Powershop
Powershop is a New Zealand private electricity retailer that sells power to residential and commercial customers through a pre-purchase 'Powerpacks' model and a Time-of-Use Get Shifty plan, served via the Powershop Lab mobile app and self-serve website nationwide.
- Company typePrivate
- Founded2009
- HeadquartersWellington, New Zealand
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Powershop does
Powershop is a New Zealand-based, privately held electricity retailer that sells power to residential and commercial customers under a distinctive 'shop for power' model. Founded in 2009 in Dunedin, the company has progressively expanded nationwide — reaching Tauranga in 2012 and now covering households and businesses from Whangārei to Invercargill via coordination with roughly twenty-five local distribution network companies (Vector, Powerco, Orion, Aurora, and others). Customer Care is operated out of Christchurch.
The product surface is anchored on Powerpacks — pre-purchased units of electricity that customers buy at discounts to Standard Rate through an online shop, with the option (via Future Packs) to lock in up to 6 months of supply at up to 10% off Standard Rate. For smart-metered customers, Powershop auto-enrolls them in 'Get Shifty', a Time-of-Use pricing plan that rewards consumption shifted to off-peak periods. The customer interface is the Powershop Lab mobile app (launched as a replacement platform in 2026), supported by a self-serve web acquisition flow with a $150 sign-up credit and a typical 4-minute sign-on, and a content-driven 'What's Watt' blog.
Commercially, Powershop operates as a digital, product-led-growth retailer: no fixed-term residential contracts, no physical retail, and distribution centralized through the website (powershop.co.nz), the Powershop Lab app, and an online shop portal at secure.powershop.co.nz. Revenue is generated almost entirely from the spread between Powerpack pre-purchase pricing and Standard Rate charges. With 51–100 employees and no disclosed external investors, the company remains a small, independent player competing against NZ's larger gentailers through price transparency, billing flexibility, and a mobile-first customer experience rather than scale.
Powershop firmographics
Firmographics- Name
- Powershop
- Legal name
- Powershop New Zealand
- Website
- https://powershop.co.nz
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Powershop is a New Zealand private electricity retailer that sells power to residential and commercial customers through a pre-purchase 'Powerpacks' model and a Time-of-Use Get Shifty plan, served via the Powershop Lab mobile app and self-serve website nationwide.
- Ownership category
- akta.pro rank
Where Powershop is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Powershop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Powerpack Sales: Customers pre-purchase electricity units (Powerpacks) at discounted rates through the online shop. This is the primary revenue mechanism - customers buy power as they use it or in advance, rather than paying monthly bills at standard rates. Powerpacks are almost always sold at a discount to Standard Rate, providing savings while generating revenue from the spread.
- Standard Power Sales: Customers without access to or interest in Powerpacks can purchase Standard Power in any amount at any time, providing baseline revenue continuity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard Power Rate |
| Unit Pricing | Pay-as-you-go | Discounted Powerpacks |
| Usage-based | Pay-as-you-go | Get Shifty Time of Use |
| Hybrid | Annual | $150 Sign-up Bonus |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Powershop product offering
Product offeringCore offering
Powershop is a New Zealand electricity retailer that operates as a 'power company with a shop.' Customers pre-purchase electricity units called Powerpacks through an online shop at discounts of up to 10% below the Standard Rate, instead of receiving monthly bills. The retailer also offers Standard Power at variable rates across regions and a Time of Use pricing plan called Get Shifty that rewards smart meter customers for shifting usage to off-peak times.
Product overview
Powershop is a New Zealand power company that operates as 'a power company with a shop.' Their offering is built around Powerpacks (pre-purchased electricity units sold at discounts), combined with Get Shifty (Time of Use pricing that rewards off-peak usage), available through The Shop online platform and the Powershop Lab mobile app.
Differentiator
Problem solved
Functional benefit
Brands
- Powershop Lab: The new mobile app platform that replaced the old Powershop app in 2026, providing customers with updated features and functionality.
- Get Shifty
Products and services
- Powerpacks Pre-purchased units of electricity sold at discounted rates through Powershop's online shop. Available in various sizes and price points, typically below Standard Rate, allowing customers to buy power as they use it or up to six months in advance. Designed for New Zealand residential customers seeking budget control and discounted power.
- Future Packs
Quantifiable outcome
- Up to 10% savings on Standard Power rate
- +3 more outcomes
Companies that use Powershop
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Powershop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Powershop partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Network Companies (Various)corePowershop works with numerous local network/lines companies across New Zealand to deliver electricity to customers. These regulated distribution companies (including Aurora Energy, Powerco, Vector, Orion, and others) own and operate the physical electricity infrastructure. Powershop purchases electricity from the national grid and coordinates with network companies for meter reading, supply connection, and outage management.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
Powershop competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key highlights5 records
Customer concentration
Powershop social profiles
Digital presencePowershop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Powershop leadership team
Management profileNumber of profiles
Powershop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Powershop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Powershop
What does Powershop do?
Powershop is a New Zealand electricity retailer that operates as a 'power company with a shop.' Customers pre-purchase electricity units called Powerpacks through an online shop at discounts of up to 10% below the Standard Rate, instead of receiving monthly bills. The retailer also offers Standard Power at variable rates across regions and a Time of Use pricing plan called Get Shifty that rewards smart meter customers for shifting usage to off-peak times.
Is Powershop a public or private company?
Powershop is a private company. It is classified as unknown and is currently operating.
When was Powershop founded?
Powershop was founded in 2009. It employs 51 to 100 people.
Where is Powershop based?
Powershop is headquartered in Wellington, New Zealand, in the Oceania region.
How does Powershop make money?
Two revenue lines are on record. Powerpack Sales are the primary driver. The others are standard Power Sales.
Does Powershop have an API?
No public API is recorded for Powershop.