Oderings Garden Centres
- Company typePrivate
- Founded1929
- HeadquartersChristchurch, New Zealand
- Headcount101–250
- GTM typeB2C
- OfferingServices
Oderings Garden Centres firmographics
Firmographics- Name
- Oderings Garden Centres
- Legal name
- Oderings Ltd
- Website
- https://oderings.co.nz
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Oderings Garden Centres industry classification
Industry- Product category
- Garden Centre Retail
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Greenhouse, Nursery, and Floriculture Production (1114), Landscaping Services (561730)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Services (700), Agricultural Production-Crops (100)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industries
- Seasonal Color, Planting & Horticultural Services (BPABADAL), Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)
Keywords
Where Oderings Garden Centres is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Offices6 records
Markets served
Oderings Garden Centres business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Plant Sales: Physical and online sales of wide variety of plants including houseplants, bedding plants, perennials, vegetables, herbs, natives, fruit trees, roses, shrubs, trees, climbers. Products sold in various sizes and grades with pricing varying between North and South Island stores.
- Gardening Supplies: Sales of gardening essentials including fertilisers, pots, planters, tools, gloves, watering equipment, frost protection, landscaping supplies (bark, soils, stones), propagation supplies, and garden maintenance products.
- Gift Cards: Physical gift card sales available for purchase online and in-store, redeemable at all Oderings locations and partner locations.
- Landscaping Services: Oderings Landscaping service offering landscape design and installation, bulk supplies delivery, trailer hire for customer convenience, and landscape plant quote enquiries.
- Workshops: Educational workshops and gardening classes offered to customers with workshop ticket sales.
- Wholesale Sales: Wholesale plant sales to trade customers and landscape professionals with dedicated wholesale enquiry process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Houseplants range from NZ$9.99 to NZ$189.99 depending on variety and size |
| Unit Pricing | Pay-as-you-go | Seed potatoes sold in 1kg ($9.99) and 3kg ($19.99) packs |
| Unit Pricing | Pay-as-you-go | Gardening essentials range from $7.99 to $25.99 |
| Unit Pricing | Pay-as-you-go | Bedding plants sold in 6-packs, boxlots, and individual pots |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Oderings Garden Centres product offering
Product offeringCore offering
Oderings Garden Centres is a New Zealand family-owned retail garden centre chain that grows and sells plants, seeds, bulbs, and gardening essentials across 6 physical locations (5 in Christchurch and 1 in Havelock North), complemented by a national e-commerce store. The company operates its own nurseries to produce many of its plants in-house, and offers additional landscaping services, gardening workshops, and educational content such as the Live & Grow Magazine and online garden guides.
Product overview
Oderings Garden Centres operates as a retail garden centre chain with 6 locations across New Zealand (5 in Christchurch and 1 in Havelock North). The business offers a comprehensive range of plants grown in their own nurseries, including houseplants, bedding plants, perennials, vegetables, herbs, natives, shrubs, trees, fruit trees, and roses. Their product portfolio extends to seeds & bulbs (seed potatoes, vegetable seeds, flower bulbs), gardening essentials (fertilisers, tools, pots, watering systems, glasshouses), lifestyle & gifts, and bird/wildlife products. Oderings also provides educational resources through their Live & Grow Magazine, garden guides, video tutorials, and hands-on workshops. Additional services include landscape design, bulk supplies delivery, wholesale sales, trailer hire, wheelchair access, and gift wrapping. The company positions itself as both a retailer and educator for home gardeners.
Differentiator
Problem solved
Functional benefit
Products and services
- Plants
Companies that use Oderings Garden Centres
Customer profileSegments3 records
Ideal customer profiles2 records
Oderings Garden Centres technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Oderings Garden Centres partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TopfliteminorTopflite bird food and bird feeders featured in Oderings Birds & Wildlife category. Topflite supplies bird houses and bird feeding products sold through Oderings garden centres.
Scale indicators1 record
Recent moves2 records
Oderings Garden Centres competitors and assessment
Company assessmentDirect peers
- Dobbies Garden Centres: UK multi-store garden centre chain offering plants, gardening supplies, landscaping services, and educational content. Closest international analogue in terms of retail format, services mix, and content-led customer engagement.
- Kings Plant Barn: New Zealand garden centre chain with multiple locations in Auckland, operating a similar retail-focused plant and garden supply model. Directly comparable on assortment, customer base, and category mix in the NZ market.
- Palmers Garden Centre: Established NZ garden centre chain with stores across both islands. Comparable assortment, customer demographics, and omnichannel retail/wholesale mix make it the closest direct competitor to Oderings.
- Notcutts: Family-owned UK garden centre group with multiple locations, in-house nursery production, restaurant, and lifestyle offerings. Highly comparable in ownership profile, vertical integration, and omnichannel retail strategy.
Broad incumbents
- Scotts Miracle-Gro: Global leader in consumer lawn and garden products. Comparable as a category-defining incumbent whose products are stocked by Oderings and whose R&D and brand spend shape the wider gardening retail market.
- Bunnings Warehouse: Large-format Australian and New Zealand hardware and garden retailer. Dominates the broader garden and outdoor category with scale advantages, squeezing mid-sized specialists like Oderings on price and range.
- The Warehouse: New Zealand general merchandise retailer with significant garden and outdoor category. Operates at scale across both islands, providing value-tier competition on basic gardening supplies and seasonal plants.
- Mitre 10: New Zealand hardware and garden retail cooperative with national footprint. Provides overlapping garden, plant, and landscaping supply categories as part of a broader home improvement portfolio, competing on price and convenience.
Others
- Yates (DuluxGroup): Heritage NZ and Australian gardening products brand (fertilisers, seeds, pest control) sold through Oderings and competitors. Comparable as a supplier-side peer and category-anchor in the gardening consumables market.
Regional players
- Nichols Garden Centre: New Zealand garden centre group with multiple North Island locations. Competes with Oderings' Havelock North store and represents a regional alternative for garden and landscaping supplies in the North Island.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Oderings Garden Centres social profiles
Digital presenceOderings Garden Centres financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oderings Garden Centres leadership team
Management profileNumber of profiles
Profiles1 record
Oderings Garden Centres funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oderings Garden Centres M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oderings Garden Centres
What does Oderings Garden Centres do?
Oderings Garden Centres is a New Zealand family-owned retail garden centre chain that grows and sells plants, seeds, bulbs, and gardening essentials across 6 physical locations (5 in Christchurch and 1 in Havelock North), complemented by a national e-commerce store. The company operates its own nurseries to produce many of its plants in-house, and offers additional landscaping services, gardening workshops, and educational content such as the Live & Grow Magazine and online garden guides.
Is Oderings Garden Centres a public or private company?
Oderings Garden Centres is a private company. It is classified as family owned and is currently operating.
When was Oderings Garden Centres founded?
Oderings Garden Centres was founded in 1929. It employs 101 to 250 people.
Where is Oderings Garden Centres based?
Oderings Garden Centres is headquartered in Christchurch, New Zealand, in the Oceania region.
How does Oderings Garden Centres make money?
Six revenue lines are on record. Retail Plant Sales are the primary driver. The others are gardening Supplies, gift Cards, landscaping Services, workshops and wholesale Sales.
Who are Oderings Garden Centres's main competitors?
Direct peers on record are Dobbies Garden Centres, Kings Plant Barn, Palmers Garden Centre and Notcutts. Broad incumbents are Scotts Miracle-Gro, Bunnings Warehouse, The Warehouse and Mitre 10. Yates (DuluxGroup) is listed as an others. Nichols Garden Centre is listed as a regional player.
Does Oderings Garden Centres have an API?
No public API is recorded for Oderings Garden Centres.
What industry is Oderings Garden Centres in?
Oderings Garden Centres's product category is Garden Centre Retail. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of BPABADAL, Seasonal Color, Planting & Horticultural Services. Its NAICS code is 444240 and its SIC code is 5200.