Endorphin

What Endorphin does

Endorphin is a full-service advertising agency headquartered in Baku, Azerbaijan, founded in 2013 by Orkhan Karim. The firm operates across six integrated service modules — Digital Services, Advertising, Branding & Design, Media, BTL and Event, and Insight Services — delivering end-to-end campaign work from strategy and creative development through media planning, digital production, and event execution. It serves enterprise clients in telecommunications (Azercell, Bakcell), banking (Kapital Bank, Yelo Bank, ABB, Rabitəbank), retail (Kontakt Home, Mamedoff Group, Full), aviation (AZAL), sports (Neftçi PFK, Azerbaijan Judo Federation), and government and multilateral institutions (MyGov, Central Bank of Azerbaijan, UNFPA, UN Azerbaijan). The agency claims 10+ years of operating history and 500+ completed projects, with a portfolio spanning brand identity, digital campaigns, social impact work, and large-scale rebrands such as the Neftçi PFK football club.

The business model is B2B professional services with project-based, custom-quote engagements — no public pricing, no subscription or productized offering, and no proprietary technology platform. Go-to-market is sales-led via direct outreach and new business inquiries handled by Executive Director Farhad Shabanov, with a leadership team comprising specialized creative and digital roles. Revenue concentration is spread across many named enterprise and government clients, though anchor relationships with Azercell, Kapital Bank, and PASHA Holding are repeatedly visible. The firm maintains a single-country geographic focus on Azerbaijan, with a secondary office in Tashkent, Uzbekistan signaling early cross-border expansion. There are no disclosed funding rounds, outside institutional investors, or parent company; ownership remains founder-controlled under Orkhan Karim.

Name

Endorphin

Legal name

Endorphin

Website

https://endorphin.az

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Advertising agency services
• Digital marketing campaigns
• Brand identity design
• Media planning and buying
• Creative content production

Headquarters

HQ city

Baku

HQ country

Azerbaijan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising and Creative Services: Project-based professional services revenue from creating advertising campaigns, branding, digital marketing, media planning, and event management for corporate and government clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Endorphin is a full-service advertising agency that delivers end-to-end creative campaigns across six integrated service modules: Digital Services, Advertising Services, Branding & Design Services, Media Services, BTL and Event Services, and Insight Services. The agency develops campaign strategy, creative concepts, media planning and buying, digital production, branding, and event activation for corporate, government, and institutional clients in Azerbaijan.

Product overview

Endorphin is a full-service advertising agency based in Azerbaijan offering six integrated service modules: Digital Services, Advertising Services, Branding & Design Services, Media Services, BTL and Event Services, and Insight Services. These services work together to provide comprehensive advertising and marketing solutions to corporate clients across various industries including telecom, banking, retail, sports, and government sectors. The agency has completed over 500 projects across 10+ years of operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Services Digital advertising services including social media marketing, online media, and video/TV campaign execution for corporate clients across multiple sectors.
• Advertising Services Traditional and digital advertising campaign creation and management across multiple channels for enterprise and government clients.
• Branding & Design Services Brand identity development, visual design, and rebranding services for corporate clients and product brands.
• Media Services Media planning, placement, and buying services across out-of-home, print, radio, and digital channels.
• BTL and Event Services Below-the-line marketing activities including events, promotions, and experiential marketing campaigns.
• Insight Services Market research, consumer insight analysis, and strategic planning services supporting campaign development.

Quantifiable outcome

• 500+ successful projects delivered to clients

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and flagship.

• UNFPA AzerbaijancoreStrategic or Co-development Partner · 1 January 2023Multiple campaigns including 'Breaking The Ads' challenging gender stereotypes and '#AnalarSözü' for International Women's Day transforming traditional proverbs.
• United Nations AzerbaijancoreStrategic or Co-development Partner · 1 January 2022Collaboration on 'Orange Jersey' campaign addressing violence against women, partnering with Neftchi football club to use sports for social impact messaging.
• Azerbaijan Judo Federation (AJF)coreStrategic or Co-development PartnerOngoing partnership across multiple campaigns including #SözVerirəm anti-bullying, #ThisIsTheWay drug prevention, and White Suits Girls judo empowerment.
• PASHA HoldingflagshipStrategic or Co-development PartnerFull creative services for INMerge Innovation Summit 2023 including creative concept, PR communications, visual materials, and media coverage.
• Azercell TelecomflagshipChannel Partner/ Reseller/ DistributorMajor ongoing client-partner for telecommunications marketing across multiple years, including ESG reports, social campaigns, and brand initiatives.
• Kapital BankflagshipChannel Partner/ Reseller/ DistributorLong-term partnership for banking sector marketing including employer branding, corporate campaigns, and social impact initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ogilvy: WPP-owned global advertising agency with established presence across emerging markets. Competes with Endorphin on integrated brand campaigns, digital transformation work, and government communications in post-Soviet geographies.
• Havas: Global integrated communications group with strong presence across CIS and emerging Europe. Competes with Endorphin for telecom, banking, and government clients requiring integrated advertising and media services.
• MullenLowe: IPG-owned global creative network with strong emerging-markets presence. Comparable to Endorphin across full-service advertising, digital, and brand-building work for regional enterprise clients.
• BBDO Worldwide: Omnicom-owned global creative network operating in CIS and Caucasus markets. Competes with Endorphin for blue-chip brand accounts through integrated advertising and digital services.
• McCann Worldgroup: Global full-service advertising network with creative, media, and digital capabilities across emerging markets including CIS. Competes with Endorphin for major Azerbaijani enterprise and government accounts requiring multi-market reach.
• TBWA\Worldwide: Omnicom-owned creative disruption-led network. Comparable to Endorphin's positioning as a bold, creatively differentiated alternative to mainstream agency holding-company offerings.
• Leo Burnett: Publicis-owned creative network with strong telecom and FMCG heritage. Comparable to Endorphin's service mix across advertising, digital, and branding for large enterprise clients in emerging markets.
• Publicis Worldwide: Global advertising network with deep CIS and Turkish market presence. Directly comparable to Endorphin's positioning as an integrated creative and digital partner for enterprise and public-sector clients.
• DDB Worldwide: Omnicom-owned global creative network with full-service capabilities. Directly comparable to Endorphin in offering integrated creative, digital, and brand strategy work to large advertisers in regional markets.

Direct peers

• Wieden+Kennedy: Independent, founder-led global creative agency known for bold, culturally resonant campaigns. Closely comparable to Endorphin in operating model (independent, creative-led, founder-driven) and emphasis on social-impact and brand-purpose work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/EndorphinBaku

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Endorphin