Jordan Language Academy

What Jordan Language Academy does

Jordan Language Academy (JLA) is a private, independent Arabic-language school headquartered in Amman, Jordan, founded in 1994 by Dr. Elham Kawar. It operates under Jordanian license number 158614 from a single campus at 13 Hammam Bin Munabbeh Street, 7th Circle, Amman, and employs between 11 and 50 staff, all of whom are university professors or instructors. The academy delivers Arabic-language instruction to non-native speakers across four proficiency levels, structured into full-time semester programs (approximately 200 hours over 14 weeks), intensive summer programs (approximately 170 hours over 8 weeks), part-time weekend and evening courses, tailor-made programs, and one-on-one tutoring. Online courses extend delivery beyond the physical campus to global students who cannot travel to Jordan.

The product surface is unusually broad for a school of its size: in addition to Arabic, JLA offers Persian, German, French, and Spanish language courses, plus a Translation & Training vertical covering teacher training (English, Arabic, special needs), translation (written, consecutive, simultaneous), school management, project management, digital marketing, and business administration. Cultural immersion is delivered in parallel with classroom instruction through cultural clubs (Chatting, Games, Book, Cinema, Cooking), full- and half-day excursions to archaeological sites, volunteer placements in Jordanian institutions, and a homestay program with vetted local Jordanian families. Academic credit transfer is supported on an individual basis with students' home universities, and a competitive scholarship program offers full and partial tuition coverage.

JLA's go-to-market combines direct online registration through its website with a commissioned global agent network that recruits students internationally, supplemented by university partnerships, a student referral program, and social media presence on Facebook and YouTube. Tuition pricing is not publicly disclosed; only ancillary fees such as airport pickup ($60 one-way, $10 surcharge for late-night hours) are itemized. Customer mix spans individual learners, university students seeking academic credit, professionals and diplomats, and educational institutions — with no named enterprise accounts and a highly fragmented per-student revenue profile. The academy does not disclose revenue, has no external funding, and operates without a parent company or subsidiaries.

Name

Jordan Language Academy

Legal name

Jordan Language Academy

Website

https://jordanla.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Jordan Language Academy is a private Arabic-language school in Amman, Jordan, founded in 1994, offering full-time, summer intensive, part-time, online, and one-on-one Arabic programs with cultural immersion for international university students, professionals, and individual learners.

Ownership category

akta.pro rank

Product category

Language Education Services

NAICS

Language Schools (611630), Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAMAFAA

General Language Schools & Institutes

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Language Learning & Conversation Programs

SECONDARYEDAMAFAL

Language Immersion Programs & Camps (Local/Seasonal)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Language Learning & Conversation Programs

SECONDARYEDANAAAF

Foreign Language Subject Tutoring (School Coursework)

Education/Tutoring & Test Preparation/Academic Subject Tutoring (K–12 & Higher Ed)

SECONDARYTHAKAGAE

Language Immersion & Cultural Exchange Programs

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Group Travel & Educational Travel Operators

Keywords

• Arabic language instruction
• Language immersion programs
• Cultural education services
• Teacher training programs
• Translation training courses

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Full-time Semester Programs: Full-semester programs lasting 14 weeks with approximately 200 hours of instruction. Students pay tuition for the complete program period.
2. Intensive Summer Programs: Summer immersion programs lasting about 8 weeks (170 hours) including language, cultural courses, clubs, excursions, and volunteer activities.
3. Part-time Programs: Courses run on Saturdays and evenings covering basic language skills, reading, writing, conversation, translation and interpretation.
4. Tailor-made Programs: Customized programs arranged for one or more students according to their specific technical needs, available anytime of the year.
5. One-on-One Tutoring: Individual tutoring sessions using selected curricula or designed programs according to student needs and requests.
6. Airport Pickup Service: Airport pickup and drop-off services provided upon request for an extra charge.
7. Training Courses: Training programs for language teachers including English, Arabic, special needs education, school management, project management, digital marketing, business administration, German, Spanish, French, and translation courses.
8. German Language Courses: German language instruction courses offered separately.
9. Persian Language Courses: Persian language courses offered in tutoring mode or groups for different proficiency levels.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Jordan Language Academy delivers structured Arabic language instruction to non-native speakers through full-time semester programs (~200 hours across 4 levels), intensive 8-week summer immersion programs, part-time weekend and evening courses, tailor-made programs, and one-on-one tutoring. Instruction is delivered in person at the Amman campus and via online courses, with bundled cultural immersion components including homestays, cultural clubs, excursions, and volunteer placements. Additional offerings include Persian and German language courses, teacher training and translation programs, academic credit arrangements, and competitive summer scholarships.

Product overview

Jordan Language Academy is a language education institution offering a comprehensive portfolio of Arabic language programs and cultural courses. The core offering consists of Full-time Arabic Programs (full-semester, ~200 hours across 4 levels), Part-time Programs (weekends/evenings), Intensive Summer Programs (8 weeks, ~170 hours), Tailor-made Programs, and One-on-One Tutoring. The academy also provides online courses for remote learners, Persian and German language instruction, and Translation & Training Courses. Cultural enrichment is delivered through a parallel Cultural Program (Arabic literature, calligraphy, archaeology, media, music, cooking), Cultural Clubs (Chatting, Games, Book, Cinema, Cooking), and Excursions to archaeological and natural sites. Accommodation options include Homestay with local families, furnished apartments, and hotels. Additional services include Volunteer Work placements, Academic Credit Program for university transfer, and Summer Arabic Language and Culture Scholarships. The institution operates under license number 158614 and is led by Dr. Elham Kawar (JLA Chair).

Differentiator

Problem solved

Functional benefit

Products and services

• Full-time Arabic Programs Full-semester Arabic language programs consisting of approximately 200 hours of instruction across four proficiency levels, covering Modern Standard Arabic, Levantine dialect, media Arabic, translation, paragraph and essay writing, and cultural courses for non-native speakers.
• Part-time Programs

Quantifiable outcome

• Small class sizes of 3-7 students ensure personalized attention and better learning outcomes.
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• Global Education AgentscoreChannel Partner/ Reseller/ DistributorJLA recruits reputable agents from across the globe who send students to Jordan for courses and programs. Agents receive generous commission rates, certificates for students, and other benefits.
• Jordanian Institutions (for Volunteer Work)supportingStrategic or Co-development PartnerJLA finds volunteer work opportunities for students in Jordanian institutions, matching student skills and commitment with available opportunities.
• Jordanian Host FamiliescoreOthersCarefully selected Jordanian families who host students for homestay experiences, providing cultural immersion with two to three meals served daily.
• Academic Institutions for Credit TransfersupportingStrategic or Co-development PartnerJLA helps arrange academic credit on an individual basis with universities and colleges, providing course syllabi, transcripts, and progress reports to home institutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Center for Arabic Study Abroad (CASA) — University of Texas/American University in Cairo: Premier multi-university Arabic immersion consortium placing advanced students in Cairo and Amman. Direct competitor for advanced-level university-credit learners considering JLA's full-semester programs.
• SIT Study Abroad (World Learning): Operates study-abroad programs including Arabic in Jordan and Morocco. Competes directly for US university-credit-seeking students who want structured academic programs abroad with cultural immersion components.
• Arabic Language Institute in Fez (ALIF): Established Arabic language school in Fez, Morocco. Competes for the same American and European university students seeking MSA + dialect immersion, with comparable semester/summer/tailor-made program structures and academic credit support.
• Qasid Arabic Institute: Premium Arabic-as-a-second-language school also headquartered in Amman, Jordan. Closest direct competitor: shares JLA's target learner (university students, diplomats, professionals), immersion-plus-academic-credit model, and Levantine-dialect positioning.
• Middlebury College Arabic School: US-based intensive summer Arabic immersion program with the Language Pledge. Competes for the same university-credit Arabic learners, with the key difference of a US location — a relevant substitute when Jordan travel is constrained.
• Qalam wa Lawh Center for Arabic and Islamic Studies: Boutique Arabic immersion school in Fez, Morocco offering full-time semester, summer intensive, and tailor-made programs with homestay. Direct competitor in the North African Arabic study-abroad category targeting the same university-credit-seeking learners as JLA.

Broad incumbents

• Berlitz Corporation: Global language-school chain offering Arabic among many languages across multiple countries. Not specialized in Arabic immersion or study-abroad, but competes for the same professional and corporate Arabic-learner demand.
• Alliance Française: Global network of cultural-language schools. While focused on French, the network's operating model (in-country immersion, cultural programming, certified instructors) parallels JLA's structure and demonstrates the broader language-school category benchmark.

Emerging players

• Preply: Online tutor marketplace with substantial Arabic-tutor supply. Not a direct immersion competitor, but captures the online, self-directed segment of the same Arabic-learner demand that JLA's online courses target.
• Ekal Vidyalaya / Diwan Language School: Smaller regional Arabic/foreign-language schools in the MENA region with overlapping course offerings (intensive Arabic, teacher training). Smaller scale than JLA but expanding; competes for price-sensitive regional learners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/JordanLangAcademy/videos
• Facebookfacebook.com/jlaarabic
• Xx.com/jlaarabic
• LinkedInlinkedin.com/company/jordan-language-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jordan Language Academy