Petlas

What Petlas does

Petlas, founded in 1976, is a Turkish tire manufacturer producing a comprehensive range of tires across seven segments: passenger car, truck and bus radial, agricultural, industrial/OTR, forklift, multi-purpose/military, and military aircraft. The company operates a manufacturing facility in Kırşehir, Turkey, with international sales and marketing headquartered in Ankara and a North American sales office in Cheyenne, Wyoming. Its product portfolio spans more than 14 branded sub-lines — including Velox Sport, Explero, Full Power, Snow Master, and Glacier — addressing both OEM and replacement market channels across the full spectrum of road, off-road, agricultural, and aviation applications.

The company generates revenue through direct hardware sales of branded tires, distributed via a regional sales network of country-level managers covering more than 90 countries across Europe, the Middle East, Africa, Asia-Pacific, and the Americas. The go-to-market combines enterprise field sales for B2B and OEM customers with channel partner distribution for replacement markets, targeting passenger vehicle owners, commercial fleet operators, agricultural operations, construction and mining companies, military and defense organizations, and materials handling/port operators. Pricing is not publicly disclosed; customers transact through direct contact with regional sales managers.

Recent activity indicates active product development and international marketing: launches of the NZ310 trailer tire, RH COACH and SH COACH bus tires, and the PTX Terminal Tire for port operations, alongside participation in TyreXpo Asia 2025 and AutoZum 2025. The company maintains a multi-language digital presence (English, Arabic, German, Russian, Spanish, Italian, French) and a 13-person sales and marketing team across multiple regional offices.

Name

Petlas

Legal name

Petlas Tire Industry and Trade

Website

https://petlas.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Petlas is a Turkish tire manufacturer founded in 1976 producing passenger, truck/bus, agricultural, industrial, military, and aircraft tires, distributed across 90+ countries from its Kırşehir factory and Ankara headquarters.

Ownership category

akta.pro rank

Product category

Tire Manufacturing

NAICS

Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211)

SIC

Tires & Inner Tubes (3011)

akta.pro primary industry

Passenger Car Tires Manufacturing (IMANAKAA)

akta.pro secondary industries

Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD), Agricultural Tires Manufacturing (IMANAKAE), Industrial/Solid & Specialty Tires (Forklift, Skid-Steer) Manufacturing (IMANAKAI), Light Truck/SUV Tires Manufacturing (IMANAKAB)

Keywords

• Tire manufacturing
• Passenger car tires
• Commercial truck tires
• Agricultural tires
• Military aircraft tires

Headquarters

HQ city

Ankara

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tire Manufacturing and Sales: Petlas generates revenue through the design, manufacturing, and sale of tires across multiple segments including passenger car, commercial truck and bus, agricultural, industrial/OTR, forklift, multi-purpose/military, and aircraft tires. The company sells through a global distribution network and direct sales relationships.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Petlas designs, manufactures, and sells a comprehensive range of tires for diverse applications including passenger cars, SUVs, light trucks, commercial trucks and buses, agricultural machinery, industrial and off-the-road (OTR) equipment, forklifts, multi-purpose/military vehicles, and military aircraft. The company operates a manufacturing facility in Kırşehir, Turkey, and distributes products through a global sales network covering 90+ countries.

Product overview

Petlas is a tire manufacturer offering a diversified portfolio of tires across multiple categories. The product line includes seven core categories: Passenger Car Tires (with sub-brands Velox Sport, Elegant, Imperium, Progreen, Multi Action, Snow Master, Glacier, Snowmaster, Prime Comfort, Prestige), SUV/4X4 Tires (Explero series and SUVMASTER), Light Truck Tires (Full Power and Full Grip series), Truck & Bus Radial Tires (SH, SZ, NZ series), Agricultural Tires (TD, TZ series), Industrial & OTR Tires (NB series), Forklift Tires (HL series), Multi Purpose & Military Tires (PT451, PT461, PM50), and Military Aircraft Tires (MAIN and NOSE). The company also recently introduced new products including the NZ310 trailer tire, RH COACH and SH COACH tires, and the Ptx Terminal Tire for port operations.

Differentiator

Problem solved

Functional benefit

Brands

• Velox Sport: Ultra high performance summer tire line including PT741 and PT711 models
• Multi Action
• Imperium
• Elegant
• Progreen
• Snow Master
• Glacier
• Prime Comfort
• Prestige Sport
• Explero
• SUVmaster
• Peaklander
• Full Power
• Full Grip

Products and services

• Passenger Car Tires Range of tires for passenger vehicles including automobiles, SUVs, and light trucks, available in summer, winter, and all-weather variants. Sold through distributors and to individual vehicle owners.
• Truck & Bus Radial Tires Radial tires designed for commercial trucks and buses, covering long haul, regional, on-off, off road, and bus applications. Targeted at fleet operators and logistics companies.
• Agricultural Tires Tires for agricultural machinery including tractors (front bias, rear bias, radial), row crop, trailer/implement, harvester, flotation, and forestry applications. Sold to farming operations and agricultural equipment manufacturers.
• Industrial & OTR Tires Off-the-road tires for heavy equipment including loaders, earthmovers, graders, industrial, compactors, skid steers, excavators, underground mining, port applications, and cranes. Targeted at construction, mining, and industrial operations.
• Forklift Tires Tires for forklift vehicles including pneumatic and solid forklift tire variants. Used in warehouse, port, and logistics operations.
• Multi Purpose & Military Tires Versatile tires for military, multi-purpose, truck/bus bias, and light truck bias applications. Designed for extreme durability in demanding conditions.
• Military Aircraft Tires Specialized tires for military aircraft including main and nose wheel configurations. Engineered for precision and safety in defense aviation applications.
• NZ310 Trailer Tire Trailer tire designed for long-distance hauling, part of the Truck & Bus radial tire lineup.
• RH Coach and SH Coach Tires Coach tires designed for bus applications, part of the commercial Truck & Bus radial product line.
• Ptx Terminal Tire Port operations tire designed for precision, power, and protection in terminal and port handling environments.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Yokohama Rubber Company: Japanese global tire manufacturer with passenger, commercial, and OTR product lines. Comparable broad-spectrum competitor to Petlas in commercial and specialty tire categories.
• Hankook Tire: South Korean global tire manufacturer with passenger, commercial, and OTR offerings. Comparable to Petlas across passenger and commercial segments, though significantly larger and more brand-established.
• Continental AG: German global tire manufacturer with full passenger, commercial, specialty, and industrial portfolios. Comparable to Petlas in product breadth; far larger scale and premium-positioned in the segments where Petlas competes.
• CEAT (RPG Group): Indian tire manufacturer with passenger, commercial, agricultural, and OTR portfolios and a global distribution footprint. Comparable to Petlas in segment breadth and export orientation, particularly in emerging markets.
• JK Tyre & Industries: Indian tire manufacturer with passenger, commercial, agricultural, and OTR tires plus global distribution. Comparable to Petlas in segment breadth and emerging-market orientation, with comparable scale.
• Apollo Tyres: Indian-headquartered global tire manufacturer with passenger, commercial truck/bus, agricultural, and OTR offerings. Comparable to Petlas across multiple product categories, with broader geographic reach and stronger brand recognition in commercial segments.
• MRF (Madras Rubber Factory): Indian tire manufacturer producing passenger, commercial truck/bus, agricultural, and OTR tires with global distribution. Competes with Petlas in both OEM and replacement channels across multiple segments.

Direct peers

• Maxam Tire: Global tire manufacturer focused on OTR, agricultural, industrial, and specialty tires for forklifts and port operations. Maxam's specialization in non-passenger, high-specialty segments closely mirrors Petlas's industrial/OTR and agricultural diversification strategy.
• BKT (Balkrishna Industries): Indian tire manufacturer specializing in off-highway tires (agricultural, industrial, OTR, construction, and earthmover). Like Petlas, BKT is a mid-sized specialist focused on non-passenger segments with global export reach, making it one of the closest direct comparables in product portfolio and competitive positioning.
• Specialty Tires of America: US-based manufacturer specializing in industrial, agricultural, and military/aerospace tires, including aircraft tires. Direct competitor to Petlas in the military aircraft tire niche and specialty industrial segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzNyEZptFLDo7EU74vBac9A
• Facebookfacebook.com/petlastyres
• LinkedInlinkedin.com/company/petlastyres/?viewAsMember=true
• Instagraminstagram.com/petlastires

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petlas