Income School

Name

Income School

Legal name

Income School LLC

Website

https://incomeschool.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Business Education

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Productivity & Office Software Skills (EDAAAIAC)

akta.pro secondary industry

Group & Class-Based Live Tutoring Platforms (EDANAGAB)

Keywords

• Online business education
• Niche website building
• YouTube growth training
• SEO training
• Affiliate marketing training

Headquarters

HQ city

Star

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Project 24 Membership: Subscription-based membership program providing online video courses, community access, and ongoing training for building profitable websites and YouTube channels. The primary revenue driver for the company.
2. Affiliate Referrals: Commission-based revenue from affiliate marketing program. Standard 10% commission (~$50 per sale) with tiered increases up to 20% ($100) for high performers. $50 minimum payout threshold.
3. Acabado WordPress Theme: Premium WordPress theme sold as a one-time or subscription product for bloggers focused on SEO and performance.
4. Private Coaching Services: Coaching and mentoring services offered by team members Ricky Kesler, Nathan Aydelotte, and Julia Minor for personalized business guidance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Income School teaches individuals how to build profitable niche websites and YouTube channels through its flagship Project 24 membership platform, which provides video courses, community support, and ongoing training. It also sells the Acabado WordPress theme, monthly skill challenges, and private coaching.

Product overview

Income School operates as a content education platform focused on teaching online business creation through two primary channels: website/blogging and YouTube content creation. The core product is Project 24 (P24), a membership platform featuring video tutorials and community support. This is complemented by Acabado, a WordPress blogging theme optimized for speed and SEO. Additional offerings include monthly challenges for skill development, free YouTube courses, private coaching, and business services for website creation and marketing. The company also maintains an active YouTube channel and offers affiliate marketing training. The platform is built around the expertise of co-founders Ricky Kesler and Jim Harmer, with a team that includes Nathan Aydelotte and Julia Minor providing ongoing education and support.

Differentiator

Problem solved

Functional benefit

Brands

• Project 24: The flagship membership platform teaching people how to build profitable websites and YouTube channels through video tutorials, community forums, and resources.
• Acabado
• Challenges
• Work Energy
• Income School Insiders

Products and services

• Project 24 (P24) Flagship subscription membership platform offering comprehensive video tutorials and community support for building profitable websites and YouTube channels. Includes courses on SEO, content creation, and online business development, aimed at aspiring online entrepreneurs and content creators.
• Acabado A premium WordPress blogging theme designed for speed, built-in SEO optimization, and mobile-first design. Marketed as 'stupid fast' with clean, organized structure, aimed at bloggers focused on traffic generation and monetization.
• Monthly Challenges Monthly skill-building challenges for content creators, focusing on collaborative improvement of key creator skills through structured exercises.
• Private Coaching One-on-one coaching services offered by team members Ricky Kesler, Julia Minor, and Nathan Aydelotte for personalized guidance on content creation, SEO, and YouTube strategy.
• Business Services Managed services including website creation with SEO/GEO, Google integration, marketing content creation, and social media/email marketing services.
• Work Energy Book A book authored by Income School available through workenergybook.com, providing motivational and business guidance.
• Free YouTube Course Complimentary YouTube course used to attract new users, teaching fundamentals of YouTube channel growth and video content creation, serving as a lead magnet to paid membership.
• Spotter AI YouTube Tool Partnership An AI-driven YouTube tool developed in partnership with Spotter, providing AI inspiration and reporting to help creators throughout the idea process. Available to P24 members.

Quantifiable outcome

• Sites built following the system have achieved up to $10,000/month in passive income
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature1 record

Partnerships

One partnership is on record.

• SpotternotableTechnology or Integration · 14 August 2024Income School partnered with Spotter to create an AI-driven YouTube tool. Nathan and Julia discussed how this tool balances AI inspiration and reporting to influence creators. The tool is designed to help creators improve their videos throughout the idea process.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smart Passive Income: Founded by Pat Flynn, SPI teaches entrepreneurs how to build online businesses through podcasts, courses, and a membership — directly comparable to Income School's Project 24 model and YouTube-led audience.
• Authority Hacker: Gael Breton and Mark Webster sell premium courses and tools teaching niche site building, SEO, and affiliate monetization — a near-identical offering to Income School's Project 24 system.
• Foundr: Foundr produces online courses, magazines, and a membership teaching entrepreneurship and digital business building — overlapping with Income School's content and audience.
• Copyblogger: Copyblogger has long taught content marketing, SEO, and online writing through courses and a community, serving the same aspiring online-publisher audience as Income School.

Broad incumbents

• DigitalMarketer: DigitalMarketer offers a broader digital marketing certification and community platform — comparable in business model (membership + courses) but covering a wider marketing curriculum than Income School's niche focus.
• HubSpot Academy: HubSpot Academy offers free and paid digital marketing and content training at scale — comparable educational offering but as part of HubSpot's broader software ecosystem.
• Skillshare: Skillshare is a large online learning marketplace that includes content creation, SEO, and online business courses — broader in scope but adjacent as a competing destination for self-learners.

Emerging players

• Ahrefs: Ahrefs offers an SEO toolset plus Ahrefs Academy, which teaches content marketing and SEO — overlapping with Income School's SEO and website-building curriculum, especially via free educational content.
• Semrush Academy: Semrush Academy provides free SEO and digital marketing courses tied to the Semrush platform — comparable educational channel targeting the same content-creator and marketer persona.
• Starter Story: Starter Story publishes case studies and courses on building profitable online businesses, including niche sites and content businesses — overlapping with Income School's niche-site audience and methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@incomeschool
• Facebookfacebook.com/schoolofincome
• LinkedInlinkedin.com/company/9327540/admin/dashboard
• Instagraminstagram.com/income.school

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Income School