What Plopsa does

Plopsa is the theme park and resort operator subsidiary of Studio 100, a Belgian entertainment company, running a portfolio of family-focused amusement parks across Belgium, the Netherlands, and Germany. The flagship, Plopsaland De Panne, features 55+ attractions plus integrated accommodation including Plopsaland Theater Hotel, Studio 100 Chalets, and Plopsaland Village; Plopsaland Ardennes (located near the Coo Waterfalls, celebrating its 20th year in 2026) complements the outdoor portfolio with Plopsa Indoor Hasselt, Plopsaqua Hannut-Landen, Plopsa Indoor Coevorden (Netherlands), and Plopsaland Deutschland (Germany) extending the footprint into indoor and water park formats. All parks are themed around Studio 100's catalog of children's characters (Maya the Bee, Bumba, Mega Mindy, Kabouter Plop, Vicky the Ride), exemplified by the new Mayaland zone launched in 2025 with 6 attractions including 3 new rides.

The business operates a direct-to-consumer, multi-revenue-stream model. Primary revenue comes from one-time admission tickets (dated from €28, undated €36, family €29 per person for groups of 3-6) and subscription-style annual passes (€90/year for unlimited access). Secondary revenue streams include food and beverage, merchandise, birthday party packages (from €28), school/group bookings, photography (Photopass), parking, and on-site accommodation across hotel, village, chalet, and basecamp formats. Distribution channels are owned and direct: plopsa.com e-commerce, park entrance sales, and dedicated sales for groups and schools, augmented by regional tourism partnerships with Tourism Wallonia, Visit Wallonia, Stavelot, and OVA Tourisme.

Customer segments are predominantly families with young children (primary), with secondary use cases including school trips, birthday celebrations, and staycation visitors seeking multi-day resort experiences. Marketing is executed across owned digital channels (website, Facebook, Instagram, YouTube, TikTok, X, LinkedIn) and email newsletters. Plopsa is a privately held subsidiary of Studio 100 with no public listing, no disclosed external funding, and operates from De Panne, Belgium. The reported headcount of 11-50 reflects the corporate entity and does not capture the broader operational and seasonal workforce that runs a multi-park, multi-country attraction business.

Name

Plopsa

Legal name

Studio Plopsa SA

Website

https://www.plopsacoo.be

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Plopsa is an amusement and theme park that offers school trips and many entertainment sources for different age groups.

Ownership category

akta.pro rank

Product category

Theme Park Operations

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

akta.pro secondary industries

Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL), Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD)

Keywords

• Theme park operations
• Family entertainment venues
• Amusement park attractions
• Children's character experiences
• Indoor outdoor parks

Headquarters

HQ city

De Panne

HQ country

Belgium

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Theme Park Admission Tickets: One-time ticket sales for park entry including dated and undated options, with prices ranging from €20-36 per person and family ticket packages at €29 per person.
2. Annual Passes: Recurring subscription-style annual passes offering unlimited access for one year at €90, providing predictable recurring revenue from loyal customers.
3. On-site Services: Food and beverage, merchandise, birthday party packages starting at €28, school trips, group bookings, and photography services (Photopass).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Plopsa operates a chain of family theme parks across Belgium, the Netherlands, and Germany featuring attractions, rides, shows, and water parks themed around Studio 100 intellectual property characters (Maya the Bee, Bumba, Mega Mindy, Kabouter Plop, Vicky the Ride). The company sells park admission tickets (dated, undated, family), annual passes, birthday party packages, school and group bookings, and ancillary services including food and beverage, merchandise, parking, and on-site photography.

Product overview

Plopsa operates a portfolio of theme parks and entertainment venues primarily in Belgium and the Netherlands. The core offering is Plopsaland Ardennes, a family amusement park featuring themed attractions, shows, food and beverage services, and events. The park integrates Studio 100 intellectual property (characters like Maya the Bee, Mega Mindy, Bumba) into attractions and themed zones. Key products include admission tickets (dated and undated), annual passes, birthday party packages, group bookings, and parking/photography services. The park recently expanded with the Mayaland zone featuring Maya the Bee-themed rides. Plopsa also operates other related properties including Plopsaland De Panne, Plopsaqua De Panne, Plopsaland Theater Hotel, and several indoor theme parks.

Differentiator

Problem solved

Functional benefit

Brands

• Mayaland: Themed zone based around Maya the Bee featuring 6 attractions including 3 new rides

Products and services

• Dated Tickets Dated admission tickets starting at €28, the cheapest ticket option with limited validity to specific dates. Available for individual park entry at Plopsa locations.
• Undated Tickets Flexible undated admission tickets priced at €36 with 1-year validity from purchase date, offering maximum flexibility for visitors.
• Family Tickets Discounted admission tickets at €29 per person for groups of 3, 4, 5 or 6 people, offering best pricing for family visits.
• Annual Passes Subscription-style annual passes priced at €90 providing unlimited park access for one year plus discounts and additional benefits.
• Birthday Party Packages Celebration packages for children's birthday parties at Plopsaland Ardennes starting from €28, including entrance and activities.
• Parking Spacious on-site parking available at Plopsaland Ardennes for park visitors.
• Photopass Photo pass service for capturing and purchasing photos from attractions and park visits during the day.
• School Trips Educational group visit packages designed for school groups, offering curriculum-aligned entertainment and supervised group activities.
• Group Bookings Group booking options for parties of varying sizes with special pricing and packages for celebrations and group outings.
• Mayaland Themed Zone Maya the Bee-themed attraction zone within Plopsaland Ardennes featuring 6 attractions including 3 new rides, leveraging Studio 100 IP.

Quantifiable outcome

• Plopsaland Ardennes celebrates 20 years of operation in 2026

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Tourism WalloniaminorGTM or Marketing PartnerRegional tourism partnership for promoting Plopsaland Ardennes as a destination in Wallonia, Belgium. Includes logo placement on Plopsa website footer.
• Visit WalloniaminorGTM or Marketing PartnerRegional tourism marketing partnership promoting the Ardennes region including Plopsa parks. Logo featured on Plopsa website footer.
• StavelotminorGTM or Marketing PartnerLocal municipality tourism partnership for Stavelot area where Plopsaland Ardennes is located. Collaborative marketing to promote the region.
• OVA TourismeminorGTM or Marketing PartnerRegional tourism organization partnership for promotional activities and destination marketing for Plopsaland Ardennes.
• Studio 100coreOEM/ Whitelabel/ Licensing PartnerStudio 100, the parent entertainment company, provides intellectual property licensing for beloved Belgian children's characters (Maya the Bee, Bumba, Mega Mindy, Kabouter Plop, Vicky the Ride) that theme the Plopsa parks. This is the foundational IP relationship that enables Plopsa's unique value proposition.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Efteling: Large-scale Dutch theme park operator with a comparable family-focused offering, resort hotel, and year-round operations. Closest direct peer given overlapping Benelux market, similar family demographic, and comparable mix of themed attractions and accommodation.
• Walibi Belgium: Belgian theme park competing for the same family demographic in Belgium, with comparable ticketed attractions, seasonal operations, and group/school offerings. Direct competitor for domestic Belgian leisure spend.
• Bobbejaanland: Belgian family theme park with similar attraction mix, family positioning, and Belgian domestic market overlap. Competes directly for the same family day-trip and school-trip occasions.
• Plopsaland De Panne: Sister park under the same Plopsa/Studio 100 umbrella, sharing identical IP theming, ticketing model, and target demographic. Functions as the closest operational and brand twin in the portfolio.
• Phantasialand: Major German theme park with a similar mix of themed rides, family attractions, and resort-style experience. Comparable in ride intensity, family positioning, and Western European catchment.
• Toverland: Dutch theme park with comparable indoor/outdoor mix, family positioning, and Benelux catchment. Competes for similar regional family visitation in the southern Netherlands.

Broad incumbents

• Europa-Park: Europe's largest theme park by attendance, with on-site hotels, water park, and themed areas. Broader incumbent operating at much greater scale but serving a similar family European leisure market.
• Disneyland Paris: Dominant European theme park destination with unmatched IP portfolio, hotels, and year-round operations. Competes for the same family leisure occasion at a higher price point and international catchment.
• Parc Astérix: Major French IP-driven theme park (Astérix) with resort hotel, family positioning, and European catchment. Comparable IP-anchored strategy and family target market to Plopsa's Studio 100 model.

Emerging players

• LEGOLAND Billund: IP-driven theme park (LEGOLAND/Merlin) targeting the same young-children family segment with a comparable character-driven theming approach. Represents the IP-anchored model Plopsa emulates, but at larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/plopsa
• YouTubeyoutube.com/plopsaparcs
• Facebookfacebook.com/plopsaparken
• LinkedInlinkedin.com/company/plopsa-coo
• Instagraminstagram.com/plopsa_official
• TikToktiktok.com/@plopsa_official

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plopsa