Perform Better Institute
Perform Better Institute (FTC Functional Training Company GmbH, Munich) is a privately held DACH-region education provider offering ZFU- and TÜV-accredited certifications and continuing education in functional training, movement screening, personal training, and rehabilitation, delivered in-person, via Zoom, and on-demand, to fitness, physiotherapy, corporate, and athletic professionals.
- Company typePrivate
- Founded-
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Perform Better Institute does
Perform Better Institute, operated by FTC Functional Training Company GmbH and headquartered in Munich (Balanstr. 73), is a privately held German education provider specializing in certifications and continuing education for fitness, health, prevention, rehabilitation, and athletic training professionals in the DACH region (Germany, Austria, Switzerland). The institute operates as an authorized training provider for internationally recognized curricula — TRX suspension training, FMS/SFMA movement screening, and NASM personal training and nutrition coaching — combined with proprietary certifications such as CFT (Certified Functional Trainer), CAT (Certified Athletic Trainer), Prehab Coach, Neuro Performance Coaching, and FEMNETIC Female Health Coach. Its regulatory standing rests on ZFU and TÜV accreditation, and certificates are issued directly by partner bodies where applicable.
The commercial model spans instructor-led in-person seminars, live online courses via Zoom, and a growing on-demand catalog delivered through the Online Institute (Memberse LMS) and Digistore24 e-commerce. Course fees range from €19.95 for short on-demand videos to €3,450 for the premium Neuro Performance Coaching program, with bundles (e.g., CPT+CNC at €1,199, CFT Kombi at €848) and Early Bird pricing up to six weeks before course start. The platform is built on a WordPress storefront integrated with Vimeo/YouTube video hosting, Zoom for live delivery, and Google Analytics for web tracking; no proprietary technology stack is disclosed. Underlying technology is therefore best characterized as a content-and-instructor-driven education business composed of off-the-shelf commerce and learning-management components.
Go-to-market is direct-to-consumer via pb-institute.de, supplemented by a content-led funnel (free webinars, podcast, newsletter, social channels), a recurring annual flagship event (TRX One Day at Sportschule Oberhaching), and a B2B inhouse training channel that sends certified instructors to corporate and organizational clients. Customer segments are diversified across personal trainers, physiotherapists and sport scientists, corporate health management buyers, athletic trainers, and office workers, with no named enterprise anchor customers disclosed in the source data. The company is managed by Christian Jund (Geschäftsführer) and operates with a faculty of 20+ vetted instructors; no headcount, revenue, funding, or M&A activity is publicly disclosed.
Perform Better Institute firmographics
Firmographics- Name
- Perform Better Institute
- Legal name
- FTC Functional Training Company GmbH
- Website
- https://pb-institute.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Perform Better Institute (FTC Functional Training Company GmbH, Munich) is a privately held DACH-region education provider offering ZFU- and TÜV-accredited certifications and continuing education in functional training, movement screening, personal training, and rehabilitation, delivered in-person, via Zoom, and on-demand, to fitness, physiotherapy, corporate, and athletic professionals.
- Ownership category
- akta.pro rank
Perform Better Institute industry classification
Industry- Product category
- Fitness Professional Education
- NAICS
- Professional and Management Development Training (611430), Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)
- akta.pro secondary industry
- Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE)
Keywords
Where Perform Better Institute is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Perform Better Institute business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Course and Certification Fees: The primary revenue stream is tuition fees for instructor-led courses and certifications. These include multi-level certification programs (e.g., CFT Level 1 from €569–€619, CPT by NASM at €899, CNC by NASM at €799, Prehab Coach at €759–€799, Neuro Performance Coaching at €3,450). Both in-person and online delivery formats are available. Early Bird discounted pricing is offered up to 6 weeks before course start.
- Event Revenue: Special events such as the TRX One Day (a full-day event with workshops, networking, and meals) generate revenue through ticket sales. Prices range from €229 (Early Bird) to €259 standard, with premium combo tickets including TRX GTC access at €548.
- Refresher Courses: Shorter refresher courses are offered for previously certified professionals who wish to renew their knowledge. These are priced at a flat €99 and represent a recurring revenue opportunity tied to the original certification base.
- On-Demand Video Courses: Self-paced online video courses (e.g., TRX Yoga on demand at €19.95, StretchMe Level 1 at €79, StretchMe Level 2 at €129, YBT Online at €180, Breathing Online at €225) provide scalable, low-touch revenue from pre-recorded content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Early Bird discounted pricing on most courses |
| One time/ perpetual license | Pay-as-you-go | Standard course pricing across the full curriculum |
| One time/ perpetual license | Pay-as-you-go | TRX One Day event tickets |
| Unit Pricing | Pay-as-you-go | On-demand video course pricing |
| Unit Pricing | Pay-as-you-go | Refresher course pricing |
| One time/ perpetual license | Pay-as-you-go | Bundle/discount pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Perform Better Institute product offering
Product offeringCore offering
Perform Better Institute is a German education and training institute that provides certifications and courses for fitness, health, and sports professionals. It sells its own course programs and certifications, delivered through online learning platforms and live virtual sessions, serving both individual professionals and corporate clients.
Product overview
Perform Better Institute operates as a comprehensive education platform for fitness, health, and sports professionals, offering certification programs and continuing education courses in functional training, movement assessment, nutrition coaching, and rehabilitation. The core portfolio includes TRX suspension training certifications (STC, FTC, GTC, YOGA, SMSTC), FMS/SFMA movement screening systems, NASM personal training certifications (CPT, CNC), CFT Functional Trainer, and CAT Athletic Trainer programs. Additional specialized offerings encompass Prehab Coach, FEMNETIC Female Health Coach, Neuro Performance Coaching, Stick Mobility, StretchMe, Kettlebell (CKT), and YBell training courses. The platform provides multiple delivery formats including in-person seminars, online live courses via Zoom, and on-demand self-paced courses through Memberse and Digistore24. Inhouse training services bring expert instructors directly to organizations. The institute holds ZFU and TÜV certifications and maintains partnerships with international brands including TRX, FMS, NASM, and INPUT1.
Differentiator
Problem solved
Functional benefit
Brands
- FEMNETIC Female Health Coach: A state-recognized and award-winning distance learning program for becoming a female health coach.
- Prehab Coach
- Online Institute
Products and services
- Fitness professional certification programs
Companies that use Perform Better Institute
Customer profileSegments5 records
Ideal customer profiles2 records
Perform Better Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Perform Better Institute partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TRX (Total Resistance Exercises)corePerform Better Institute is an official TRX authorized training provider in the DACH region. The institute offers a comprehensive suite of TRX courses including STC (Suspension Training Course), GTC (Advanced Training Course), FTC (Functional Training Course), TRX Yoga, TRX SMSTC (Sports Medicine), YBell, and the TRX One Day event. Instructors are TRX-certified and curricula are developed and licensed by TRX.
- FMS (Functional Movement Systems)coreThe institute is an official FMS (Functional Movement Screen) and SFMA (Selective Functional Movement Assessment) authorized training provider. It offers all FMS and SFMA certification levels (Level 1, Level 2, Kombi packages) in German, in-person, and online formats. Certificates are issued directly by FMS.
- NASM (National Academy of Sports Medicine)corePerform Better Institute is an official NASM authorized education partner in the DACH region, offering the CPT (Certified Personal Trainer) and CNC (Certified Nutrition Coach) online certification programs. Both courses are delivered in German through the institute's platform, with certificates issued by NASM.
- Sportschule Oberhaching (BLSV / BFV)minorThe Sportschule Oberhaching, operated by the Bavarian State Sports Association (BLSV) and Bavarian Football Association (BFV), serves as the venue for TRX One Day and other large in-person events. The facility offers 220,000 sqm of sports infrastructure, accommodation for 300, and conference rooms for 11–160 participants.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Perform Better Institute competitors and assessment
Company assessmentDirect peers
- NASM (National Academy of Sports Medicine): US-based global certifying body for personal trainers (CPT) and nutrition coaches (CNC). Perform Better Institute is the authorized DACH delivery partner for NASM, so the two are simultaneously partner and competitor as NASM can sell direct globally online.
- TRX Training: Global suspension-training certification provider whose curricula (STC, FTC, GTC, Yoga, SMSTC) Perform Better Institute delivers in DACH. TRX is both licensor and direct competitor through its own global authorized-provider network.
- FMS (Functional Movement Systems): Provider of FMS and SFMA movement-screening certifications, with Perform Better Institute as its authorized German-language training partner. FMS is the closest direct peer in assessment-based certification.
- ISSA (International Sports Sciences Association): Online-first global fitness certification provider offering CPT and specialty certifications. Competes with Perform Better Institute on personal-trainer credentials, particularly for German-speaking learners seeking remote, English-friendly options.
- ACE (American Council on Exercise): Major US-based personal-trainer and group-fitness certification provider with global online reach. Competes for the same individual buyer persona (aspiring and upgrading trainers) and offers an NCCA-accredited alternative to Perform Better Institute's curriculum.
- ACSM (American College of Sports Medicine): Globally recognized credentialing body for exercise physiologists, personal trainers, and clinical exercise specialists. Comparable to Perform Better Institute in its emphasis on evidence-based certification and continuing education for fitness and health professionals.
Broad incumbents
- Les Mills International: Global fitness program and instructor-certification provider (BODYPUMP, BODYCOMBAT, etc.). Overlaps with Perform Better Institute on group-fitness and instructor certification, but is significantly larger and program-focused rather than assessment/functional-training focused.
Regional players
- Perform Better UK: UK-based fitness education and certification provider for personal trainers, with a similar curriculum-and-events model. Comparable business model and target persona, but geographically focused on the UK rather than DACH.
- IST (Institut für Sport und Tourismus): German distance-learning and vocational education provider for sport, fitness, and health careers. Directly comparable as a DACH-based education provider competing for the same trainer and health-professional learners, primarily through distance-learning formats.
- BSA (Bundessportakademie): Austrian federal institution providing instructor and trainer education across sport and fitness disciplines. Comparable in that it issues recognized sport-instructor certifications in the DACH region, overlapping with Perform Better Institute's certification-and-continuing-education positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Perform Better Institute social profiles
Digital presencePerform Better Institute compliance and trust
Trust signalCompliance2 records
Perform Better Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perform Better Institute leadership team
Management profileNumber of profiles
Perform Better Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perform Better Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perform Better Institute
What does Perform Better Institute do?
Perform Better Institute is a German education and training institute that provides certifications and courses for fitness, health, and sports professionals. It sells its own course programs and certifications, delivered through online learning platforms and live virtual sessions, serving both individual professionals and corporate clients.
Is Perform Better Institute a public or private company?
Perform Better Institute is a private company. It is classified as unknown and is currently operating.
When was Perform Better Institute founded?
Perform Better Institute was founded in -1. It employs 11 to 50 people.
Where is Perform Better Institute based?
Perform Better Institute is headquartered in Munich, Germany, in the Europe region.
How does Perform Better Institute make money?
Four revenue lines are on record. Course and Certification Fees are the primary driver. The others are event Revenue, refresher Courses and on-Demand Video Courses.
Who are Perform Better Institute's main competitors?
Direct peers on record are NASM (National Academy of Sports Medicine), TRX Training, FMS (Functional Movement Systems), ISSA (International Sports Sciences Association), ACE (American Council on Exercise) and ACSM (American College of Sports Medicine). Les Mills International is listed as a broad incumbent. Regional players are Perform Better UK, IST (Institut für Sport und Tourismus) and BSA (Bundessportakademie).
Does Perform Better Institute have an API?
No public API is recorded for Perform Better Institute.
What industry is Perform Better Institute in?
Perform Better Institute's product category is Fitness Professional Education. Its primary akta.pro industry code is EDADACAF, Continuing Education (CE/CPD) & Provider Accreditation Bodies, with a secondary code of EDANAIAE, Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL). Its NAICS code is 611430 and its SIC code is 8200.