a School for tomorrow

What a School for tomorrow does

a School for tomorrow is a Singapore-incorporated education research and professional development organization that operates as the commercial program arm of CIRCLE Education Singapore Pte. Ltd. It delivers research-driven programs focused on character education, competency development, and wellness for four customer segments: students (16+), classroom teachers, school leaders, and whole school teams. The product portfolio is built around three core programs — The Pathway to Excellence (students), The Way (teachers), and Game Changers (school leaders) — each comprising a content library, accredited online courses, and program-specific events, plus the Thriving Survey Tools, a suite of three proprietary digital survey products that assess schools across six global standards. Courses are delivered through an online learning community platform (aschoolfortomorrow.community) and are paired with a public-facing content engine that includes the "A Life of Purpose" blog, the Game Changers podcast, YouTube, LinkedIn, and published works (notably the 2022 Hawker Brownlow Education book co-authored by founders Dr Phil Cummins and Adriano Di Prato).

The underlying technology stack is conventional: a hosted online learning management system for self-paced courses, a digital survey platform for the Thriving Tools, and standard marketing automation (HubSpot-inferred from asset URLs). There is no evidence of proprietary AI/ML, custom models, or developer-facing APIs; competitive differentiation is sourced instead from CIRCLE's decade-long educational research, the proprietary "Pathway to Excellence" model, and the founders' academic and institutional affiliations (Alphacrucis University College, Voyage, Association of Boys' Schools in New Zealand).

The business model is a hybrid of low-ticket self-serve courses (free plus paid tiers at $9.99, $38.99, $39.99, and $79.99 USD), a recurring community membership, and higher-margin consulting delivered as negotiable retainers for "selected clients" under multi-year arrangements. Distribution is global-claim, with explicit presence in Singapore, Australia, and New Zealand, and reach into 500+ schools, 15,000+ teachers, 2,500+ school leaders, and 250,000+ students engaged through programs. GTM combines content-led and community-led demand generation (blog, podcast, publications, events) with consultative sales for strategic development engagements. Headcount is reported at 1-10, no venture or growth funding is disclosed, and revenue is not publicly reported.

Name

a School for tomorrow

Legal name

CIRCLE Education Singapore Pte. Ltd.

Website

https://aschoolfortomorrow.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Singapore-based education research and professional development organization, operating as the program arm of CIRCLE Education, that delivers online courses, community membership, and consulting on character education and school leadership to students, teachers, school leaders, and school teams globally.

Ownership category

akta.pro rank

Product category

Education Professional Development and Character Education Services

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Educational Leadership & Administration Programs (EDAHAFAD)

akta.pro secondary industries

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA), Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB), Standards Alignment & Curriculum Mapping (State/National) (EDAJAFAD), Curriculum Design & Scope/Sequence (School-Led) (EDAJAFAA)

Keywords

• Character education programs
• Teacher professional development
• School leadership training
• Educational research services
• School assessment surveys

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Course Fees: One-time fees for online courses in learning, culture, leadership, performance, strategy and systems & operations. Courses range from free to paid courses priced between $9.99 USD and $79.99 USD.
2. Professional Services and Consulting: Full executive and strategic support to selected clients on a negotiable retainer basis, along with discrete operational services for specific projects. Includes strategic development services for schools.
3. Community Membership: Global community membership providing access to courses, resources, publications and network of like-minded educators. Join community CTA present on website.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

a School for tomorrow delivers research-driven educational programs across three core brands: The Pathway to Excellence (personal development for students), The Way (professional learning for teachers), and Game Changers (leadership development for school leaders). It also provides Thriving Survey Tools — a suite of three digital survey products for school assessment — alongside paid and free online courses and Strategic Development consulting retainers for schools.

Product overview

a School for tomorrow is an education research and professional development organization offering three core programs: The Pathway to Excellence (personal development for students), The Way (professional learning for teachers), and Game Changers (enterprise program for school leaders). The organization also provides Thriving Survey Tools - a suite of digital survey products for school assessment. The portfolio includes both free and paid courses targeting students (16+), classroom teachers, school leaders, and whole school teams. Programs focus on character education, competency development, and wellness, built around research-driven and evidence-based approaches to building future-fit schools.

Differentiator

Problem solved

Functional benefit

Brands

• Game Changers: A public education and enterprise program for leaders that celebrates pioneers in education who are building schools for tomorrow, featuring courses, podcasts, videos, keynotes, workshops, social projects and events.
• The Way
• The Pathway to Excellence

Products and services

• The Pathway to Excellence A personal development program for students (16+) focused on character and competency, featuring readings, accredited courses, family support materials, self-help tools, and online resources designed to help young people build voice, agency, and wellness.
• The Way A professional learning program for teachers in fit-for-purpose 21C education, featuring higher degree courses, workshops, events, lessons, learning artefacts, evaluation and assessment tools, publications, and resources for schools.
• Game Changers A public education and enterprise program for school leaders that celebrates pioneers in education building schools for tomorrow, featuring higher degree courses, the Game Changers podcast, videos, keynotes, workshops, social projects, and events.
• Thriving Survey Tools A suite of three thriving digital survey products designed to help schools assemble a living snapshot of their performance across six global standards.
• Strategic Development Services Full executive and strategic support to selected schools and educational organizations on a negotiable retainer basis, including discrete operational services for specific projects and strategic development services.
• The Way Course A free online course for classroom teachers and emerging leaders exploring their role in education for character, competency, and wellness. 4 weeks duration with 10hr assessment, self-paced learning.
• Teaching for Character A $38.99 USD online course designed to empower teachers to support students through their journey towards excellence by learning about character development practices.
• The Character Work A $39.99 USD online course designed to help educators build a rationale for their purpose and practice around character work, preparing them to better understand and perfect teaching for character.
• Game Changers Course A free online course providing a personal journey of discovery for school leaders who want to change the game of school by building a future-fit education for all learners — anywhere, anytime. Target audience: middle and senior leaders.
• Discovering Leadership A $79.99 USD online course guiding leaders from discovery to defining purpose, understanding growth, setting goals, and developing a plan for the future of their leadership.
• Character Leadership A $79.99 USD online course designed to help leaders describe their approach to leading for and with character, developing a compelling narrative and model for leadership.
• A School for Tomorrow (Team Course) A free online course for school teams who want to build schools equipped with the education, culture, leadership, and performance to develop character, competencies, and wellness. Target audience: department and wellbeing teams.
• High Performance Schools A $79.99 USD online course designed to help teams realize their status quo and potential future, learning about metrics, purpose, and avenues for growth within their community to develop a plan for community-wide excellence.
• The Pathway to Excellence Course A free online course for students (16+) designed to help build adaptive expertise and self-efficacy to succeed as they learn, live, lead, and work.
• A Life of Purpose A free online course exploring individual values and character to help realize one's role in the world and do good and right.
• Get Ready to Lead! A $9.99 USD online course designed to help students start a journey towards realizing their leadership potential by focusing on increasing agency through exploring and defining their own style of leadership.
• Your Social Purpose A $9.99 USD online course about discovering what inspires and drives students forward, learning how to make decisions that assist and enhance their community while working toward a brighter future.
• Community Membership Global community membership providing access to courses, resources, publications, and a network of like-minded educators and school leaders worldwide.

Quantifiable outcome

• 250,000+ students engaged globally through programs and courses
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• CIRCLE - The Centre for Innovation, Research, Creativity and Leadership in EducationcoreStrategic or Co-development Partner · 1 January 2010Research institute and parent organization of A School for tomorrow. Founded in 2010, CIRCLE has been engaged in significant educational research and development with schools, tertiary bodies and other educational institutions worldwide, motivated by the purpose to equip, empower and enable schools to achieve better outcomes for more learners. Managing Director Dr Phil Cummins leads CIRCLE.
• Association of Boys' Schools in New ZealandmajorStrategic or Co-development PartnerResearch partnership drawing on wide-scale research in hundreds of schools with many thousands of stakeholder respondents. Partnership focused on understanding what people want from their schools and developing frameworks for high-performance culture in schools.
• Alphacrucis University CollegeminorStrategic or Co-development PartnerAcademic partnership where Dr Phil Cummins serves as Associate Professor of Education & Enterprise. Collaboration on educational research and professional development programs.
• VoyageminorStrategic or Co-development PartnerDr Phil Cummins serves as Global Head of Education at Voyage, indicating a strategic alignment in education innovation and development.
• Hawker Brownlow EducationminorChannel Partner/ Reseller/ DistributorPublisher of Game Changers: Leading Today's Learning For Tomorrow's World book by Phil Cummins and Adriano Di Prato.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/aSftomorrow
• YouTubeyoutube.com/channel/UCDtFHV5ygBo7lRS1nHynFCw?app=desktop
• LinkedInlinkedin.com/company/a-school-for-tomorrow

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about a School for tomorrow