What X-Rates does

X-Rates is a free, advertising-supported consumer website that publishes reference currency exchange rate data for retail and small-business users. The product is delivered as a self-service web utility with no requirement for user registration. Five tools are exposed: a currency calculator, currency charts/graphs, a rates table, a monthly-average function, and a historic lookup tool covering exchange rates for more than 50 currencies. The site is operated out of Newmarket, Canada, as a privately held for-profit entity with a stated headcount of 1-10 employees. There is no native mobile application and no public API offering; the entire surface area is browser-based.

The property operates as a sister service to XE, the well-known currency reference business, with reference data and presentation style consistent with that lineage. The site is independently maintained rather than integrated into XE's commercial product, and an on-site referral pathway to the XE Currency Data API is present. Operational complexity is intentionally low: the stack supports static reference pages, chart rendering, and ad serving against commodity exchange-rate data, with no authentication, no account layer, and no programmatic data export.

Monetization is dominated by on-page display advertising delivered through third-party networks including Tribal Fusion and Google AdSense under both CPC and CPM pricing mechanics. There is no subscription tier, no premium feature paywall, and no enterprise pricing layer disclosed. Cross-promotion to the XE Currency Data API constitutes the only secondary commercial pathway, making the revenue base effectively a single channel tied to organic search traffic and programmatic ad yields on commodity finance-intent queries.

Name

X-Rates

Website

https://x-rates.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

X-Rates is a free, ad-supported reference website providing currency exchange rate data — including calculators, charts, rates tables, monthly averages, and historical lookups — for over 50 currencies, serving retail and small-business users without requiring registration.

Ownership category

akta.pro rank

Headquarters

HQ city

Newmarket

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations

Revenue model

1. Advertising Revenue: X-Rates is funded through advertising commitments. The site displays banner ads, CPC campaigns, and CPM-based advertising sold through third-party media networks including Tribal Fusion and AdSense. Some subscription services exist for features where advertising does not cover development and maintenance costs.
2. XE Currency Data API (Referral): X-Rates references XE Currency Data API as a commercial-grade data option for users requiring higher quality exchange rate data for business applications, indicating a potential referral or affiliate relationship.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

X-Rates provides a free, web-based currency exchange rate information platform covering 50+ world currencies. The service offers five integrated tools: a Currency Calculator for amount-based conversions, Exchange Rate Graphs for visualizing historical trends between currency pairs, a Rates Table for side-by-side current rate comparisons, Monthly Average calculators showing historical monthly rates, and Historic Lookup for single-date rate retrieval. The site generates revenue primarily through third-party advertising and operates without requiring user registration.

Product overview

X-Rates is a currency exchange rate information website offering free exchange rate tools. The platform consists of five core web-based tools: Currency Calculator for currency conversions, Exchange Rate Graphs for visualizing historical trends, Rates Table for current rate comparisons, Monthly Average for historical monthly averages, and Historic Lookup for specific date-based rate lookups. The site supports over 50 world currencies and displays real-time refresh rates with 24-hour percent change indicators. The platform operates on an ad-supported free model with subscription-based services available for premium features.

Differentiator

Problem solved

Functional benefit

Products and services

• Currency Calculator An interactive currency conversion tool that allows users to calculate exchange rates between any two supported currencies for a specified amount, providing real-time conversions. Built for general consumers and business users needing quick FX conversions.
• Exchange Rate Graphs A visual graphing tool that displays historical exchange rate trends between any two currencies over time, allowing interactive charting of currency pair movements. Used by consumers and finance professionals for trend analysis.
• Rates Table A comprehensive table showing current exchange rates between a base currency and multiple other currencies, with both direct and inverse rates displayed. Enables side-by-side rate comparison for any of the 50+ supported currencies.
• Monthly Average A tool displaying monthly average exchange rates for any currency pair across multiple years (2026-2016), enabling historical period analysis. Built for users who need to calculate exchange rates over time for financial reporting or budgeting.
• Historic Lookup A historical exchange rate lookup tool allowing users to view exchange rates for any currency pair on specific past dates. Used by accountants, analysts, and consumers needing point-in-time FX data.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• Tribal FusionminorGTM or Marketing PartnerTribal Fusion is a banner network advertising partner that sells advertising across X-Rates and other sites. They serve as a third party in the ad serving process, maintaining ad serving technology, reporting tools, and sales teams.
• AdSenseminorGTM or Marketing PartnerGoogle AdSense is used as a third-party media network for selling advertising inventory on X-Rates.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• XE.com: XE.com operates the most comparable free FX data and currency-conversion website globally, with calculators, rate tables, and historical tools. X-Rates is closely affiliated with XE via the XE Currency Data API referral, making them the closest direct comparator.
• ExchangeRates.org.uk: A free, ad-supported exchange rate information website offering currency calculators, historical tables, and conversion tools aimed at consumers — directly overlapping X-Rates' product set and ad-driven GTM.

Broad incumbents

• Morningstar: Morningstar is a large financial data and analytics provider whose currency data and historical rate tools overlap with X-Rates' offering, particularly for business and finance professionals needing historical FX information.
• Investing.com: A large financial data portal that includes real-time and historical exchange rates among a much broader set of asset classes. It competes with X-Rates for organic traffic on FX queries while monetizing via ads and premium subscriptions.
• Yahoo Finance: Yahoo Finance provides currency converter and historical FX data within a broad financial content portal, representing a well-funded incumbent competing for the same organic search demand.
• OANDA: OANDA is an established FX broker and data provider that publishes free exchange rate information alongside its commercial trading platform. It overlaps with X-Rates on consumer FX data while also offering paid data feeds via the OANDA Exchange Rates API.
• Google Finance: Google's finance portal surfaces currency conversion and historical FX data directly within search and a dedicated site, competing with X-Rates for top-of-funnel queries on major currency pairs.
• Bloomberg: Bloomberg provides premium FX rate feeds, news, and historical data primarily to professional and enterprise users, representing the high end of the same data category X-Rates serves at the consumer end.

Emerging players

• TradingView: TradingView offers interactive FX charts and historical data as part of a social charting platform. It overlaps with X-Rates' graphing and historical-lookup features while targeting more active retail traders.
• Wise: Wise (formerly TransferWise) is a cross-border payments company that prominently displays mid-market exchange rates on its site as part of its conversion funnel. It overlaps with X-Rates on consumer FX rate transparency while monetizing via transfer fees.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about X-Rates