What Primo does

Primo Danmark A/S is the founding entity of the Inter Primo A/S group, a family-owned Danish plastic extrusion manufacturer established in 1959 in Tistrup, West Jutland. The group designs and produces custom and standard extruded plastic profiles and seals for industrial B2B customers, operating 12 production facilities across 8 countries (Denmark, Sweden, Finland, Poland, Germany, the Netherlands, Russia, and China) with approximately 1,000 employees and group revenue of €174M as of 31 December 2023. Core production technology is plastic profile extrusion, supported by an in-house tool department that handles design, construction, and tool manufacturing, plus 3D-printed prototyping and a groundwater cooling system that achieves a coefficient of performance of ~25 versus 4–5 for conventional chillers. The portfolio spans Primo Danmark (custom industrial profiles), Primo Lister (standard residential/commercial trims and seals sold via primolister.com), Primo Medico (medical-grade extruded tubing), and specialty lines including composite profiles for window systems and patented profiles for vertical-gardening systems.

The business is B2B sales-led, with a layered commercial organization of Business Area Directors, Group Business Developers, Key Account Managers, and Sales Managers engaging directly with enterprise customers. Pricing is quote-based for custom solutions and undisclosed publicly; standard products are sold through the primolister.com e-commerce storefront. Customers span window and door manufacturers (e.g., Krone Vinduer's COto system), medical device OEMs (e.g., Coloplast for urine-bag tubing), energy and offshore operators, HVAC/refrigeration, lighting, and transport industries. Several customer relationships are deeply embedded through dedicated production lines — for example, Primo Medico stood up a new line in three months for Coloplast and maintains a consignment warehouse in Hungary.

The group is privately held by the Grunnet family via parent Inter Primo A/S (headquartered in Copenhagen) and has grown primarily through acquisitions rather than external funding: Essentra Extrusion (Netherlands, 2019, ~200 employees, 75 lines, €37M revenue), Talent Plastics Göteborg AB (Sweden, 2022), and epsotech Denmark's Tistrup fiber production (2022). In 2022 the group also opened a new 9,300 m² factory in Buxtehude, Germany, consolidating German production from Neu Wulmstorf and Papenburg, doubling seal capacity, and housing a new offshore production department. Sustainability is a stated priority: Primo is a co-founder of the WUPPI Danish hard-PVC recycling scheme (member of VinylPlus EU), participates in Operation Clean Sweep, and holds ISO 9001 and ISO 14001 certifications.

Name

Primo

Legal name

Primo Danmark A/S

Website

https://da.primo.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Primo is a Danish family-owned plastic extrusion manufacturer founded in 1959, producing custom and standard extruded plastic profiles across 12 facilities in 8 countries for industrial customers in windows/doors, medical, energy/offshore, HVAC, lighting, and transport sectors.

Ownership category

akta.pro rank

Product category

Plastic Extrusion Manufacturing

NAICS

Plastics Pipe, Pipe Fitting, and Unlaminated Profile Shape Manufacturing (32612)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Pharmaceutical & Medical Plastic Packaging Manufacturing (IMANAEAK)

akta.pro secondary industry

Single-Use Medical Disposables & Procedure Kits (Drapes, Tubing, Catheters, Syringes, Custom Packs) (HLAHANAG)

Keywords

• Plastic extrusion manufacturing
• Custom plastic profiles
• Medical plastic tubing
• Window and door seals
• Industrial plastic solutions

Headquarters

HQ city

Tistrup

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Plastic Profile Sales: Manufacture and sale of custom extruded plastic profiles and seals. Customers include window and door manufacturers, energy sector, transport, cooling/freezing, lighting, construction, and medical industries.
2. Standard Profile Sales (Primo Lister): Standard plastic profiles for residential and commercial applications including trim, seals, and finishing elements sold through primolister.com.
3. Medical Tubing (Primo Medico): Extruded plastic tubes for medical applications, supplying major medical device manufacturers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Primo develops and manufactures customer-specific extruded plastic profiles (hard and soft) for industrial applications across windows/doors, energy/offshore, transport, HVAC/refrigeration, lighting, medical, and construction. The group also sells standard profiles under the Primo Lister sub-brand for residential and commercial finishing, and medical-grade tubing under Primo Medico.

Product overview

Primo is a Danish plastic extrusion company founded in 1959, offering customer-specific extruded plastic solutions across multiple industries. The company operates as part of Inter Primo A/S with production at 12 locations in 8 countries. The portfolio includes: Primo Danmark (core extruded plastic profiles for industrial customers), Primo Lister (maintenance-free plastic profiles for residential/commercial finishing), Primo Medico (medical-grade tubing for healthcare), Primo Göteborg (acquired Swedish extrusion company), and specialized products like Natural Greenwalls profiles and window system profiles. The company emphasizes custom development, in-house tooling capabilities, and sustainability through recycling programs.

Differentiator

Problem solved

Functional benefit

Brands

• Primo Lister: Plastic profiles and lists for residential and commercial use, covering all needs from windows and doors to finishing touches for homes. The product line includes maintenance-free lists in various colors and wood structures.

Products and services

• Primo Danmark Custom Extruded Plastic Profiles Customer-specific hard and soft extruded plastic profiles sold to industrial customers in energy, windows/doors, transport, refrigeration, lighting, construction and adjacent industries. The offering leverages in-house tooling, 3D-printed prototyping, and an in-house tool department for rapid time-to-market.
• Primo Lister Standard Profiles Maintenance-free standard plastic profiles (trim, seals, finishing elements) available in a range of sizes, designs, colors, and wood textures for residential and commercial finishing applications, sold via the primolister.com storefront.
• Primo Medico Medical Tubing
• Primo Göteborg Custom Plastic Profiles (formerly Talent Plastics Göteborg AB) Swedish custom extrusion operations producing plastic profiles including offshore cable solutions, acquired from Ahlmarks and now operating under the Primo Göteborg name.
• COto Window System Composite Profiles
• Natural Greenwalls Vertical Gardening Profiles Specialized 19.5 cm wide plastic profiles designed for the patented Natural Greenwalls vertical gardening system, including mounts for plant cassettes and routing for water and nutrient tubes.

Quantifiable outcome

• COP of 25 for groundwater cooling system compared to traditional chillers at 4-5
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• WUPPIcoreOthersPrimo is one of the P's in WUPPI - the Danish scheme for recycling hard PVC. WUPPI collects and recycles PVC products from construction including drain pipes, sewage pipes, roof sheets, and window profiles. Part of VinylPlus European PVC recycling initiative targeting 800,000 tons recycled in EU.
• Operation Clean SweepminorOthersGlobal program aimed at preventing plastic pellets, flakes, and powders from entering the environment. Primo participates to ensure responsible handling of plastic materials throughout production.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• VEKA AG: VEKA is a leading global manufacturer of PVC profile systems for windows, doors, and roller shutters. Closely comparable to Primo's window-and-door profile business, both serving large OEMs with system-based profile portfolios and custom tooling.
• Aluplast GmbH: Aluplast is a German PVC profile systems producer for windows and doors with significant European production capacity. Comparable to Primo on rigid PVC extrusion technology and on a similar customer profile of window fabricators.
• Deceuninck Group: Deceuninck designs and extrudes PVC window and door profile systems for the construction market. Direct competitor to Primo's window/door profile business with overlapping European customer base and similar composite profile development.
• Gealan Fenster-Systeme: Gealan produces PVC profile systems for windows and doors with European production facilities. Similar to Primo in core PVC profile extrusion technology and customer overlap with European window manufacturers.
• Salamander Industrie-Produkte: Salamander extrudes PVC window and door profiles under brands such as Salamander and Brügmann. Direct peer to Primo's window-and-door extrusion activities, with comparable technology and supply to European fabricators.
• Profine GmbH: Profine is one of Europe's largest extruders of PVC profiles for windows and doors under the KBE, KÖMMERLING, and TROCAL brands. Directly comparable to Primo on custom PVC profile extrusion for the window and door segment, with similar tooling-led development and European production footprint.
• Pipelife International: Pipelife is a major European manufacturer of plastic pipe systems produced via extrusion. Comparable to Primo on the underlying extrusion technology and on serving construction and infrastructure customers, though Pipelife is more specialized in pipe than in custom profiles.

Emerging players

• Dimex Group: Dimex produces extruded plastic profiles for construction, agriculture, and DIY applications through brands such as Dimex and Gardenaflor. Smaller and more regionally focused than Primo, but operates with comparable extrusion technology and similar profile product categories.

Broad incumbents

• Uponor Corporation: Uponor manufactures plastic pipe and fitting systems for plumbing, heating, and cooling. Comparable to Primo on plastic extrusion manufacturing process and on serving construction/HVAC customers, but at much greater scale and with broader product depth.
• REHAU Industries: REHAU produces polymer-based extrusions across windows, furniture, automotive, and industrial customers. Comparable to Primo in core polymer extrusion technology and customer breadth, though REHAU is a much larger, diversified industrial group rather than a profile-extrusion specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/InterPrimoExtrusion
• LinkedInlinkedin.com/company/primo.dk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primo