NEDA

What NEDA does

NEDA (New England Dressage Association) is a Massachusetts-incorporated 501(c)(3) nonprofit corporation founded in 1972 that promotes and supports the art and sport of dressage across the six New England states. It serves approximately 1,800 individual members, growing from roughly 40 founders to its current scale over more than 50 years, and operates as a charter founding member of the United States Dressage Federation since 1973. Members include adult amateurs, youth and junior riders, trainers and instructors, sport horse breeders, and non-competing enthusiasts, with a separate constituency of equestrian businesses that sponsor and advertise at events.

Name

NEDA

Legal name

New England Dressage Association

Website

https://neda.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

NEDA is a Massachusetts-based nonprofit corporation founded in 1972 that serves roughly 1,800 dressage members across New England through competitions, educational programs, scholarships, and community events, and operates as a charter founding member of the USDF.

Ownership category

akta.pro rank

Product category

Equestrian Sports Membership Organization

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Equestrian membership organization
• Dressage education programs
• Horse competition events
• Nonprofit equestrian association
• Dressage training clinics

Headquarters

HQ city

Sherborn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees including Adult ($79), Family ($124-$143), and Youth ($60) tiers. Includes USDF Group Member (GM) level membership. Revenue supports organization operations, educational programs, and competitions.
2. Competition and Event Fees: Revenue from hosting recognized dressage shows (Spring, Summer, Fall Kickoff), schooling shows, virtual shows, and the annual Symposium. Includes entry fees, class sponsorships, and vendor space rentals.
3. Advertising and Sponsorship: TIP newsletter advertising (quarterly), show program advertisements, class and division sponsorships, and title sponsorships for shows. Also includes vendor and exhibitor fees at events.
4. Store Sales: Online store sales including breed show supporters, class sponsorships, banner advertising, program ads, lesson link purchases, and NEDA swag merchandise.
5. Donations and Scholarships: Tax-deductible donations to the Scholarship Fund and other designated campaigns. Funds support educational scholarship programs for members.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

NEDA is a nonprofit membership association that delivers a regional dressage community platform combining competition hosting (recognized shows, breed shows, virtual shows, and a CDI*** World Cup Qualifier), educational programming (webinars, Judge Education, symposia with world-class clinicians, and the Lesson Link discounted-lesson program), scholarship funding for members, and member directories (trainers, instructors, barns, sport horses). Members receive Group Member (GM) level USDF membership as part of their annual dues, providing national-level benefits alongside local New England programming.

Product overview

NEDA (New England Dressage Association) is a nonprofit membership organization that provides a comprehensive suite of services for dressage enthusiasts rather than a unified technology product. The core offerings center on education (NEDA Know How webinars, Lesson Link program, virtual learning), competition events (recognized dressage shows, breed shows, virtual shows, and annual symposiums), financial support (scholarships including the Priscilla Endicott Scholarship), and community engagement (directories, Year End Awards, NEDA Medals, and the award-winning quarterly newsletter 'A Tip of the Hat'). Members access these services through an online membership platform powered by MemberLeap, with additional features including event registration, online store for show sponsorship/advertising purchases, and lesson booking.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Membership Annual membership tier priced at $79/year for members age 22 or older as of January 1. Includes USDF Group Member (GM) level membership, eligibility for NEDA Year End Awards if renewed by September 30, and option for auto-renewal. The primary membership offering for individual adult amateur dressage riders in New England.
• Youth Membership Annual membership tier priced at $60/year for members under age 22 as of January 1. Includes option for auto-renewal and provides youth-specific competition categories, scholarship eligibility up to $1,000, and access to USDF youth convention programs.
• Family Membership Annual family membership priced at $124/year for two people (2 Adults or 1 Adult + 1 Youth) or $143/year for three people (2 Adults + 1 Youth or 1 Adult + 2 Youths). Includes USDF GM level membership for all family members.
• NEDA Recognized Dressage Competitions Annual schedule of USEF-licensed/USDF-recognized dressage shows including Spring Shows I & II, Summer show, and Fall Festival of Dressage (CDI*** World Cup Qualifier) held in conjunction with Region 8 USDF Championships. Held at venues including HITS (Saugerties, NY) with entries processed via HorseShowOffice.com.
• NEDA Breed Shows Breed shows including NEDA Breed Show III and the ProElite/USDF Breeders Championships Northeast Series, providing a platform for sport horse breeders to showcase breeding stock and coordinate USDF breeding inspections.
• 2026 Absorbine/NEDA Symposium Two-day flagship educational symposium scheduled for October 17-18, 2026 at Mount Holyoke College Equestrian Center, featuring Jan Brink as clinician. Includes vendor exhibition spaces ($350-$2,000 packages), demo rider sessions, and clinician presentations drawing 600+ auditors.
• Lesson Link Program Discounted-lesson program connecting NEDA members with approved trainers and judges at a 20% NEDA discount. Lessons priced at $60/lesson with a limit of one per member per month. Available for virtual or in-person instruction, administered through the online store.
• NEDA Know How Webinar Series Extensive library of recorded and live webinar sessions featuring prolific industry speakers covering dressage knowledge, best practices, and educational standards. Member login required for access.
• NEDA Virtual Shows Online dressage shows hosted on SpotlightHorseShows.com including the NEDA Summer Classic (qualifier for 2026 US National Dressage Classic Semi-Finals and WDAA World Show) and NEDA Fall Wrap-Up, allowing nationwide participation via video submission.
• NEDA Scholarship Program Educational scholarship program with categories including Professional Rider/Trainer (up to $3,000-$4,000), Competing Amateur Adult (up to $2,000), Junior/Young Rider (up to $1,000), Breeder (up to $2,000), and Non-Competing Amateur Adult (up to $2,000).
• Priscilla Endicott Scholarship Annual add-on scholarship of $4,000 awarded in the fall to exceptional candidates, with additional eligibility requirements including minimum 5 years NEDA membership and 20 hours of volunteering. Named after NEDA founding member Priscilla Endicott.
• A Tip of the Hat Newsletter Award-winning quarterly periodical published in print and digital formats, providing dressage news, educational content, member updates, and advertising space ($65-$125 per placement). Recognized by USDF for content and appearance.
• NEDA Medals Medals awarded to NEDA members who win classes at NEDA shows with scores of 68% or higher, recognizing competitive achievement.
• Year End Awards Annual awards program recognizing NEDA members who achieve excellence in dressage competition and participation throughout the year. Requires Adult membership renewal by September 30 for eligibility.
• NEDA Member Directories Online directories including Member Directory, Instructor Directory, Barn Directory, Goods & Services Directory, Sport Horse Directory, and Lesson Link Directory, searchable via the member portal for community discovery.

Quantifiable outcome

• 600+ auditors at symposia events in locations from Maine to western Massachusetts
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• United States Dressage Federation (USDF)coreStrategic or Co-development PartnerNEDA is a charter founding member of USDF, formed in 1973. NEDA enjoys representation at the USDF Board of Governors General Assembly and a voice within USDF governance. NEDA members receive Group Member (GM) level USDF membership with benefits including store discounts, event rate reductions, USDF Connection magazine, education resources, and access to USDFscores.com.
• Region 8 USDFcoreStrategic or Co-development PartnerNEDA works in conjunction with Region 8 USDF Championships. The Fall Festival of Dressage is run in conjunction with Region 8 USDF Championships and Breed Show Championships.
• USEF (United States Equestrian)minorStrategic or Co-development PartnerNEDA hosts USEF-licensed/USDF-recognized dressage competitions. Members compete at USEF-licensed shows without paying the non-member fee. NEDA operates under USEF rules for competitions and supports SafeSport initiatives.
• FEI (Fédération Equestre Internationale)minorStrategic or Co-development PartnerNEDA's Fall Festival of Dressage is a CDI*** World Cup Qualifier. NEDA promotes FEI social license to operate and equine ethics wellbeing initiatives.
• Ridely Pro AppminorGTM or Marketing PartnerNEDA offers members a 30% discount on Ridely Pro App subscriptions (must sign up on website, not through free trial on app).
• Sidelines MagazineminorGTM or Marketing PartnerNEDA offers members a 50% discount on Sidelines Magazine subscriptions.
• Team Tate AcademyminorGTM or Marketing PartnerNEDA offers members a 10% discount on Team Tate Academy sign-up.
• SpotlightHorseShows.comcoreTechnology or IntegrationNEDA virtual shows are hosted through SpotlightHorseShows.com platform, which provides entry management, results posting, and video submission handling for NEDA's online competition series.
• Central Vermont Dressage Association (CVDA)minorChannel Partner/ Reseller/ DistributorRegional dressage organization that partners with NEDA for events. CVDA hosts schooling shows and development days promoted through NEDA's calendar.
• Regional Dressage ClubsminorChannel Partner/ Reseller/ DistributorNEDA maintains an outreach program that promotes regional educational activities by clubs and barns throughout New England to its members in exchange for discounted participation rates for NEDA members.
• AbsorbinecoreGTM or Marketing PartnerTitle sponsor of the 2026 Absorbine/NEDA Symposium. Absorbine is a leading equine care product company supporting NEDA's flagship educational event.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United States Dressage Federation (USDF): The national governing body for dressage in the U.S., of which NEDA is a charter founding member. Directly comparable as a membership-based dressage organization, but operating at a national scale rather than regional.
• United States Equestrian (USEF): The national federation for all equestrian sports. Directly comparable in mission (equestrian sport governance and competition licensing) and a strategic partner of NEDA for licensed dressage shows.

Direct peers

• The Dressage Foundation: A national nonprofit foundation that provides grants and scholarships for dressage education, training, and competition. Comparable to NEDA in mission and nonprofit status, though focused on grantmaking rather than regional club services.
• Western Dressage Association of America (WDAA): A national membership-based organization promoting a discipline of dressage; NEDA virtual shows already qualify for WDAA World Shows, making WDAA a direct peer in competition/membership model within dressage.
• California Dressage Society: A large regional dressage membership organization on the West Coast with a similar model (membership dues, competitions, education, awards, chapters). Direct functional peer to NEDA at a larger scale.
• Texas Dressage Society: Another major regional dressage membership organization offering recognized shows, schooling shows, and educational programming. Same operating model as NEDA, scaled to a different region.

Regional players

• Central Vermont Dressage Association (CVDA): A regional dressage club based in Vermont that operates in the same geographic footprint as NEDA and is explicitly cited as a channel partner. Comparable offering (schooling shows, education, community) for an overlapping but smaller member base.

Others

• American Horse Council: A national trade association representing the equine industry in policy and advocacy. Comparable as a membership/association entity serving equestrian interests, though focused on industry representation rather than sport competition.
• The Chronicle of the Horse: A long-running equestrian media brand covering dressage, show jumping, and eventing. Comparable as an established equestrian content/community platform and overlapping audience with NEDA's membership.
• American Horse Publications: A nonprofit association for equine media and publishing, of which NEDA's publications have appeared in award categories. Comparable as a nonprofit, member-supported organization serving the equestrian community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@newenglanddressageassociation
• Facebookfacebook.com/northeastdevelopmentagency
• Instagraminstagram.com/nedadressage
• Xx.com/NEDADressage
• LinkedInlinkedin.com/company/northeast-development-agency-neda

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEDA