What Dr. Schutz does

Dr. Schutz Group is a Bonn, Germany-headquartered, privately held specialty chemicals company founded in 1955 that develops, manufactures, and distributes professional floor care systems globally. Its portfolio spans the Dr. Schutz core brand — offering cleaning, protective coating, maintenance, and renovation solutions for commercial, sports, industrial, retail, and consumer floor applications — and the scratchnomore sub-brand, an innovative flexible furniture glider system designed to prevent scratches and damage across floor types. The company positions itself as the world market leader in floor maintenance systems, claiming over 1 billion square feet of floors protected globally and serving end users across North America, Europe, and additional worldwide markets.

The business operates a horizontally segmented model targeting commercial facilities (primary segment), sports facilities, industrial users, retail environments, and end consumers, with pricing handled on a quote-based, non-public basis for commercial accounts and consultation-driven access for consumers. Go-to-market combines enterprise direct sales via field representatives, channel partnerships with flooring professionals and retailers, a dedicated SchutzPro mobile commerce application on iOS and Android, and a Service Hotline for end-user consultation. Supporting infrastructure includes a technical application department that tests every product system before release, dedicated R&D focused on chemistry innovation and sustainability, and training academies in Hessisch-Oldendorf and Bonn for professional and retailer education. A North American subsidiary, Dr. Schutz NA, SA, is headquartered in Stowe, PA and serves as the operational base for the US market, with decades-long co-development partnerships with leading flooring manufacturers and recurring certification by national and international test institutes reinforcing the company's specification-driven, partnership-led revenue model.

Name

Dr. Schutz

Legal name

Dr. Schutz GmbH

Website

https://www.schutzna.com/

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

101–250 employees

Short description

Dr. Schutz is a worldwide supplier of floor renovation, coating, after-care, & maintenance products & services for every type of flooring.

Ownership category

akta.pro rank

Product category

Floor Care Products and Maintenance Systems

NAICS

Polish and Other Sanitation Good Manufacturing (325612), Soap and Cleaning Compound Manufacturing (32561)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Specialty Floor Care (Strip/Wax, Burnish, Carpet & Upholstery) (BPABABAC)

akta.pro secondary industries

Carpet, Upholstery & Floor Care (Strip/Wax/Polish) (IMAIADAL), Floor Cleaners (Hard Floors) (CRAJACAC)

Keywords

• Floor care products
• Floor maintenance systems
• Floor coatings
• Furniture protection gliders
• Floor renovation solutions

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Floor Care Products: Sale of professional cleaning, maintenance, and renovation solutions for commercial and consumer floor care applications. Products include protective coatings, cleaning systems, and care solutions for all floor types.
2. Furniture Protection Products: Sale of scratchnomore furniture glider systems providing floor protection from scratches and damage
3. Professional Services: Training academy services offering professional training and further education for professionals and retailers at facilities in Hessisch-Oldendorf and Bonn

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Dr. Schutz Group manufactures and supplies professional floor care products including cleaning, maintenance, and renovation solutions for all types of floors (commercial, sports, industrial, and retail). Its product portfolio includes protective coatings, cleaning systems, care solutions, and the scratchnomore furniture glider system for protecting floors from scratches.

Product overview

Dr. Schutz Group operates as a floor care solutions provider with two main product lines: the Dr. Schutz brand (professional cleaning, maintenance, and renovation solutions for all floor types) and the scratchnomore sub-brand (innovative furniture glider system for floor protection). The portfolio covers the full spectrum of modern floor maintenance, serving professionals and consumers with optimal solutions for all floor types.

Differentiator

Problem solved

Functional benefit

Brands

• scratchnomore: Innovative and flexible furniture glider system to protect all types of floors from scratches and damage. Easy installation and long-lasting protection.

Products and services

• Dr. Schutz Floor Care Products

Quantifiable outcome

• Over 1 billion square feet of floors protected globally
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Flooring ManufacturerscoreStrategic or Co-development PartnerLong-standing close cooperation and exchange of ideas with leading manufacturers of the flooring industry. The aim of this cooperation is to match the most modern care systems with the latest floor coverings, establishing trust and certainty for partners and their clients.
• Test InstitutescoreTechnology or IntegrationLeading national and international test institutes regularly test and certify Dr. Schutz product systems to guarantee safety and quality at all times.
• Flooring Professionals and RetailerscoreChannel Partner/ Reseller/ DistributorPartnerships with flooring professionals and retailers for distribution of floor care products and professional installation services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bona: Swedish-based global supplier of professional floor care products, including coatings, adhesives, and maintenance systems for wood and resilient floors. Bona is a direct competitor to Dr. Schutz in professional floor maintenance products and training of flooring contractors.
• Hillyard: US-based manufacturer and distributor of commercial cleaning products and floor care systems serving janitorial, facility management, and healthcare end markets. Directly comparable to Dr. Schutz in floor strip/wax/finish and maintenance chemical categories for commercial customers.
• Spartan Chemical: US manufacturer of specialty cleaning and sanitation products including floor care systems (strippers, finishes, sealers, cleaners) for institutional and commercial customers. Highly comparable product overlap with Dr. Schutz in commercial floor care chemistry.
• Betco: US manufacturer of professional cleaning products and floor care systems serving janitorial and facility management markets. Comparable to Dr. Schutz in floor finishes, strippers, and maintenance chemistry for commercial end users.
• Basic Coatings: US-based manufacturer of wood floor coatings, finishes, and maintenance systems for commercial and sports floor markets. Directly comparable niche peer to Dr. Schutz in professional wood/sports floor care chemistry and training.

Broad incumbents

• Diversey: Global provider of commercial cleaning, hygiene, and floor care solutions to foodservice, hospitality, healthcare, and facility management customers. Overlaps with Dr. Schutz in commercial floor maintenance products, though Diversey's portfolio is far broader across hygiene categories.
• Ecolab: Large global provider of water, hygiene, and infection-prevention solutions serving foodservice, hospitality, healthcare, and industrial markets. Ecolab's institutional floor care and sanitation product lines compete directly with Dr. Schutz's commercial floor maintenance offerings at the institutional buyer level.
• Kärcher: Global German manufacturer of cleaning equipment and related maintenance chemicals serving consumer, commercial, and industrial markets. Adjacent competitor with overlapping floor cleaning equipment, detergents, and care-product portfolio.
• Henkel: Global German consumer and industrial products company with major floor care adhesive and surface treatment franchises. Henkel's flooring adhesives and surface treatments overlap with Dr. Schutz's installation and renovation care product positioning.
• Sika: Global Swiss specialty chemicals company with a strong flooring systems portfolio including subfloor preparation, adhesives, and coatings. Comparable to Dr. Schutz at the floor installation and finishing chemistry layer, particularly in commercial and industrial settings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Schutz