Marco Island Area Association of Realtors

What Marco Island Area Association of Realtors does

The Marco Island Area Association of REALTORS (MIAAOR) is a private, member-owned professional trade association founded in 1977 that serves real estate professionals operating on Marco Island, Florida. It represents over 700 REALTOR and affiliate members across competing brokerages (Premier Sotheby's, John R Wood, Engel & Volkers, Premiere Plus, and others) and is structurally affiliated with the Florida Association of Realtors and the National Association of Realtors (1.1 million members nationally).

The association's core technology is the Marco Island Multiple Listing Service (MLS), operated via the Flexmls (Bright MLS) platform, which provides property listings, search, and tour coordination for the local market. Beyond MLS, MIAAOR delivers a portfolio of services: the Pitch Plus weekly Friday caravan tours (15-25 members viewing 6-8 listings October-May), DBPR-approved live and online continuing education ($35 and $10 per course respectively), Marco Island Specialist certification, the Annual Affiliate Trade Show, weekly Friday email communications, a quarterly newsletter, a digital Marco Island Real Estate Guide (FlipHTML5), Find-a-REALTOR and Find-an-Affiliate member directories, and a Realtor Support Network (RSN) of nearly 50 affiliate firms including attorneys, appraisers, inspectors, title insurers, and lenders.

MIAAOR's revenue model is a hybrid of recurring membership subscriptions (local, state, and national dues for Full Members, Firm/Brokerage members, MLS Subscribers, and Affiliate Business Partners), per-course CE fees, affiliate partnership contributions, and event/trade show sponsorships. Pricing for membership dues is not publicly disclosed. The association operates from a single headquarters at 140 Waterway Drive, Marco Island, with a lean staff of 4 (CEO Kandy Sweeney, Accounting, Communications & Education Director Caroline Charde, MLS/Office Coordinator Fabiola Orellana) and is governed by an elected Board of Directors. It has no external investors, parent company, or subsidiaries.

Name

Marco Island Area Association of Realtors

Legal name

Marco Island Area Association of Realtors

Website

https://marcorealtor.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

MIAAOR is a private, member-owned REALTOR trade association founded in 1977 serving 700+ real estate professionals on Marco Island, Florida, providing MLS access, continuing education, weekly property tours, and affiliate networking under NAR and Florida Realtors affiliations.

Ownership category

akta.pro rank

Headquarters

HQ city

Marco Island

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Local, state, and national dues for Full Members, Firm/Brokerage members, MLS Subscribers, and Affiliate Business Partners. Broker must be a participant in MLS for agent membership.
2. Continuing Education Courses: Live CE courses at MIAAOR ($35) and online CE courses ($10) for license renewal including Ethics, Fair Housing, and Core Law requirements
3. MLS Services: MLS Subscriber access for agents whose broker is already a participant; Full Members can list on Pitch Plus tours

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MIAAOR is a professional trade association that delivers membership services to REALTORS and real estate professionals on Marco Island, Florida. Its core offerings include access to the local Multiple Listing Service (MLS) via the Flexmls platform, recurring and event-based networking and education (Pitch Plus property tours, Continuing Education courses, Power Lunches, Trade Show), and member directories that connect consumers with local agents and affiliate service providers.

Product overview

The Marco Island Area Association of REALTORS (MIAAOR) is a professional trade association serving over 700 real estate professionals on Marco Island, Florida. The organization offers a unified platform combining its Multiple Listing Service (MLS) for property listings, the Find a Realtor referral service, and Affiliate member directories. Key services include the Pitch Plus weekly property tours, Professional Development/Continuing Education programs, and the Marco Island Real Estate Guide publication. The association provides member communications through weekly emails and quarterly newsletters, hosts the Annual Affiliate Trade Show, and offers Global Business resources for international clients. Additional resources include real estate market statistics, NAR settlement information guides, rental company directories, and an education calendar for CE course registration. The association is affiliated with the Florida Association of REALTORS and National Association of REALTORS.

Differentiator

Problem solved

Functional benefit

Products and services

• Marco Island Multiple Listing Service (MLS) Subscription-based multiple listing service providing members a property listings database for Marco Island, FL. Allows members to list residential homes, condos, and vacant lots and search the local MLS.
• MIAAOR Membership (REALTOR, Firm/Brokerage, MLS Subscriber, Affiliate Business Partner) Recurring membership tiers — Full Members, Firm/Brokerage members, MLS Subscribers, and Affiliate Business Partners — paying local, state, and national dues to access association benefits including MLS, events, CE, and Pitch Plus tours. Broker must be a participant in MLS for agent membership.
• Continuing Education Courses (Live and Online) Florida DBPR-approved CE courses for license renewal: live courses at MIAAOR ($35 each, e.g., Ethics 3 CE Hours, Fair Housing 2 CE Hours, Core Law, Understanding Condo Review Process, Working with Residential Investors) and online courses ($10 each, e.g., Florida BAR Contract 4 CE, Duty Calls 3 CE, Build Your Business with Social Media 3 CE, Your Safety as REALTOR 2 CE). A 40% discount is available via The CE Shop with code RECHARGE.
• Pitch Plus Weekly Friday Tours Weekly caravan tour held every Friday from October through May where member agents view 6–8 listings. Typically attended by 15–25 members for concentrated listing exposure. Available to Full Members.
• Annual Affiliate Trade Show Annual trade show featuring affiliate exhibitors, keynote luncheon, patriotic booth competition, networking, lunch, and door prizes for members and affiliate partners.
• Professional Development & Continuing Education Programs Professional development programs including Power Lunches, Continuing Education courses, Marco Island Specialist certification, Ethics training, Fair Housing, and Core Law courses.
• Marco Island Real Estate Guide Digital flipbook publication providing real estate market and community information for the Marco Island area.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• National Association of Realtors (NAR)coreStrategic or Co-development PartnerAffiliation with NAR, the largest trade organization in the nation representing more than 1.1 million real estate professionals. MIAAOR members have access to national resources, advocacy, and professional development programs.
• Florida Association of RealtorscoreStrategic or Co-development PartnerState-level affiliation providing Florida-specific resources, legislative advocacy, and professional development. Members receive access to state-level news, legal guidance, and Florida Realtors PAC.
• Department of Business and Professional Regulation (DBPR)coreOthersFlorida state regulatory agency for real estate licensing. Association provides continuing education that meets DBPR requirements for license renewal.
• The CE ShopminorGTM or Marketing PartnerOnline continuing education provider offering 40% discount to MIAAOR members with code RECHARGE. Provides affordable CE course options for license renewal.
• Flexmls (Bright MLS)coreTechnology or IntegrationMultiple Listing Service technology platform providing MLS search capabilities for Marco Island properties. Available through link.flexmls.com integration.
• Marco Island Chamber of CommerceminorStrategic or Co-development PartnerCommunity partnership for local business networking and community development initiatives in Marco Island area.
• Marco Island City HallminorStrategic or Co-development PartnerMunicipal government partnership providing community resources, local government links, and city information for Marco Island residents and businesses.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• National Association of REALTORS (NAR): National-level umbrella trade association with 1.1M+ members. MIAAOR is a local board under NAR's three-tier structure. NAR sets code of ethics, branding, and post-settlement compliance rules that directly shape MIAAOR's service mix.
• Florida Realtors (Florida Association of REALTORS): State-level parent affiliation offering legislative advocacy, legal resources, and statewide MLS/data services to MIAAOR. Not a direct competitor (no local MLS), but a vertically related incumbent that sets policy MIAAOR must implement.

Regional players

• Greater Fort Myers Association of REALTORS: Regional peer serving the broader SW Florida real estate market. Similar membership-association business model with MLS, education, and event programming, though its geographic footprint is geographically adjacent rather than overlapping.
• Sarasota-Manatee Association of REALTORS: Regional peer association serving the Sarasota-Manatee coastal-resort market in Florida. Similar membership-driven model with MLS, Pitch-style caravan tours, and luxury market focus, but in a non-overlapping geography.
• Realtors Association of Greater Miami and the Beaches: Large Florida regional REALTOR association with MLS, advocacy, and member services. Comparable model but operates in a different (Southeast Florida) geography; useful for benchmark on scale and programming.

Direct peers

• Naples Area Board of REALTORS: Direct regional peer — the largest REALTOR association in Collier County serving the Naples market adjacent to Marco Island. Competes for member agents on the same luxury SW Florida buyer pool and runs a parallel MLS, CE, and event-driven association model.
• Bonita Springs-Estero Association of REALTORS: Direct regional peer in the same SW Florida corridor, providing MLS, CE, and member services to a comparable coastal-resort real estate market. Competes for member agents and affiliate sponsors with overlap in the Lee/Collier County buyer base.

Others

• Stellar MLS (formerly My Florida Regional MLS): Regional MLS technology provider that competes with/hosts MLS systems for many Florida REALTOR associations. MIAAOR currently uses Flexmls (Bright MLS); Stellar MLS is a plausible technology and partner alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/marcorealtor
• Facebookfacebook.com/MIAAOR
• LinkedInlinkedin.com/company/marco-island-area-board-of-realtors-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marco Island Area Association of Realtors