Harris Electrical

What Harris Electrical does

Harris Electrical Limited is a privately held, family-owned domestic appliance retailer operating in London, United Kingdom. Founded in 1934 and trading continuously from 62-64 Lower Clapton Road, Hackney for more than 80 years, the company runs two physical showrooms (Hackney and Walthamstow) alongside a full e-commerce website at harriselectricalltd.co.uk. The firm retails a broad catalogue of white goods and consumer durables, including laundry, refrigeration, dishwashers, cooking appliances, floorcare, small appliances, TV and entertainment, smart tech, heating and air, and home and outdoor products, sourced from major brands such as Bosch, Siemens, Samsung, Smeg, Miele, AEG, Hotpoint, and Zanussi. Product prices range from £49 entry-level accessories to £2,649+ premium built-in ventilation, with mainstream appliances typically in the £200-£500 range.

The business operates an omnichannel sales-led go-to-market model: customers can browse and purchase online or in-store, with in-house delivery, installation, disconnection, and like-for-like recycling services available across London. A separate fixed-price appliance repair service charges £85 per diagnostic and repair (with reduced fees for additional appliances on the same visit), serving all major brands except Miele across London and surrounding areas. Payment options include Klarna pay-later plans, manufacturer extended warranties (e.g., AEG 5-year), and brand cashback promotions (e.g., TCL up to £500). Marketing combines owned social channels (Facebook, Instagram, Twitter), a published customer reviews page, and referral traffic from the Euronics independent retailer network.

Revenue is generated primarily through one-time hardware sales margins across multiple price tiers, supplemented by service revenue from repairs, delivery, and installation. The firm employs 11-50 staff and is registered in England and Wales as a private limited company. It is operationally active, with no disclosed parent company, no external investors, no funding rounds, and no M&A activity on record. Recent strategic positioning includes formal recognition for Carbon Neutral status at the 2024 ERT Awards and gradual category expansion into Smart Tech, electric mobility, and health and beauty products.

Name

Harris Electrical

Legal name

Harris Electrical Limited

Website

https://harriselectricalltd.co.uk

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

Harris Electrical is a family-owned UK domestic appliance retailer operating two East London showrooms in Hackney and Walthamstow plus an e-commerce site, selling major-brand laundry, refrigeration, cooking, and small appliances to residential customers, with in-house delivery, installation, fixed-price repairs, and recycling services.

Ownership category

akta.pro rank

Product category

Domestic Appliance Retail

NAICS

Small Electrical Appliance Manufacturing (335210)

SIC

Electric Housewares & Fans (3634), Household Audio & Video Equipment (3651)

akta.pro primary industry

Power Supplies, Batteries & Charging Components Retail (CRACAKAD)

Keywords

• Domestic appliance retail
• Home appliance store
• Kitchen appliance sales
• Appliance repair services
• Appliance delivery installation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Appliance Sales: One-time sales of domestic appliances including washing machines, refrigerators, cookers, dishwashers, TVs, and small appliances. Revenue generated from margin on product sales across multiple price points from budget to premium brands.
2. Repair Services: Fixed-price appliance repair services in London and surrounding areas. Charges £85 for diagnostic and repair with no additional fees regardless of time spent or number of visits. Additional appliances charged at £42.50 each on same visit.
3. Delivery and Installation: Chargable delivery, installation, disconnection, and disposal services for purchased appliances. Upstairs delivery, connection services, and packaging removal available as add-on services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Harris Electrical is a family-run retail business that sells domestic appliances, TV and audio products, and small kitchen/lifestyle appliances through two London showrooms and an e-commerce website. The offering spans product categories including laundry, refrigeration, dishwashers, cooking, floorcare, small appliances, TV/entertainment, smart tech, heating/air, and home and outdoor. It complements appliance sales with chargeable delivery, installation, disconnection, and like-for-like recycling, and a fixed-price in-house appliance repair service covering London and surrounding areas.

Product overview

Harris Electrical is a family-run UK domestic appliance retailer offering a comprehensive range of major appliance brands. The product portfolio is organized as physical product categories rather than a unified software platform: Laundry (washing machines, tumble dryers, washer dryers), Refrigeration (fridge freezers, freezers, wine cabinets), Dishwashers, Cooking appliances (cookers, ovens, hobs, hoods, microwaves, range cookers), Floorcare (vacuum cleaners, steam cleaners, carpet washers), Small Appliances (coffee machines, food processors, air fryers, kettles, blenders), TV and Entertainment, Smart Tech (smart home, wearables, security, lighting), Heating and Air, and Home and Outdoor products. Additional services include appliance repairs and recycling. Harris Electrical operates physical retail stores in Hackney and Walthamstow, London, with online ordering, delivery, and installation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Laundry Appliances Retail sale of washing machines (built-in and freestanding), tumble dryers (condenser, heat pump, vented, spin, compact), and washer dryers (built-in and freestanding) to London residential customers, with delivery and installation available.
• Refrigeration Appliances Retail sale of fridge freezers (American, built-in, freestanding), larders and fridges (built-in, freestanding), freezers (built-in, chest, freestanding), and wine cabinets to London residential customers.
• Dishwashers Retail sale of freestanding (full-size, slimline), built-in (full-size, slimline), compact dishwashers, and dishdrawers to London residential customers.
• Cooking Appliances Retail sale of cookers (dual fuel, electric, gas), ovens (compact, double, single, warming drawers), hobs (ceramic, gas, venting, domino, solid plate, induction), hoods (canopy, chimney, telescopic, visor, integrated, ceiling, downdraft), microwaves (built-in, freestanding), range cookers, and splashbacks to London residential customers.
• Floorcare Appliances Retail sale of vacuum cleaners (robot, upright, handheld, cylinder, cordless), steam cleaners, and carpet washers to London residential customers.
• Small Appliances Retail sale of coffee machines (built-in, freestanding), toasters, kettles, air fryers, blenders, food processors, irons, mini ovens, multi/slow cookers, food mixers, juicers, ice cream makers, hand blenders, hand mixers, and smoothie makers to London residential customers.
• TV and Entertainment Retail sale of TVs across size bands up to 80+ inches, Blu-ray and DVD players, soundbars and speakers, TV brackets, TV stands, wireless headphones, and projectors to London residential customers.
• Appliance Repairs Service Fixed-price in-home appliance repair and diagnostic service for all makes and models of domestic appliances (except Miele) in London and surrounding areas, charged at £85 per repair with no additional fees for time or repeat visits, and £42.50 per additional appliance on the same visit.
• Appliance Recycling Service Like-for-like removal and recycling of old domestic appliances for customers purchasing replacement units, including collection of the appliance being replaced and recycling of packaging materials.
• Delivery, Installation and Disconnection Service Chargeable in-house home delivery, installation, disconnection of the old unit, and packaging removal for purchased appliances, including upstairs placement for difficult access points across the London area.
• Smart Tech Retail sale of smart home devices, smart wearables, smart security systems, and smart lighting products to London residential customers.
• Heating and Air Retail sale of air conditioners, heaters, and fans to London residential customers.
• Home and Outdoor Retail sale of outdoor cooking products (BBQs, grills), health and beauty products, electric scooters, electric bikes, and sat navs to London residential customers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EuronicsminorChannel Partner/ Reseller/ DistributorAffiliated with Euronics brand network. Euronics logo appears on website with link to Euronics page. Customers can find Harris Electrical listed on Euronics store locator. This provides additional brand visibility and potential customer referrals through the Euronics network.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Euronics: European independent appliance retailer buying group of which Harris Electrical is an affiliate. Provides cross-referral traffic and likely group-level commercial terms rather than direct retail competition.

Broad incumbents

• John Lewis & Partners: UK department store and online retailer carrying premium domestic appliances alongside broader home ranges, with installation and guarantee services. Competes for the same higher-ticket appliance customers.
• Currys: UK and Ireland's largest specialist electrical retailer with national store estate, omnichannel operations, installation, recycling and repair services. Sets the pricing baseline that independent retailers like Harris Electrical must match.
• Argos (Sainsbury's): UK high-street and online general merchandise retailer with a significant domestic appliance and TV offer, plus click-and-collect and home delivery. Competes at the value and convenience end of the market.

Direct peers

• Appliances Direct: Pure-play online UK appliance retailer and sister brand to AO.com, offering major domestic appliances with delivery and installation. Direct competitor on price and SKU breadth.
• Marks Electrical: UK online and showroom-based domestic appliance retailer offering TVs, laundry, refrigeration and cooking with installation services. Closely comparable on product mix and service-led GTM.
• AO.com: UK leading online-only domestic appliance retailer selling washing machines, refrigeration, cooking and small appliances with installation and recycling services. Competes for the same consumer wallet but without physical showrooms.
• Sonic Direct: Independently owned UK appliance retailer with both online storefront and a Merseyside showroom, offering branded domestic appliances with delivery and installation across the UK.
• Hughes Electrical: Long-established UK family-run domestic appliance retailer with physical showrooms, e-commerce, delivery, installation and own-engineer repair service. Closest like-for-like comparable to Harris Electrical in business model and customer base.

Regional players

• Robert Dyas: UK high-street retailer selling small domestic appliances, kitchenware and homeware with national store estate and online offering. Overlaps with Harris Electrical's small-appliance category rather than full major-appliance range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HarrisElecLtd
• Facebookfacebook.com/harriselectrical
• Instagraminstagram.com/harriselecltd/?hl=en
• LinkedInlinkedin.com/company/harris-electrical-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harris Electrical