Concrete Design
Concrete Design is an independent Toronto-based creative studio that delivers brand identity, packaging design, and visual communication services to global enterprise brands across beauty, fashion, food, retail, financial services, real estate, and non-profit sectors.
- Company typePrivate
- Founded-
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Concrete Design does
Concrete Design is an independent creative studio headquartered in Toronto, Canada, that provides branding, brand identity, packaging design, and visual communication services to consumer brands worldwide. The studio serves enterprise clients across multiple sectors including beauty (Sephora, Moroccanoil, Beautyblender, Cetaphil, Sebastian Professional, H&M Beauty, Qiqi), fashion and apparel (Lululemon, Canada Goose, Aritzia, Joe Fresh, H&M), food and beverage (Loblaws, McDonald's, Sapporo, Chef Bombay), retail and consumer goods (IKEA, Amazon, Apple), financial services (Tangerine, Wawanesa), real estate (Future, Solhouse 6035), cycling (Cervelo, Norco), and humanitarian non-profits (Canadian Red Cross, Médecins Sans Frontières). The firm's output consists of brand identities, packaging systems, and marketing campaigns delivered through collaborative client engagements rather than software products.
The studio has no proprietary software, platform, AI, or recurring technology component; its 'technology' is explicitly not applicable per source data. Service delivery is project-based and quote-based, with no publicly disclosed pricing, headcount, revenue, or financial metrics. The studio markets through a portfolio-led website, Instagram, LinkedIn, and TikTok, and operates as a privately-held entity with no disclosed investors, parent company, subsidiaries, or funding history.
Concrete generates revenue through one-time project fees for creative engagements and runs a sales-led go-to-market motion centered on direct outreach and portfolio demonstration to brand decision-makers. Distribution is direct, with no intermediaries; engagement scope is global while the team is based in Toronto. The studio competes on independent positioning, creative freedom, and a cross-vertical case-study library as its primary differentiators.
Concrete Design firmographics
Firmographics- Name
- Concrete Design
- Legal name
- Concrete
- Website
- https://concrete.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Concrete Design is an independent Toronto-based creative studio that delivers brand identity, packaging design, and visual communication services to global enterprise brands across beauty, fashion, food, retail, financial services, real estate, and non-profit sectors.
- Ownership category
- akta.pro rank
Where Concrete Design is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Concrete Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Creative Services / Brand Design Projects: Project-based fees for creative services including brand identity, packaging design, and marketing campaigns. Revenue generated through direct client engagements with brands seeking creative studio services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Concrete Design product offering
Product offeringCore offering
Concrete Design is an independent creative studio based in Toronto that develops brand identities, packaging systems, and marketing campaigns for consumer brands worldwide. The studio delivers visual identity systems, packaging design, and branded campaign work through direct, project-based client engagements across industries including beauty, fashion, food, insurance, outdoor recreation, and real estate.
Product overview
Concrete Design is an independent creative studio based in Toronto that offers comprehensive branding and design services to consumer brands worldwide. The company specializes in brand identity development, packaging design, and creative campaigns across multiple sectors including beauty, fashion, food and beverage, insurance, outdoor recreation, and real estate. Rather than a software platform, the offering consists of creative studio services delivered through collaborative client engagements, producing branded content, visual identities, packaging solutions, and marketing materials.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Studio Services Full-service independent creative studio engagement offering brand identity development, packaging design, visual identity systems, brand strategy, and marketing campaign creation for enterprise consumer brands across beauty, fashion, food and beverage, insurance, real estate, and non-profit sectors.
Companies that use Concrete Design
Customer profileNamed customers29 records
Segments1 record
Ideal customer profiles1 record
Concrete Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Concrete Design partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Concrete Design competitors and assessment
Company assessmentDirect peers
- Pentagram: Largest independent design studio in the world, organized as a partnership of principals across multiple cities. Directly comparable to Concrete as an independent, brand-led design practice serving global enterprise clients.
- &Walsh: Independent branding and design studio founded by Jessica Walsh, serving consumer and cultural brands with identity, packaging, and campaign work. Closely mirrors Concrete's boutique brand-design model.
- Gretel: Independent New York-based branding and design studio serving major consumer, cultural, and media brands. Comparable to Concrete in serving enterprise clients with brand identity and visual systems.
- Mucca: Independent design studio focused on branding, packaging, and visual identity for international consumer brands. Directly comparable in service mix and enterprise client orientation.
- Manual: Independent creative studio delivering branding, packaging, and campaign work for global consumer brands. Directly comparable to Concrete on offering and customer profile.
- Athletics: Independent branding and design studio serving consumer, technology, and cultural clients. Comparable to Concrete as a boutique brand-design firm working on identity and packaging.
- Base Design: Multidisciplinary independent design studio with offices in multiple countries, focused on brand identity, art direction, and editorial design. Comparable to Concrete on independent model and global consumer-brand work.
- Mast Studio: Independent design studio specializing in brand identity, typography, and packaging for consumer brands. Directly comparable service offering and client profile.
- Studio Dumbar: Independent Dutch design studio specializing in brand identity, visual systems, and design for cultural and commercial clients. Comparable independent model and brand-led offering.
Broad incumbents
- Wieden+Kennedy: Large independent creative agency known for brand work for Nike and other global consumer brands. Broader incumbent that competes with Concrete for enterprise brand engagements at larger scale and scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Concrete Design social profiles
Digital presenceConcrete Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Concrete Design leadership team
Management profileNumber of profiles
Concrete Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Concrete Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Concrete Design
What does Concrete Design do?
Concrete Design is an independent creative studio based in Toronto that develops brand identities, packaging systems, and marketing campaigns for consumer brands worldwide. The studio delivers visual identity systems, packaging design, and branded campaign work through direct, project-based client engagements across industries including beauty, fashion, food, insurance, outdoor recreation, and real estate.
Is Concrete Design a public or private company?
Concrete Design is a private company. It is classified as unknown and is currently operating.
When was Concrete Design founded?
Concrete Design was founded in -1. It employs 11 to 50 people.
Where is Concrete Design based?
Concrete Design is headquartered in Toronto, Canada, in the North America region.
How does Concrete Design make money?
One revenue line is on record: creative Services / Brand Design Projects.
Who are Concrete Design's main competitors?
Direct peers on record are Pentagram, &Walsh, Gretel, Mucca, Manual, Athletics, Base Design, Mast Studio and Studio Dumbar. Wieden+Kennedy is listed as a broad incumbent.
Does Concrete Design have an API?
No public API is recorded for Concrete Design.