Frabill
Frabill manufactures fishing nets, live bait management systems, tools, and ice fishing equipment. Operating since 1938 as a brand of Pure Fishing, Inc., it sells DTC via frabill.com and through authorized dealers to recreational, professional, and ice anglers across the contiguous United States.
- Company typePrivate
- Founded1938
- HeadquartersJackson, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Frabill does
Frabill is a fishing gear manufacturer founded in 1938, currently operating as a wholly-owned brand of Pure Fishing, Inc., a private corporation headquartered in Columbia, South Carolina. The company produces specialized fishing equipment across four primary product categories: fishing nets, live bait management systems, tools and equipment, and ice fishing gear. Its catalog spans more than 88 SKUs organized into ten branded sub-lines (Conservation, Power Catch, Power Stow, Pro-Formance, Sportsman, Trophy Haul, Magnum, Aqua-Life, Flow-Troll, and Whisper), with individual product pricing ranging from $3.49 (Minnow Net) to $279.99 (Magnum Bait Station). The primary customer segments are recreational anglers (freshwater, saltwater, kayak, and wade anglers), professional and semi-professional anglers (charter captains, tournament fishermen, guides), ice fishing enthusiasts, and conservation-minded catch-and-release practitioners.
Frabill's engineering focus is on fishing-specific mechanical and materials design rather than software. Notable technical components include the patent-pending Pow'R Lok yoke mechanism used on folding conservation nets, knotless netting engineered to minimize harm to fish slime coat and scales, MeshGuard hoops that extend netting life, tangle-free rubberized micromesh, flat linear net bottoms for even weight distribution, and a dual-speed aerator system integrated into the Magnum Bait Station (compatible with 12V adapter or D batteries, paired with commercial-grade foam injection-molded insulation). Product variants are tuned to specific modalities — floating trout nets for catch-and-release, telescoping folding nets for kayak/boat storage, saltwater shrimp flow-trolls, ice shelters and tip-ups with Sub-Zero lubricant — indicating a portfolio strategy that prioritizes depth within fishing sub-categories over breadth into adjacent consumer segments.
Revenue is generated entirely through one-time product sales with no subscription or recurring component. Distribution combines a direct-to-consumer e-commerce channel (frabill.com, with free standard shipping on orders over $75 within the contiguous United States, a 30-day return window, and a one-year warranty) with an authorized dealer and reseller network whose return policies vary. Marketing is anchored on brand heritage ("trusted since 1938") and executed via the e-commerce site, organic social media (@frabillfishing on Instagram and X), and email newsletter acquisition offering 10% off first orders. The company is privately held within the Pure Fishing portfolio, ships only to the contiguous United States, and has not disclosed revenue, headcount trends, or funding events in available sources.
Frabill firmographics
Firmographics- Name
- Frabill
- Legal name
- Pure Fishing, Inc.
- Website
- https://frabill.com
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Frabill manufactures fishing nets, live bait management systems, tools, and ice fishing equipment. Operating since 1938 as a brand of Pure Fishing, Inc., it sells DTC via frabill.com and through authorized dealers to recreational, professional, and ice anglers across the contiguous United States.
- Ownership category
- akta.pro rank
Frabill industry classification
Industry- Product category
- Fishing Equipment
- akta.pro primary industry
- General Fishing Tackle & Bait Retail (CRAMALAA)
- akta.pro secondary industry
- Bait, Chum & Livewell Supply Retail (CRAMALAK)
Keywords
Where Frabill is headquartered
LocationHeadquarters
- HQ city
- Jackson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Frabill business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Frabill generates revenue through direct-to-consumer sales of fishing gear and accessories via its e-commerce website and through selected retail partners. Products are sold as one-time purchases with no subscription component.
- Retail Distribution: Products are also available through authorized Frabill dealers and resellers, with their own return policies applying to those purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Various fishing nets and equipment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Frabill product offering
Product offeringCore offering
Frabill designs, manufactures, and sells specialty fishing gear including landing and dip nets, bait management containers and systems, ice fishing equipment (tents, shelters, rods, augers, sleds), and angling accessories. Founded in 1938, the company caters to recreational and sport anglers and sells its products through its own e-commerce site and a network of authorized retail dealers in the United States.
Product overview
Frabill is a fishing gear manufacturer offering a comprehensive portfolio of products across four main categories: Fishing Nets, Live Bait Management, Tools & Equipment, and Ice Fishing. The product lineup includes multiple specialized net series (Conservation, Power Catch, Power Stow, Pro-Formance, Sportsman, Trophy Haul) available in various handle types (fixed, folding, sliding, telescoping), live bait management solutions across brands (Magnum, Aqua-Life, Flow-Troll, Whisper), and ice fishing equipment including shelters, tip-ups, and tools. The company operates as a single product brand under Pure Fishing, with a focus on performance-driven gear trusted since 1938.
Differentiator
Problem solved
Functional benefit
Brands
- Trophy Haul™: Fishing landing nets combining 80 years of expertise with cutting-edge technology featuring a revolutionary handled yoke for improved balance.
- Conservation Series
- Power Catch®
- Power Stow®
- Pro-Formance
- Sportsman
- Magnum
- Aqua-Life
- Flow-Troll
- Whisper
Products and services
- Landing and Dip Nets Hand-held and telescoping landing and dip nets used by anglers to land and safely handle fish, available in various sizes and materials including rubber and knotless nylon mesh.
- Bait Management Systems and Containers Containers, aerated bait buckets, bait boxes, and specialty systems designed to keep live bait (minnows, leeches, crawlers) healthy during transport and on the water; includes the iconic Bait Box and aerated bait pail lines.
- Ice Fishing Equipment Comprehensive lineup of ice fishing gear including flip-over and pop-up ice shelters, ice fishing rods and combos, ice augers (manual and power), sleds, tip-ups, and ice-fishing apparel for hardwater anglers.
- Fishing Apparel and Accessories Insulated ice-fishing bibs and jackets, gloves, line and hook dispensers, fishing tools, and related angling accessories intended to complement core net, bait, and ice-fishing product lines.
Quantifiable outcome
- Conservation nets with knotless mesh eliminate fish injuries from sharp knots
- +2 more outcomes
Companies that use Frabill
Customer profileSegments4 records
Ideal customer profiles2 records
Frabill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Frabill partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pure Fishing, Inc.coreFrabill is a wholly-owned brand of Pure Fishing, Inc., a company that owns and operates multiple fishing gear brands. Pure Fishing controls Frabill's website, products, and business operations.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Frabill competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Frabill social profiles
Digital presenceFrabill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frabill leadership team
Management profileNumber of profiles
Frabill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frabill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frabill
What does Frabill do?
Frabill designs, manufactures, and sells specialty fishing gear including landing and dip nets, bait management containers and systems, ice fishing equipment (tents, shelters, rods, augers, sleds), and angling accessories. Founded in 1938, the company caters to recreational and sport anglers and sells its products through its own e-commerce site and a network of authorized retail dealers in the United States.
Is Frabill a public or private company?
Frabill is a private company. It is classified as corporate owned and is currently operating.
When was Frabill founded?
Frabill was founded in 1938. It employs 11 to 50 people.
Where is Frabill based?
Frabill is headquartered in Jackson, United States, in the North America region.
How does Frabill make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are retail Distribution.
Does Frabill have an API?
No public API is recorded for Frabill.
What industry is Frabill in?
Frabill's product category is Fishing Equipment. Its primary akta.pro industry code is CRAMALAA, General Fishing Tackle & Bait Retail, with a secondary code of CRAMALAK, Bait, Chum & Livewell Supply Retail.