Name

The Wedding School

Legal name

The Wedding School

Website

https://theweddingschool.net

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Membership: Recurring membership subscription providing instant access to all courses on the platform. Options include monthly ($25) or annual ($199) billing. Members receive lifetime access to course content with continuous updates.
2. Individual Course Purchase: One-time purchase of individual courses for photographers who prefer not to subscribe. Example price point: $49 for single courses like Family Formals. Provides permanent access to purchased course content.
3. In-Person Workshops: Live, face-to-face educational events such as the Wedding Couple Workshop and The Posing Workshop held at venues like Hyatt Regency Indian Wells Resort & Spa in Palm Springs, CA.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

The Wedding School provides an online subscription-based education platform offering video courses, PDF workbooks, books, templates, and live workshops dedicated entirely to wedding photography. Members can access all content via monthly ($25) or annual ($199) membership, or purchase individual courses (e.g., $49) for permanent access. The flagship curriculum is the Wedding Fundamentals Series with dozens of video courses and four 300+ page workbooks covering business, technical, and creative skills for wedding photographers.

Product overview

The Wedding School is an online education platform for wedding photographers founded by Susan Stripling and launched in February 2016. The platform operates on a subscription membership model ($25/month or $199/year) offering individual course purchases. At its core is the Wedding Fundamentals Series with dozens of video courses and 4 PDF workbooks (300+ pages). The Learning Library provides continuously updated advanced courses spanning lighting, posing, post-production (Lightroom, Photoshop), business skills, marketing, and niche wedding types. Additional offerings include in-person workshops, books, and business templates. The platform is part of the Photo X network.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding School Membership Subscription Subscription membership granting lifetime access to all courses, downloads, and events on The Wedding School platform. Available monthly ($25) or annually ($199), with continuous Learning Library updates. Designed for wedding photographers seeking ongoing education and full curriculum access.
• Wedding Fundamentals Series The foundational course at the heart of The Wedding School, comprising dozens of individual video courses and four comprehensive PDF workbooks with over 300 pages covering everything Susan Stripling has taught and learned about wedding photography. Aimed at wedding photographers seeking comprehensive foundational business and craft education.
• Learning Library Continuously updated library of video courses covering advanced wedding photography techniques including lighting, posing, post-production workflow, business growth, and niche wedding types. Designed to keep members current with today's best practices rather than outdated material.
• Individual Courses (Store) Single courses available for individual one-time purchase (e.g., $49 for Family Formals) covering business basics, pricing, marketing, lighting techniques, post-production editing, and wedding-day skills. Provides permanent access to the purchased course. For wedding photographers who prefer pay-as-you-go over subscription.
• Workshops In-person and live workshop sessions for hands-on wedding photography training, including the Wedding Couple Workshop in Brooklyn, NY and The Posing Workshop in Palm Springs, CA (held at venues such as the Hyatt Regency Indian Wells Resort & Spa). Targets wedding photographers seeking face-to-face instruction.
• Books Educational books written by Susan Stripling covering wedding photography techniques and business practices, sold individually through the store. For wedding photographers seeking written reference material.
• Templates Downloadable templates for wedding photographers including the Wedding Day Worksheet, contracts, and business documents, supporting client, timeline, and operational management. For wedding photographers seeking practical business tools.
• One Real Wedding Course A comprehensive 13+ hour course documenting an entire wedding day from start to finish, live-streamed and edited for the Learning Library. For wedding photographers seeking an end-to-end, real-world example of wedding day execution.
• Lightroom Workflow Courses Multi-part courses covering Adobe Lightroom workflow, including file management, image selection, adjustment techniques, retouching, and archiving, structured as a 5-week program. For wedding photographers seeking post-production training.
• Six Weeks to Profitability Intensive six-week business course covering budgeting, pricing, selling strategies, marketing relationships, social media marketing, and revenue diversification. For wedding photographers seeking to grow a profitable business.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Photo X NetworkcoreStrategic or Co-development PartnerThe Wedding School is part of the Photo X network of brands, the premier destination for visual creators. Photo X empowers photographers with experiences at PhotoPlus and WPPI events, stories in Rangefinder magazine, and career-defining education through The Portrait System, The Portrait Masters, and The Wedding School.
• The Portrait System (Sue Bryce Education)minorGTM or Marketing PartnerPart of the Photo X network, The Portrait System provides portrait photography education. Cross-promotional opportunities within the photography education ecosystem.
• The Portrait MastersminorGTM or Marketing PartnerPart of the Photo X network providing photography education and community. Part of the broader photography education brand family.
• Rangefinder MagazineminorGTM or Marketing PartnerPhotography industry publication within the Photo X network. Provides editorial coverage and visibility for The Wedding School brand.
• WPPI (Wedding & Portrait Photographers International)minorGTM or Marketing PartnerIndustry expo and organization within the Photo X network. Provides event and education platform that aligns with The Wedding School's mission.
• PhotoPlus ExpominorGTM or Marketing PartnerPhotography trade show within the Photo X network. Aligns with The Wedding School's positioning in the professional photography education space.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fstoppers: Fstoppers runs online tutorials, video courses, lighting guides, and community forums for working photographers. It overlaps with TWS in selling education to professional and aspiring wedding photographers.
• CreativeLive: CreativeLive is an online education platform serving creators including photographers, with live and on-demand classes and a similar subscription/course marketplace model. It is the most direct competitor to TWS's product-led online learning approach for working photographers.
• SLR Lounge: SLR Lounge offers online photography education, tutorials, workshops, and a premium membership program targeting working professionals. It is a direct peer in subscription-based photographer education.
• The Portrait System (Sue Bryce Education): Another brand within the same Photo X/Emerald X network offering photography education via membership. It serves as a sister brand serving a related (portrait) niche from the same parent, with overlapping GTM mechanics.
• The Portrait Masters: Photo X network sister brand delivering portrait and wedding photography education, conferences, and workshops. Closely aligned audience, business model, and parent company as TWS.
• RGG EDU: RGG EDU is an online photography education platform run by a working portrait/wedding photographer, using a subscription and course model highly analogous to TWS's structure.
• KelbyOne: KelbyOne provides online photography education via subscription, covering portrait, wedding, landscape, and post-production. It directly competes with TWS for the same wedding photographer subscriber base.
• Phlearn: Phlearn provides online photography and Photoshop education through a subscription and individual course model. It competes with TWS in technical/creative curriculum selling for working photographers.

Broad incumbents

• Skillshare: Skillshare is a large-scale general creative education marketplace offering photography and creative-business classes on subscription. It overlaps with TWS as a broad incumbent in the same subscription-based online education category rather than a direct niche specialist.
• LinkedIn Learning: LinkedIn Learning (formerly Lynda.com) is a broad incumbent subscription learning platform with photography and small-business courses. It serves an adjacent role as a generalist substitute for TWS's professional wedding photography curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/theweddingschool
• Instagraminstagram.com/theweddingschool
• LinkedInlinkedin.com/company/the-wedding-school-photography

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wedding School