What ohm group does

OHM Group is a privately held Irish automotive and power solutions conglomerate founded in 1972 and headquartered at Baldonnell Business Park, Dublin, operating under the holding company Armalou Holdings Limited. The group runs five operating divisions plus a shared parts and logistics function: Motor Retail (Spirit Motor Group with nine locations across Dublin and Wicklow, representing Jaguar, Land Rover, Volvo, Ford, Skoda, SEAT, Cupra and Volkswagen service); Motor Distribution (exclusive Irish importer for Jaguar and Land Rover); Commercial Vehicles (exclusive Irish distributor for DAF trucks since 1972 and MAN since 1994, with a combined ~27% market share and the TRP all-makes parts network); Bus & Coach (distributor for VDL, NEOPLAN and TAM); and Power Solutions (DE Power Solutions, exclusive Irish distributor for KOHLER-SDMO/Reljko diesel and gas generators since 1983 and AEG battery energy storage systems, with a 2019 EMEA data-centre collaboration agreement with KOHLER). It serves private vehicle buyers, business and fleet operators, public transport authorities including Bus Éireann, and enterprise power customers such as data centres, financial institutions, government bodies, hospitals and universities.

The underlying technology footprint is dominated by conventional automotive dealer-management and parts platforms — specifically Keyloop (formerly Keyloop/ADP) for parts ordering and dealership operations, and DAF MDI for parts management and warranty processing across commercial vehicles — rather than proprietary software. The most technically differentiated asset is the centralised parts division: a purpose-designed 7,500m2+ multi-level warehouse holding 100,000 live stock lines at 94% availability, supported by 13 nationwide depots and 70+ parts specialists offering twice-daily Dublin delivery and overnight nationwide delivery. In Power Solutions, DE Power distributes AEG battery-to-grid systems with 150ms response capability, providing grid services in addition to traditional backup generation.

Revenue is generated through a mix of one-time wholesale and retail vehicle sales, hardware sales of generators and BESS, transaction-based parts distribution, and recurring aftersales service and maintenance contracts. Pricing is not publicly disclosed and varies by brand, configuration, and customer segment. Go-to-market combines owned retail showrooms for consumer vehicles, an authorised dealer network for Jaguar and Land Rover, a nationwide dealer and TRP parts network for commercial vehicles, and direct enterprise field sales teams for power-solutions installations. The company has 101-250 employees, operates from multiple Dublin-area locations plus a Wicklow retail site, and is privately held with no disclosed venture, private-equity or institutional investment in the available data.

Name

ohm group

Legal name

Armalou Holdings Limited

Website

https://ohm.ie

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

OHM Group is a privately held Irish automotive and power solutions conglomerate founded in 1972, operating five divisions across motor retail, motor distribution, commercial vehicles, bus & coach, and power solutions. It holds exclusive Irish distribution rights for DAF, MAN, Jaguar, Land Rover, KOHLER, VDL, NEOPLAN and TAM, serving consumers, fleets, public transport, and enterprise power customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Motor Vehicle Sales: Retail sale of new and used passenger and commercial vehicles through owned dealerships and dealer network. Revenue from vehicle sales across multiple brands including Jaguar, Land Rover, Volvo, Ford, Skoda, SEAT, Cupra, and commercial vehicles DAF and MAN.
2. Motor Distribution: Exclusive import and distribution of Jaguar and Land Rover vehicles in Ireland through a network of retailers. Revenue generated from wholesale distribution to dealer network.
3. Commercial Vehicle Distribution: Exclusive Irish distribution of DAF trucks (since 1972) and MAN commercial vehicles (since 1994). DAF Ireland holds approximately 20% annual market share with combined DAF and MAN market share of circa 27%.
4. Bus and Coach Distribution: Distribution of VDL buses and coaches, MAN buses under the Neoplan brand, and TAM buses throughout Ireland with after-sales support.
5. Power Solutions and Generators: Exclusive distributor in Ireland for Kohler-SDMO diesel and gas generating sets (established 1983). Provides emergency, prime and standby power generator installations. In 2019 entered EMEA data centre collaboration agreement with KOHLER. Also distributes AEG battery energy storage systems (BESS).
6. Parts, Warehousing and Logistics: Supply chain management for multiple OEMs with 13 OHM Group parts depots nationwide. Services include parts distribution, warranty returns, and logistics with nationwide daily overnight delivery and twice daily in Dublin.
7. Aftersales Service: Specialist service and repair of automotive vehicles, maintenance contracts, and technical support across all distributed brands.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

OHM Group is the exclusive Irish distributor and retailer of international automotive and power solutions brands, operating across five divisions: Motor Retail (Spirit Motor Group showrooms for Jaguar, Land Rover, Volvo, Ford, Skoda, SEAT, Cupra), Motor Distribution (Jaguar Land Rover Ireland), Commercial Vehicles (DAF and MAN trucks), Bus & Coach (VDL, Neoplan, TAM), and Power Solutions (Kohler-SDMO/Reljko generators and AEG battery storage systems), supported by a centralized Parts, Warehousing & Logistics division with 13 nationwide depots.

Product overview

OHM Group is a multi-divisional automotive and power solutions company operating five main divisions: Motor Retail, Motor Distribution, Commercial Vehicles, Bus & Coach, and Power Solutions. The Motor Retail division operates through multiple sub-brands including Spirit Motor Group (covering Jaguar, Land Rover, Volvo, Ford, ŠKODA, SEAT, Cupra), Spirit Premium (used vehicles), Spirit Burton (4x4), and Spirit Foster (Volkswagen aftersales). The Commercial Vehicles division distributes DAF and MAN trucks through exclusive partnerships. Bus & Coach covers VDL, Neoplan, and TAM brands. Power Solutions, led by DE Power Solutions, distributes Reljko/KOHLER generators, AEG battery storage systems, and operates Generators.ie for smaller applications. Parts and Logistics supports operations with 13 depots nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Spirit Motor Group: Premium automotive retail group representing Jaguar, Land Rover, Volvo, Ford, ŠKODA, SEAT, Cupra and Volkswagen service with nine locations in Ireland
• DAF Trucks Ireland
• MAN Importers Ireland
• DE Power Solutions
• Jaguar Land Rover Ireland
• TRP Store
• VDL Bus & Coach
• NEOPLAN
• TAM Bus
• Generators.ie
• AEG
• Reljko

Products and services

• Spirit Motor Group One of Ireland's largest automotive retail groups with nine locations representing Jaguar, Land Rover, Volvo, Ford, Skoda, SEAT, Cupra, and Volkswagen service brands, supplying new and used passenger and commercial vehicles.
• DAF Trucks Ireland Exclusive Irish distributor of DAF commercial trucks with approximately 20% annual market share, supported by a dealer network and TRP parts stores throughout Ireland.
• MAN Truck & Bus Ireland Exclusive distributor in Ireland of MAN commercial vehicles (TGL, TGM, TGS, TGX trucks, TGE van range, and Neoplan buses/coaches) since 1994.
• Jaguar Land Rover Ireland Distribution Exclusive importer and distributor of Jaguar (since 1985) and Land Rover (since 2009) vehicles in Ireland through a nationwide retailer network.
• DE Power Solutions Exclusive Irish distributor for KOHLER-SDMO/Reljko diesel and gas generating sets (since 1983), providing emergency, prime, and standby power generator installations with off-the-shelf and bespoke solutions for data centres, financial institutions, government, hospitals, and universities.
• VDL Bus & Coach Distribution VDL bus and coach distribution in Ireland, manufactured in the Netherlands, offering a wide range of buses, coaches and chassis modules with after-sales support.
• Neoplan Bus & Coach Distribution Premium Neoplan coach brand manufactured by MAN Truck & Bus, distributed throughout Ireland by MAN Importers Ireland with after-sales support.
• TAM Bus & Coach Distribution Bus and commercial vehicle distribution and after-sales support for TAM-Europe products throughout Ireland.
• Generators.ie Ireland's only complete power generator specialist retail brand, offering KOHLER-SDMO generating sets for domestic, commercial, and industrial applications with nationwide delivery.
• AEG Battery Energy Storage Systems AEG battery-to-grid systems distributed exclusively in Ireland by DE Power Solutions, providing battery energy storage solutions with 150ms response rate for backup power and grid stabilisation.
• Reljko Generators Distribution Reljko (formerly KOHLER-SDMO) diesel and gas generating sets from 1 kVA to 3,300 kVA, exclusively distributed in Ireland by DE Power Solutions.
• Parts, Warehousing & Logistics Centralised supply chain management for multiple OEMs with 13 OHM Group parts depots nationwide, offering one-party inventory management, nationwide daily overnight delivery, twice-daily Dublin delivery, and an online parts ordering system with 100,000 live stock items and 94% availability.
• TRP Store Parts Network All-makes truck and trailer parts brand (PACCAR-owned) operating a network of stores throughout Ireland, offering over 80,000 parts lines.
• Spirit Premium Used Vehicles Premium used vehicles destination offering luxury vehicles from world top manufacturers with comprehensive warranty, established in 2012.
• Spirit Burton 4x4 Dealership Premium 4x4 and commercial vehicle sales and service established in 2014, located in Kilpedder, North Wicklow.
• Spirit Lillis O'Donnell Ford Transit Centre Ford commercial vehicle sales and service with a flagship Ford Transit Centre of Excellence in Baldonnell Business Park, established in 2015.
• Spirit Foster Volkswagen Service Centre Authorised Service Centre for Volkswagen Cars and Commercial Vehicles, also providing Skoda, SEAT, and Cupra vehicle servicing.

Quantifiable outcome

• DAF XF, XG and XG+ named International Truck of the Year 2022
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, secondary and supporting.

• KOHLER Power (formerly SDMO/Kohler-SDMO)coreChannel Partner/ Reseller/ Distributor · 1 January 2019DE Power Solutions has been the exclusive distributor in Ireland for KOHLER-SDMO diesel and gas generating sets since 1983. In 2019, OHM Group and KOHLER enhanced their cooperation with an agreement for DE Power to represent the KOHLER brand in the data-centre market for the whole of the EMEA region. DE Power provides emergency, prime and standby power generator installations with both off-the-shelf and bespoke solutions.
• AEG Power SolutionscoreChannel Partner/ Reseller/ DistributorDE Power Solutions is the exclusive distributor of AEG battery to grid systems throughout Ireland. This partnership provides Battery Energy Storage Systems (BESS) as an environmentally friendly alternative to generator sets. BESS systems offer faster response rates (150ms) and reduce operational costs through grid operator compensations for providing primary or secondary control reserve.
• PACCAR Inc.coreOthersPACCAR Inc. is the worldwide quality leader in design and manufacturing of premium light, medium and heavy-duty commercial vehicles. DAF Trucks N.V. is a technology company and premier commercial vehicle manufacturer in Europe, wholly-owned by PACCAR. TRP brand is owned by PACCAR globally, offering quality all-makes truck and parts.
• MAN Truck & BuscoreChannel Partner/ Reseller/ DistributorMAN Importers Ireland Limited, established in 1994, is the exclusive distributor in Ireland of MAN commercial vehicles including trucks (TGL, TGM, TGS, TGX), TGE van range, and buses/coaches under the Neoplan brand. MAN headquartered in Munich, Germany, has over 100 years of manufacturing history. OHM Group took over MAN distribution in 1994.
• VDL Bus & CoachcoreChannel Partner/ Reseller/ DistributorVDL Bus & Coach manufactures buses and coaches in the Netherlands with core activities in development, manufacturing, sales and after-sales. OHM Group distributes VDL buses and coaches throughout Ireland. VDL offers turnkey solutions for zero-emission transport transition and values quality, safety, durability, environment, low fuel consumption, comfort and low maintenance costs.
• TAM-EuropesecondaryChannel Partner/ Reseller/ DistributorTAM-Europe is a bus and commercial vehicle manufacturer with over 70 years of experience in the commercial vehicle industry. OHM Group is the bus and coach distributor and after-sales support for TAM products in Ireland. TAM has strong strategic commitment to product efficiency and environmental sustainability.
• Keyloop (formerly Keyloop/ADP)supportingTechnology or IntegrationOHM Group uses Keyloop/ADP market leading operating and analysis systems for parts ordering and dealership management. Keyloop provides automotive ecommerce and dealership management solutions integrated into OHM operations.
• DAF MDIsupportingTechnology or IntegrationOHM Group uses DAF MDI (Market Development and Intelligence) systems for parts management and warranty returns processing across DAF commercial vehicle operations.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Joe Duffy Group: Largest automotive retailer and distributor in Ireland, operating multiple franchise dealerships and an extensive parts network. Closely comparable to OHM Group in multi-brand passenger vehicle retail, exclusive OEM representation, and nationwide parts distribution footprint in the same Irish market.
• Boland Motor Group: Multi-brand automotive retail and distribution group headquartered in Ireland. Comparable to OHM in scale, premium franchise representation (Audi, Volkswagen, Porsche, etc.), and exclusive distribution of commercial vehicles across the Irish market.
• Blackwater Motors Group: Multi-franchise automotive retail and aftersales group in Ireland. Comparable to OHM's Spirit Motor Group retail division in multi-brand dealership operations and aftersales service across Irish geography.
• Finbarr Galvin / Motor Group Ireland: Multi-brand Irish automotive retail group. Comparable to OHM in multi-franchise dealership model and aftersales support in the Irish passenger vehicle market.

Broad incumbents

• JCT600: Large UK multi-brand automotive retailer with extensive dealer network. Comparable to OHM in multi-brand franchise representation, parts operations, and aftersales service, though operating in a different geographic market.
• Marshall Motor Group: UK-based multi-brand automotive retailer and aftersales provider. Comparable to OHM's Spirit Motor Group in multi-brand retail scale, parts operations, and dealership management systems integration.
• Pendragon plc: One of the largest UK automotive retailers with multi-brand representation and integrated parts and aftersales. Comparable to OHM in multi-brand retail and aftersales scale, though much larger and publicly listed.
• Inchcape plc: Global automotive distributor with presence across multiple markets. Comparable to OHM in exclusive distribution of premium OEM brands, though operating at significantly larger international scale than OHM's domestic Irish focus.
• Aggreko plc: Global provider of temporary and permanent power solutions including generators and battery storage. Comparable to OHM's DE Power division in backup generator distribution and BESS offerings, particularly for data centre and industrial customers, though at vastly larger global scale.
• Caterpillar Inc. Global manufacturer of power generation equipment and engines. Comparable to OHM's power solutions business through competing generator product lines, though Caterpillar operates as an OEM while OHM is a distribution partner for KOHLER.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ohm-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ohm group