What Pietrasanta Pharma does

Pietrasanta Pharma S.p.A. is an Italian pharmaceutical and medical device company founded in 1986, headquartered in Capannori (Lucca), Italy. It supplies Italian pharmacies and healthcare professionals with a multi-brand catalog of medical devices and OTC products organized across 12 sub-brands including Master-Aid (adhesive dressings and bandages), Master-Aid Sport, Master Aid-Footcare, Vegetallumina, ILLA INTIMO, Cerumina, Visustrin, Resolve, Alontan, Halazon, Glicerolo supposte, and Nazar. The product range spans adhesive and non-adhesive dressings, bandages, ocular medications and orthoptic products, sports supports, foot care treatments, electromedical devices (thermometers, aerosol machines, blood pressure monitors), syringes, diagnostics, and OTC pharmaceuticals for pain relief, disinfection, nasal care, and oral hygiene.

The company's go-to-market is a direct e-commerce platform (pietrasantapharma.it) reserved exclusively for professional operators — pharmacists and healthcare professionals — in compliance with Italian Ministry of Health guidelines. It is a privately-held Italian S.p.A. with a registered capital of €1,000,000 (fully paid), registered with the Chamber of Commerce of Lucca under tax code 01194030464. There is no parent company, no disclosed external investors or private equity backing, no subsidiaries, and no documented M&A or funding activity. Geographic operations are limited to Italy with no claimed international footprint.

Business mechanics rely on B2B distribution of branded medical and OTC products through a single proprietary professional channel, with pricing not publicly disclosed. No revenue, headcount, or operational scale data are available in the public sources reviewed.

Name

Pietrasanta Pharma

Legal name

Pietrasanta Pharma S.p.A.

Website

https://pietrasantapharma.it

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Pietrasanta Pharma S.p.A. is a privately-held Italian pharmaceutical and medical device company that supplies Italian pharmacies and healthcare professionals with wound care, OTC, electromedical, and diagnostic products across 12 branded sub-lines, primarily Master-Aid.

Ownership category

akta.pro rank

Product category

Medical Devices & OTC Pharmaceuticals

NAICS

Pharmaceutical and Medicine Manufacturing (3254), Medical Equipment and Supplies Manufacturing (3391), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Pharmaceutical Preparations (2834), Surgical & Medical Instruments & Apparatus (3841), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)

Keywords

• Wound care products
• Medical dressings
• OTC pharmaceuticals
• Electromedical devices
• First aid supplies

Headquarters

HQ city

Capannori

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Others

Distribution channels1 record

Marketing channels1 record

Core offering

Pietrasanta Pharma manufactures and supplies a multi-brand portfolio of medical devices and OTC pharmaceutical products for professional healthcare operators. The catalog covers adhesive and non-adhesive dressings, bandages, eye care and orthoptic products, sports injury products, foot care, muscle and joint pain relief, disinfectants, syringes, electromedical devices (thermometers, aerosol therapy devices, blood pressure monitors), and diagnostic specimen containers, distributed through a dedicated e-commerce platform restricted to pharmacists and healthcare professionals under Italian Ministry of Health rules.

Product overview

Pietrasanta Pharma is an Italian pharmaceutical and medical supplies company operating as a business-to-business (B2B) platform serving healthcare professionals. The company offers a diverse portfolio organized around its primary sub-brands (Master-Aid, Vegetallumina, Master-Aid Sport, ILLA INTIMO, Cerumina, Visustrin, Resolve, Alontan, Halazon, Glicerolo supposte, Master Aid-Footcare, Nazar) and multiple product categories including adhesive and non-adhesive dressings, eye care and orthoptic products, sports products, foot care, musculoskeletal pain relief, OTC pharmaceuticals, disinfection, syringes, electromedical devices, and diagnostic products. The offering is structured as a multi-brand catalog rather than a unified platform with modules.

Differentiator

Problem solved

Functional benefit

Brands

• Master-Aid: Primary brand for adhesive dressings and bandages
• Vegetallumina
• Master-Aid Sport
• ILLA INTIMO
• Cerumina
• Visustrin
• Resolve
• Alontan
• Halazon
• Glicerolo supposte
• Master Aid-Footcare
• Nazar

Products and services

• Adhesive Dressings (Medicazione adesiva)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights2 records

Direct peers

• PIC Solution: Italian medical device and OTC brand (owned by Artsana group) focused on syringes, self-care and minor wound care products, serving Italian and international pharmacies. Closely comparable to Pietrasanta Pharma's mix of syringes, dressings and consumer health SKUs sold through the pharmacy channel.
• Sofar Group: Italian privately-held pharmaceutical company focused on OTC, probiotics and self-care products distributed through Italian pharmacies. Comparable as a domestic Italian OTC supplier selling through the same professional operator channel, at a similar privately-held scale.

Broad incumbents

• Artsana Group: Italian healthcare and childcare consumer products group (Chicco, PIC, Lycia) selling through pharmacy and mass-market channels. Larger incumbent active in the same OTC, first aid and personal care categories that Pietrasanta Pharma addresses with its sub-brands.
• Angelini Pharma: Italian privately-held pharmaceutical company with a broad OTC and consumer health portfolio (e.g., Tantum, Momendol, Tachipirina-adjacent lines) sold primarily through Italian and European pharmacies. Comparable as a domestic Italian pharma supplier with a multi-brand OTC and medical device style catalog.
• Chiesi Farmaceutici: Major Italian privately-held pharmaceutical group operating across prescription, specialty care and consumer health categories in Europe. Comparable as a large Italian pharma company serving similar pharmacy and professional channels, though at much greater scale and complexity than Pietrasanta Pharma.
• Menarini Industrie Farmaceutiche Riunite: Italian pharmaceutical group with a large OTC and consumer health division (e.g., Bisolvon, Fastum, Vivin C) sold through Italian and European pharmacies. Comparable Italian B2B supplier of OTC and consumer health brands to the same professional operator channel Pietrasanta Pharma targets.
• Recordati Group: Italian publicly-listed pharmaceutical company with a specialty and consumer health portfolio across Europe. Operates a similar go-to-market through pharmacy distribution, though at significantly larger scale and with broader therapeutic scope than Pietrasanta Pharma's wound care and OTC focus.
• Paul Hartmann (Hartmann Group): European medical device and wound care specialist with products distributed through pharmacies and healthcare providers. Comparable as a wound care and dressing-focused supplier, though Hartmann operates at much larger scale and a broader European footprint than Pietrasanta Pharma.
• Beiersdorf (Hansaplast / Elastoplast / Leukoplast): Global consumer care company whose Hansaplast/Elastoplast brands lead European retail wound care, including adhesive bandages, sport supports and foot care. Direct competitive overlap with Pietrasanta Pharma's Master-Aid and Master-Aid Sport lines in the same consumer/retail channel.
• Coloplast: Danish medical device company active in wound care, ostomy and continence care, selling through hospital and pharmacy channels. Comparable adjacent player in advanced wound dressings and supports, though operating from a much larger and more clinically focused base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pietrasanta-pharma-s.p.a.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pietrasanta Pharma