What Green Solutions Software does

Green Solutions Software GmbH is a private, German-headquartered vertical SaaS company that provides a cloud-based, all-in-one software platform purpose-built for the horticultural sector. Founded in 2016 and based in Bad Zwischenahn, the company serves garden centres, retail nurseries, plant nurseries, growers, florists, and online horticulture retailers across Germany, the United Kingdom, and the Netherlands, with regional offices in Leer, London/Twickenham, and Amsterdam/Halfweg. The platform bundles online and offline commerce and marketing channels — including webshop, website builder, dropshipping, newsletter, CRM, SEO, SEA, social media, digital signage, gift cards, and digital customer loyalty — into a single modular system with over 100 additional modules and third-party interfaces, differentiated by a proprietary horticultural plant database of thousands of photos, videos, and product data supported by a 2,500 sqm in-house photo and video studio.

The core technology is a cloud-delivered, modular SaaS platform with deep domain specialization rather than a horizontal e-commerce or marketing suite; the proprietary plant content library is the principal differentiator. Revenue is generated through subscription-based cloud software contracts, sold via a direct sales-led motion offering free ~30-minute product demonstrations, with regional offices providing local sales and support. Pricing is quote-based and not publicly disclosed. The company is bootstrapped with no disclosed funding rounds and is privately held; the only disclosed M&A activity is the October 2023 acquisition of Dutch horticulture-software peer Garden Connect, which added a Netherlands office and customer base under a retained brand.

Customer concentration data is thin: only one SMB customer (Garden Nursery Becker) is named in case studies. The platform's modularity, integrated commerce-and-marketing scope, and vertical depth position the company as a specialist alternative to generic SMB e-commerce and marketing tools for the European horticulture retail channel.

Name

Green Solutions Software

Legal name

Green Solutions Software GmbH

Website

https://green-solutions.net

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Solutions Software GmbH provides a cloud-based, all-in-one SaaS platform for European garden centres, nurseries, growers, florists, and horticultural online retailers, integrating webshop, website, dropshipping, newsletter, CRM, signage, and loyalty modules with a proprietary horticultural plant database.

Ownership category

akta.pro rank

Product category

Horticultural Vertical SaaS

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)

akta.pro secondary industry

Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD)

Keywords

• Horticultural software
• Cloud SaaS platform
• Garden centre software
• Modular e-commerce
• Plant database

Headquarters

HQ city

Bad Zwischenahn

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Cloud Software Subscriptions: The company generates revenue through cloud-based software subscriptions, providing access to their all-in-one platform with various modules for garden centres, nurseries, and horticultural businesses. The modular approach allows customers to purchase additional features and capabilities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Green Solutions Software sells a cloud-based, all-in-one modular software platform purpose-built for the horticultural sector, unifying online and offline channels — including website, webshop, dropshipping, newsletter, CRM, SEO, SEA, social media, digital signage and apps — through a single integrated system with over 100 modules and a proprietary horticultural plant database. The platform is delivered as a recurring cloud subscription to garden centres, retail nurseries, growers, florists, and horticultural online retailers, with quote-based pricing set through a consultative sales process backed by regional offices in Germany, the UK, and the Netherlands.

Product overview

Green Solutions Software offers a cloud-based, modular all-in-one platform specifically designed for the horticultural sector, targeting garden centres, retail nurseries, nurseries and growers, florists, and online retailers. The core Cloud Software Platform serves as the central hub connecting online and offline channels including Website Builder, Webshop, Gift Card, Dropshipping, Newsletter, Digital Customer Loyalty, and Signage modules. The system features over 100 additional modules and interfaces to other tools, with a particular strength being its proprietary Plant Database containing thousands of plant photos, videos, and product data. The company acquired Dutch competitor Garden Connect in 2023, expanding its European footprint. The platform is developed with practical horticultural experience and serves as a sustainable digitalisation partner for the green industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Green Solutions Cloud Software Platform Industry-specific, cloud-based all-in-one software platform for the horticultural sector that centrally bundles online and offline channels — webshop, website, dropshipping, newsletter, CRM, SEO, SEA, social media, signage, and apps — under a modular architecture with over 100 additional modules and interfaces. Sold to garden centres, nurseries, growers, florists, and online retailers as a recurring subscription.
• Website Builder for Garden Centres and Retail Nurseries Cloud-based website solution tailored for garden centres and retail nurseries, designed to increase visitor numbers both online and offline; integrates with the broader Cloud Software Platform.
• Webshop for Garden Centres and Retail Nurseries E-commerce platform enabling garden centres and retail nurseries to increase visibility of promotional offers and boost online sales; the original product line through which Green Solutions reached its first customer (Garden Nursery Becker) in 2016.
• Horticultural Plant Database & Library Proprietary horticultural database / content library delivering thousands of plant and garden photos, plant videos, editorial reports, and structured product data on soils, fertilisers, containers, tools, and pesticides; produced and continuously expanded via an in-house 2,500 sqm photo and video studio.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BigCommerce: BigCommerce is a SaaS e-commerce platform serving mid-market and enterprise merchants. Direct peer in the webshop and online retail capabilities offered by Green Solutions' Cloud Software Platform.
• Shopify: Shopify is a leading global horizontal e-commerce SaaS platform providing webshop, POS, and marketing tools to retailers including garden centers. Direct peer in webshop and basic omnichannel capabilities, though it lacks Green Solutions' deep horticulture-specific modules and proprietary plant database.
• WooCommerce: WooCommerce is an open-source e-commerce plugin for WordPress widely adopted by small retailers. Direct peer in webshop functionality, attractive to budget-constrained garden centers evaluating lower-cost alternatives to Green Solutions.
• Lightspeed Commerce: Lightspeed provides cloud-based POS, e-commerce, and payments for retail and hospitality SMBs. Comparable as a vertical-leaning retail SaaS platform serving small and mid-sized merchants with similar omnichannel needs to Green Solutions' garden center customers.
• Wix: Wix is a SaaS website builder and commerce platform for SMBs. Overlaps directly with Green Solutions' website builder and webshop offerings, particularly relevant for smaller garden centers and florists seeking low-friction tooling.

Regional players

• Shopware: Shopware is a German-headquartered e-commerce platform popular across DACH and Northern Europe. Comparable as a regional commerce SaaS serving European SMB and mid-market merchants, including garden centers and florists, with overlapping webshop/POS capabilities.

Others

• Floriday: Floriday is the digital B2B platform operated by Royal FloraHolland for the floriculture supply chain. Adjacent player in horticulture technology, focused on wholesale trade and supply chain rather than retail customer engagement, but addressing the same underlying vertical.

Broad incumbents

• Adobe Commerce (Magento): Adobe Commerce (formerly Magento) is an enterprise e-commerce platform. Functions as a broad incumbent with overlapping commerce capabilities, though it typically targets larger retailers than Green Solutions' SMB-focused customer base.
• Square (Block): Square provides POS, payments, and basic e-commerce tools for small businesses. Indirect competitor in retail commerce, especially for smaller garden centers and florists seeking simpler, cheaper tooling than Green Solutions' full platform.
• Salesforce Commerce Cloud: Salesforce Commerce Cloud is an enterprise-grade e-commerce platform. Broad incumbent with overlapping webshop capabilities, though it targets large retailers well above Green Solutions' SMB horticulture niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GreenSolutionsSoftwareGmbH
• LinkedInlinkedin.com/company/green-solutions-software-gmbh
• Instagraminstagram.com/greensolutions.de/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Solutions Software