultimate Outdoor Entertainment does

Ultimate Outdoor Entertainment, Inc. — operating commercially as Ultimate Outdoor Movies® — is a privately held, family-owned outdoor event production company founded in 2008 in Pflugerville, Texas and now headquartered in Austin. The company rents turnkey inflatable movie screens in nine size tiers (Backyard through Xtreme Plus, accommodating 20 to 5,000+ guests) bundled with HD projection, professional audio, Blu-ray/DVD playback, and trained setup/breakdown crews, and supports optional specialized configurations including Silent Cinema (headphone-based audio), LED Dive-In (poolside reverse projection), FM-transmitter Drive-In, and 4K LED video walls. It also sells screens directly (9'x5' through 40'x20', $1,495–$9,595) and facilitates public movie licensing through Criterion Pictures and Swank Motion Pictures.

Revenue is generated across five streams: full-service event rentals ($299–$1,999+), direct hardware sales, popcorn/concession add-ons, big-screen advertising sold to brands seeking exposure at events, and licensing facilitation. Go-to-market is direct-to-consumer for rentals via phone and online booking, and field-sales-led for advertising and screen sales; the franchise-style network of locally-owned branches supplies equipment and technicians in each of 20+ major cities across 12+ states.

The customer base is highly diversified across HOA events, apartment communities, K-12 schools and universities, churches, municipalities, enterprises (with named logos including AMC, Marriott, and Pepsi), and individual backyard party hosts. The company operates two trademarks — Ultimate Outdoor Movies® and Full Moon Drive-In® — and is led by President Laura Landers, the original founder Darrell Landers now serving as CTO following an ownership transfer completed by 2020.

Name

Ultimate Outdoor Entertainment

Legal name

Ultimate Outdoor Movies

Website

https://ultimateoutdoormovies.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Ultimate Outdoor Entertainment is a privately held, family-owned outdoor event production company that rents turnkey inflatable movie screens, audio systems, and crews across 20+ US cities, and sells screens and facilitates public movie licensing. It serves HOAs, schools, churches, apartment communities, municipalities, enterprises, and individual party hosts.

Ownership category

akta.pro rank

Product category

Outdoor Event Entertainment Services

NAICS

Motion Picture and Video Exhibition (51213), Drive-In Motion Picture Theaters (512132), All Other Amusement and Recreation Industries (713990)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Motion Picture Theaters (7830), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mobile & Outdoor Cinema Operators (MPADAKAK)

akta.pro secondary industry

Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG)

Keywords

• Outdoor movie rentals
• Inflatable screen rental
• Outdoor cinema services
• Event entertainment services
• Movie screen sales

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Outdoor Movie Screen Rentals: Full-service rental of inflatable movie screens with delivery, setup, and technical crew. Standard rental includes 2.5 hours of event time. Price ranges from $299 to $1999+ depending on screen size and location.
2. Screen Sales: Direct sale of inflatable movie screens to organizations with frequent movie events or individuals wanting permanent installations. Screens priced from $1,495 to $9,595 plus shipping.
3. Advertising on Movie Screens: Local, regional, and national companies advertise on movie screens during events. Nationwide network exposes brands to audiences across America.
4. Popcorn and Concession Services: Fresh popcorn and movie theater style concessions offered as add-ons to rental packages.
5. Movie Licensing Facilitation: Facilitates movie licensing through partnerships with Criterion Pictures and Swank Motion Pictures for copyright-compliant public screenings.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ultimate Outdoor Entertainment is a full-service outdoor movie and event entertainment company that rents inflatable movie screens ranging from 9 feet to 40+ feet wide, including HD projection, professional audio systems, Blu-ray/DVD players, and trained technical crew for setup, operation, and breakdown. The company also sells custom-designed industrial-grade inflatable screens directly to organizations, facilitates public movie licensing through Criterion Pictures and Swank Motion Pictures, and sells on-screen advertising opportunities to local, regional, and national brands.

Product overview

Ultimate Outdoor Entertainment operates as a full-service outdoor entertainment company offering a unified platform of inflatable movie screen rentals with various size tiers and premium service upgrades. The core offering consists of nine distinct inflatable screen sizes ranging from the Indoor Screen (up to 25 guests) to the Xtreme Plus Screen (5,000+ guests), all bundled with HD projection equipment, professional audio systems, Blu-ray/DVD players, and technical crew support. The product portfolio is structured as a base rental platform enhanced by optional service upgrades including Silent Cinema (wireless headphone-based quiet movies), LED Dive-In Movies (pool-side reverse projection), Live TV Events (sports viewing), Drive-In Movies (FM transmitter), and LED Video Wall displays. The company also offers complementary products and services including popcorn and concessions, movie licensing partnerships, big screen advertising, fundraising event packages, and direct screen sales for organizations wanting to own equipment. The integrated offering enables customers to select screen sizes based on audience capacity while customizing the experience through add-on services tailored to venue type and event goals.

Differentiator

Problem solved

Functional benefit

Brands

• Full Moon Drive-In®: Drive-in movie division brand offering full slate of drive-in programming for customers, particularly in Texas area.

Products and services

• Inflatable Movie Screen Rentals Full-service outdoor movie screen rental offering inflatable screens from 9 feet to 40+ feet wide, suitable for audiences of 20 to 5,000+ guests. Each rental includes delivery, HD projection equipment, professional audio systems, Blu-ray/DVD players, and trained technical crew for setup, operation, and breakdown. Pricing ranges from $299 to $1,999+ depending on screen size and location, with a free weekday rain date included with most rentals.
• LED Video Wall Rentals 4K LED video wall displays available for rental for events, offering bright, high-resolution visuals for large-scale outdoor entertainment including concerts, trade shows, and corporate events.
• Inflatable Movie Screen Sales Direct sale of custom-designed, industrial-grade inflatable movie screens for organizations with frequent movie events or individuals wanting permanent installations. Screens range from 9'x5' (up to 20 guests) at $1,495 to 40'x20' (up to 3,000 guests) at $9,595, plus shipping, with nationwide delivery available.
• Movie Licensing Services Copyright-compliant public movie exhibition licensing facilitated through partnerships with Criterion Pictures (100+ titles) and Swank Motion Pictures (thousands of titles). Enables organizations and municipalities to legally screen films at public events.
• Big Screen Advertising Advertising opportunities for local, regional, and national brands to promote products on outdoor movie screens during events. The nationwide network exposes brands to audiences in family-friendly atmospheres for 2-3 consecutive hours per event.
• Fundraising Event Services Outdoor movie fundraising solutions designed for athletic fundraisers, youth groups, community groups, schools, and non-profit charities to generate revenue through ticketed outdoor movie events.

Named customers8 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Criterion PicturescoreTechnology or IntegrationPrimary movie licensing provider offering 100+ film titles for outdoor screening. Provides copyright-compliant public exhibition licensing for parks, recreation departments, businesses, and organizations.
• Swank Motion PicturescoreTechnology or IntegrationSecondary movie licensing provider offering thousands of film titles. Provides volume discount pricing and extensive movie library for nationwide licensing needs.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FunFlicks: FunFlicks is one of the largest direct competitors in the US outdoor inflatable movie screen rental market, offering a comparable menu of screen sizes, drive-in experiences, and turnkey event services. Operates in similar customer segments (backyards, parks, schools, corporate events) and competes for the same enterprise advertising and licensing partnerships.
• Outdoor Movie Company: Outdoor Movie Company provides inflatable outdoor movie screen rentals, sales, and event production across multiple US states. Directly overlaps with Ultimate Outdoor on screen tiers, rental pricing, and target customers (HOAs, schools, municipalities, corporate events).
• Backyard Movie Co. Backyard Movie Co. rents and sells inflatable outdoor movie screens for residential and community events, including silent cinema and drive-in formats. Closely comparable product line and price points to Ultimate Outdoor's backyard and mid-tier rental offerings.
• Movie Under the Stars: Movie Under the Stars provides outdoor inflatable movie screen rentals for residential and corporate events, with similar full-service delivery, setup, and crew. Operates as a regional peer in the same rental category with overlapping service menus.

Emerging players

• Poolside Cinemas: Poolside Cinemas focuses specifically on poolside and dive-in movie experiences, a niche where Ultimate Outdoor offers its LED Dive-In product. Comparable use case (apartment community pools, hotel/resort pools) but a narrower product line.

Others

• Swank Motion Pictures: Swank Motion Pictures is a primary movie licensing partner for Ultimate Outdoor but also a broader peer in the public performance licensing ecosystem. Many outdoor cinema operators license through Swank, making it both a partner and a competitive gatekeeper on title availability.
• Criterion Pictures USA: Criterion Pictures is the other core movie licensing partner for Ultimate Outdoor, providing 100+ titles for outdoor public screenings. Like Swank, it is a supplier/partner that also sets competitive terms across the outdoor cinema industry.
• Aerial Experience / Event Pro AV Rental Companies: Event Pro and similar AV rental companies supply large-format LED walls and projection systems to festivals, corporate events, and brand activations. They overlap with Ultimate Outdoor's LED video wall and Live TV event upgrades and represent an adjacent competitive set for higher-end event production.

Broad incumbents

• AMC Theatres: AMC is a named enterprise customer of Ultimate Outdoor but also a broad incumbent in motion picture exhibition. While it operates fixed indoor theaters, AMC's private events and corporate hospitality business overlaps with Ultimate Outdoor's high-end corporate offerings.
• Harkins Theatres: Harkins is a regional movie theater chain that offers private theater rentals and event services. While indoor-only and geographically limited, it competes for the same corporate/private event entertainment wallet as Ultimate Outdoor's larger screen packages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ultimateoutdoormovies
• Xx.com/ultoutdoorent

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultimate Outdoor Entertainment