Mid American Credit Union

Retail Banking (Credit Union Cooperative)midamerican.coop

Mid American Credit Union is a not-for-profit, member-owned financial cooperative founded in 1936 and headquartered in Wichita, Kansas. It provides full-service retail and business banking, lending, credit cards, and digital banking to members across the Wichita metropolitan area.

Company typePrivate
Founded1936
HeadquartersWichita, United States
Headcount501–1,000
GTM typeB2B and B2C
OfferingServices

What Mid American Credit Union does

Mid American Credit Union (MACU) is a not-for-profit, member-owned financial cooperative headquartered in Wichita, Kansas, founded in 1936. The institution celebrated its 90th anniversary in 2026 and serves communities throughout the Midwest, with a primary operating footprint in the Wichita metropolitan area. It offers a full suite of retail and commercial banking products, including personal and business checking, savings, money market, certificates, IRAs, HSAs, credit cards on the Visa network, and a broad lending portfolio spanning auto, boat, RV, home, home equity, student, signature, score-builder, and business loans. Insurance and retirement/investment referral services supplement the core deposit and lending franchise.

The technology stack centers on a digital banking platform comprising online banking, a mobile banking app, mobile check deposit, text banking, and a self-serve loan application portal (hosted on a third-party lending platform), with mobile wallet integration supporting Apple Pay and Apple Wallet via tokenization. Distribution combines physical branches in the Wichita area, a no-surcharge ATM network, and the digital channels above, supported by social media presence (Facebook, Instagram, TikTok), an email newsletter, and a Community Partners Program. Pricing is set at cost-coverage rather than profit-maximization levels — Basic Checking carries no monthly fee, the 37-Month Certificate offers 4.00% APY, and auto loans start as low as 4.74% APR — consistent with the cooperative model returning profits to members.

Revenue mechanics are not publicly disclosed but derive from net interest income on the lending portfolio, deposit account fees (e.g., $10/month on Business Essentials Checking, $5/month on e-Checking for unmet requirements), interchange on Visa card spend, and fee income from insurance and ancillary services. The customer base spans individual consumers, small and medium businesses, and youth members, with member testimonials indicating 10–29 year relationship tenures. A leadership transition occurred in April 2026 following the prior CEO's retirement.

Mid American Credit Union firmographics

Firmographics

Name: Mid American Credit Union
Legal name: Mid American Credit Union
Website: https://midamerican.coop
Company type: Private
Founded year: 1936
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: Mid American Credit Union is a not-for-profit, member-owned financial cooperative founded in 1936 and headquartered in Wichita, Kansas. It provides full-service retail and business banking, lending, credit cards, and digital banking to members across the Wichita metropolitan area.
Ownership category
akta.pro rank

Mid American Credit Union industry classification

Industry

Product category: Retail Banking (Credit Union Cooperative)
NAICS: Credit Unions (52213), Credit Unions (522130), Credit Card Issuing (522210), Credit Card Issuing (52221), Depository Credit Intermediation (5221)
SIC: Personal Credit Institutions (6141)
akta.pro primary industry: Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

Retail banking
Consumer lending
Mortgage loans
Credit union services
Digital banking

Where Mid American Credit Union is headquartered

Location

Headquarters

HQ city: Wichita
HQ country: United States
HQ region: North America

Markets served

Mid American Credit Union business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Pricing tiers

Model	Billing	Price
Subscription	Monthly	37-Month Certificate - 4.00% APY
Subscription	Monthly	Home Equity - 5 Year Fixed as low as 5.99% APR
Subscription	Monthly	Auto Loans as low as 4.74% APR
Subscription	Monthly	Basic Checking - No monthly service fee
Subscription	Monthly	e-Checking - No monthly service fee
Subscription	Monthly	Business Essentials Checking - $10 monthly service charge

Distribution channels5 records

Marketing channels5 records

Mid American Credit Union product offering

Product offering

Core offering

Mid American Credit Union is a not-for-profit, member-owned financial cooperative that provides retail and small-business banking products, including checking, savings, money market, certificates, IRAs, HSAs, debit and ATM cards, and Visa credit cards, along with a lending portfolio covering auto, boat/RV, home, home equity, student, signature, score booster, and business loans. Distribution combines owned branches, an ATM network, online banking, and a mobile banking app with remote check deposit and mobile wallet integration.

Product overview

Mid American Credit Union offers a comprehensive suite of financial services as a not-for-profit cooperative. The core product portfolio includes personal and business checking and savings accounts, various loan products (auto, home, personal, student, and business loans), and credit cards through the Visa network. Digital banking services are central to the offering, with Online Banking, Mobile Banking App, Mobile Check Deposit, Mobile Wallet payments, and Text Banking providing 24/7 access to accounts. Additional services include insurance products, retirement planning, HSAs, and IRAs. The credit union positions its digital tools as the primary interface for member interactions, supplemented by branch locations in Wichita, KS.

Differentiator

Problem solved

Functional benefit

Products and services

Personal Checking Accounts Personal checking account options (Basic Checking, e-Checking, Charter Checking, Checking Plus) with varying fee structures and features for individual members in the Wichita metro.
Personal Savings Accounts Savings products for individual members including regular savings, money market accounts, and certificates with competitive dividend rates.
Business Checking Business checking accounts (Business Essentials Checking and Business e-Checking) with varying fee structures for small and mid-sized business members.
Auto, Boat & RV Loans Vehicle financing products for automobiles, motorcycles, boats, and recreational vehicles with competitive interest rates for members.
Home Loans Mortgage and home financing products including purchase mortgages, refinancing options, and the Advantage Home Loan program for member-borrowers.
Home Equity Loans Equity-based lending products allowing homeowners to borrow against accumulated home equity, with a 5-Year Fixed promotional rate as low as 5.99% APR.
Score Booster Loans Credit-building loan designed to help members improve their credit scores through structured repayment.
Visa Credit Cards Credit card products issued through the Visa network with various card types and reward structures for members.
Business Loans Commercial lending products for business financing needs including working capital, equipment, and commercial real estate.
Online and Mobile Banking Digital banking platform enabling members to check balances, pay bills, review transactions, transfer funds between Mid American accounts and to external institutions, communicate securely, deposit checks remotely via smartphone camera, and link cards to Apple Pay/Apple Wallet — accessible 24/7.
Individual Retirement Accounts (IRAs) Traditional and Roth IRA options for retirement savings with tax-advantaged benefits.
Health Savings Accounts (HSAs) Tax-advantaged health savings accounts for individuals with high-deductible health plans.
Insurance Products Insurance offerings including AD&D, auto, credit, gap, home, and life insurance products provided through partner carriers, plus an extended warranty program.
Retirement & Investment Services Retirement planning services and investment product referrals to help members achieve long-term financial goals.
Mid American Rewards Rewards program offering points or benefits for account holders who use Mid American Credit Union products and services.

Companies that use Mid American Credit Union

Customer profile

Segments3 records

Ideal customer profiles3 records

Mid American Credit Union technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Mid American Credit Union partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights5 records

Mid American Credit Union competitors and assessment

Company assessment

Broad incumbents

Boeing Employees Credit Union (BECU): Large community/affinity credit union with full-service consumer and business banking, mobile-first digital experience, and similar not-for-profit cooperative positioning.
Alliant Credit Union: Digital-first national credit union offering consumer deposits, lending, and credit cards, comparable in product breadth and not-for-profit member-owned model.
Pentagon Federal Credit Union (PenFed): Large federally chartered credit union offering nationwide deposit, lending, and credit card products; illustrates the scaled version of the same community/affinity cooperative model Mid American operates.

Direct peers

Bell Credit Union: Wichita, Kansas-based community credit union serving similar geographic market with consumer and business banking, competing for the same Wichita members across deposits and loans.
Capitol Federal Savings Bank: Topeka-based Kansas thrift institution with similar deposit, mortgage, and consumer lending focus, competing for Kansas household relationships across overlapping product categories.
Meritrust Credit Union: Wichita-headquartered community credit union operating the same cooperative model with comparable personal and business product suites, competing directly for Wichita metro members.
Credit Union of America: Wichita-based community credit union offering checking, savings, lending, and digital banking to a similar membership profile, directly competing in the same Wichita footprint.
Consumers Cooperative Credit Union: Midwest-rooted community credit union serving a similar retail/membership base with full-service deposit and lending products under the cooperative structure.
Sunflower Credit Union: Kansas-headquartered community credit union with similar full-service retail product suite, operating under the same state regulatory and cooperative model as Mid American.

Emerging players

Discover Financial Services: Direct-to-consumer credit card issuer and digital banking provider competing for the same consumer credit and deposit customers that Mid American serves, particularly via Visa credit cards and savings products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Mid American Credit Union financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mid American Credit Union leadership team

Management profile

Number of profiles

Mid American Credit Union funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mid American Credit Union M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid American Credit Union

What does Mid American Credit Union do?

Is Mid American Credit Union a public or private company?

Mid American Credit Union is a private company. It is classified as management employee owned and is currently operating.

When was Mid American Credit Union founded?

Mid American Credit Union was founded in 1936. It employs 501 to 1,000 people.

Where is Mid American Credit Union based?

Mid American Credit Union is headquartered in Wichita, United States, in the North America region.

Who are Mid American Credit Union's main competitors?

Broad incumbents on record are Boeing Employees Credit Union (BECU), Alliant Credit Union and Pentagon Federal Credit Union (PenFed). Direct peers are Bell Credit Union, Capitol Federal Savings Bank, Meritrust Credit Union, Credit Union of America, Consumers Cooperative Credit Union and Sunflower Credit Union. Discover Financial Services is listed as an emerging player.

Does Mid American Credit Union have an API?

No public API is recorded for Mid American Credit Union.

What industry is Mid American Credit Union in?

Mid American Credit Union's product category is Retail Banking (Credit Union Cooperative). Its primary akta.pro industry code is FSABAEAA, Community Credit Unions (Retail/Consumer Focus). Its NAICS code is 52213 and its SIC code is 6141.