Rewire

What Rewire does

Rewire News Group is a 501(c)(3) nonprofit digital news organization founded in 2012 and headquartered in McLean, Virginia, that operates as the only national publication exclusively dedicated to reproductive and sexual health, rights, and justice. Its editorial output is organized across five content pillars (Abortion, Parenthood, Power, Sex, and Special Editions) and a portfolio of series including TransMissives, Endometriosis Guide, Campus Dispatch, You Deserve Good Sex, and AngryBlackLady Chronicles. Distribution runs through the rewirenewsgroup.com website, two flagship podcasts (Boom! Lawyered co-hosted by Jessica Mason Pieklo and Imani Gandy, and B*tch Listen! hosted by Imani Gandy) on Apple Podcasts, Spotify, YouTube, Amazon Music, Pandora, and RSS, and four newsletters (Rewire Weekly, AngryBlackLady Chronicles, The Fallout, The Uplift). Content is published under a Creative Commons (CC BY-NC-ND 4.0) license and redistributed by partner nonprofit newsrooms.

The technology stack is conventional web-publishing infrastructure rather than proprietary platform technology: WordPress-style CMS content delivery, Google Ad Manager and AdSense for monetization, AdButler for newsletter ad serving, and the News Revenue Hub coordinated ad network for independent newsrooms. No proprietary software, API, SDK, or AI capabilities are disclosed in the source material. Memberships launched in November 2025 with tiers at $10, $15, $25, and $50 per month, alongside donation and foundation-grant funding streams. The organization operates with 1-10 employees, is led by President Mallory Johns with Imani Gandy as Executive Producer of Legal Content & Culture, and added Kate Bernyk as board chair in February 2026 alongside four new directors.

The revenue model combines individual donations and memberships (the new recurring tier program), foundation grants, and increasingly digital advertising and newsletter sponsorship, with content deliberately distributed without a paywall to maximize reach. End audiences include general readers, reproductive-justice advocates and activists, Gen Z readers via Campus Dispatch, partner nonprofit newsrooms republishing under Creative Commons, and paying members seeking exclusive community access (Discord, Facebook group, mentorship).

Name

Rewire

Legal name

Rewire News Group

Website

https://rewirenewsgroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Rewire News Group is a 501(c)(3) nonprofit digital newsroom exclusively covering reproductive and sexual health, rights, and justice, delivering original journalism, two podcasts, four newsletters, and a tiered membership program to general readers, advocates, and partner nonprofit news organizations in the United States.

Ownership category

akta.pro rank

Product category

Independent Nonprofit News Media

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Investigative & Nonprofit News Organizations (MPAJADAF)

akta.pro secondary industries

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ), Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)

Keywords

• Reproductive health journalism
• Independent nonprofit newsroom
• Newsletter publishing
• Podcast production
• Investigative journalism

Headquarters

HQ city

Silver Spring

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Donations and Memberships: Reader-supported independent nonprofit newsroom. Membership program launched in November 2025 with tiers starting at $10/month. Membership contributions keep journalism free, fearless, and accessible.
2. Advertising and Sponsorship: As of May 2025, digital advertising launched on the website using Google Ad Manager and AdSense, and AdButler for email newsletters. Also includes newsletter sponsored content through News Revenue Hub network and sustaining support partnerships with select organizations.
3. Foundation and Grant Funding: Primary support comes from individual and foundation donors who believe in independent journalism. The organization is a 501(c)(3) nonprofit.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Rewire News Group operates an independent, no-paywall, multiplatform nonprofit newsroom exclusively dedicated to original reporting, analysis, commentary, and investigative journalism on reproductive and sexual health, rights, and justice. Its core offerings include daily news articles across five content pillars (Abortion, Parenthood, Power, Sex, Special Editions), two flagship podcasts (Boom! Lawyered and B*tch, Listen!), and four newsletters (AngryBlackLady Chronicles, Rewire Weekly, The Fallout, The Uplift).

Product overview

Rewire News Group operates a multiplatform nonprofit news organization dedicated to reproductive and sexual health, rights, and justice. The core product is the Rewire News website (rewirenewsgroup.com), which publishes original journalism across five content pillars: Abortion, Parenthood, Power, Sex, and Special Editions. The portfolio includes two flagship podcasts (Boom! Lawyered for legal analysis and B*tch, Listen! for conversational commentary), four newsletters (AngryBlackLady Chronicles, Rewire Weekly, The Fallout, and The Uplift), and special edition series (TransMissives, Endometriosis Guide, Campus Dispatch, You Deserve Good Sex). A membership program offers tiered access with exclusive community features. Content is available without paywall and licensed under Creative Commons for republication.

Differentiator

Problem solved

Functional benefit

Brands

• Boom! Lawyered: Weekly podcast co-hosted by Jessica Mason Pieklo and Imani Gandy covering legal battles in reproductive justice, abortion rights, trans discrimination, and racial justice.
• B*tch, Listen!
• AngryBlackLady Chronicles
• The Fallout
• The Uplift
• Rewire Weekly

Products and services

• Rewire News Website The primary no-paywall news website delivering daily expert reporting, news articles, analysis, commentary, investigative reporting, and multimedia content on abortion, parenthood, power, and sex topics, for general readers and advocates.
• Boom! Lawyered Podcast Weekly legal analysis podcast co-hosted by Jessica Mason Pieklo and Imani Gandy covering abortion rights, trans discrimination, racial justice, and the courts. Distributed on Apple Podcasts, Spotify, YouTube, Amazon Music, Pandora, and RSS.
• B*tch, Listen! Podcast Podcast hosted by Imani Gandy featuring conversations about law, politics, race, pop culture, and reproductive justice with guests. Available on Apple Podcasts, Spotify, RSS, and other podcast platforms.
• AngryBlackLady Chronicles Newsletter Bi-weekly email newsletter by Imani Gandy tackling race and reproductive justice from every angle, including Supreme Court decisions, political analysis, and social commentary.
• Rewire Weekly Newsletter Weekly email newsletter delivering a roundup of all Rewire News Group journalism to subscribers' inboxes every Friday.
• The Fallout Newsletter Monthly email newsletter providing smart, timely law and policy commentary with a feminist twist, focused on the abortion rights landscape following the Dobbs decision.
• The Uplift Newsletter Monthly email newsletter celebrating wins and funding the future in reproductive justice, featuring stories of hope, progress, and resilience.
• Rewire Membership Program Tiered monthly membership program providing exclusive access to community features, mentorship programs, and editorial content. Tiers include Believer ($10/month), Community Member ($15/month), OG Tier ($25/month), and The Imani Experience ($50/month).
• Content Licensing and Republishing Creative Commons (CC BY-NC-ND 4.0) licensed content available for republishing by nonprofit news organizations, with guidelines requiring attribution and non-alteration.

Quantifiable outcome

• Teen birth rates fell 72% since 2007, a trend RNG coverage helps inform and address through fact-based sex education reporting

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship and core.

• ScarleteenflagshipStrategic or Co-development Partner · 1 January 2025Rewire News Group partnered with Scarleteen, a youth sex education site, to produce TransMissives 2025. This partnership brought readers first-hand accounts from trans kids, their parents, and others in their support systems about how they're faring in the current political moment. The collaboration combined RNG's journalism expertise with Scarleteen's sex education focus.
• News Revenue HubcoreGTM or Marketing PartnerRewire News Group participates in a coordinated ad network of independent newsrooms managed by News Revenue Hub, a nonprofit. Newsletter sponsored content is included as part of this nationwide network, with advertisers reviewed by RNG management for compliance with advertising policies.
• Nonprofit News OrganizationscoreChannel Partner/ Reseller/ DistributorRNG's work is published under Creative Commons license (CC BY-NC-ND 4.0), and the organization encourages other nonprofit news organizations to share their work. Republished content must credit Rewire News Group with a link back to the original story.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The American Prospect: The American Prospect is a nonprofit, donor-supported outlet focused on progressive policy and politics, sharing Rewire's advocacy-adjacent editorial identity and foundation funding base.
• Mother Jones: Mother Jones is a long-established nonprofit investigative news outlet with a donor-supported model, multi-platform distribution, and a similarly rigorous, advocacy-aligned editorial mission spanning reproductive, gender, and justice topics.
• ProPublica: ProPublica is the largest U.S. nonprofit investigative newsroom, sharing Rewire's donor-funded, non-paywall, republishable model, although operating at a far larger scale and broader topic mandate.

Direct peers

• The 19th News: The 19th is a nonprofit newsroom covering gender, politics, and policy, with a similar mix of original reporting, newsletters, and donor/member support, making it the closest category peer for Rewire.
• PinkNews: PinkNews is a digital media outlet covering LGBTQ+ rights, gender identity, and adjacent policy, directly overlapping Rewire's Power, TransMissives, and reproductive-justice verticals.
• Jezebel (Paste Media): Jezebel covers sex, reproductive rights, gender, and culture with the same intersectional lens as Rewire; it operates as a digital publication rather than a nonprofit, but its subject-matter overlap is the closest commercial analogue.
• The Appeal: The Appeal is a nonprofit newsroom focused on criminal justice and civil rights, sharing Rewire's donor-supported, no-paywall, syndication-friendly, justice-oriented editorial approach.
• LGBTQ Nation: LGBTQ Nation is an independent digital outlet covering LGBTQ+ news, rights, and culture; its topical overlap with Rewire's reproductive and gender-identity coverage makes it a relevant adjacent peer.
• Type Investigations: Type Investigations is a nonprofit investigative outlet producing long-form, justice-focused journalism often co-published with partner newsrooms, closely mirroring Rewire's investigative, republish-friendly model.

Emerging players

• Religion News Service: RNS is a nonprofit news outlet reporting on religion, policy, and rights; Rewire historically integrated Religion Dispatches (2018-2019) and continues to cover intersections of religion and reproductive justice, making RNS a topical and structural peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rewirenewsgroup
• YouTubeyoutube.com/rewirenewsgroup
• Facebookfacebook.com/rewirenewsgroup
• Instagraminstagram.com/rewirenewsgroup
• LinkedInlinkedin.com/company/rewire-news-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rewire