ASPL GROUP
ASPL Group is an Australian professional services firm delivering neuroscience-informed coaching, psychology, wellbeing, leadership development, and inclusive recruitment services to Australian federal, state and local government departments alongside corporate enterprises across banking, telecoms, retail and agriculture.
- Company typePrivate
- Founded2007
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What ASPL GROUP does
ASPL Group is a Brisbane-headquartered Australian professional services firm founded in 2007 that delivers an integrated portfolio of neuroscience-informed coaching, psychology, wellbeing, leadership development, and inclusive recruitment services. Its corporate-side practice spans Learning & Development, Leadership & Capability, People & Culture, Strategy & Consulting, Workplace Health & Wellbeing Services, and Recruitment & Talent, targeting Australian federal, state and local government departments alongside enterprise customers in banking (NAB, HSBC Australia), telecommunications (Telstra, Telstra Health), retail (Target), agriculture (Fonterra), emergency management (NEMA) and research (CSIRO). Individual consumers can book executive coaching, registered psychology sessions (with Medicare rebates processed on appointment day via telehealth), and wellbeing coaching directly through an online booking system.
The firm's service delivery model combines a vetted network of 80+ coaches, facilitators and psychologists — drawn from First Nations, culturally and linguistically diverse, neurodivergent, LGBTIQ+ and veteran communities — with a proprietary digital layer called the Empower platform that incorporates avatar-based learning and immersive neuroscience-led tools intended to embed lasting behavioural change. The methodology is described as grounded in cognitive psychology and neuroscience, enriched by lived experience and a trauma-informed lens.
Revenue is generated primarily through project-based professional services contracts with government and enterprise clients won via procurement frameworks and tender processes, supplemented by fee-for-service individual psychology and coaching bookings processed online. Pricing is quote-based and not publicly disclosed. The firm operates across all Australian states and territories (VIC, NSW, QLD, ACT, SA, WA, NT, TAS) with virtual and in-person delivery, and references an Asia Pacific footprint. Recognised certifications include pursuing WCAG 2.1 Level AA accessibility compliance, Modern Slavery Act 2018 (Cth) compliance, and Australian Privacy Principle compliance.
ASPL GROUP firmographics
Firmographics- Name
- ASPL GROUP
- Legal name
- ASPL Group
- Website
- https://aspl.net.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ASPL Group is an Australian professional services firm delivering neuroscience-informed coaching, psychology, wellbeing, leadership development, and inclusive recruitment services to Australian federal, state and local government departments alongside corporate enterprises across banking, telecoms, retail and agriculture.
- Ownership category
- akta.pro rank
ASPL GROUP industry classification
Industry- Product category
- Leadership Development and Professional Services
- NAICS
- Professional and Management Development Training (611430), Educational Support Services (611710), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Mentorship, Coaching & Office-Hours Platforms (MPACALAG)
- akta.pro secondary industry
- Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)
Keywords
Where ASPL GROUP is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
ASPL GROUP business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Services - Coaching & Psychology: Revenue generated from delivering coaching, psychology, and wellbeing services to individuals and organisations on a fee-for-service basis. Sessions are booked and paid through an online booking system, with Medicare rebates processed directly on behalf of clients where eligible (requires GP referral or Mental Health Care Plan).
- Leadership & Development Programs: Custom programs designed for organisations including Learning & Development, Leadership & Capability building, Strategy & Consulting, and Workplace Health & Wellbeing Services, delivered to government and corporate clients.
- Recruitment & Talent Services: Inclusive recruitment and talent advisory services connecting organisations with diverse, values-aligned candidates across the Australian Private and Public Sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Individual Psychology Sessions (Telehealth) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ASPL GROUP product offering
Product offeringCore offering
ASPL Group provides fee-for-service coaching, psychology, and wellbeing support for individuals, alongside organisational services covering Learning & Development, Leadership & Capability, People & Culture, Recruitment & Talent, Strategy & Consulting, and Workplace Health & Wellbeing. Services are delivered by a network of 80+ coaches, psychologists, and wellbeing practitioners, in-person across all Australian states and territories and virtually via telehealth, with the Empower platform and avatar-based learning used to support immersive digital development experiences.
Product overview
ASPL Group is a professional services organization offering a portfolio of human-centered consulting and coaching services. The company operates as a single integrated service offering rather than a platform-plus-modules architecture. Core services include coaching, psychology, and wellbeing support for individuals, combined with organizational services spanning Learning & Development, Leadership & Capability, People & Culture, Recruitment & Talent, Strategy & Consulting, and Workplace Health & Wellbeing. All services are grounded in neuroscience, psychology, and trauma-informed practice, with the EmpowerHer initiative representing a time-bound International Women's Day coaching program.
Differentiator
Problem solved
Functional benefit
Products and services
- Coaching Services Executive and professional coaching services delivered by certified coaches supporting leadership development, career transitions, and personal growth for individual clients.
- Psychology Services Evidence-informed psychological support and therapy delivered by registered psychologists, including trauma-responsive care and mental health services to individual clients in-person and via telehealth, with Medicare rebates processed for eligible clients.
- Wellbeing Services Wellbeing coaching and support focused on sustainable wellbeing practices, resilience building, and mental fitness for individual clients.
- Learning & Development Neuroscience-informed learning programs designed for organisational capability building, integrating behavioural science and human-centred design for government and corporate clients.
- Leadership & Capability Neuroscience-informed leadership development programs helping leaders increase self-awareness and effectiveness, delivered to government and corporate clients.
- People & Culture Organisational culture assessment and development services helping organisations understand experiences and behaviours shaping workplace culture.
- Recruitment & Talent Inclusive recruitment and talent advisory connecting organisations with diverse, values-aligned candidates across the Australian Private and Public Sectors.
- Strategy & Consulting Consulting services integrating neuroscience, psychology, and inclusion to design practical strategies for organisational transformation.
- Workplace Health & Wellbeing Services Wellbeing and psychological services addressing psychosocial hazards and workplace health requirements for government and corporate organisations.
Quantifiable outcome
- 15,000+ leaders and individuals trained and coached across government, corporates and communities.
- +3 more outcomes
Companies that use ASPL GROUP
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles3 records
ASPL GROUP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ASPL GROUP partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Charles Darwin University (CDU)coreLong-standing collaboration including CDU scholarship programs, supporting education and professional development in the Asia Pacific region.
- Various Government Departments and UniversitiescoreLong-standing collaborations with government, universities and community organisations, including national programs for leadership development and workforce capability building.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
ASPL GROUP competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
ASPL GROUP social profiles
Digital presenceASPL GROUP compliance and trust
Trust signalCompliance3 records
ASPL GROUP financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASPL GROUP leadership team
Management profileNumber of profiles
Profiles4 records
ASPL GROUP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASPL GROUP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASPL GROUP
What does ASPL GROUP do?
ASPL Group provides fee-for-service coaching, psychology, and wellbeing support for individuals, alongside organisational services covering Learning & Development, Leadership & Capability, People & Culture, Recruitment & Talent, Strategy & Consulting, and Workplace Health & Wellbeing. Services are delivered by a network of 80+ coaches, psychologists, and wellbeing practitioners, in-person across all Australian states and territories and virtually via telehealth, with the Empower platform and avatar-based learning used to support immersive digital development experiences.
Is ASPL GROUP a public or private company?
ASPL GROUP is a private company. It is classified as unknown and is currently operating.
When was ASPL GROUP founded?
ASPL GROUP was founded in 2007. It employs 11 to 50 people.
Where is ASPL GROUP based?
ASPL GROUP is headquartered in Brisbane, Australia, in the Oceania region.
How does ASPL GROUP make money?
Three revenue lines are on record. Professional Services - Coaching & Psychology is the primary driver. The others are leadership & Development Programs and recruitment & Talent Services.
Does ASPL GROUP have an API?
No public API is recorded for ASPL GROUP.
What industry is ASPL GROUP in?
ASPL GROUP's product category is Leadership Development and Professional Services. Its primary akta.pro industry code is MPACALAG, Mentorship, Coaching & Office-Hours Platforms, with a secondary code of BPAEANAN, Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching). Its NAICS code is 611430 and its SIC code is 8200.